This document appears to be a slide deck presented by Vincent Everts on April 15, 2011. It discusses several topics related to emerging technologies and their impact on business and society. Some of the key points discussed include: the rise of internet-connected TV and on-demand video streaming services; the growth of online video platforms like YouTube and Tudou; the increasing importance of social media and user-generated content; and predictions about the future of publishing, e-books, and tablet computers.

1. Vincent@Everts.net
Whats Next? +31647180864
@vincente
Slideshare.net/vincente
Friday, April 15, 2011

2. Vincent@Everts.net
Whats Next? +31647180864
@vincente
Slideshare.net/vincente
Friday, April 15, 2011

3. Vincent Everts?
Friday, April 15, 2011

4. Vincent Everts?
Friday, April 15, 2011

5. Friday, April 15, 2011

6. Friday, April 15, 2011

7. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Friday, April 15, 2011

8. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Friday, April 15, 2011

9. Tudou.com earlier then
YouTube
Friday, April 15, 2011

10. Tudou.com earlier then
YouTube
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11. Social Media
2.0
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12. • Mijn Tools
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13. Videoblogger
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14. Videoblogger
Talk to Me!
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15. • kassa
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16. Friday, April 15, 2011

17. Friday, April 15, 2011

18. Friday, April 15, 2011

19. Friday, April 15, 2011

20. Friday, April 15, 2011

21. Friday, April 15, 2011

22. Friday, April 15, 2011

23. Friday, April 15, 2011

24. Friday, April 15, 2011

25. Future of TV?
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26. Friday, April 15, 2011

27. Friday, April 15, 2011

28. Opkomst
internet connected TV
bron: GfK
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29. Opkomst
internet connected TV
2010: 425.000
bron: GfK
Friday, April 15, 2011

30. Opkomst
internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
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31. Internet + televisie = Philips Net TV
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32. Friday, April 15, 2011

33. On demand IP video
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34. Apple TV
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42. Friday, April 15, 2011

43. Friday, April 15, 2011

44. Make your
own company
TV Channel
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45. Make your
own company
TV Channel
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46. www.yubby.com
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47. www.yubby.com
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48. Automatisch zoeken
op 30 video netwerken
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49. www.yubby.com
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50. Eerste week:
2.000 ingezonden video’s
300.000 unieke kijkers
www.yubby.com
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51. Friday, April 15, 2011

52. Friday, April 15, 2011

53. Friday, April 15, 2011

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55. Friday, April 15, 2011

56. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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57. Volg Vincent Everts live
in zijn elektrische Leaf
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58. What are we going to talk about?
Friday, April 15, 2011

59. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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60. Web
1.0
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61. Web
1.0
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62. 7
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63. 7
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64. 7
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65. 7
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66. 7
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67. How do we spend our time?
4%
6%
39%
19%
33%
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68. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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69. Friday, April 15, 2011

70. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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71. Friday, April 15, 2011

72. Friday, April 15, 2011

73. Friday, April 15, 2011

74. Comscore: CPA/CPC
You are not rewarded for what you do
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75. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
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76. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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77. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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78. Friday, April 15, 2011

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94. Friday, April 15, 2011

95. Complexity is huge! TBG-digital
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101. Friday, April 15, 2011

102. §
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109. Friday, April 15, 2011

110. IMPACT ON BUSINESS
12
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116. Friday, April 15, 2011

117. Friday, April 15, 2011

118. Friday, April 15, 2011

119. Friday, April 15, 2011

120. DELL Case
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121. DELL Case
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122. Dell notebooks
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123. Dell notebooks
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124. Friday, April 15, 2011

125. Friday, April 15, 2011

126. Friday, April 15, 2011

127. Friday, April 15, 2011

128. Friday, April 15, 2011

129. Friday, April 15, 2011

130. 17
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131. 17
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132. 17
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133. 17
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134. Friday, April 15, 2011

135. tekst
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136. tekst
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149. E-commerce worldwide
2010: €500B
+15%
Web influenced: €3000B
bron: forrester
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150. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
Friday, April 15, 2011
miljard bron: thuiswinkel.org

151. Social tools Productinformatie
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152. Social tools Productinformatie
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153. Friday, April 15, 2011

154. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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155. Friday, April 15, 2011

156. Friday, April 15, 2011

157. Friday, April 15, 2011

158. Customer service
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159. Customer service
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160. Friday, April 15, 2011

161. It’s now mainstream!
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162. It’s now mainstream!
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163. “What are you doing in 140 characters”
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164. Friday, April 15, 2011

165. Friday, April 15, 2011

166. Friday, April 15, 2011

167. LondonCalling.mobi
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168. LondonCalling.mobi
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169. LondonCalling.mobi
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170. •s
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171. •s
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172. kindle
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173. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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180. 94
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181. Negroponte
95
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182. Negroponte
95
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183. Negroponte
95
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184. Negroponte
95
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185. Negroponte
95
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186. Negroponte
95
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187. Are books going away?
96
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188. 97
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189. Tablet market in 2014
98
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190. 99
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191. Friday, April 15, 2011

192. Friday, April 15, 2011

193. Friday, April 15, 2011

194. SonicView
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195. Playmate
104
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196. Playmate
104
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197. 105
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198. 106
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199. 107
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204. Friday, April 15, 2011

205. beta
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206. Friday, April 15, 2011

207. Friday, April 15, 2011

208. Friday, April 15, 2011

209. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

210. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

211. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

212. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

213. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

214. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

215. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, April 15, 2011

216. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
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217. Who talks
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218. Blogs demografie
Bron: Technorati 2008
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219. Blogs demografie
Bron: Technorati 2008
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220. Blogs demografie
Bron: Technorati 2008
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221. Professional
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222. Professional
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223. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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224. RSS
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225. RSS Readers
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226. RSS Readers
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227. Friday, April 15, 2011

228. Friday, April 15, 2011

229. Social Networking
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230. Friday, April 15, 2011

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233. Friday, April 15, 2011

234. Friday, April 15, 2011

235. Friday, April 15, 2011

236. Friday, April 15, 2011

237. Internet is pain!
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238. Friday, April 15, 2011

239. Friday, April 15, 2011

240. Friday, April 15, 2011

241. Friday, April 15, 2011

242. Communication 2.0
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243. Communication 2.0
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244. Why call
Friday, April 15, 2011
via computer?

245. It’s
personal!
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246. It’s
personal!
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247. It’s
personal!
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248. Friday, April 15, 2011

249. Friday, April 15, 2011

250. Friday, April 15, 2011

251. Friday, April 15, 2011

252. Wordprocessing 1951
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253. Wordprocessing 1985
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254. Wordprocessing 1985
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255. Wordprocessing 2008
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256. Wordprocessing 2008
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257. Friday, April 15, 2011

258. Friday, April 15, 2011

259. Online collaboration
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260. Revisions
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compare

261. Web 2.0 Trend:
Co-Creation
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262. Friday, April 15, 2011

263. Friday, April 15, 2011

264. 49
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265. Friday, April 15, 2011

266. Social Media
2.0
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267. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, April 15, 2011