DistributedEmailTemplateManager
Manage Content at a Corporate Level, Autonomy at a Local Level
Companies are increasingly ...
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Distributed Email Template Manager

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With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.

Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.

Distributed Email Template Manager gives brands:
-Corporate brand governance
-Autonomy at the local level
-Streamlined distributed email templates
-Centralized approval process for all content prior to deployment
-Customizable content embedded into client applications
-A stand-alone application offering a simplified interface for regional team use
-Ability to drive more relevant communication to local audiences

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Distributed Email Template Manager

  1. 1. DistributedEmailTemplateManager Manage Content at a Corporate Level, Autonomy at a Local Level Companies are increasingly placing value on brand consistency in distributed marketing environments. With this, there is also a growing need to communicate in close to real-time with their end customers based on localized conditions, events, and information. But field marketing offices, franchises, and local stores still need to maintain brand integrity and corporate content guidelines. These localized field reps also need a simplified way to select the needed content, target their audience, and track and measure their customer communications. Scalable, Pre-Defined, Functionality Out-of-the-Box Distributed Email Template Manager gives brands the ability to establish scalable content guidelines, and then define editable content within email templates for regional team use. Corporate brand managers then have the ability to review the content before deployment, which gives them better control of campaign execution. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on valuable localized information on the ground and, in turn, message their customers the right content, at the right time, within the set guidelines of the brand. For the Corporate Brand User � Easily create and add new templates � Define which specific content is editable by field users and what is protected � Send previews to field users for review and input � Approve or deny email campaigns prior to execution � Target, schedule, and deploy email campaigns � Manage frequency of overall message send � Create pivot reports and dashboards to share operational metrics � Automate regional campaign effectiveness reports for field users For the Field User � Ability to view all respective regional email communications � Create new email communications for corporate brand review � Add pre-defined HTML content � Apply different combinations of images and verbiage based on same template � Choose from a library of assets to create email communications With Distributed Email Template Manager, companies who have a distributed marketing model can use this tool to provide email marketing abilities to the local teams, yet have complete oversight into the campaign execution process, while managing the brand and approved content at a corporate level. Key Benefits: ∞ Corporate brand governance ∞ Autonomy at a local level ∞ Streamlined distributed email templates ∞ Approval workflow of all content before deployment ∞ Customizable content that is embedded into client applications ∞ A stand-alone application offering a simplified interface for regional team use ∞ Ability to drive more relevant communications to local audiences Technology Yesmail Interactive • Powering Intelligent Interactions 1.877.937.6245 | sales@yesmail.com | www.yesmail.com Wanttolearnmore? Contact us at 1.877.937.6245 or visit www.yesmail.com

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