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THE



              PROGRAM




             A cross-cultural education program
             using the latest in social media
             technologies to bridge the “West”
             and the “Arab and Muslim World”




Powered by
Soliya | 2




   Message from the President
                               All of us at Soliya have had cross-cultural experiences that have profoundly affected our
                               lives. They have changed the way we think about other people in the world, the way we
                               look at ourselves, and the way we understand the issues that divide us.

                               As our world becomes more and more interconnected, the challenges we face are
                               increasingly global in nature, and the solutions to those challenges will require people
                               around the world to work together better than ever before–to understand diverse
                               viewpoints and communicate effectively across cultural divides.

                               We feel that having a cross-cultural experience is an essential component of preparing
                               the next generation of leaders to address those challenges. Traditional constraints
   associated with international travel, however, need not limit those experiences to the privileged elite. New information
   and communication technologies present opportunities for young people to have intensive cross-cultural experiences
   without leaving their home environments.

   The Connect Program is a unique educational initiative that does just that in a rigorous academic setting.

   After several years of conducting the Connect Program at some of the world’s most prestigious universities, we
   are as inspired as ever by its potential. Through the program we are building a network of young adults around
   the world who are empowered to collaboratively address the global challenges of the 21st century.

   Please join us.




   Lucas Welch
   President and Founder
3 | The Connect Program




                    The Need               Tensions between the “West” and the “Arab & Muslim World” have
                                           reached unprecedented heights. These tensions have far-reaching
                                           effects, whether manifested by political unrest, economic instability
                                           and inequality, or violence. These issues are by no means based
                                           on a lack of communication alone, but improved communication will
                                           certainly play a critical role in addressing them. Soliya contends that
                                           at the root of the misunderstanding between these groups there are
                                           “conflicting narratives” about the relationship between the “West”
                                           and the “Arab & Muslim World” that often lead to misguided policies
                                           and acts of violence against the “other.” These conflicting narratives
                                           derive from:

                                           1. Ignorance and Stereotypes – There is a lack of knowledge
                                              regarding the historical, political and cultural context of many of
                                              today’s most divisive issues. This ignorance can result in negative
                                              stereotypes and lead to actions that further exacerbate the tension.

                                           2. Lack of Meaningful Relationships – The vast majority of people
                                              on the various sides of these issues simply do not have the
                                              opportunity to directly interact with each other and discuss their
                                              differences. Without such opportunities, it is easy to dehumanize
                                              the “other” and believe that they have few common values.

                                           3. Deficiency of skills to effectively communicate and think
                                              critically – Many people lack the necessary communication skills
                                              to effectively convey their viewpoints and hear those of others.
                                              In addition, the average individual does not have the skills to
                                              critically assess the flood of information he/she is exposed to via
                                              mainstream media today.

                                           These issues are exacerbated because there are few opportunities
                                           or tools to constructively influence relations between the “West” and
                                           the “Arab & Muslim World.” This can lead to a pervasive sense of
                                           powerlessness and frustration which can promote disengagement
                                           from the political process or engagement in less constructive ways,
                                           such as through acts of violence or support for such acts.




Soliya is developing a global network of young adults and empowering them to bridge
the divide between the “West” and the “Arab & Muslim World.” Using the latest in “social
media” technologies and cutting-edge methodologies, Soliya is providing a new intercultural
generation of young adults with the skills, knowledge and relationships they need to develop
a nuanced understanding of the issues that divide them. By offering unique training, tools
and opportunities to convey this understanding to their broader communities, Soliya is
empowering these young adults to play a constructive role in creating a more informed, just
and peaceful global society.
Soliya | 4




             THE
                                                                 Soliya’s flagship initiative, the Connect Program, is a unique
                                                                 cross-cultural education program that uses the latest in Internet
                                                       PROGRAM   and communication technologies to bridge the gap between
                                                                 university students in the Middle East, North Africa, Asia, Europe
                                                                 and the United States.

                                                                 Through the Connect Program students engage in intensive
                                                                 dialogue and collaborative media production, as they explore
                                                                 the issues currently dividing the “Arab & Muslim World” and the
                                                                 “West.” The program is usually offered as part of an accredited
                                                                 course in university departments such as International Relations,
                                                                 Media Studies, Communications, and Conflict Resolution. The
                                                                 active and dynamic learning process is designed to complement
                                                                 students’ coursework and develop the skills, knowledge and
                                                                 relationships tomorrow’s leaders will need to address the
                                                                 challenges they will face.




                                                                                    Soliya Develops:


                                                                                         Relationships
                                                                                        Relationships
                                                                                         Means to interact
                                                                                         Connections
                                                                                         Empathy




                                                                      Knowledge                                Skills
“It is fine to talk about theories about “engaging
the other” or “increasing understanding across                           Issues                            Critical Thinking
cultures”, but Soliya puts the students on the
front lines of intercultural relations. They will
                                                                         Cultures                          Communication
learn more about themselves and their place                              Perspectives                      Media
in the world in the Soliya sessions than in a
semester of international relations classes.”

Ambassador Cynthia Schneider
Distinguished Professor in the Practice of Diplomacy
School of Foreign Service
Georgetown University                                                                   = Empowerment
5 | The Connect Program




                                                                           Soliya’s custom-built video-conferencing application enables
                                                                           students to see and hear each other in real-time as they discuss
                                                                           a range of different issues. The application is web-based and
                                                                           does not require any special hardware beyond a standard
                                                                           computer, a webcam and a high-speed internet connection.




Each student is assigned to a different multi-national group, with
other students from across the globe. Students login each week to
Soliya’s web-conferencing application for the two hour sessions
over the course of a semester. Two highly trained facilitators, one
from the US or Europe and one from the Middle East, North Africa or
Asia guide the discussions. The conversation is carefully facilitated,
ensuring that students directly address the difficult issues that divide
them in a way that enables genuine understanding of alternative
perspectives and reconsideration of previously held views. The
curriculum includes an activity plan for the online dialogue process,
as well as suggested activities, discussions and readings for the
in-class component of the course, and two assignments that
students complete. The first assignment is a video editing project,
in which they create their own short news-pieces using raw news
footage from major news networks. The second assignment is a
joint project, which allows students to work collaboratively with a
partner from a different region, get to know them better and jointly
explore one another’s perspectives and cultures.

Following their participation in the Connect Program, alumni have
the opportunity to continue developing their skills and working to                   “I felt that these discussions were very effective
                                                                                     in both learning about the views of others, as
bridge the divide between the “West” and the “Arab & Muslim World”                   well as forcing me to think and analyze my own
by participating in Soliya’s Continued Engagement Activities.                        perspectives by bringing them to the surface.”
Since the program began, approximately 35% of students have                          Mohammed El Fakhani
opted to continue their involvement with Soliya after finishing the                  Connect Program Alumni
                                                                                     American University of Beirut
Connect Program.
Soliya | 6



 University Partners
 Since our first program in 2003 we have worked with over 60 universities across the globe.
 Please see the map below which indicates where we have worked and highlights a cross-section of our university partners.


                                                                                         Universitè Libre de Bruxelles
                                                                                                       Brussels, Belgium
                                                            Tufts University
                                                     Medford, Massachusetts
                                                                                                           University of Jordan
                                                                                                                   Amman, Jordan




                                                                                                                                          Gadjah Mada University
                                                                                                                                               Yogyakarta, Indonesia
University of North Carolina
      Chapel Hill, North Carolina                        Al Akhawayn University
                                                                       Ifrane, Morocco
                                                                                                   American University in Cairo
                                                                                                                           Cairo, Egypt




                                                                                              So·li·ya [so le yu] n.
                                                     About Us
                                                                                              1. The integration of the Latin word meaning sun (sol)
                                                                                                 and a classical Arabic word from Lisan al Arab meaning
                                                                                                 beam of light (iya).

                                                                                              2. A new organization that aims to shed light on the
                                                                                                 relationship between the “West” and the “Arab & Muslim
                                                                                                 World” in a way that promotes understanding, respect
                                                                                                 and joint action.

                                                                                              Soliya is an international non-profit organization head-
                                                                                              quartered in New York with staff, volunteers and university
                                                                                              partners across the globe.

                                                                                              Since the first Connect Program in 2003, Soliya has
                                                                                              established a wide range of partnerships and affiliations
                                                                                              to expand the reach of the program. Soliya is affiliated
                                                                                              with the United Nations Alliance of Civilizations Initiative,
                                                                                              the World Economic Forum’s Council of 100 Leaders
                                                                                              Program and the Brookings Institution’s US-Islamic World
 “The Connect Program enabled my students to become
 independent thinkers and knowledge-seekers by                                                Forum. Financially, Soliya is supported by a diverse group
 encouraging active self-learning in an environment in                                        of donors from across the Middle East, Europe and the
 which they posed questions and searched for answers
 on their own.”
                                                                                              United States.

 Dr. Sahar Khamis                                                                             If you would like to participate in Soliya’s Connect Program,
 Former Professor, Department of Communications, Qatar University
 Assistant Professor, Department of Communications, University of Maryland                    support our work or help spread the word, please contact
                                                                                              us at info@soliya.net.
“As I participated in the program, I came to realize that the ‘news’
we see or hear about the Middle East doesn’t tell half the story.
By meeting real people, and by hearing about their day-to-day
lives, the events and issues I read about became less abstract.
They have become something very real, and I can’t help but think
of the people who are affected by them.”

Margaret Poe
Connect Program Alumni
University of Iowa




      25 Washington Street | Suite 414                                 15A Ibn Radwan Al-Tabeeb St. | 10th Fl.
         Brooklyn | New York 11201                                            Giza 12211 | Cairo | Egypt
                   +1 718 701 5855                                                +20 2 3570 7948




        • www.soliya.net •                                                 • info@soliya.net •

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Soliya Project Brochure

  • 1. THE PROGRAM A cross-cultural education program using the latest in social media technologies to bridge the “West” and the “Arab and Muslim World” Powered by
  • 2. Soliya | 2 Message from the President All of us at Soliya have had cross-cultural experiences that have profoundly affected our lives. They have changed the way we think about other people in the world, the way we look at ourselves, and the way we understand the issues that divide us. As our world becomes more and more interconnected, the challenges we face are increasingly global in nature, and the solutions to those challenges will require people around the world to work together better than ever before–to understand diverse viewpoints and communicate effectively across cultural divides. We feel that having a cross-cultural experience is an essential component of preparing the next generation of leaders to address those challenges. Traditional constraints associated with international travel, however, need not limit those experiences to the privileged elite. New information and communication technologies present opportunities for young people to have intensive cross-cultural experiences without leaving their home environments. The Connect Program is a unique educational initiative that does just that in a rigorous academic setting. After several years of conducting the Connect Program at some of the world’s most prestigious universities, we are as inspired as ever by its potential. Through the program we are building a network of young adults around the world who are empowered to collaboratively address the global challenges of the 21st century. Please join us. Lucas Welch President and Founder
  • 3. 3 | The Connect Program The Need Tensions between the “West” and the “Arab & Muslim World” have reached unprecedented heights. These tensions have far-reaching effects, whether manifested by political unrest, economic instability and inequality, or violence. These issues are by no means based on a lack of communication alone, but improved communication will certainly play a critical role in addressing them. Soliya contends that at the root of the misunderstanding between these groups there are “conflicting narratives” about the relationship between the “West” and the “Arab & Muslim World” that often lead to misguided policies and acts of violence against the “other.” These conflicting narratives derive from: 1. Ignorance and Stereotypes – There is a lack of knowledge regarding the historical, political and cultural context of many of today’s most divisive issues. This ignorance can result in negative stereotypes and lead to actions that further exacerbate the tension. 2. Lack of Meaningful Relationships – The vast majority of people on the various sides of these issues simply do not have the opportunity to directly interact with each other and discuss their differences. Without such opportunities, it is easy to dehumanize the “other” and believe that they have few common values. 3. Deficiency of skills to effectively communicate and think critically – Many people lack the necessary communication skills to effectively convey their viewpoints and hear those of others. In addition, the average individual does not have the skills to critically assess the flood of information he/she is exposed to via mainstream media today. These issues are exacerbated because there are few opportunities or tools to constructively influence relations between the “West” and the “Arab & Muslim World.” This can lead to a pervasive sense of powerlessness and frustration which can promote disengagement from the political process or engagement in less constructive ways, such as through acts of violence or support for such acts. Soliya is developing a global network of young adults and empowering them to bridge the divide between the “West” and the “Arab & Muslim World.” Using the latest in “social media” technologies and cutting-edge methodologies, Soliya is providing a new intercultural generation of young adults with the skills, knowledge and relationships they need to develop a nuanced understanding of the issues that divide them. By offering unique training, tools and opportunities to convey this understanding to their broader communities, Soliya is empowering these young adults to play a constructive role in creating a more informed, just and peaceful global society.
  • 4. Soliya | 4 THE Soliya’s flagship initiative, the Connect Program, is a unique cross-cultural education program that uses the latest in Internet PROGRAM and communication technologies to bridge the gap between university students in the Middle East, North Africa, Asia, Europe and the United States. Through the Connect Program students engage in intensive dialogue and collaborative media production, as they explore the issues currently dividing the “Arab & Muslim World” and the “West.” The program is usually offered as part of an accredited course in university departments such as International Relations, Media Studies, Communications, and Conflict Resolution. The active and dynamic learning process is designed to complement students’ coursework and develop the skills, knowledge and relationships tomorrow’s leaders will need to address the challenges they will face. Soliya Develops: Relationships Relationships Means to interact Connections Empathy Knowledge Skills “It is fine to talk about theories about “engaging the other” or “increasing understanding across Issues Critical Thinking cultures”, but Soliya puts the students on the front lines of intercultural relations. They will Cultures Communication learn more about themselves and their place Perspectives Media in the world in the Soliya sessions than in a semester of international relations classes.” Ambassador Cynthia Schneider Distinguished Professor in the Practice of Diplomacy School of Foreign Service Georgetown University = Empowerment
  • 5. 5 | The Connect Program Soliya’s custom-built video-conferencing application enables students to see and hear each other in real-time as they discuss a range of different issues. The application is web-based and does not require any special hardware beyond a standard computer, a webcam and a high-speed internet connection. Each student is assigned to a different multi-national group, with other students from across the globe. Students login each week to Soliya’s web-conferencing application for the two hour sessions over the course of a semester. Two highly trained facilitators, one from the US or Europe and one from the Middle East, North Africa or Asia guide the discussions. The conversation is carefully facilitated, ensuring that students directly address the difficult issues that divide them in a way that enables genuine understanding of alternative perspectives and reconsideration of previously held views. The curriculum includes an activity plan for the online dialogue process, as well as suggested activities, discussions and readings for the in-class component of the course, and two assignments that students complete. The first assignment is a video editing project, in which they create their own short news-pieces using raw news footage from major news networks. The second assignment is a joint project, which allows students to work collaboratively with a partner from a different region, get to know them better and jointly explore one another’s perspectives and cultures. Following their participation in the Connect Program, alumni have the opportunity to continue developing their skills and working to “I felt that these discussions were very effective in both learning about the views of others, as bridge the divide between the “West” and the “Arab & Muslim World” well as forcing me to think and analyze my own by participating in Soliya’s Continued Engagement Activities. perspectives by bringing them to the surface.” Since the program began, approximately 35% of students have Mohammed El Fakhani opted to continue their involvement with Soliya after finishing the Connect Program Alumni American University of Beirut Connect Program.
  • 6. Soliya | 6 University Partners Since our first program in 2003 we have worked with over 60 universities across the globe. Please see the map below which indicates where we have worked and highlights a cross-section of our university partners. Universitè Libre de Bruxelles Brussels, Belgium Tufts University Medford, Massachusetts University of Jordan Amman, Jordan Gadjah Mada University Yogyakarta, Indonesia University of North Carolina Chapel Hill, North Carolina Al Akhawayn University Ifrane, Morocco American University in Cairo Cairo, Egypt So·li·ya [so le yu] n. About Us 1. The integration of the Latin word meaning sun (sol) and a classical Arabic word from Lisan al Arab meaning beam of light (iya). 2. A new organization that aims to shed light on the relationship between the “West” and the “Arab & Muslim World” in a way that promotes understanding, respect and joint action. Soliya is an international non-profit organization head- quartered in New York with staff, volunteers and university partners across the globe. Since the first Connect Program in 2003, Soliya has established a wide range of partnerships and affiliations to expand the reach of the program. Soliya is affiliated with the United Nations Alliance of Civilizations Initiative, the World Economic Forum’s Council of 100 Leaders Program and the Brookings Institution’s US-Islamic World “The Connect Program enabled my students to become independent thinkers and knowledge-seekers by Forum. Financially, Soliya is supported by a diverse group encouraging active self-learning in an environment in of donors from across the Middle East, Europe and the which they posed questions and searched for answers on their own.” United States. Dr. Sahar Khamis If you would like to participate in Soliya’s Connect Program, Former Professor, Department of Communications, Qatar University Assistant Professor, Department of Communications, University of Maryland support our work or help spread the word, please contact us at info@soliya.net.
  • 7. “As I participated in the program, I came to realize that the ‘news’ we see or hear about the Middle East doesn’t tell half the story. By meeting real people, and by hearing about their day-to-day lives, the events and issues I read about became less abstract. They have become something very real, and I can’t help but think of the people who are affected by them.” Margaret Poe Connect Program Alumni University of Iowa 25 Washington Street | Suite 414 15A Ibn Radwan Al-Tabeeb St. | 10th Fl. Brooklyn | New York 11201 Giza 12211 | Cairo | Egypt +1 718 701 5855 +20 2 3570 7948 • www.soliya.net • • info@soliya.net •