Health Space Video


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Outline of HealthSpaceVideo development plan

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Health Space Video

  1. 1. HealthSpaceVideo BUSINESS DEVELOPMENT PLAN FRAMEWORK Copyright ©Andrea Macdonald 25 July 2011
  2. 2. CONTENT <ul><li>Concept </li></ul><ul><li>Target group </li></ul><ul><li>Timing plan to launch </li></ul><ul><li>Timing years 1-3 </li></ul><ul><li>Philosophy </li></ul><ul><li>Why is there a need? </li></ul><ul><li>Objectives </li></ul><ul><li>Strategies </li></ul><ul><li>Website framework </li></ul><ul><li>HealthSpace Foundation </li></ul><ul><li>Competitors </li></ul><ul><li>Team </li></ul><ul><li>Marketing </li></ul><ul><li>Funding </li></ul><ul><li>Potential sponsors and advertisers </li></ul>
  3. 3. CONCEPT: WHAT IS IT? <ul><li>INFORMATION GATEWAY </li></ul><ul><li>Video host: people and their health stories </li></ul><ul><li>Access point : </li></ul><ul><li>Meeting place and health space </li></ul><ul><li>Information source </li></ul><ul><li>Medical research </li></ul><ul><li>Evaluation centre </li></ul><ul><li>Call to action </li></ul><ul><li>Market place </li></ul>
  4. 4. WHO IS THE TARGET GROUP? <ul><li>ALL ADULT INTERNET USERS </li></ul><ul><li>Patients </li></ul><ul><li>Care givers </li></ul><ul><li>Medical professionals, scientists and researchers </li></ul>
  5. 5. TIMING PLAN TO LAUNCH <ul><li>March 2011-September 2011 Trial concept on Twitter an FB and evaluate response </li></ul><ul><li>Register names, and, FB page and names of Apps </li></ul><ul><li>Evaluate cost of Video streaming </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Register intellectual property rights </li></ul><ul><li>Register Copyright </li></ul><ul><li>Appoint team of 4 senior partners </li></ul><ul><li>Compose Marketing plan and Funding document </li></ul><ul><li>Get funding </li></ul><ul><li>Appoint web designer </li></ul><ul><li>Appoint 2 freelance writers to compile editorial content </li></ul><ul><li>Appoint 2 researchers </li></ul>
  6. 6. Timing <ul><li>Year 1 2011 </li></ul><ul><li>Establish website/platform for users to be allotted space to create a health blogs to share video and written: health info and stories stories </li></ul><ul><li>Sign up major subscribers: Health organisations </li></ul><ul><li> </li></ul><ul><li>Year 2 January 2012 </li></ul><ul><li>Technology re-evaluation: video capacity. eHealthLive </li></ul><ul><li>Launch of HealthSpaceWorld Foundation/Charity </li></ul><ul><li>Health information: world capital cities </li></ul><ul><li>Year 3 April 2013 </li></ul><ul><li>Sell company </li></ul>
  7. 7. OUR PHILOSOPHY <ul><li>C onnect </li></ul><ul><li>and make a difference - </li></ul><ul><li>Broadcast Your Health! </li></ul>
  8. 8. WHY IS THERE A NEED? <ul><li>Patients </li></ul><ul><li>No internet platform for e-patients to share info </li></ul><ul><li>Sharing health experiences and information of enormous, emotional and practical benefit </li></ul><ul><li>Physical limitations of ill people inhibit their ability to access information to improve their health </li></ul><ul><li>Health information fragmented, often not managed from one place. Keep medical history in one place </li></ul><ul><li>Control presentation of medical history </li></ul>
  9. 9. WHY IS THERE A NEED? Care Givers <ul><li>Emotional: Empathize and share problems </li></ul><ul><li>Practical: To ensure that they have access to information so that they can provide the best assistance possible </li></ul>
  10. 10. WHY IS THERE A NEED? Medical professionals <ul><li>Enormous cost of medical research makes sharing of information necessary </li></ul><ul><li>Ethics: Lives can be saved </li></ul><ul><li>Culture of sharing information “Open Source” yet to be fully realized within medicine. Opportunity to be pioneer organisation </li></ul>
  11. 11. OUR OBJECTIVE <ul><li>To create an organisation which empowers the patient </li></ul><ul><li>To help people achieve optimal quality of life </li></ul><ul><li>To help them maximise on the benefits of healthcare systems and products currently available </li></ul><ul><li>To highlight subjects raised by healthcare professionals and patients to improve standards </li></ul>
  12. 12. STRATEGY <ul><li>By providing the platform for e-patients </li></ul><ul><li>By creating an environment in which people can share their health stories, to improve not just their own but also other people’s lives </li></ul><ul><li>By providing people with the tools, that is, access to information, to manage their health better </li></ul><ul><li>By not sacrificing quality of information for commercial gain </li></ul><ul><li>By providing a respected platform for Open Source for medical professionals and academics </li></ul>
  13. 13. Business Model SUBSCRIPTION, ADVERTISING AND PRODUCT <ul><li>Medical providers and research institutions pay to subscribe to receive their ‘space’ on Health Space Video to meet their customers </li></ul><ul><li>e-patients, caregivers and users, registered as ‘individuals’ rather than organizations receive free Healthspace to create a blog, video and store health info </li></ul>
  14. 14. HEALTHSPACEVIDEO WEBSITE CONTENT <ul><li>HEALTH/MEDICAL INFORMATION </li></ul><ul><ul><li>Sharing : Interface and space for e-patients and medical professionals. </li></ul></ul><ul><ul><li>Access information </li></ul></ul><ul><ul><li>Meet your market </li></ul></ul><ul><ul><li>Find a product </li></ul></ul><ul><ul><li>Links : Gateway to existing health websites/media </li></ul></ul><ul><ul><li>Charity: Hub for HealthSpaceWorld Foundation </li></ul></ul><ul><ul><li>eHealthLive: On air now </li></ul></ul>
  15. 15. SHARING
  16. 16. Your HealthSpace <ul><li>Blog </li></ul><ul><li>Video </li></ul><ul><li>Photo’s </li></ul><ul><li>Groups </li></ul><ul><li>Followers </li></ul><ul><li>Links to other social networks </li></ul><ul><li>Feed back </li></ul><ul><li>Invitations/appointments </li></ul>
  17. 17. HealthSpaceVideo <ul><li>Video clips of health stories </li></ul><ul><li>Catagories </li></ul><ul><li>Diet Rehabilitation </li></ul><ul><li>Managing Chronic Pain Managing a life threatening Illness </li></ul><ul><li>Disability Seasonal illnesses </li></ul><ul><li>Fitness Environmental Factors affecting health </li></ul><ul><li>Paediatric Health Travel health </li></ul><ul><li>Bereavement Rare diseases </li></ul><ul><li>First Aid Latest alternative therapies </li></ul><ul><li>Female Health Accident survival stories </li></ul><ul><li>Male Healthe Children’s stories </li></ul><ul><li>Geriatric Health Ancient medicine </li></ul><ul><li>Teenage Health Doctors’ stories </li></ul><ul><li>Mental Health Scientists’ stories </li></ul>
  18. 18. The e-PATIENT STORIES
  19. 19. YOUR VIDEO STORIES Triumphing over diversity Aging gracefully Finding someone the same as you: Curing rare diseases Beating breast cancer: how I did it My beauty spot Pensioners swim club Yoga King: follow these steps Nirvana: mountain climbing Beating the odds Secrets to a long life Feeding my children My living will The second opinion which saved my life Day in the life of an office treadmill My workout: paraplegic My blood donor: thank you
  20. 20. MORE OF VIDEO STORIES Drug barons: who is king now? 95 and still climbing mountains! My aches and pains: Day in life of a construction worker Heartache Bedouin medicine man Last message: leave one before you die! Camels milk: don’t you just love it? B12 might be the answer Cosmetic surgery, who is that in the mirror? In love with my veggie juicer! Ayurveda heaven Its ok to grieve! Lungs of a pearl diver Mind over matter Mumbo jumbo Karma
  21. 21. MORE AND MORE Radiation is good for you How I mapped my DNA Climbing Mont Blanc barefoot Human machines Ethnic drugs Human brain to control computers Just Chemistry: how I controlled my addiction My brain scan: watch me think! The human calculator The incredible bending man Bombay blood: rare blood groups Health checks: non invasive sensor Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged Acupuncture man Remote surgery The space doctor
  23. 23. Access Information <ul><li>Medical research </li></ul><ul><li>Consumer surveys </li></ul><ul><li>Links </li></ul>
  25. 25. TARGET YOUR MARKET <ul><li>Develop a space which attracts customers and sell your product on HealthSpaceVideo </li></ul><ul><li>Advertise individual products and services through out the site </li></ul><ul><li>Communicate with your customers within a unique setting </li></ul>
  27. 27. FIND A PRODUCT <ul><li>Access online medical supplies within an easy to use and reliable setting </li></ul><ul><li>Meet only trusted providers </li></ul>
  28. 28. HOW TO WRITE YOUR MEDICAL HISTORY <ul><li>What is it? </li></ul><ul><li>Framework: how to write </li></ul><ul><li>Actual report written by patient or relative </li></ul><ul><li>Digital and or hardcopy format </li></ul><ul><li>For use in emergency and routine visit to doctor </li></ul><ul><li>Prompt to use when visiting doctor/physic </li></ul><ul><li>Leave with healthcare professional ensuring all necessary information conveyed </li></ul>
  29. 29. <ul><li>Local radio and television stations with health programs </li></ul><ul><li>Live on air health conferences: Open access for all users </li></ul><ul><li>Bulletins </li></ul><ul><li>Live discussions </li></ul>e-HealthLive
  30. 30. HEALTH SPACE WORLD FOUNDATION <ul><li>Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation </li></ul><ul><li>HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai </li></ul>
  31. 31. COMPETITORS <ul><li> </li></ul><ul><li>MySpace </li></ul><ul><li>FaceBook </li></ul><ul><li>Google </li></ul><ul><li>Health websites </li></ul><ul><li>MORE……. </li></ul><ul><li>Competitive analysis to follow here </li></ul>
  32. 32. TEAM <ul><li>Panel of e-patients and doctors </li></ul><ul><li>Website manager </li></ul><ul><li>Head of technology </li></ul><ul><li>Head of Marketing </li></ul><ul><li>Editor </li></ul><ul><li>Freelancers: writers, computer technicians and researchers </li></ul><ul><li>CEO </li></ul>
  33. 33. FUNDING <ul><li>MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD TECHNOLOGY </li></ul><ul><li>Develop cost flow analysis and business plan </li></ul><ul><li>Find single investor : YouTube model </li></ul><ul><li>Sign up major subscribers, advertisers and sponsors </li></ul>