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Social Networking: how to make a positive impact on your practice and healthcare

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A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by …

A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by sharing my experience with healthcare social media.

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  • 1. optimawomenshealthcare.com drjerath.com
  • 2. Krause CPA Konnect | October 24, 2012 Social Media Doctor Doctor heads to social media to find patients 9News Video Profile story by Cheryl Preheim November 4, 2011
  • 3. General Information
  • 4. Krause CPA Konnect | October 24, 2012 Vandna Jerath, MD, FACOG  FACOG - Board-Certified  Private practice - 14 years  Previously in Westminster/Thornton  Recently relocated to Parker Adventist Hospital  Full-scope obstetrics & gynecology  Enjoy education and community outreach  Disclosure – no affiliations  Not a social media expert – just decided to try it  Now active user and advocate  Now a local pioneer, expert, and resource  Presentations/Consulting  DMS, PAH, 4corners MGMA, colleagues, practice managers, case studies  drjerath.com
  • 5. Krause CPA Konnect | October 24, 2012 Optima Women’s Healthcare Services  Low and high risk obstetrics  Minimally invasive gynecologic surgery  Novasure and Thermachoice Endometrial ablation  Essure sterilization  Family planning and infertility  Menopause and hormone replacement therapy  Bladder retraining and incontinence surgery Women’s health resource/expert Female empowerment Spa-like setting Individualized, personalized, and compassionate care optimawomenshealthcare.com
  • 6. Krause CPA Konnect | October 24, 2012 Objectives Discuss social media, the variety of platforms, and why it is so important Discuss how social media impacts healthcare and how to benefit from social networking. Discuss how to grow a practice (or promote other healthcare objectives) via word of mouse.
  • 7. Overview
  • 8. Krause CPA Konnect | October 24, 2012 What is Social Media? A cocktail party or networking event Microblogging or “small talk” Collaborative online networking and communication Starting a conversation Developing a relationship Maintaining communication 60-90% people use internet for health related information Usage Personal vs professional Here to stay – NOT A TREND Strong growth and future Time to get on board
  • 9. Krause CPA Konnect | October 24, 2012 Inspiration “Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO  “Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for”  “Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way”  “Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives”  “Gratitude: Twitter helps me notice and appreciate the little things in life”
  • 10. Krause CPA Konnect | October 24, 2012 Growth and Reach of Social Media  To reach 50 million users  Radio - 38 years  TV - 13 years  Internet - 4 years  Facebook – less than 6 months  Social Media Now  Facebook - 1 billion users  Twitter - 500 million users  Linked In - 175 million users  YouTube - 800 million users  Google+ - 100 million users  Pinterest – 20 million users  Blogs - 150 million  Other - My Space, Flickr, Yelp, Yammer  Medical – Sermo, Medpedia, PPT
  • 11. Krause CPA Konnect | October 24, 2012 A Day In the Internet Infographic Demonstrates the power and reach of the internet
  • 12. Krause CPA Konnect | October 24, 2012 Hospital Usage U.S. Hospitals that use Social Networking tools 1,501 Hospitals total  695 YouTube Channels  1264 Facebook pages  967 Twitter Accounts  651 LinkedIn Accounts  1116 Four Square  185 Blogs  55 Google + Circle 6,379 Hospital Social Networking Sites Sources:
  • 13. Krause CPA Konnect | October 24, 2012 Types of Social Media  Facebook  Twitter  Linked In  YouTube  Google +  Pinterest  Four Square  My Space  Flickr  Tumblr  Yelp  Yammer  Blog  Website  Medical  Sermo  Medpedia  PPT
  • 14. Krause CPA Konnect | October 24, 2012 Why Use Social Media? My Top Ten Reasons Branding Marketing/Growth Patient and Self -Education Community Outreach Transparency/Credibility Loyalty Interest/Interaction/Engagement Networking/Messaging Direct Access Innovation
  • 15. My Experience
  • 16. Krause CPA Konnect | October 24, 2012 My Social Media Usage  Facebook  Facebook.com/drjerath  Facebook.com/optimawhc  Twitter  Twitter.com/drjerath  Twitter.com/optimawhc  YouTube  Youtube.com/doctorjerath  Linked In  Linkedin.com/in/drjerath  Google +  Gplus.to/drjerath  Gplus.to/optimawhc  Pinterest  Pinterest.com/drjerath  Pinterest.com/optimawhc  Blog  Drjerath.com  Website  Optimawomenshealthcare.com
  • 17. Krause CPA Konnect | October 24, 2012 My Content  Women’s health  My ob/gyn practice  Baby photos (with patient consent)  Pregnancy tips  Medical issue in the news  General medicine  Healthcare reform  Health awareness promotion  Trivia – OptimaWHC Healthe-Challenge  Polls  Contests  Sports  Politics  World news  Fashion
  • 18. Krause CPA Konnect | October 24, 2012 My Costs & Investment FREE Time is money Time investment Full-time ob/gyn, patients come first 3 months solid to get started Maintenance 1-2 hours/week Minimal website and blog hosting fee < $20/month Marketing Most practices 5-10% of revenue I spend < $1000/year
  • 19. Krause CPA Konnect | October 24, 2012 My Success One of the first physicians locally with extensive social media involvement  Over 5000 social media connections  New physician in new market/community  Marketing and growth opportunity  New patients  Creating a brand and credibility  Develop and maintain loyalty  Provide transparency  Patient and community outreach and education  Ability to be a resource  Patient interaction and word of mouse  Direct physician access  Positive image  Exponential growth  Increased online visibility  Higher SEO  Network with other colleagues  New opportunities  Considered a local #hcsm expert and pioneer  Writing articles, interviews, blogs, presentations, consulting  Staff involvement  FUN
  • 20. Krause CPA Konnect | October 24, 2012 My ROI 25 10 40 25 Patient Referral Sources COG Patients Print/Other Referrals Social Media
  • 21. My Positive Exposure
  • 22. Krause CPA Konnect | October 24, 2012 Facebook.com/greenwaymedical
  • 23. Krause CPA Konnect | October 24, 2012 Doctors and Social Media: should the two mix?
  • 24. Krause CPA Konnect | October 24, 2012 Doctors and Social Media: should the two mix?  Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this. I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath.
  • 25. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors’ Offices and Medical Practices
  • 26. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors’ Offices and Medical Practices
  • 27. Krause CPA Konnect | October 24, 2012 Facebook Tips for Doctors’ Offices and Medical Practices  Be a source of health tips or medical news  Answer a medical question in general terms, suggest an appointment  Answer common questions coming in to the office  Answer a patient billing complaint  Always thank patients for endorsements(it encourages more)  Show benefits and answer questions about a therapy  Show a specificexpertise  Show a new or improved piece of technology  Show an educational video  Introduceor recognize doctors and staff  Introduceor recognize doctors and staff  Show some personality of your office  Offeran educational or inspirational contest on Facebook  Ask a question with Facebook’s polling function  Make a seasonal or short-timeoffer  Promoteyour patient portal or blog  Show communityspirit — let your page be a neighborhood bulletin board
  • 28. Krause CPA Konnect | October 24, 2012 Physician Social Media Users Say ROI is Real -
  • 29. My Social Media
  • 30. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 31. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 32. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 33. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 34. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 35. Krause CPA Konnect | October 24, 2012 Facebook.com/drjerath
  • 36. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 37. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 38. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 39. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 40. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 41. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 42. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 43. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 44. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 45. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 46. Krause CPA Konnect | October 24, 2012 Facebook.com/optimawhc
  • 47. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath
  • 48. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath
  • 49. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath
  • 50. Krause CPA Konnect | October 24, 2012 Twitter.com/drjerath
  • 51. Krause CPA Konnect | October 24, 2012 Twitter.com/optimawhc
  • 52. Krause CPA Konnect | October 24, 2012 Linkedin.com/in/drjerath
  • 53. Krause CPA Konnect | October 24, 2012 Youtube.com/doctorjerath
  • 54. Krause CPA Konnect | October 24, 2012 Gplus.to/drjerath
  • 55. Krause CPA Konnect | October 24, 2012 Gplus.to/optimawhc
  • 56. Krause CPA Konnect | October 24, 2012 Pinterest.com/drjerath
  • 57. Krause CPA Konnect | October 24, 2012 Pinterest.com/drjerath
  • 58. Krause CPA Konnect | October 24, 2012 Drjerath.com
  • 59. Krause CPA Konnect | October 24, 2012 Drjerath.com
  • 60. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 61. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 62. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 63. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 64. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 65. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 66. Krause CPA Konnect | October 24, 2012 Optimawomenshealthcare.com
  • 67. Getting Started
  • 68. Krause CPA Konnect | October 24, 2012 Getting Started  Getting started  Challenging  Overwhelming  Can be done on your own  Inexpensive  Investment of time  Use local resources  Social Media 101 workshop  Professional internet, SEO, marketing companies  Read blogs and advice on the internet  Try it, experiment and learn  Keep learning  Work in progress  Have fun – it is NOT a chore
  • 69. Krause CPA Konnect | October 24, 2012 Simple Steps  Set-up Google alert  Set-up Google analytics  Set-up website  Identify who can manage your social media  Have a social media policy  Encourage the physicians to participate  Start with a facebook practice page and tell your patients  Expand from there  Rotate content on your sites  Engage your audience
  • 70. Krause CPA Konnect | October 24, 2012 Advertise your Social Media Business Cards Marketing Tell patients Newsletters Emails Postcards Brochures Patient Portal Flyers Encourage participation Encourage staff Create engagement and interaction
  • 71. Krause CPA Konnect | October 24, 2012 Email Signature
  • 72. Krause CPA Konnect | October 24, 2012 Brochure
  • 73. Krause CPA Konnect | October 24, 2012 Your Concerns HIPAA compliance Patient interaction Patient consent Boundaries Medical Advice Ethical Standards Time consumption Management of social media Getting started
  • 74. Future #HCSM
  • 75. Krause CPA Konnect | October 24, 2012 Future of healthcare social media  More physician involvement  More hospital involvement  More patient interaction and communication  More collaborative networking  Telemedicine  Medical and Healthcare Apps  Direct healthcare and medical advice  Medical news  Medical surveys  Medical marketing  Referrals  Emergency and Disaster Information
  • 76. Resources
  • 77. Krause CPA Konnect | October 24, 2012 My Top Ten Tips Be yourself and be personable Share, share, and share Keep professional and ethical boundaries Know why you are doing this and what your goals are Know your audience Engage your fans, patients, followers, supporters, & friends Be a resource, leader, and expert Listen, ask, acknowledge, and respond (don’t be self- absorbed) – keep learning Keep branding and marketing ALWAYS stay positive
  • 78. Krause CPA Konnect | October 24, 2012 My Favorite Resources Socialmedia.mayoclinic.org Smedio.com Socialmediaexaminer.com Blog.Hubspot.com Healthissocial.com Business.twitter.com Chrisbrogan.com Problogger.com Copyblogger.com Ebennett.org Mashable.com Kevinmd.com
  • 79. Krause CPA Konnect | October 24, 2012 Facebook Page Timeline Cheat Sheet - Infographic Everything you need to know to get started with or manage a business facebook timeline page 6 steps from Hubspot Read more:
  • 80. Krause CPA Konnect | October 24, 2012 Facebook Page Timeline Cheat Sheet
  • 81. Krause CPA Konnect | October 24, 2012 Facebook Page Timeline Cheat Sheet
  • 82. Krause CPA Konnect | October 24, 2012 Facebook Page Timeline Cheat Sheet
  • 83. Krause CPA Konnect | October 24, 2012 Facebook Page Timeline Cheat Sheet
  • 84. Krause CPA Konnect | October 24, 2012 Contact Information Vandna Jerath, MD Optima Women’s Healthcare Sierra Medical Office Building Parker Adventist Hospital Campus 9399 Crown Crest Blvd, Suite 450 Parker, CO 80138 303.805.1807 P | 303.595.5390 F optimawomenshealthcare.com drjerath.com Email - vjerathmd@optimawomenshealthcare.com

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