Vincent@Everts.net
     Whats Next?              +31647180864
                                @vincente
                         Slideshare.net/vincente




Friday, April 15, 2011
Vincent@Everts.net
     Whats Next?              +31647180864
                                @vincente
                         Slideshare.net/vincente




Friday, April 15, 2011
Vincent Everts?




Friday, April 15, 2011
Vincent Everts?




Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, April 15, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, April 15, 2011
Tudou.com earlier then
                               YouTube




Friday, April 15, 2011
Tudou.com earlier then
                               YouTube




Friday, April 15, 2011
Social Media
                            2.0



Friday, April 15, 2011
• Mijn Tools




Friday, April 15, 2011
Videoblogger




Friday, April 15, 2011
Videoblogger



                         Talk to Me!




Friday, April 15, 2011
• kassa




Friday, April 15, 2011
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Friday, April 15, 2011
Future of TV?

Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Opkomst
                         internet connected TV




                                             bron: GfK
Friday, April 15, 2011
Opkomst
                         internet connected TV


                                2010: 425.000


                                             bron: GfK
Friday, April 15, 2011
Opkomst
                         internet connected TV


                                2010: 425.000
                                2011: 820.000
                                2013: 60%
                                             bron: GfK
Friday, April 15, 2011
Internet + televisie = Philips Net TV




Friday, April 15, 2011
Friday, April 15, 2011
On demand IP video




Friday, April 15, 2011
Apple TV




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Friday, April 15, 2011
Make your
                         own company
                          TV Channel

Friday, April 15, 2011
Make your
                         own company
                          TV Channel

Friday, April 15, 2011
www.yubby.com
Friday, April 15, 2011
www.yubby.com
Friday, April 15, 2011
Automatisch zoeken
                         op 30 video netwerken




Friday, April 15, 2011
www.yubby.com
Friday, April 15, 2011
Eerste week:
                         2.000 ingezonden video’s
                          300.000 unieke kijkers

                                www.yubby.com
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Volg Vincent Everts live
                                         in zijn elektrische Leaf


                    - Live auto lifestats
                    - Live streaming video
                    - Live Google maps
                    - Twitter met bestuurder
                    - Twitter met de auto
                    - Interviews




Friday, April 15, 2011
Volg Vincent Everts live
                         in zijn elektrische Leaf




Friday, April 15, 2011
What are we going to talk about?




Friday, April 15, 2011
What are we going to talk about?

                      Web 1.0 Viral Marketing (PP)
               time consumption                                             travel


                   RSS Explained Web 2.0 Kindle
           explained Marketing 2.0 Google Adwords Tudou
                             Google Docs   Online video elections 2.0
                               Twitter Amazon Yubby Co-Creation
                         Multitasking
               Google Streetview Online collaboration Social tools

                            Dell Sucks     Support 2.0 Viral Marketing
            Kryptonite Lock       Enterprise 2.0             VMS Zoomz HD   ebay
                             news resume VMS Google trends

Friday, April 15, 2011
Web
                         1.0




Friday, April 15, 2011
Web
                         1.0




Friday, April 15, 2011
7


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7


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7


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7


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7


Friday, April 15, 2011
How do we spend our time?

                                      4%
                                 6%
                                           39%
                           19%


                                  33%




Friday, April 15, 2011
How do we spend our time?

                 TV:     39% 178 min.               4%
                                               6%

              Radio:     33% 151 min.                    39%
                                         19%
          Internet:      19%   86 min.

      Newspaper:         6%    20 min           33%
        Magazines:       4%    18 min
                                         TV              Radio
                                         Internet        Newspapers
                                         Magazines
Friday, April 15, 2011
Friday, April 15, 2011
Time & advertisement
                                 TV 3 hours/day/user
                                 Advertisement €200M public + €600 commercial
                                 advertisment/hour TV watching € 0,06

                                 Time online: 1,5 h pp/day
                                 Online adds €500M/yr
                                 Adds € 0,07 pp/h

                                 NewsPapers 20 min/day
                                 €750M adv revenue
                                 Adds € 2,00 pp/h

                                 Magazines18 m/day
                                 Advertisement €700
                                 Reclame inkomsten: € 2,50 pp/ph

Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Comscore: CPA/CPC
                         You are not rewarded for what you do




Friday, April 15, 2011
Comscore: CPA/CPC
                           You are not rewarded for what you do




                          85% never clicks on anything during the month
                                   3% does 80% of the clicks
                         80% increase in visiting websites within 2 month
                                    100% increase in search
                                  17% increase in offline sales
                                  27% increase in online sales
Friday, April 15, 2011
• $32 billion sales
                         • 1 Billion searches/day
                         • Money from Adwords
                         • Almost nothing from
                           Youtube, Google earth/
                           map, gmail, apps etc




Friday, April 15, 2011
Google adwords
           •Easy to set-up
           •Easy to budget
           •Price per keyword
    Also on
    YouTube

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Complexity is huge! TBG-digital




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§



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IMPACT ON BUSINESS
                                              12



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DELL Case




Friday, April 15, 2011
DELL Case




Friday, April 15, 2011
Dell notebooks




Friday, April 15, 2011
Dell notebooks




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17


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17


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17


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17


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tekst




Friday, April 15, 2011
tekst




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E-commerce worldwide


                         2010: €500B
                           +15%
           Web influenced: €3000B
                                           bron: forrester

Friday, April 15, 2011
Online bestedingen
                           2009: 7,3 miljard euro

                         2010: 9 miljard euro

                 Web-influenced 48
Friday, April 15, 2011
                      miljard                       bron: thuiswinkel.org
Social tools   Productinformatie
Friday, April 15, 2011
Social tools   Productinformatie
Friday, April 15, 2011
Friday, April 15, 2011
Product info    what else do people buy

                             what do they recommend?

                             Description of customers

 Social tools               90% social tools
                             What do they buy in the end?
                             what else?
                             Tags of clients
                             review of the reviews
                             reviews of the customers
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Customer service




Friday, April 15, 2011
Customer service




Friday, April 15, 2011
Friday, April 15, 2011
It’s now mainstream!




Friday, April 15, 2011
It’s now mainstream!




Friday, April 15, 2011
“What are you doing in 140 characters”




Friday, April 15, 2011
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Friday, April 15, 2011
LondonCalling.mobi
Friday, April 15, 2011
LondonCalling.mobi
Friday, April 15, 2011
LondonCalling.mobi
Friday, April 15, 2011
•s




Friday, April 15, 2011
•s




Friday, April 15, 2011
kindle




Friday, April 15, 2011
kindle
        Buy books wirelessly
                                    Download everything
                                        wirelessly


     E-ink technologie reads
             the best

                                       240.000 titels


         30 hours battery &
       fantastic userinterface



Friday, April 15, 2011
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94


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Negroponte




                         95


Friday, April 15, 2011
Are books going away?




                              96


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97


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Tablet market in 2014




                              98


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99


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SonicView




Friday, April 15, 2011
Playmate




                         104


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Playmate




                         104


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105


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106


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107


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beta




Friday, April 15, 2011
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WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
WEB 2.0
     •     Weblogs
     •     Flickr
     •     Wiki’s
     •     RSS
     •     RSS readers
     •     Del.icio.us
     •     Youtube
     •     Facebooks


Friday, April 15, 2011
Who talks



Friday, April 15, 2011
Blogs demografie




                                           Bron: Technorati 2008
Friday, April 15, 2011
Blogs demografie




                                           Bron: Technorati 2008
Friday, April 15, 2011
Blogs demografie




                                           Bron: Technorati 2008
Friday, April 15, 2011
Professional




Friday, April 15, 2011
Professional




Friday, April 15, 2011
7 guidelines
                1.       Know what you are doing
                2.       Avoid marketing talk
                3.       Keep it fresh
                4.       Reinforce company’s core values
                5.       Encourage employees to use it
                6.       Create blogging policies
                7.       Have fine print
Friday, April 15, 2011
RSS
Friday, April 15, 2011
RSS Readers




Friday, April 15, 2011
RSS Readers




Friday, April 15, 2011
Friday, April 15, 2011
Friday, April 15, 2011
Social Networking



Friday, April 15, 2011
Friday, April 15, 2011
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Friday, April 15, 2011
Internet is pain!




Friday, April 15, 2011
Friday, April 15, 2011
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Communication 2.0




Friday, April 15, 2011
Communication 2.0




Friday, April 15, 2011
Why call
Friday, April 15, 2011
                         via computer?
It’s
                         personal!


Friday, April 15, 2011
It’s
                         personal!


Friday, April 15, 2011
It’s
                         personal!


Friday, April 15, 2011
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Friday, April 15, 2011
Wordprocessing 1951




Friday, April 15, 2011
Wordprocessing 1985




Friday, April 15, 2011
Wordprocessing 1985




Friday, April 15, 2011
Wordprocessing 2008




Friday, April 15, 2011
Wordprocessing 2008




Friday, April 15, 2011
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Friday, April 15, 2011
Online collaboration
Friday, April 15, 2011
Revisions
Friday, April 15, 2011
                         compare
Web 2.0 Trend:
                          Co-Creation


Friday, April 15, 2011
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Friday, April 15, 2011
49


Friday, April 15, 2011
Friday, April 15, 2011
Social Media
                            2.0



Friday, April 15, 2011
Vincent Everts
                                www.vincente.nl
                                www.yubby.com
                               www.interimic.nl
                              vincent@everts.net
                            www.twitter.com/vincente
                                 +31647180864
Friday, April 15, 2011

Zanox zxexperday presentation