The document summarizes information about the 2011 film Captain America: The First Avenger. It describes how Steve Rogers volunteers for a program that turns him into Captain America so he can help fight in World War 2. Once transformed, he joins forces with Bucky Barnes and Peggy Carter to battle the evil HYDRA organization led by Red Skull.

1. Conor Norton
LO3
LO3
Captain America the first avenger focuses on the early days of the marvel universe when Steve
Rogers decides to volunteer to participate an experimental program that turns him into a super
soldier known as Captain America all this after he was turned by the army because of his poor health
but he would do anything to help in the war. Once his transformation is complete his joins forces
with Bucky Barnes and Peggy Carter to wage a war on the evil and HYDRA organisation led by
infamous and villainous Red Skull.
What is the target audience of Captain Comic book and superhero fans.
America?
Genre Superhero/action
Year of production 2011
Director Joe Johnston
Producer Kevin Keige
Distributor Paramount Pictures
Budget $140 Million
UK release date July 19 2011
Box office takings $368,404,656
What is the target audience of The Thing? Horror fans and fans of the original movie.
Genre Horror
Year of production 2011
Director Matthijs Heijningen
Producer Marc Abraham and Eric Newman
Distributor Universal Pictures
Budget $35 million
UK release date 14 October 2011
Box office takings $30,286,706

2. Conor Norton
LO3
TV
TV advertising is one of the most important types of advertisement. But you can’t just advertise on
any channel or programme you need to target programmes with similar audience so they can relate
to the advertisement, as their is know point advertising a horror movie on children’s channel as it
will scare them and they or their parents will not go and watch it. But if you advertise it on channels
like E4 where they show programmes that are teenagers and adults as they are the type of audience
that will go and watch the movie so they are getting the most out of their advert on these channels
where they can reach allot of their target audience.
Web
Web advertising and using social media is one of the most rapidly growing media’s and way of
advertising as they are attracting the biggest audiences their for you are able to advertise your film
to a wide range of audience
What is the target audience of 50/50? Comedy fans and fans of Seth Rogan
Genre Comedy
Year of production 2011
Director Jonathan Levine
Producer Evan Goldberg, Ben Karlin, Seth Rogen
Distributor Lionsgate
Budget 8 Million
UK release date 30th September 2011
Box office takings $39,185,691