18th World EdITorS ForUM   Session: The steps towards a successful tablet application   Speaker: dr. Mario Garcia  Mark yo...
THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION      Wolfgang Blau, Die Zeit, Editor of Online      Stephanie Jovilot, P...
THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION      10 LESSONS WE HAVE LEARNED      IN THE PAST 20 MONTHS      A presen...
Thursday, October 20, 2011
The journalism we practice today is a landscape where      readers have a very dynamic relationship with the news---      ...
The journalism we practice today is a landscape where      readers have a very dynamic relationship with the news---      ...
Ecosystems that lead to storytelling as the protagonist;     it is all about the story, NOT the platformThursday, October ...
THE LESSONSThursday, October 20, 2011
TELLING STORIES     ACROSS PLATFORMS      Lesson 1: we must think in terms of a media quartet      It is not about print f...
The platform quartet      The alert                             The report                                                ...
Thursday, October 20, 2011
But, does it mean that print is on its way out?Thursday, October 20, 2011
But, does it mean that print is on its way out?        Not at all.        Indeed, as William Powers writes in        Hamle...
But, does it mean that print is on its way out?        Not at all.        Indeed, as William Powers writes in        Hamle...
Thursday, October 20, 2011
In New York City this week!Thursday, October 20, 2011
Thursday, October 20, 2011
Today in ViennaThursday, October 20, 2011
WHAT THE TABLET ISThursday, October 20, 2011
WHAT THE TABLET IS      Lesson 2: a platform that must be conceptualized to accommodate its uniquenessThursday, October 20...
Thursday, October 20, 2011
IT IS BROTHER/SISTER TO PRINT,       LIKE ONLINE NEVER WASThursday, October 20, 2011
IT IS BROTHER/SISTER TO PRINT,       LIKE ONLINE NEVER WASThursday, October 20, 2011
IT IS BROTHER/SISTER TO PRINT,       LIKE ONLINE NEVER WASThursday, October 20, 2011
IT IS BROTHER/SISTER TO PRINT,       LIKE ONLINE NEVER WASThursday, October 20, 2011
IT IS BROTHER/SISTER TO PRINT,       LIKE ONLINE NEVER WASThursday, October 20, 2011
Thursday, October 20, 2011
WE WILL HAVE TO THINK TABLET EDITIONThursday, October 20, 2011
WE WILL HAVE TO THINK TABLET EDITION       Perhaps with the concept of editioning,       the curated news appThursday, Oct...
Thursday, October 20, 2011
WE WILL HAVE TO APPROACH ADVERTISING MORE       CREATIVELYThursday, October 20, 2011
WE WILL HAVE TO APPROACH ADVERTISING MORE       CREATIVELY        The advertising suite:        advertising as mini websit...
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
THE LEAN BACK PLATFORMThursday, October 20, 2011
THE LEAN BACK PLATFORM      Lesson 3: all available research shows a preference for evening use of the tabletThursday, Oct...
Thursday, October 20, 2011
IT INVITES US TO RELAXThursday, October 20, 2011
IT INVITES US TO RELAXThursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
NEW NIELSEN STUDY IN US:Thursday, October 20, 2011
NEW NIELSEN STUDY IN US:      51% of iPad use is in bed, or in front of the TVThursday, October 20, 2011
NEW NIELSEN STUDY IN US:      51% of iPad use is in bed, or in front of the TV      http://blog.nielsen.com/nielsenwire/?p...
The “take me with you” platformThursday, October 20, 2011
What early research tells us....Thursday, October 20, 2011
Articles are saved during the day      Data from: www.readitlater.com      http://readitlaterlist.com/blog/2011/01/is-mobi...
Articles are read in prime personal time between 7 and 11 pm       Data from: www.readitlater.comThursday, October 20, 2011
iPad changing the way we read online as well                                              iPad users                      ...
Perhaps greatest impact will be for online editionsThursday, October 20, 2011
Thursday, October 20, 2011
WHAT THE TABLET IS NOTThursday, October 20, 2011
WHAT THE TABLET IS NOT      Lesson 4: It is not a replication of the print/online experience.      It goes beyond to creat...
Thursday, October 20, 2011
IT IS NOT A NEWSPAPERThursday, October 20, 2011
Thursday, October 20, 2011
IT IS NOT AN ONLINE EDITIONThursday, October 20, 2011
Thursday, October 20, 2011
IT IS NOT TELEVISIONThursday, October 20, 2011
Thursday, October 20, 2011
YET.....IT HAS THE ABILITY TO FULFILL THE ROLE     OF ALL OF THESE PLATFORMSThursday, October 20, 2011
YET.....IT HAS THE ABILITY TO FULFILL THE ROLE     OF ALL OF THESE PLATFORMS     BUT IT IS ALSO MORE: IT PROVIDES A UNIQUE...
COVERING THREE TRACKSThursday, October 20, 2011
COVERING THREE TRACKS      Lesson 5: Users want their newspaper tablet apps to have the three main tracks of      curated ...
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
CuratedThursday, October 20, 2011
News     Curated                             updatesThursday, October 20, 2011
News      Curated                             updates                             E readerThursday, October 20, 2011
THE TABLET AND DESIGNThursday, October 20, 2011
THE TABLET AND DESIGN       Lesson 6: Make it sophisticadly simpleThursday, October 20, 2011
Thursday, October 20, 2011
Wednesday, February 9, 2011Thursday, October 20, 2011
The majority of those                             reading news on iPad                             use the landscape modeT...
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
CREATE THOSE POP UP MOMENTSThursday, October 20, 2011
CREATE THOSE POP UP MOMENTS       Lesson 7: allow for a curiously impatient fingerThursday, October 20, 2011
Designing for the dynamics of         the eye         the finger         the brainThursday, October 20, 2011
Thursday, October 20, 2011
THE FRUSTRATED FINGERThursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
PAY ATTENTION TO THE ESSENTIALSThursday, October 20, 2011
PAY ATTENTION TO THE ESSENTIALS     Lesson 8: start with a good sense of navigation, make sure user always knows how to go...
We click      We scroll      We swipeThursday, October 20, 2011
SWIPE MODE       READ MODEThursday, October 20, 2011
Thursday, October 20, 2011
The landing page:      where reading and navigation beginThursday, October 20, 2011
The landing page:      where reading and navigation beginThursday, October 20, 2011
The landing page:      where reading and navigation beginThursday, October 20, 2011
Thursday, October 20, 2011
The article read page:    grids createdThursday, October 20, 2011
The article read page:    grids createdThursday, October 20, 2011
The article read page:    grids createdThursday, October 20, 2011
Thursday, October 20, 2011
The photo and multimedia pageThursday, October 20, 2011
The photo and multimedia pageThursday, October 20, 2011
The photo and multimedia pageThursday, October 20, 2011
Thursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
The sharing/connecting buttonsThursday, October 20, 2011
MAKE IT FUNCTIONALThursday, October 20, 2011
MAKE IT FUNCTIONAL     Lesson 9: remember what the users are coming to your tablet for--this is a     multi genre platform...
Thursday, October 20, 2011
They come to readThursday, October 20, 2011
They come to readThursday, October 20, 2011
Thursday, October 20, 2011
To read long formThursday, October 20, 2011
Thursday, October 20, 2011
To read mini storiesThursday, October 20, 2011
Thursday, October 20, 2011
They come to viewThursday, October 20, 2011
They come to viewThursday, October 20, 2011
They come to viewThursday, October 20, 2011
Thursday, October 20, 2011
They come to watch,     They come to listenThursday, October 20, 2011
They come to watch,     They come to listenThursday, October 20, 2011
They come to watch,     They come to listenThursday, October 20, 2011
CONSIDER A CURATED EDITIONThursday, October 20, 2011
CONSIDER A CURATED EDITION      Lesson 10: At its best, a news app is especially edited and preparedThursday, October 20, ...
Thursday, October 20, 2011
Thursday, October 20, 2011
THE CENTERPIECESThursday, October 20, 2011
THE CENTERPIECES       It is all about four disciplines: storytelling, advertising, technology       and economicsThursday...
Thursday, October 20, 2011
StorytellingThursday, October 20, 2011
Storytelling         AdvertisingThursday, October 20, 2011
Storytelling         Advertising         TechnologyThursday, October 20, 2011
Storytelling         Advertising         Technology         EconomicsThursday, October 20, 2011
Thursday, October 20, 2011
Emphasize creativity; get your most creative people on boardThursday, October 20, 2011
TheiPadLab                             www.garciamedia.comThursday, October 20, 2011
Coming 2012Thursday, October 20, 2011
Thanks!       website: www.garciamedia.com       email: mario@garcia-media.com       Twitter: DrMarioRGarcia@twitter.comTh...
Thanks!       website: www.garciamedia.com       email: mario@garcia-media.com       Twitter: DrMarioRGarcia@twitter.comTh...
Upcoming SlideShare
Loading in...5
×

World Editors Forum 2011: Session The steps towards a successful tablet application, Mario Garcia

62,439

Published on

2 Comments
13 Likes
Statistics
Notes
No Downloads
Views
Total Views
62,439
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
134
Comments
2
Likes
13
Embeds 0
No embeds

No notes for slide

World Editors Forum 2011: Session The steps towards a successful tablet application, Mario Garcia

  1. 1. 18th World EdITorS ForUM Session: The steps towards a successful tablet application Speaker: dr. Mario Garcia Mark your calendar64th World NEWSpapEr CoNGrESS19th World EdITorS ForUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION Wolfgang Blau, Die Zeit, Editor of Online Stephanie Jovilot, Publisher, Madame Figaro Béla Papp, Publishing Director, Ringier Apps Studio A presentation by Dr. Mario Garcia/18th World Editors Forum /October 14, 2011Thursday, October 20, 2011
  3. 3. THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION 10 LESSONS WE HAVE LEARNED IN THE PAST 20 MONTHS A presentation by Dr. Mario Garcia/18th World Editors Forum /October 14, 2011Thursday, October 20, 2011
  4. 4. Thursday, October 20, 2011
  5. 5. The journalism we practice today is a landscape where readers have a very dynamic relationship with the news--- helping to report it, sharing it, discussing it through Facebook, Twitter, etc. and creating ecosystemsThursday, October 20, 2011
  6. 6. The journalism we practice today is a landscape where readers have a very dynamic relationship with the news--- helping to report it, sharing it, discussing it through Facebook, Twitter, etc. and creating ecosystems The readers create news ecosystems---we become partnersThursday, October 20, 2011
  7. 7. Ecosystems that lead to storytelling as the protagonist; it is all about the story, NOT the platformThursday, October 20, 2011
  8. 8. THE LESSONSThursday, October 20, 2011
  9. 9. TELLING STORIES ACROSS PLATFORMS Lesson 1: we must think in terms of a media quartet It is not about print first It is not about digital first It is about the story firstThursday, October 20, 2011
  10. 10. The platform quartet The alert The report The tablet edition Story (the second day update)Thursday, October 20, 2011
  11. 11. Thursday, October 20, 2011
  12. 12. But, does it mean that print is on its way out?Thursday, October 20, 2011
  13. 13. But, does it mean that print is on its way out? Not at all. Indeed, as William Powers writes in Hamlet’s BlackBerry, print is eternal. Paper will have a rising value, as it allows us a certain disconnectedness.......Thursday, October 20, 2011
  14. 14. But, does it mean that print is on its way out? Not at all. Indeed, as William Powers writes in Hamlet’s BlackBerry, print is eternal. Paper will have a rising value, as it allows us a certain disconnectedness.......Thursday, October 20, 2011
  15. 15. Thursday, October 20, 2011
  16. 16. In New York City this week!Thursday, October 20, 2011
  17. 17. Thursday, October 20, 2011
  18. 18. Today in ViennaThursday, October 20, 2011
  19. 19. WHAT THE TABLET ISThursday, October 20, 2011
  20. 20. WHAT THE TABLET IS Lesson 2: a platform that must be conceptualized to accommodate its uniquenessThursday, October 20, 2011
  21. 21. Thursday, October 20, 2011
  22. 22. IT IS BROTHER/SISTER TO PRINT, LIKE ONLINE NEVER WASThursday, October 20, 2011
  23. 23. IT IS BROTHER/SISTER TO PRINT, LIKE ONLINE NEVER WASThursday, October 20, 2011
  24. 24. IT IS BROTHER/SISTER TO PRINT, LIKE ONLINE NEVER WASThursday, October 20, 2011
  25. 25. IT IS BROTHER/SISTER TO PRINT, LIKE ONLINE NEVER WASThursday, October 20, 2011
  26. 26. IT IS BROTHER/SISTER TO PRINT, LIKE ONLINE NEVER WASThursday, October 20, 2011
  27. 27. Thursday, October 20, 2011
  28. 28. WE WILL HAVE TO THINK TABLET EDITIONThursday, October 20, 2011
  29. 29. WE WILL HAVE TO THINK TABLET EDITION Perhaps with the concept of editioning, the curated news appThursday, October 20, 2011
  30. 30. Thursday, October 20, 2011
  31. 31. WE WILL HAVE TO APPROACH ADVERTISING MORE CREATIVELYThursday, October 20, 2011
  32. 32. WE WILL HAVE TO APPROACH ADVERTISING MORE CREATIVELY The advertising suite: advertising as mini websites, the mini documentaryThursday, October 20, 2011
  33. 33. Thursday, October 20, 2011
  34. 34. Thursday, October 20, 2011
  35. 35. Thursday, October 20, 2011
  36. 36. Thursday, October 20, 2011
  37. 37. THE LEAN BACK PLATFORMThursday, October 20, 2011
  38. 38. THE LEAN BACK PLATFORM Lesson 3: all available research shows a preference for evening use of the tabletThursday, October 20, 2011
  39. 39. Thursday, October 20, 2011
  40. 40. IT INVITES US TO RELAXThursday, October 20, 2011
  41. 41. IT INVITES US TO RELAXThursday, October 20, 2011
  42. 42. Thursday, October 20, 2011
  43. 43. Thursday, October 20, 2011
  44. 44. NEW NIELSEN STUDY IN US:Thursday, October 20, 2011
  45. 45. NEW NIELSEN STUDY IN US: 51% of iPad use is in bed, or in front of the TVThursday, October 20, 2011
  46. 46. NEW NIELSEN STUDY IN US: 51% of iPad use is in bed, or in front of the TV http://blog.nielsen.com/nielsenwire/?p=27702Thursday, October 20, 2011
  47. 47. The “take me with you” platformThursday, October 20, 2011
  48. 48. What early research tells us....Thursday, October 20, 2011
  49. 49. Articles are saved during the day Data from: www.readitlater.com http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/Thursday, October 20, 2011
  50. 50. Articles are read in prime personal time between 7 and 11 pm Data from: www.readitlater.comThursday, October 20, 2011
  51. 51. iPad changing the way we read online as well iPad users read more articles leisurely on the iPad than on the computer, see orange Data from: www.readitlater.comThursday, October 20, 2011
  52. 52. Perhaps greatest impact will be for online editionsThursday, October 20, 2011
  53. 53. Thursday, October 20, 2011
  54. 54. WHAT THE TABLET IS NOTThursday, October 20, 2011
  55. 55. WHAT THE TABLET IS NOT Lesson 4: It is not a replication of the print/online experience. It goes beyond to create an immersive experience (remember the finger)Thursday, October 20, 2011
  56. 56. Thursday, October 20, 2011
  57. 57. IT IS NOT A NEWSPAPERThursday, October 20, 2011
  58. 58. Thursday, October 20, 2011
  59. 59. IT IS NOT AN ONLINE EDITIONThursday, October 20, 2011
  60. 60. Thursday, October 20, 2011
  61. 61. IT IS NOT TELEVISIONThursday, October 20, 2011
  62. 62. Thursday, October 20, 2011
  63. 63. YET.....IT HAS THE ABILITY TO FULFILL THE ROLE OF ALL OF THESE PLATFORMSThursday, October 20, 2011
  64. 64. YET.....IT HAS THE ABILITY TO FULFILL THE ROLE OF ALL OF THESE PLATFORMS BUT IT IS ALSO MORE: IT PROVIDES A UNIQUE EXPERIENCE OF INTIMACY WITH THE USER THAT WE USUALLY FIND WITH A GOOD BOOKThursday, October 20, 2011
  65. 65. COVERING THREE TRACKSThursday, October 20, 2011
  66. 66. COVERING THREE TRACKS Lesson 5: Users want their newspaper tablet apps to have the three main tracks of curated edition, news updates and e-readersThursday, October 20, 2011
  67. 67. Thursday, October 20, 2011
  68. 68. Thursday, October 20, 2011
  69. 69. Thursday, October 20, 2011
  70. 70. Thursday, October 20, 2011
  71. 71. Thursday, October 20, 2011
  72. 72. Thursday, October 20, 2011
  73. 73. Thursday, October 20, 2011
  74. 74. Thursday, October 20, 2011
  75. 75. Thursday, October 20, 2011
  76. 76. CuratedThursday, October 20, 2011
  77. 77. News Curated updatesThursday, October 20, 2011
  78. 78. News Curated updates E readerThursday, October 20, 2011
  79. 79. THE TABLET AND DESIGNThursday, October 20, 2011
  80. 80. THE TABLET AND DESIGN Lesson 6: Make it sophisticadly simpleThursday, October 20, 2011
  81. 81. Thursday, October 20, 2011
  82. 82. Wednesday, February 9, 2011Thursday, October 20, 2011
  83. 83. The majority of those reading news on iPad use the landscape modeThursday, October 20, 2011
  84. 84. Thursday, October 20, 2011
  85. 85. Thursday, October 20, 2011
  86. 86. Thursday, October 20, 2011
  87. 87. Thursday, October 20, 2011
  88. 88. Thursday, October 20, 2011
  89. 89. Thursday, October 20, 2011
  90. 90. Thursday, October 20, 2011
  91. 91. Thursday, October 20, 2011
  92. 92. Thursday, October 20, 2011
  93. 93. Thursday, October 20, 2011
  94. 94. Thursday, October 20, 2011
  95. 95. CREATE THOSE POP UP MOMENTSThursday, October 20, 2011
  96. 96. CREATE THOSE POP UP MOMENTS Lesson 7: allow for a curiously impatient fingerThursday, October 20, 2011
  97. 97. Designing for the dynamics of the eye the finger the brainThursday, October 20, 2011
  98. 98. Thursday, October 20, 2011
  99. 99. THE FRUSTRATED FINGERThursday, October 20, 2011
  100. 100. Thursday, October 20, 2011
  101. 101. Thursday, October 20, 2011
  102. 102. Thursday, October 20, 2011
  103. 103. PAY ATTENTION TO THE ESSENTIALSThursday, October 20, 2011
  104. 104. PAY ATTENTION TO THE ESSENTIALS Lesson 8: start with a good sense of navigation, make sure user always knows how to go from point A to point C or ZThursday, October 20, 2011
  105. 105. We click We scroll We swipeThursday, October 20, 2011
  106. 106. SWIPE MODE READ MODEThursday, October 20, 2011
  107. 107. Thursday, October 20, 2011
  108. 108. The landing page: where reading and navigation beginThursday, October 20, 2011
  109. 109. The landing page: where reading and navigation beginThursday, October 20, 2011
  110. 110. The landing page: where reading and navigation beginThursday, October 20, 2011
  111. 111. Thursday, October 20, 2011
  112. 112. The article read page: grids createdThursday, October 20, 2011
  113. 113. The article read page: grids createdThursday, October 20, 2011
  114. 114. The article read page: grids createdThursday, October 20, 2011
  115. 115. Thursday, October 20, 2011
  116. 116. The photo and multimedia pageThursday, October 20, 2011
  117. 117. The photo and multimedia pageThursday, October 20, 2011
  118. 118. The photo and multimedia pageThursday, October 20, 2011
  119. 119. Thursday, October 20, 2011
  120. 120. The sharing/connecting buttonsThursday, October 20, 2011
  121. 121. The sharing/connecting buttonsThursday, October 20, 2011
  122. 122. The sharing/connecting buttonsThursday, October 20, 2011
  123. 123. The sharing/connecting buttonsThursday, October 20, 2011
  124. 124. The sharing/connecting buttonsThursday, October 20, 2011
  125. 125. The sharing/connecting buttonsThursday, October 20, 2011
  126. 126. MAKE IT FUNCTIONALThursday, October 20, 2011
  127. 127. MAKE IT FUNCTIONAL Lesson 9: remember what the users are coming to your tablet for--this is a multi genre platformThursday, October 20, 2011
  128. 128. Thursday, October 20, 2011
  129. 129. They come to readThursday, October 20, 2011
  130. 130. They come to readThursday, October 20, 2011
  131. 131. Thursday, October 20, 2011
  132. 132. To read long formThursday, October 20, 2011
  133. 133. Thursday, October 20, 2011
  134. 134. To read mini storiesThursday, October 20, 2011
  135. 135. Thursday, October 20, 2011
  136. 136. They come to viewThursday, October 20, 2011
  137. 137. They come to viewThursday, October 20, 2011
  138. 138. They come to viewThursday, October 20, 2011
  139. 139. Thursday, October 20, 2011
  140. 140. They come to watch, They come to listenThursday, October 20, 2011
  141. 141. They come to watch, They come to listenThursday, October 20, 2011
  142. 142. They come to watch, They come to listenThursday, October 20, 2011
  143. 143. CONSIDER A CURATED EDITIONThursday, October 20, 2011
  144. 144. CONSIDER A CURATED EDITION Lesson 10: At its best, a news app is especially edited and preparedThursday, October 20, 2011
  145. 145. Thursday, October 20, 2011
  146. 146. Thursday, October 20, 2011
  147. 147. THE CENTERPIECESThursday, October 20, 2011
  148. 148. THE CENTERPIECES It is all about four disciplines: storytelling, advertising, technology and economicsThursday, October 20, 2011
  149. 149. Thursday, October 20, 2011
  150. 150. StorytellingThursday, October 20, 2011
  151. 151. Storytelling AdvertisingThursday, October 20, 2011
  152. 152. Storytelling Advertising TechnologyThursday, October 20, 2011
  153. 153. Storytelling Advertising Technology EconomicsThursday, October 20, 2011
  154. 154. Thursday, October 20, 2011
  155. 155. Emphasize creativity; get your most creative people on boardThursday, October 20, 2011
  156. 156. TheiPadLab www.garciamedia.comThursday, October 20, 2011
  157. 157. Coming 2012Thursday, October 20, 2011
  158. 158. Thanks! website: www.garciamedia.com email: mario@garcia-media.com Twitter: DrMarioRGarcia@twitter.comThursday, October 20, 2011
  159. 159. Thanks! website: www.garciamedia.com email: mario@garcia-media.com Twitter: DrMarioRGarcia@twitter.comThursday, October 20, 2011
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×