Technology Trends for Nonprofits - An Introduction
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    Technology Trends for Nonprofits - An Introduction Technology Trends for Nonprofits - An Introduction Presentation Transcript

    • Technology Trends for Nonprofits - an introduction and overview - Presented May 2011 At the Service Shines Through Conference Hosted by the Maryland Governors Office of Service and Volunteerism
      • Sharing via social networks
      • Decrease of online privacy *
      • Geolocation *
      • Storytelling (videos & photos)
      • Call to action (as opposed to “awareness”) *
      • Monitoring messaging *
      Technology – Trends *From The Future of Nonprofits (2011, Neff and Moss)
    • Technology – Social Media
    • Opportunities – Social Media
      • Establish your organization as a trusted voice
      • Consider using social media to keep constituents (donors, clients, volunteers, stakeholders) informed and engaged
      • Promote successes and stories via video and photos
      • Make it easy for folks to share content via their social networks
    • Technology – Facebook
    • Technology – Twitter
    • Technology – Twitter
    • Technology – Twitter
    • Technology – Video & Photos http://www.pixelworkshop.com/2011/03/10/on-location-strobist-lighting-layers/ Clip © 2011 David Hobby / Strobist.com. Used with permission.
      • Tell your story with video and photos
    • Technology – Video & Photos http://www.flickr.com/photos/33633060@N02/sets/72157623365604415/
    • http://www.lightscamerahelp.com/ Technology – Video & Photos
    • Sharing Content – blogs & websites
    • http://www.bethkanter.org/qr-codes-electronic-devicesnonprofits-and-concert-etiquette/ http://www.netwitsthinktank.com/mobile/scanning-for-good-how-nonprofits-can-use-qr-codes.htm QR Codes
    • http://nonprofitorgs.wordpress.com/2011/03/30/how-to-claim-your-nonprofits-spot-page-on-gowalla/ “ As simply as I can put this, Foursquare is about place and identifying yourself through that.  It is a celebration of the visitor—the people who crossed the river, who made it in the door and decided to identify themselves with us…right here at 40.67124,-73.963834 .” – Shelly Bernstein, Brooklyn Museum Geolocation http://socialmediatoday.com/index.php?q=SMC/185852
      • Information storage and accessibility
      • Updates, notifications, and donations using technology
      • Constituents sharing opportunities and experiences with their social networks
      Photo Credit: Nokton, Creative Commons some rights reserved: http://www.flickr.com/photos/nokton/4621778766/ Opportunities – Technology
      • Mobile-friendly websites (or landing pages)
      • Mobile Apps
      Attribution: Noncommercial Some rights reserved by Nationwide Insurance Opportunities – Mobile Technology
      • Data (Collection & Segmentation)
      • Social Gaming
      • Individual Fundraising
      • Social Entrepreneurship
      • Shift in Donor Attitudes
        • Ease of donating
        • Want to see measurable results
        • Negative reactions to oversolicitation
        • Give to fewer nonprofits
      Opportunities – Future Trends *From The Future of Nonprofits (2011, Neff and Moss)
      • Be nimble and flexible
      • Be responsive to your constituents – go where they are, listen to what they want and need
      • Set time aside each day to observe how others are using technology (across all sectors) and consider how it might benefit your agency
      • Be active, not reactive
      Strategies
    • Resources – Tech & Social Media NTEN (Nonprofit Technology Network): http:// www.nten.org / Tech Soup : http:// www.techsoup.org / We Are Media : http:// www.wearemedia.org/Tool+Box Frogloop – care2’s nonprofit marketing blog : http:// www.frogloop.com / Netwit’s ThinkTank - http:// www.netwitsthinktank.com / John Haydon – Social Media Marketing for Nonprofits : http:// www.johnhaydon.com / Beth’s Blog - How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http:// www.bethkanter.org / The Future of Nonprofits (book released 2011): http://www.thefutureofnonprofits.com/
      • Questions & Comments
      • Thanks!
      Questions & Thank you! Mickey Gomez Volunteer Center Serving Howard County [email_address] http://volunteerhoward.org @ volunteerhoward https://www.facebook.com/VolunteerHoward