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HYPE on presentations

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HYPE on presentations

  1. 1. This set of slides illustrated the first session of the HYPE course;an introduction to account planning, organized by APG Belgium.This session was about making and giving a strategic presentation.The session took place on October 12, 2010.Please keep for personal use only.
  2. 2. Yves Van Landeghem Tom TheysSaatchi & Saatchi Brussels Publicis Brussels
  3. 3. What’s a planner?
  4. 4. Why a planner?
  5. 5. reatives
  6. 6. BUILDING A PRESENTATION
  7. 7. contentbuilding a presentation
  8. 8. First makeyour point.
  9. 9. DON’T start here
  10. 10. DOstarthere
  11. 11. Do thePost-It wall
  12. 12. Create structure before you start up you computer
  13. 13. Find the WHO
  14. 14. Buy, try, eat, drink, play, share the product
  15. 15. Stick to the brief. But put itwhere you think.
  16. 16. Talk to people.
  17. 17. Avoid clichés
  18. 18. The ideal compromise
  19. 19. We are partners
  20. 20. Passionate about xxx
  21. 21. Simply the best taste
  22. 22. formbuilding a presentation
  23. 23. software form building a presentation
  24. 24. Does it really matter?
  25. 25. … …
  26. 26. Indispensable presentation program
  27. 27. Everyprogramhas one, use it.
  28. 28. formbuilding a presentation
  29. 29. ‘Be interesting or beinvisible’- Andy Semovitz
  30. 30. Talk sharp.
  31. 31. Or…
  32. 32. Spice it up
  33. 33. Use figuresbut use them wisely
  34. 34. Use pictures.
  35. 35. War comes at great loss• 107,152 civilian deaths as a result of the Iraqi conflict• 4.404 American military forces have died on the battlefield• Many of which leaving their families behind without a father or a mother• It is impossible to tell how many people are affected directly by the war.• Post-war trauma can lead to severals of thousands indirect casualties in the years to come.
  36. 36. Or…
  37. 37. VSIt does depend on the picture though…
  38. 38. A picture says more than 1000 words.Video has 25/sec.
  39. 39. NESCAFÉ. La alegría está a tu alcance campaign briefing This campaign should do for digital TV what this did for VCR
  40. 40. YOUR< POINT
  41. 41. Make it your own personal story.
  42. 42. presencebuilding a presentation
  43. 43. 1If you hatepresenting,just don’t.
  44. 44. 2Choose your fab words.
  45. 45. 3A 100 waysto present.
  46. 46. 4Fill the room.
  47. 47. Guide themthrough your story BMW Singapore
  48. 48. Pitch Theatre:When It Makes Sense
  49. 49. The green carpet forCOMPO fertilizer
  50. 50. 5 Leave-behinds
  51. 51. Stuff worth reading
  52. 52. Happy?
  53. 53. PART III The Task
  54. 54. WTF?Make a point.Present it on December 7Max 20 minutesWork in team
  55. 55. Products Cars Detergents FoodECO Services Restaurants Clubbing Initiatives Regulations Government initiatives …
  56. 56. Pick one, then come up with a story for the chosen brand/service/issue: Objective: When would you be happy with the results? Problem/Issue: Why aren’t we achieving these today? Insight: What’s the target group?What do we know about them that helps us to defy the issue? Creative challenge: What do ideas need to make happen?
  57. 57. The end result:An attractive place for creatives to start from
  58. 58. Questions to ask yourselves
  59. 59. Is the story simple enough?
  60. 60. Are we making clearchoices?
  61. 61. What’s the‘change’we try toachieve?
  62. 62. Good luck!

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