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With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.
Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.
Distributed Email Template Manager gives brands:
-Corporate brand governance
-Autonomy at the local level
-Streamlined distributed email templates
-Centralized approval process for all content prior to deployment
-Customizable content embedded into client applications
-A stand-alone application offering a simplified interface for regional team use
-Ability to drive more relevant communication to local audiences