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From street campaigning to online campaigning: Indian national political p… From street campaigning to online campaigning: Indian national political p… Presentation Transcript

  • From street campaigning to online campaigning: Indian national political party web sites
    Dr. N.S. Harinarayana
    Reader
    Department of Library and Information Science
    University of Mysore , Mysore
    ns.harinarayana@gmail.com
    Vasantha Raju, N.
    Librarian
    Govt. First Grade College –Periyapatna
    Mysore
    Dr. Mallinath Kumbar
    Professor
    Department of Library and Information Science
    University of Mysore , Mysore
    National Conference on Information Technology and its applications CIST-Mysore
    November 21-22, 2009University of Mysore, Mysore
  • Overview
    • Introduction
    • Research questions
    • Literature review
    • Methodology
    • Results
    • Current trends in Indian political discourses on the web
  • Introduction
    “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee”
    - The Huffington Post
  • Research questions
    What content features have been employed in Indian national political party websites to engage net savvy users in political discourses?
    Do they demonstrate contemporary technologies or is it simply an extended brochure leaflet of the national party?
    What formal features are using for effective content (functional features) delivery?
  • Earlier studies
    Adopted: from Tkach-Kawasaki, L .M. & Park, H.W. (2007). South Korean and Japanese politicians online: Comparing Political Cultures Through Political Websites . Retrieved from http://www.slideshare.net/hanpark/comparing-political-cultures-through-political-websites-presentation
  • Methodology
    5 national political party web site were selected for the study from the Election Commission of India (ECI).
    Data coded between 27th to 30th March 2009
    BSP and RJD party web site was removed from the data set.
    Functional (content) and formal (design) features (Gibson & Ward, 2005) were examined
  • Political party websites considered for the study
    BJP
    CPI
    CPI (M)
    INC
    NCP ( listed in alphabetical order)
  • Functional (content) features of political party web sites
  • Formal (design) features of the political party web sites
  • Results-1
    Functional (content) features found in Indian national political party web sites
  • Results (1): Information provision
  • Results (1): Mobilization/resource generation
  • Results (1):Integration/networking
  • Results (1):Participation
  • Results (1): Campaigning
  • Results -2
    Formal (Content) features found in Indian political party web sites
  • Results (2): Formal features
  • Findings
    BJP and INC have high presence of information provision features.
    Features are very light in terms of participation, mobilization, and campaigning
    Web 2.0 features were very light in all the national party web sites
    Youth engagement in political discourses is the biggest challenge
    Web technologies can play a crucial role in civic engagement in political discourses
  • Current trends in Indian political discourses and web
    Shashi Tharoor - Indian Minister of State for External Affairs “cattle class” comment on his Twitter space created a great uproar
    Our prime minister presence in FaceBook-though not a net savvy
    All these trends shows that Indian politics slowly gaining its momentum in the web as well
    Can we call next Indian parliamentary election as Internet election ?
  • Dr. Manmohan Singh in facebook with 13000 more supporters
  • Regional politicians leaning towards SNSs
  • Thank You
    ?