This document discusses marketing strategies for an organization called Mind Chi that provides coping strategies for stress. It outlines the challenges of developing a business plan, vision, mission and goals. It emphasizes understanding the features, benefits and incentives of what is being sold. It provides homework assignments to work on the Mind Chi vision, mission, goals and business plan. It offers tips for effective social marketing including knowing your product well, focusing on problems as business opportunities, paying attention to details, having conviction in your message and increasing perceived value. Finally, it raises questions about perception, risks, and value that should be considered for an 8 minute presentation on marketing Mind Chi.
2. The challenge! Eeek! SELL! Business plans / visions / missions / data / research AND an 8 minute Mind Chi Marketing presentation!!!
3. The journey Research – data management / CRMs Anguish!! Writing vision – future / inspirational mission - essence of the company goals – 1 year / 5 year Testing - AIDA More anguish!!! Learning – applying Discipline - follow thru Worse anguish!!!!! 3 Still journeying!
4. OK – So, how well do you know what you are selling??? Q 1. What are you selling???? Q 2. Why are you selling it? Q 3. And that means they can...?
5. F. B. I. Features - WHAT you sell Benefits - WHY you sell it Incentives - HOW life is improved Mind Chi – How to Manage your Mental Energy To provide people withcoping strategies for stress Live a resilient & joyful life!
10. The 8 minute presentation Please give it the or the Might you write any suggestions for improvement? AND what are the advantages to being the FIRST? Please role play as an HR boss Many thanks for your assistance.
12. Perception / Risks Will MC DO what I want / expect? Ask / measure / pre/post test Can I buy it cheaper / better value? Basic + a bonus for indiv - + fries? Is there any harm attached? discuss What will I / others think? testimonials We are unknown / untested / untried = early adopter ops. / would you like to have???
13. Perceived value? Drive fast 70 – 120 Earns a lot £30k - £300k Drinks a lot 10 – 100 upw Cost of a suite £200 - £2000 Lovers 3 - ???
Editor's Notes
Def Maverick:Unbranded range animalIndependent thoughtRebel!Non-conformistUnorthadox
