Mobile Augmented Reality: The Future Web is  the Real World Jung-hee Ryu, Founder & CSO
“ The best way  to predict the future  is to invent it.” - Alan Kay
Computers.
 
 
 
 
Now  Computers are  Phones.
The way  to interact  with machines.
 
 
 
 
 
 
 
You can  AUGMENT Reality  by Virtuality.
We call it  “ Augmented Reality”
“ AR 은  현실세계 와 인간의  신체 를 어떠한  임의의 기술 로 증강 ,  확장하는 것이다 .” - Jun Rekimoto, Tokyo Univ.
Mobile  Augmented Reality
Augmented Reality on-the-go. By mobile devices.
…  like this special device,
…  and YOUR phone.
Why  Mobile AR?
Because it is worth to use. It is intuitive. It is humane.
The easiest way to search what you want  to know.
 
 
The classic way to search
Seeing something
Seeing something Making a query text
Seeing something Making a query text Searching
Seeing something Making a query text Searching A text list of results
Mobile Search is  NOT the same as Web Search.
Hard to input keywords.
More practical and contextual queries.
Hard to browse listed web links.
The novel way to search
Seeing something
Seeing something Searching
Seeing something Searching A visual results mixed with the real world
Query by Text     Query by Context
When, Where,  Who, What.
Where we are now?
Now you can easily get  the contexts from your phone. When, Where, Who, What.
Every Smartphones Have GPS and digital compass with APIs.
 
 
 
Computer vision technology is now starting to be commercialized.
 
Otello by Vodafone
Point And Find by Nokia
Goggles  by Google
 
 
 
 
By Jay Wright, Qualcomm at ISMAR’09
Future of MAR
Do you want information? Click the Real World.
Hyperlink the Real World.
The Future Web is the Real World.
By Keiichi Matsuda http://keiichimatsuda.com
Be a future child in  電脳 コイル Denno Coil, a Brilliant Japanimation from 2007
Thank you for listening! Contact me at [email_address] @ubeongee

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