Star Wars

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Star Wars: New Hope
13 million
LucasFilm: Indiana Jones, all of Star Wars..
George Lucas: Indiana Jones, Star Wars, Raiders of the lost Ark, R2D2 Beneath the Dome.
Luke Skywalker (Mark Hamhill): Batman: Mask of Phantasm, Airborne, Scooby Doo Zombie Island.
Han Solo (Harrison Ford): Indiana Jones, Age of Adaline, Star Wars.
Darth Vader (David Prowse): Frankenstein and the Monster from Hell.
Obi Wan Kanobi (Alec Guinness): Lawrence of Arabia, Oliver Twist, Great Expectations.
A young boy from Tatooine sets out on an adventure with an old Jedi named Obi-Wan Kenobi as his
mentor to save Princess Leia from the ruthless Darth Vader and Destroy the Death Star built by the Empire
which has the power to destroy the entire galaxy
The first film in the saga Star Wars IV: A New Hope - which was released in 1977 - shot at various sites
including Durango in Mexico, Ajim in Tunisia, Death Valley National Park in California and as far as Tikal
National Park in Guatemala.
December 27, 1977.
WorldWide.
December 31st 1977- The shadow of Chikara (horror)
Telefon (action)
Novel of Star Wars: New Hope, sequel: The
Empire Strikes Back.

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Saturday Night fever.
Teenagers and Adults, boys and girls mainly aimed at boys. Princess Leia attracts girl viewers.
The special effects and the locations in the film.
Poster: Various versions of the poster, three main characters on all the posters Luke, Princess Lei and Han
Solo. Space background behind them, small characters at the front corner of the poster highlighting they
arnt as important as the main.
Trailer: Includes key points in the film, gives away hints of what might happen in the film.