This document discusses the roles of Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) in digital business transformation. It provides perspectives from various CIOs and CMOs on how the two roles need to work together more collaboratively given the growing importance of digital technologies. Specifically, it notes that CMOs will see the greatest IT-driven business transformation and that CIOs and CMOs need to partner to leverage big data and analytics effectively. The document advocates that CIOs understand marketing requirements and help enable marketing teams through technology.
“Better Connections. Better Experiences. For Everyone” can only be achieved if you consider the most impactful and influential trends of our (or possible any) time in history.
http://www.cio.com/article/744601/State_of_the_CIO_2014_The_Great_SchismIn our 13th annual State of the CIO survey, 25 percent of the 722 CIOs we surveyed report that the IT group is perceived by colleagues as a true business peer--or even a game-changer--that can create and launch new products and open new markets.
http://www.cio.com/article/744601/State_of_the_CIO_2014_The_Great_SchismIn our 13th annual State of the CIO survey, 25 percent of the 722 CIOs we surveyed report that the IT group is perceived by colleagues as a true business peer--or even a game-changer--that can create and launch new products and open new markets.
The new CIO mandateBy Dion Hinchcliffe on February 19, 2014 http://www.enterpriseirregulars.com/72112/new-cio-mandate/
CIOs and CMOs: Power couple or strange bedfellows?, January 2014http://www.networkworld.com/news/2014/010614-cio-cmo-277271.html
HBR: Should Your CIO Be Chief Digital Officer?, August 2013http://blogs.hbr.org/2013/08/should-your-cio-be-chief-digit/So, should your CIO take on digital responsibilities? Here are some questions you can ask yourself:Is your CIO great at the CIO role? Is IT clearly running well? Are IT costs and agility what you want them to be? If your answer to these questions is “no,” then you probably want your CIO to focus on fixing IT, not expanding beyond IT.Is your CIO ready for a CIO-Plus role? Do you see your CIO as a senior executive colleague or just a leader of the technology function? Has he successfully managed non-technical roles such as merger integration, process management, or shared services? Is your senior team smarter when your CIO is in the room?Does your CIO have digital expertise? Can she talk the language of social media or mobile or analytics, and can she help you understand? Does she understand the digital threats and opportunities your company faces — from inside and outside its industry? Can she create a compelling digital vision for the firm?Will your CIO command respect across the enterprise? The CDO role can require even more political savvy and communication skills than the CIO role does. Is your CIO up to the task of driving change across a strong-willed senior executive team? Can she engage a busy workforce to turn digital vision into reality?
By 2015, 25 Percent of Large Global Organizations Will Have Appointed Chief Data Officers, January 2014http://www.gartner.com/newsroom/id/2659215Gartner Predicts That by 2014, More Than 20 Percent of Government Organizations Will Have Appointed a Chief Digital OfficerOctober 2013http://www.gartner.com/newsroom/id/2615319
HBR: CMOs and CIOs Need to Get Along to Make Big Data Work, February 2014http://blogs.hbr.org/2014/02/cmos-and-cios-need-to-get-along-to-make-big-data-work/
David Bray, CIO, FCChttp://www.huffingtonpost.com/vala-afshar/fcc-cio-5-ways-to-create_b_4860704.html
Ramon Baez, CIO, HPhttp://www.huffingtonpost.com/vala-afshar/6-ways-cios-can-increase_b_4309736.html