This document discusses using social media in healthcare. It begins with an introduction to the presenter and an overview of topics to be covered, including differences between healthcare and social media, lessons learned, and tips for effective social media use. Examples of popular social media platforms and healthcare-related groups on LinkedIn are provided. The document emphasizes building relationships through social media and provides strategies for reducing the gap between social media promotion and healthcare adoption. Advice from a poll on improving healthcare through social media is summarized. Resources for continuing education on social media and healthcare are listed at the end.
2014 Online Presence: Social Media in Health Care, Presentation to Emerging Health Leaders
1. EHL ONLINE PRESENCE
APRIL 24, 2014
Paul W. Gallant, CHE, PhD(c), MHK, BRec (TR)
President, Gallant HealthWorks & Associates
Specialist Consultant
Website: www.GallantHealthWorks.com
Twitter: @HealthWorksBC
LinkedIn: http://www.linkedin.com/in/paulwgallant
Special Thanks to Belinda Chen for her assistance
2. OVERVIEW
Context: About you – yourTwitter handle if applicable
Your experiences with social media
The GAP: Health careVs Social Media
Lessons learned
social media current trends
different types of social media
what works best for me
tips on how to use SM effectively
social media for the job hunt
Discussion & questions
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3. ABOUTYOU
Recently encountered the health system or health
issues yourself or a family member/friend did?
Use social media as a formal part of your current
job?
Know the key health care system(s) challenges
Ever plan on changing a job, location of work,
meeting new people?
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4. GOOGLEYOU
you will probably or hopefully find that the first entries that
come up areTwitter profile, LinkedIn profile, Facebook page &
professional profile
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6. 6
Health Values Social Media Values
Risk averse Risk taking
Information from authoritative
sources
Network Reputation
Privacy and security regulated Anyone can publish anything
Data tightly controlled Information freely distributed
Tight intellectual property Use licenses with few restrictions
Social Media is “Disruptive”
Edward Bennett
Director
Web / Communications Technologies
University of Maryland Medical System
8. TOPTRENDS
SM IN HEALTHCARE
Patient engagement – patients say that SM affects their choice of provider in some
way
Do ItYourself Health Sites – More patients are taking a do-it-yourself approach to
their treatments & looking to connect with sites that can offer guidance.
“Edutainment” sites - growing trend of online sites that offer health & wellness tools
or “edutainment.”
PredictingTrends –The next big thing will be predictive analytics. Healthcare
providers will be able to use people’s conversations online to predict large scale health
events, like flu outbreaks. Health systems will be better able to prepare with staffing
and supplies before their clinics become swamped with sick people.
Listening more: With more ways to communicate than ever, it’s important for
healthcare providers to take the opportunity & listen to what their patients are saying.
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9. OVERVIEW OF #SM
https://www.youtube.com/watch?v=1pahLo5TTy4
WatchThis…..
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12. CREATING COMMUNITY
“HCSMCA” VIA COLLEENYOUNG
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Sample of Health Care Social Media Canada moderators | Design by @AlainaBCyr
Extracted from #hcsmca infographic Sept 2010 to Oct 2012: Used by permission.
15. TWITTER: JOIN A LIST LET
SOME ELSE DO SOMEOF
THEWORK FORYOU
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16. TURN
TWITTER INTO A
POWERFUL JOB SEARCHTOOL
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So what are just some of the
high-level benefits of bringing
a social media strategy into
the job search mix?
18. 1. CREATE MORE
……………………..REACH
Social media gives employers a place to find & engage with you
based on criteria that’s of interest and value to others (them
vs you).
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19. 2. MEETTHE
PROFESSIONAL
STANDARDS
Platforms like LinkedIn are considered a professional standard &
a key component of your online brand presence.
Google+ is following suit presenting your work to potential
employers and clients.
These days, an online portfolio that’s easy to access in one
click is essential.
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20. 3.TELL A STORY
Twitter is a great way to reach out and connect with peers in
your field, and build more visibility around your industry-
relevant blog.
Helping you tell a story about your career: way more impactful
than a formalized list of experience & skills (that’s important
too).
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21. 4.TAKE ADVANTAGE
OF SEO SEARCH ENGINE
OPTIMIZATION
The bigger a presence you have, and in the most appropriate
places, the likelier you are to be found by those searching for
qualified candidates in your field.
Being on the larger networks will boost your search optimization
as well.
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24. HEALTH CARE &
SOCIAL MEDIA
“There is currently widespread
discussion among health care professionals, academics,
social media observers and the
public about how social media can
and should be used in health care.” CMA 2011
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26. STRATEGY
Where am I or where are we now (my organization)
Where do we want to be?
How do we get there?
How do we know when we are there?
How do we know an improvement is an improvement or a
change is a change?
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27. EXAMPLES RELATIONSHIP
STRATEGIES: LINKEDIN GROUPS
A few of mine:
Join, create & connect a pan-Canadian online network of
experienced health leaders, health professionals as a resource
Create a safe environment to build relationships
Have polling pool to bounce ideas off & inform decisions
Person-centred health focus
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29. LESSONS LEARNED
Build relationships not just followers
Set realistic goals
Make strategic choices to manage limited resources: time
commitment
Encourage positive conversation
Continue to use tech to manage efficiencies (HootSuite,TweetDeck)
Seek feedback
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31. THERE’SA LARGE GAP BETWEENTHOSEWHO
PROMOTE SOCIAL MEDIA'S USE & HEALTH CARE
ADOPTION OF SOMETOOLS…
Response Chart Percentage Count
Agree Strongly 38% 20
Agree Somewhat 48% 25
Disagree Somewhat 8% 4
Disagree Strongly 0% 0
Unsure 2% 1
Other, please specify: 4% 2
Total Responses 52
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32. POLL:ADVICETO IMPROVETHE
QUALITY OF HEALTHCARE
Leverage existing on-line communities where possible
Build bridges & not divides.
Meet health leaders/policy makers part-way & understand their
world
Let everyone rate any healthcare provider
Consider SM as a new communication tools & use appropriately
Use it to engage with & create positive health care experiences
for all BC.
Treat it like another communications channel (i.e. same process
for approvals, uses etc.)
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33. POLL: ADVICE CONT’D
Get physicians onboard
Advice to health care pros: learnTwitter & discipline yourself to
30 mins a day.To health care orgs: develop a SM strategy & use
it
Encourage staff to use their devices in a professional manner
when caring for patients & in view of health care users
Older leaders in the field need to not only embrace but be open-
minded & learn how useful social media can be in the work place
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34. ADVICE CONT’D
(GHWA POLL)
Link its goals with corporate strategy.
use narrative reporting, it's easier for community members
to understand high level changes/decision making
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35. ADVICE CONT’D (GHWA POLL)
Organizations need to work it into work plans, evaluations,
outcomes etc. & not just have it as an 'extra’
Listen to the frontline staff they have the best ideas
Let's think about how we can better help our colleagues
and learn through each other's mistakes.
Don't rely on it, it really isn't as pervasive as we all seem to
think.
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36. RESOURCES
BSPSQC
Change Foundation (Toolkits)
BCPSQC Social Media Bootcamp
Including Paul Gallant HERE (SlideShare)
Canadian Medical Association
OnTwitter @hcsmca @hcsm
#hcsmca #HCLDR #CdnHealth Hashtags
LinkedInGroups: EHL, CCHL, HCSMCA,
CHHC, PCH, Health Care Leaders…
MayoClinic
www.GallantHealthWorks.com
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37. BEYOURSELF &
BE KIND ON SOCIAL MEDIA & IN LIFE
Discussion, Questions &
FeedbackTime
Email: info at GallantHealthWorks.com
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