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Social Media for a Medical Practice


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How to use social media to build a medical practice.

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Social Media for a Medical Practice

  1. 1. Social Media why not? Randall V. Wong, M.D.
  2. 2. Social Media <ul><li>d </li></ul><ul><li>Forum for disseminating information </li></ul><ul><li>Trusted sources (the old word of mouth) </li></ul><ul><li>Small or large audience </li></ul><ul><li>Real time </li></ul>
  3. 3. Wikipedia Definition <ul><li>Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. </li></ul>
  4. 4. Social Media <ul><li>Empowers both Patients and Doctors </li></ul><ul><li>Improves knowledge </li></ul><ul><li>Level playing field, no more “ivory tower.” </li></ul><ul><li>Sy Syms “an educated consumer is our best customer.” </li></ul><ul><li>How to integrate into your practice? </li></ul>
  5. 5. Evolution of Social Media <ul><li>Computer </li></ul><ul><li>Cell Phone </li></ul><ul><li>Email </li></ul><ul><li>Text Messaging </li></ul><ul><li>Social Media </li></ul><ul><li>Mobile Devices </li></ul><ul><li>We have been accustomed to sharing and obtaining information in real time </li></ul>
  6. 6. Internet <ul><li>Largest provider of the information we share </li></ul><ul><li>People provide the content </li></ul><ul><li>Who monitors the content? </li></ul>
  7. 8. <ul><li>“ Owns” 70% of internet traffic </li></ul><ul><li>Largest URL in the world </li></ul><ul><li>Largest advertising agency </li></ul><ul><li>“ Relevance” </li></ul><ul><li>Our patients need credible sources of information </li></ul><ul><li>We need credible/relevant sources of information </li></ul>
  8. 9. <ul><li>Blog/Web site </li></ul><ul><li>Credible resource </li></ul><ul><li>Target audience </li></ul><ul><li>Patients with ARMD/DR </li></ul><ul><li>Doctors </li></ul><ul><li>Informational site regarding my practice of retinal disease </li></ul>
  9. 10. Goals for <ul><li>Share information </li></ul><ul><li>Build a “virtual” community based upon the needs of our patients and our own interests </li></ul><ul><li>Use social media to improve communication between doctors and patients, and between doctors based upon credible/relevant information </li></ul><ul><li>Enhance our “real” community </li></ul>
  10. 11. Social Media Can Build Your Practice <ul><li>First in our area to bring the medical community up to speed </li></ul><ul><li>Follow me on Twitter “retinadoc” </li></ul><ul><li>Linked In “randall wong” </li></ul><ul><li>Facebook “randall wong” </li></ul><ul><li>Email : R Wong@ R etina E ye D </li></ul><ul><li>Cell : 301.580.3626 </li></ul>
  11. 12. Already This Week <ul><li>JF - retinal detachment, last Sunday </li></ul><ul><li>MR – concerns regarding ME and BRVO, would like to postpone treatment, worried. </li></ul><ul><li>M – responded to post on Vitamins that save sight. </li></ul><ul><li>These types of examples will only continue to increase as more and more people embrace the internet and social media. </li></ul>
  12. 13. What Can You Do? <ul><li>Visit </li></ul><ul><li>Read and subscribe </li></ul><ul><li>Tell your patients </li></ul><ul><li>Tell your colleagues </li></ul><ul><li>Tell me what you need </li></ul>