Health Space Video


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Work in progress (being updated) for a concept which involves the creation of a social networking website which would function as a meeting place for people to share medical information both within the medical community and amongst private individuals.

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Health Space Video

  1. 1. HealthSpaceVideo BUSINESS DEVELOPMENT PLAN FRAMEWORK Copyright ©Andrea Macdonald 17 August 2007
  2. 2. CONTENT <ul><li>Concept </li></ul><ul><li>Target group </li></ul><ul><li>Timing plan to launch </li></ul><ul><li>Timing years 1-3 </li></ul><ul><li>Philosophy </li></ul><ul><li>Why is there a need? </li></ul><ul><li>Objectives </li></ul><ul><li>Strategies </li></ul><ul><li>Website framework </li></ul><ul><li>HealthSpace Foundation </li></ul><ul><li>Competitors </li></ul><ul><li>Team </li></ul><ul><li>Marketing </li></ul><ul><li>Funding </li></ul><ul><li>Potential sponsors and advertisers </li></ul>
  3. 3. CONCEPT: WHAT IS IT? <ul><li>INFORMATION GATEWAY </li></ul><ul><li>Video host: people and their health stories </li></ul><ul><li>Access point : Multi disciplinary support system for health management </li></ul><ul><li>Meeting place </li></ul><ul><li>Information source </li></ul><ul><li>Evaluation centre </li></ul><ul><li>Call to action </li></ul><ul><li>Market place </li></ul>
  4. 4. WHO IS THE TARGET GROUP? <ul><li>ALL ADULT INTERNET USERS </li></ul><ul><li>People who want to help others by sharing their health stories </li></ul><ul><li>Those wishing to manage their health more efficiently by learning more </li></ul>
  5. 5. TIMING PLAN TO LAUNCH <ul><li>November 2007-April 2008 </li></ul><ul><li>Register names, and </li></ul><ul><li>Evaluate cost of Video streaming </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Register intellectual property rights </li></ul><ul><li>Register Copyright </li></ul><ul><li>Appoint team of 4 senior partners </li></ul><ul><li>Compose Marketing plan and Funding document </li></ul><ul><li>Get funding </li></ul><ul><li>Appoint web designer </li></ul><ul><li>Appoint 2 freelance writers to compile editorial content </li></ul><ul><li>Appoint 2 researchers </li></ul>
  6. 6. Timing <ul><li>Year 1 April 2008-09 </li></ul><ul><li>Establish website video share: health stories </li></ul><ul><li>Generic health information </li></ul><ul><li>Regional health information: capital cities UAE, Germany and UK </li></ul><ul><li>Year 2 April 2009-10 </li></ul><ul><li>Technology re-evaluation: video capacity </li></ul><ul><li>Launch of HealthSpaceWorld Foundation </li></ul><ul><li>Health information: world capital cities </li></ul><ul><li>Year 3 April 2010-11 </li></ul><ul><li>Sell company </li></ul>
  7. 7. OUR PHILOSOPHY <ul><li>C onnect </li></ul><ul><li>and make a difference! </li></ul>
  8. 8. WHY IS THERE A NEED? <ul><li>Sharing, emotional and practical is of huge benefit to health patients </li></ul><ul><li>Physical limitations of ill people inhibit contact with other people who could help (fellow sufferers, health information providers and doctors). Internet access can be facilitated </li></ul><ul><li>Existing support systems fragmented </li></ul><ul><li>No established link between all services that a health patient requires </li></ul><ul><li>Need for information filter/centre </li></ul>
  9. 9. OUR OBJECTIVE <ul><li>To create an organisation which empowers the patient </li></ul><ul><li>To help people achieve optimal quality of life </li></ul><ul><li>To help them maximise on the benefits of healthcare systems and products currently available </li></ul><ul><li>To highlight subjects raised by healthcare professionals and patients to improve standards </li></ul>
  10. 10. STRATEGY <ul><li>By creating an environment in which people can share their health stories, to improve not just their own but also other people’s lives </li></ul><ul><li>By providing people with the tools, that is, access to information, to manage their health better </li></ul><ul><li>By not sacrificing quality of information for commercial gain </li></ul>
  11. 11. HEALTHSPACEVIDEO WEBSITE CONTENT <ul><li>HEALTH INFORMATION </li></ul><ul><ul><li>Sharing : Hosting of people’s health videos, blogs and publisher/generator of health consumer surveys </li></ul></ul><ul><ul><li>Provision: Publisher of health information from organisations and practitioners </li></ul></ul><ul><ul><li>Links : Gateway to existing health websites/media </li></ul></ul><ul><ul><li>Charity: Hub for HealthSpaceWorld Foundation </li></ul></ul>
  12. 12. SHARING
  13. 13. HealthSpaceVideo <ul><li>Video clips of health stories </li></ul><ul><li>Catagories </li></ul><ul><li>Diet Rehabilitation </li></ul><ul><li>Managing Chronic Pain Managing a life threatening Illness </li></ul><ul><li>Disability Seasonal illnesses </li></ul><ul><li>Fitness Environmental Factors affecting health </li></ul><ul><li>Paediatric Health Travel health </li></ul><ul><li>Bereavement Rare diseases </li></ul><ul><li>First Aid Latest alternative therapies </li></ul><ul><li>Female Health Accident survival stories </li></ul><ul><li>Male Healthe Children’s stories </li></ul><ul><li>Geriatric Health Ancient medicine </li></ul><ul><li>Teenage Health Doctors’ stories </li></ul><ul><li>Mental Health Scientists’ stories </li></ul>
  14. 14. YOUR VIDEO STORIES Nirvana: mountain climbing Yoga King: follow these steps The second opinion which saved my life My beauty spot Pensioners swim club Day in the life of an office treadmill My workout: paraplegic My blood donor: thank you Beating breast cancer: how I did it My living will Secrets to a long life Aging gracefully Feeding my children Beating the odds Finding someone the same as you: Curing rare diseases Triumphing over diversity
  15. 15. MORE OF VIDEO STORIES Karma Mumbo jumbo Mind over matter Lungs of a pearl diver Its ok to grieve! Ayurveda heaven In love with my veggie juicer! Cosmetic surgery, who is that in the mirror? B12 might be the answer Camels milk: don’t you just love it? Last message: leave one before you die! Bedouin medicine man Heartache My aches and pains: Day in life of a construction worker 95 and still climbing mountains! Drug barons: who is king now?
  16. 16. MORE AND MORE The space doctor Remote surgery Acupuncture man Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged Health checks: non invasive sensor Bombay blood: rare blood groups The incredible bending man The human calculator My brain scan: watch me think! Just Chemistry: how I controlled my addiction Human brain to control computers Ethnic drugs Human machines Climbing Mont Blanc barefoot How I mapped my DNA Radiation is good for you
  17. 17. PATIENT BLOG <ul><li>Specific health categories </li></ul><ul><li>Subjects affecting the management of health issues </li></ul><ul><li>Bereavement </li></ul>
  18. 18. PATIENT/CONSUMER SURVEYS <ul><li>SERVICES </li></ul><ul><li>Best health services ME,Europe, USA and Asia </li></ul><ul><li>Recommendations for improvement </li></ul><ul><li>Why people travel for health treatment </li></ul><ul><li>Country specialisations </li></ul>
  19. 19. PROVISION
  20. 20. PHYSIOTHERAPY <ul><li>Physio products: online, or where to buy </li></ul><ul><li>Guest physio live web chat </li></ul><ul><li>Tried and tested physio techniques: breakdown therapies for specific conditions </li></ul><ul><li>Discussion forum: latest techniques </li></ul><ul><li>Conferences: promotion and post event footage </li></ul>
  21. 21. OCCUPATIONAL THERAPY AND ERGONOMICS <ul><li>Latest techniques </li></ul><ul><li>Tools to aid quality of life: home and work </li></ul>
  22. 22. HEALTH SUPPORT PRODUCT INFORMATION SERVICE <ul><li>Provide information on where to source products used to manage health related issues </li></ul><ul><li>Physiotherapy products: consumer and wholesale </li></ul><ul><li>Occupational therapy equipment: home and office </li></ul><ul><li>Post operative products </li></ul><ul><li>Post operative home assistance </li></ul>
  23. 23. DOCTORS <ul><li>Comprehensive list of best known orthopedic doctors and neurologists: UAE, Europe and USA and their contact details </li></ul><ul><li>Contact details of embassies and their recommended lists of doctors and therapists </li></ul>
  24. 24. LIVE LINK GUEST DOCTORS <ul><li>Forum for patients to ask overseas doctors questions about their condition and doctors expertise </li></ul>
  25. 25. CHOOSING A DOCTOR <ul><li>Know your symptoms </li></ul><ul><li>Second and third opinions </li></ul><ul><li>Research latest techniques: links with major sites </li></ul><ul><li>Evaluate track record of doctor </li></ul>
  26. 26. SYMPTOM CHECKER <ul><li>Link to existing symptom checker </li></ul><ul><li>Clarify: not to replace doctor’s appointment </li></ul><ul><li>In keeping with philosophy of HealthSpace. Provides patients with opportunity to access information on their condition. </li></ul>
  27. 27. LINKS : RESEARCH = EMPOWERMENT <ul><li>Links to major websites offering information on latest medical techniques </li></ul>
  28. 28. PREPARING FOR SURGERY <ul><li>How to help yourself </li></ul><ul><li>Maximising on fitness before surgery </li></ul><ul><li>Post surgery rehabilitation </li></ul>
  29. 29. POST SURGERY <ul><li>Managing at home: help: people and services </li></ul><ul><li>Psychology: keeping positive </li></ul>
  30. 30. SCIENTIFIC BREAKTHROUGHS <ul><li>Latest stories: DNA therapy </li></ul><ul><li>Discussion forum </li></ul>
  31. 31. PILATES <ul><li>Contact details of established organisations offering Pilates </li></ul><ul><li>Latest techniques </li></ul><ul><li>Patient success stories </li></ul>
  32. 32. AYURVEDA <ul><li>Principles of Ayurveda </li></ul><ul><li>Best practitioners in the UAE </li></ul><ul><li>Ayurveda retreats </li></ul><ul><li>Patient feedback: how Ayurveda has helped them </li></ul>
  33. 33. NUTRITION <ul><li>Principles and history </li></ul><ul><li>Effect nutrition has on health </li></ul><ul><li>Optimum weight </li></ul><ul><li>Supplements: do they work? </li></ul><ul><li>Organic versus factory farming </li></ul><ul><li>Latest stories/fads </li></ul>
  34. 34. REFLEXOLOGY <ul><li>How it works </li></ul><ul><li>History and principles </li></ul>
  35. 35. PODIATRY AND ORTHOTICS <ul><li>Masai barefoot technology </li></ul>
  36. 36. ALEXANDER THERAPY <ul><li>Philosophy and history </li></ul>
  37. 37. TECHNIQUES FOR PAIN MANAGEMENT <ul><li>Drugs: most effective in managing pain </li></ul><ul><li>Latest news stories about pain management drugs </li></ul><ul><li>Specialists </li></ul><ul><li>Regulations in UAE concerning usage and purchasing </li></ul>
  38. 38. STRESS MANAGEMENT <ul><li>Music therapy </li></ul><ul><li>Diversion therapy </li></ul><ul><li>Yoga </li></ul><ul><li>Meditation </li></ul><ul><li>Colour therapy </li></ul>
  39. 39. ACUPUNCTURE <ul><li>Principles </li></ul><ul><li>History </li></ul><ul><li>List of practitioners and doctors dispensing </li></ul>
  40. 40. IRIS ANALYSIS <ul><li>Principles </li></ul><ul><li>History </li></ul>
  41. 41. BEREAVEMENT <ul><li>Counsellors near you </li></ul><ul><li>Also to feature within HealthSpace Video </li></ul>
  42. 42. WELL BEING <ul><li>Medical principles of leisure and relaxation </li></ul><ul><li>Well being products </li></ul><ul><li>Well being retreats </li></ul><ul><li>Spas Dubai, best of: treatments </li></ul><ul><li>Spas worldwide, best of: treatments </li></ul>
  43. 43. HOW TO WRITE YOUR MEDICAL HISTORY <ul><li>What is it? </li></ul><ul><li>Framework: how to write </li></ul><ul><li>Actual report written by patient or relative </li></ul><ul><li>Digital and or hardcopy format </li></ul><ul><li>For use in emergency and routine visit to doctor </li></ul><ul><li>Prompt to use when visiting doctor/physic </li></ul><ul><li>Leave with healthcare professional ensuring all necessary information conveyed </li></ul>
  44. 44. VACCINATION GUIDE <ul><li>Recommended vaccinations for residents and visitors country by country </li></ul><ul><li>Links to embassy pages relating to health issues relating to travel in foreign countries </li></ul>
  45. 45. LIVE LINKS <ul><li>Local radio and television stations with health programs </li></ul>
  46. 46. HEALTH SPACE WORLD FOUNDATION <ul><li>Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation </li></ul><ul><li>HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai </li></ul>
  47. 47. SPONSORSHIP <ul><li>Our principles: sponsors not permitted to effect editorial content </li></ul><ul><li>Website is user driven </li></ul>
  48. 48. ADVERTISING <ul><li>Subscribe to Google Adsense </li></ul><ul><li>More…. </li></ul>
  49. 49. SPONSORSHIP CATEGORIES <ul><li>Health authorities and government organisations </li></ul><ul><li>Health insurance companies </li></ul><ul><li>Supermarkets </li></ul><ul><li>Pharmacies </li></ul><ul><li>Spas </li></ul><ul><li>Hotels and property companies </li></ul><ul><li>Hospitals </li></ul><ul><li>Clinics </li></ul><ul><li>Alternative health practitioners </li></ul><ul><li>Banks: internet credit cards </li></ul><ul><li>Health supplement brands </li></ul><ul><li>Furniture outlets: ergonomically friendly furniture </li></ul><ul><li>Bed retail outlets </li></ul><ul><li>Large organisations with corporate responsibility budgets </li></ul><ul><li>Media owners: health magazines, radio and television stations </li></ul><ul><li>Water brands </li></ul>
  50. 50. COMPETITORS <ul><li> </li></ul><ul><li>MySpace </li></ul><ul><li>FaceBook </li></ul><ul><li>Google </li></ul><ul><li>Health websites </li></ul><ul><li>MORE……. </li></ul><ul><li>Competitive analysis to follow here </li></ul>
  51. 51. TEAM <ul><li>Head of technology </li></ul><ul><li>Head of Marketing </li></ul><ul><li>Editor </li></ul><ul><li>Freelancers: writers, computer technicians and researchers </li></ul><ul><li>CEO </li></ul>
  52. 52. FUNDING <ul><li>MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD TECHNOLOGY </li></ul><ul><li>Develop cost flow analysis and business plan </li></ul><ul><li>Find single investor : YouTube model </li></ul><ul><li>Sign up major sponsors </li></ul>