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The 2016 Essential Statistics to Business and Digital Transformation

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115+ that make the case for Providing the Goods for Deeper & Faster Business Change via Accelerating Digital Maturity

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The 2016 Essential Statistics to Business and Digital Transformation

  1. 1. Curated  by  Sean  Moffi0  @seanmoffi0  &  Eric  Weaver  @weave            The  115+  Essen+al  2016  Sta+s+cs  on:            Business  &  Digital  Transforma+on              Providing  the  Goods  for  Deeper  &  Faster  Business  Change  via  Accelera+ng  Digital  Maturity  
  2. 2. Our  Insight-­‐filled,  Data-­‐based  Special   Sauce   ▶  Variety  &  Credibility  -­‐  Dis8lled  from  20  different  reputable   sources   .   ▶  Current  -­‐  All  2014,  2015  and  2016-­‐based  sta8s8cs.   ▶  Holis+c  -­‐  Deals  with  business  transforma8on  from  12  key,   relevant  facets.   ▶  Digitally-­‐Savvy  –  Acknowledges  the  power  of  digital  and   technology  to  transform  business  in  the  connected  age.   ▶  Helpful  –  Designed  to  make  the  case  for  your  digital   transforma8on  and  any  angle  of  opposi8on  to  change.  
  3. 3. 12  Facets  of  Business  Transforma8on   1  Overall  Business  Transforma+on  &  Changing  Business  Models     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Opera+onal  Transforma+on   7  Brand  &  Content  Transforma+on   8  Customer  Experience  &  Engagement  Transforma+on   9  Talent  Transforma+on   10  Culture  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  
  4. 4. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     1.    1.  Overall  Business  Transforma+on  &   Changing  Business  Models  
  5. 5. Transforma)on  Stat  #1  -­‐  Survival:   88%  of  the  companies  in  the   Fortune  500  from  1955  are  gone.   Source:  S&P    
  6. 6. Transforma)on  Stat  #2  –  Digital-­‐fueled  Expansion:   More  than  3/4s  of  businesses   expect  to  be  compe+ng  in  a  new   segment  of  business  over  the   next  3  years.   Source:  Accenture  
  7. 7. Transforma)on  Stat  #3  Transforma)on  Drives  Performance:   Digital  transforma+on  is   expected  to  boost  the  boom   line  of  companies  by  +50%  over   the  next  5  years.   Source:  McKinsey  
  8. 8. Transforma)on  Stat  #4a  Outside  Threats:   74%  of  CEOs  are  concerned   about  new  entrants  disrup+ng   business  models.   Source:  KPMG  
  9. 9. Transforma)on  Stat  #4b  Outside  Threats:   54%  of  execu+ves  believe  their     biggest  future  compe++on  will  be   from  other  industries;  only  29%   believe  from  their  same  industry.   Source:  IBM  
  10. 10. Transforma)on  Stat  #5  New  Economy  Growth  :   The  digital  economy  is  expected   to  grow  at  +10%  per  year,   genera+ng  $24  Trillion  in   commerce  currently.   Source:  Global  Connected  Index  
  11. 11. Transforma)on  Stat  #6  Market  Expansion:   86%  of  organiza+ons  say  that   digital  business  has  prompted   them  to  enter,  or  consider   entering,  a  new  market.   Source:  Accenture  
  12. 12. Transforma)on  Stat  #7  Confidence  Factor:   Only  25%  of  execu+ves  report   feeling  confident  on  how  to  drive   digital  revenue  streams  and  value   crea+on.   Source:  PwC  
  13. 13. Transforma)on  Stat  #8  Connec)on  &  Scale:   7  out  of  10  new  business  models   will  develop  via  some  marriage  of   crowd  shibs  with  technology.   Source:  Gartner  
  14. 14. Transforma)on  Stat  #9  Front-­‐line  Confidence:   71%  of  the  front  line  employees   of  digitally  immature  companies     are  not  confident  in  their   business  direc+on.   Source:  Deloie  
  15. 15. Transforma)on  Stat  #10  Business  Top  Challenge:   The  #1  challenge  of  digital   transforma+on  is  developing  new   business  models  to  cope  with   increased  connec+vity  and   engagement.   Source:  CIO  Report  
  16. 16. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     2.  Digital  Transforma+on  
  17. 17. Transforma)on  Stat  #11  –  Digital  =  Survival:   67%  of  execu+ves  believe  digital   transforma+on  is  a  maer  of   survival  for  their  business.   Source:  Cap  Gemini  
  18. 18. Transforma)on  Stat  #12  –  Digital  Legacy:   “Digital”  is  the  main  reason  why   half  the  companies  have   disappeared  from  the  Fortune   500  since  2000.   Source:  Accenture  
  19. 19. Transforma)on  Stat  #13  –  Pervasiveness:   The  +me  people  spend  in  digital   each  day  has  risen  from  2.7  hours   in  2008  to  6.0  hours  in  2016  .   Source:  Precog  Digital  
  20. 20. Transforma)on  Stat  #14  –  Growth  in  Implementa)on:   The  percentage  of  advanced   digital  transforma+on  ini+a+ves   will  double  by  2020,  from  22%  of   companies  to  50%.   Source:  Forbes  
  21. 21. Transforma)on  Stat  #15  –  Digital  is  a  Revenue  Engine:   CEOs  expect  digital  revenues  to   increase  by  80%  by  2020.   Source:  Gartner  
  22. 22. Transforma)on  Stat  #16  –  Early  Days  Yet:   47%  of  companies  haven’t   started  to  embark  on  a  digital   transforma+on  process  yet.   Source:  Progress  
  23. 23. Transforma)on  Stat  #17–  Lip  Service:   62%  of  organiza+ons  are  in  denial   about  the  pace  of  their  digital   transforma+on.   Source:  Loudhouse  
  24. 24. Transforma)on  Stat  #18–  Lacking  Digital  Help:   Only  34%  of  businesses  report   being  very  sa+sfied  with  their   digital  vendors.   Source:  Accenture  
  25. 25. Transforma)on  Stat  #19–  Urgency:   Over  half  of  execu+ves  and  10   out  of  13  industries  an+cipate   massive  digital  disrup+on  in  their   industry  over  the  next  12  months.       Source:  HBR  
  26. 26. Transforma)on  Stat  #20–  Pace  &  Redistribu)on  of  Wealth:   It  has  taken  20  years  for  the   average  Fortune  500  to  reach   billion  dollar  valua+ons,     it  now  takes  digitally-­‐enabled   startups  4  years.                   Source:  World  Economic  Forum  
  27. 27. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     3.  Technology  Transforma+on  
  28. 28. Transforma)on  Stat  #21–  External  Factor  Importance:   CEOs  now  rank  technology   factors  as  the  biggest  influence  on   their  business,  it  was  ranked  6th  as   recently  as  2004.                   Source:  IBM  
  29. 29. Transforma)on  Stat  #22–  Investment:   Eight  out  of  twelve  future   business  investment  areas  are   focused  on  implemen+ng  new   technologies.                   Source:  CMO  Innova+on  Trends  
  30. 30. Transforma)on  Stat  #23–  Personal  Connec)on  Explosion:   Connected  Devices  Per  Person:   2003  –  0.08/person   2015  –  3.1/person   2020  –  6.6/person                   Source:  Precog  Digital  
  31. 31. Transforma)on  Stat  #24–  Things  Connec)on  Explosion:   The  level  of  connec+vity  related   to  products,  assets  and  processes   will  increase  by  50%  across  all   industry  value  chains  this  year.   Source:  IDC  
  32. 32. Transforma)on  Stat  #25–  Paradox:   Despite  expecta+ons  that  digital   will  influence  close  to  half  of  sales   by  2020,  most  execu+ves  don’t   factor  “technology”  as  a  major   influence  in  business  strategy.   Source:  Forrester  
  33. 33. Transforma)on  Stat  #26–  Technology  Enablement:   57%  of  organiza+ons  say   implemen+ng  key  digital   technologies  is  a  cri+cal  enabler  to   business.   Source:  Accenture  
  34. 34. Transforma)on  Stat  #27–  Reputa)on  Management:   90%  of  CEOs  are  changing  the   way  they  use  technology  to   deliver  on  new  stakeholder   expecta+ons  and  demands.   Source:  PwC  
  35. 35. Transforma)on  Stat  #28–  Expected  Outcomes:   The  top  three  benefits  expected   from  technology  transforma+on:   Produc+vity  (83%)   Innova+on  (82%)   Cost  Efficiencies  (82%).   Source:  Accenture  
  36. 36. Transforma)on  Stat  #29–  Near  Term  Technologies:   The  top  10  disrup+ve   technologies  believed  to  create   the  most  poten+al  impact:   ①  Mobile  Internet   ②  Automa+on  of  Knowledge  Work   ③  Internet  of  Things   ④  Cloud/As  a  Service  Technology   ⑤  Robo+cs   ⑥  Autonomous  Vehicles   ⑦  Next  Genera+on  Genomics   ⑧  Energy  Storage   ⑨  3D  Prin+ng   ⑩  Advanced  Materials.   Source:  McKinsey  
  37. 37. Transforma)on  Stat  #30–Technology  Now  Accessible:   The  cost  of  technology  has   plummeted  to  allow  for  expanded   uses  and  applica+ons;   Cost  of  DNA  Sequencing:     $2.7B  in  2000,  now  $1k  in  2016     Solar  Power:   $30  kwH  in  1984  now  $0.05  kwH  in  2016   Drones:   $100k  cost  per  unit    in  2007,  now  $100  in  2016.   Source:  World  Economic  Forum/Precog  Digital  
  38. 38. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     4.  Purpose,  Vision  &  Strategy   Transforma+on  
  39. 39. Transforma)on  Stat  #31–  Clear  Strategy:   Only  27%  of  today’s  businesses   have  a  coherent  digital  strategy.   Source:  Forrester  
  40. 40. Transforma)on  Stat  #32–  Biggest  Impasse:   The  majority  of  mainstream   companies  find  the  biggest   obstacles  to  digital  transforma+on   are  “too  many  priori+es”  and  “lack   of  strategy”.   Source:  Deloie  
  41. 41. Transforma)on  Stat  #33–  Change  Failure:   60%  of  digital  transforma+ons  will   not  be  able  to  scale  because  of   lack  of  strategic  architecture.   Source:  IDC  
  42. 42. Transforma)on  Stat  #34  –  Wrong  Target:   The  key  indicator  of  digital   immature  companies  is  they  look   to  digital  to  increase  efficiencies,   not  to  drive  customer  experience,   topline  growth  or  business   transforma+on.   Source:  Deloie  
  43. 43. Transforma)on  Stat  #35  –  Digital  Leadership:   Only  11%  of  companies  believe   their  digital  strategy  is  excellent.   Source:  Forrester  
  44. 44. Transforma)on  Stat  #36  –  Digital  Prominence  in  Strategy:   67%  of  the  Global  2000  will  have   digital  transforma+on  at  the   centre  of  their  corporate  strategy   by  2018   Source:  IDC  
  45. 45. Transforma)on  Stat  #37    –  Digital  Alignment:   Only  1  in  3  business  leaders  agree   that  their  digital  priori+es  are  fully   aligned  with  the  organiza+onal   priori+es.   Source:  Fujitsu  
  46. 46. Transforma)on  Stat  #38    –  Digital  Strategy  Implementa)on:   The  second  biggest  challenge  of   digital  transforma+on  efforts  is   implemen+ng  digital  strategy   organiza+on-­‐wide.     Source:  The  CIO  Report  
  47. 47. Transforma)on  Stat  #39    –  Guiding  Purpose:   Companies  with  a  strong  sense  of   purpose  cause  people  to  believe   they  can  stay  ahead  of  industry   disrup+ons     (83%  agreement  vs.  42%  companies  without  strong  purpose).     Source:  Deloie  
  48. 48. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     5.  Leadership  &  Governance   Transforma+on  
  49. 49. Transforma)on  Stat  #40    –  Board  Area  of  Concern:   45%  of  companies  say  that  digital   disrup+on  is  not  seen  as  worthy   of  board-­‐level  aen+on.   Source:  Digital  Vortex  
  50. 50. Transforma)on  Stat  #41    –  Leadership-­‐driven  Growth:   78%  of  CEOs  don’t  believe  their   leaders  are  excellent  at  driving   growth.   Source:  Strategy&  
  51. 51. Transforma)on  Stat  #42    C-­‐Suite  Cogni)ve  Dissonance:   2/3rds  of  leaders  believe  they   understand  digital  strategy,  yet   only  1/3  of  their  senior  managers   agree.   Source:  Forrester  
  52. 52. Transforma)on  Stat  #43  Governance:   52%  of  business  leaders  plan  to   increase  new  digital  governance  in   the  next  12  months.   Source:  Accenture  
  53. 53. Transforma)on  Stat  #44  Leaders  as  Role  Models:   86%  of  CEOs  believe  it  is  crucial   to  champion  digital  technologies.   Source:  PwC  
  54. 54. Transforma)on  Stat  #45  Board  Level  Digital  Radar:   Only  30%  of  boards  are  good  at   an+cipa+ng  evolving  technology   and  market  trends.     Source:  PwC  
  55. 55. Transforma)on  Stat  #46  Senior  Level  Digital  Radar:   Leadership  understands   technology  and  trends:   In  digitally  mature  companies  –   96%  agree,   In  digitally  lagging  companies  –   7%  agree.       Source:  Deloie  
  56. 56. Transforma)on  Stat  #47  Connected  Networks:   The  average  CEO  Linkedin   connec+ons  =  910,   The  average  LinkedIn  member   connec+ons  =  394.     Source:  Linkedin  
  57. 57. Transforma)on  Stat  #48  Leadership  Capabili)es:   Leadership  has  requisite  skills  to   guide  strategy:   In  digitally  mature  companies  –   86%  agree,   In  digitally  lagging  companies  –   4%  agree.       Source:  Deloie  
  58. 58. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     6.  Opera+onal  Transforma+on    
  59. 59. Transforma)on  Stat  #49  Implementa)on    Success:   Of  companies  making  progress  on   digital  transforma+on,  only  a  third   say  they  are  on  schedule.     Source:  Tech  Validate  
  60. 60. Transforma)on  Stat  #50  Digital  Readiness:   Only  26%  of  companies  are   completely  ready  to  execute   digital  strategies.     Source:  Accenture  
  61. 61. Transforma)on  Stat  #51  Digital  Integra)on:   70%  of  execu+ves  have  started   digital  transforma+on  of  their   supply  chains.     Source:  Cap  Gemini  
  62. 62. Transforma)on  Stat  #52  Digital  Outsourcing:   88%  of  firms  are  using  third  party   providers  for  at  least  one   component  of  their  digital   transforma+on  work.     Source:  Accenture  
  63. 63. Transforma)on  Stat  #53    Digital  Business  Processes:   Only  14%  of  organiza+ons  have   completely  digi+zed  business   processes   Source:  IDC  
  64. 64. Transforma)on  Stat  #54    Digital  Big  Picture:   Execu+ves  believe  they  are,  at   best,  25%  toward  realizing  the   end  state  of  their  vision  for  digital   programs.   Source:  eMarketer  
  65. 65. Transforma)on  Stat  #55    Resource  Deployment:   Company  is  deploying  the  right   digital  resources  and  skills:   In  digitally  mature  companies  –   77%  agree,   In  digitally  lagging  companies  –   8%  agree.       Source:  Deloie  
  66. 66. Transforma)on  Stat  #56    Digital  Failure:   Nearly  60%  of  projects  aimed  at   business  transforma+on  do  not   meet  their  objec+ves.   Source:  IBM  
  67. 67. Transforma)on  Stat  #57    Digital  Runway:   The  average  amount  of  +me  it   takes  for  an  incumbent   organiza+on  to  be  disrupted  is  3.1   years;     62%  of  execu+ves  believe  they   are  falling  behind.   Source:  Digital  Vortex/Fujitsu  
  68. 68. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     7.  Brand  &  Content  Transforma+on  
  69. 69. Transforma)on  Stat  #58    Differen)a)on:   Only  5%  of  organiza+ons  believe   they  have  mastered  digital  to  the   point  of  differen+a+on  from   compe+tors.    Source:  Digital  Vortex/Fujitsu  
  70. 70. Transforma)on  Stat  #59    Marke)ng  Influence:   Two-­‐thirds  of  CMOs  recognize   the  need  to  infuse  a  digital  focus   across  the  organiza+on,  only  7%   believe  they  are  succeeding.    Source:  Accenture  
  71. 71. Transforma)on  Stat  #60    Brand  Valua)on:   In  our  current  connected  age,   84%  of  a  company  is  made  up  of   intangible  assets  (essen+ally  the   brand),  it  was  only  17%  in  1975.    Source:  S&P  500  
  72. 72. Transforma)on  Stat  #61  Digital  Brand  Resistance:   38%  of  people  have  used  digital   ad  blocking  sobware.    Source:  Adobe  
  73. 73. Transforma)on  Stat  #62  Digital  Brand  Aden)on:   Aen+on  span  in  digital  is  8   seconds,  down  from  12  seconds   in  early  ‘00s  and  now  less  than  a   goldfish  .    Source:  Microsob  
  74. 74. Transforma)on  Stat  #63  Digital  Brand  Trust:   The  three  most  trusted  sources  in   the  digital  age  are:  other  trusted   people,  online  op+on  and   editorial.    Source:  Nielsen  
  75. 75. Transforma)on  Stat  #64  Digital  Brand  Storytelling:   73%  of  today’s  digital  customer   believe  brands  should  tell  stories   not  sell  stuff.    Source:  Edelman  Berland  
  76. 76. Transforma)on  Stat  #65  Digital  Cluder:   Digital  content  output  per  brand   is  up  35%,  however  average   engagement  is  down  16%.    Source:  Track  Maven  
  77. 77. Transforma)on  Stat  #66  Digital  Media  Budgets:   Digital  ad  spending  will  eclipse  TV   ad  spending  in  2018.    Source:  PwC  
  78. 78. Transforma)on  Stat  #67  Digital  Marke)ng  Focus:   Digital  marke+ng  ini+a+ves   currently  believed  to  have  the   biggest  impact:   ①  Marke+ng  Automa+on   ②  Content  Marke+ng   ③  Big  Data   ④  Mobile  Marke+ng   ⑤  Conversion  Rate  Genera+on      Source:  CMO  Council  
  79. 79. Transforma)on  Stat  #68  Marke)ng  Time  Alloca)on:   60%  of  marketer’s  +me  is   currently  allocated  to  digital   marke+ng  ac+vi+es:      Source:  Smart  Insights  
  80. 80. Transforma)on  Stat  #69  Pace  of  Brand  Change:   Two-­‐thirds  of  CMOs  find  it   difficult  to  keep  up  with  the  pace   of  technology  and  marketplace   change.        Source:  Forrester  
  81. 81. Transforma)on  Stat  #70  Brand  Digital  Content  Engagement:   Marketers  who  priori0ze  blogging   are  13x  more  likely  to  achieve  a   posi0ve  ROI  on  their  efforts.    Source:  Hubspot  
  82. 82. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     8.  Customer  Experience  &  Content   Transforma+on  
  83. 83. Transforma)on  Stat  #71  Customer  Influences:   Number  of  online  content  pieces/ influences  before  consumers  make  a   purchase  –  18.    Source:  Google  
  84. 84. Transforma)on  Stat  #72  Customer  Planning:   79%  of  companies  have  not  mapped   out  the  customer  journey  and  digital   touchpoints.    Source:  Al+meter  
  85. 85. Transforma)on  Stat  #73  Media  Mismatch:   Percentage  of  consumer’s  media   0me  that  is  digital  –  48%,     percentage  of  media  spend  that  is   digital  –  32%.    Source:  precog  Digital  
  86. 86. Transforma)on  Stat  #74  Customer  Experience  Planning:   63%  of  organiza0ons  plan  to   improve  their  online  customer   experience  this  year.    Source:  Accenture  
  87. 87. Transforma)on  Stat  #75  Customer  In)macy:   88%  of  business  leaders  know  they   need  to  get  closer  to  the  customer.    Source:  McKinsey  
  88. 88. Transforma)on  Stat  #76  Customer  Engagement  Value:   Highly  engaged  customer’s  loyalty,   value,  advocacy  and  upsellability  –   2X,  3X,  4X  &  6X  vs.  regular   customers.    Source:  Rosea  
  89. 89. Transforma)on  Stat  #76  Customer  Experience  Success  Factors:   “Internal  Talent”  and  “Customer   Experience  Strategy”  are  the  most   important  success  factors  for   customer  experience  mastery.    Source:  HBR  
  90. 90. Transforma)on  Stat  #77  Customer  Experience  Importance:   The  most  exci0ng  element  of  digital   transforma0on  is  op0mizing  the   customer  experience.    Source:  econsultancy  
  91. 91. Transforma)on  Stat  #78  Digital  Customer  Service:   66%  of  people/customers  will  avoid   live  confronta0on  where  possible,   50%  believe  they  can  be]er  express   themselves  online.    Source:  Trust  Pilot  
  92. 92. Transforma)on  Stat  #79  Customer  Experience  Priority:   89%  of  companies  expect  to   compete  mostly  on  the  basis  of   customer  experience,  versus  36%   four  years  ago.    Source:  Gartner  
  93. 93. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     9.  Talent  Transforma+on  
  94. 94. Transforma)on  Stat  #80  Digital  Talent  Pool:   27%  of  digital  leaders  rate   technology  skills  to  be  their  biggest   pain  point.    Source:  Forrester  
  95. 95. Transforma)on  Stat  #81  Digital  Talent  Pool:   44%  of  execu0ves  say  knowing  how   digital  technologies  can  impact   current  business  processes/models  is   the  biggest  missing  organiza0onal   skill.    Source:  MIT  Sloan  
  96. 96. Transforma)on  Stat  #82  Fluid  Workforce:   Percentage  of  workforce  that   considers  themselves  “freelance/ independent”:   2005  –  24%   2020  –  40%.    Source:  precog  Digital  
  97. 97. Transforma)on  Stat  #83  Human  Resource  Gaps:   Only  20%  of  business  leaders  believe   their  HR  func0on  is  enabling  them  to   digitally  transform.    Source:  Russell  Reynolds  
  98. 98. Transforma)on  Stat  #83  Talent/Tech  Aspira)ons:   88%  of  technology  professionals   expect  increased  employee   produc0vity  from  digital  technology.    Source:  Tech  Validate  
  99. 99. Transforma)on  Stat  #84  Work  Automa)on:   By  2018,  20%  of  all  workers  will  use   automated  assisted  technology  to   make  decisions  and  get  work  done.    Source:  IDC  
  100. 100. Transforma)on  Stat  #85  Employee  Experience:   87%  of  businesses  expect  digital   transforma0on  to  have  a  posi0ve   impact  on  the  employee  experience.    Source:  Apigee  
  101. 101. Transforma)on  Stat  #86  Digital  Accountability:   28%  of  digital  teams  now  operate  as   standalone  groups  inside  companies   with  their  own  headcount,  budget   and  strategic  voice.    Source:  Forrester  
  102. 102. Transforma)on  Stat  #86  Digital  Transforma)on  Skills:   Only  17%  of  companies  say  they  hire   employees  with  the  right  digital   transforma0on  skills.    Source:  SAP  
  103. 103. Transforma)on  Stat  #87  Digital  Top  Talent  Sets:   Digital  leaders  rate  usability,   customer  experience  and  crea0ve   skills  as  the  hardest  skills  to  recruit   for.    Source:  Forrester  
  104. 104. Transforma)on  Stat  #88  Talent  Impact  on  Digital  Transforma)on:   The  third  most  important  challenge   of  implemen0ng  digital  technology  is   recrui0ng  talent  with  the  right  digital   skills.    Source:  Fujitsu  
  105. 105. Transforma)on  Stat  #89  Talent  Impact  on  Digital  Transforma)on:   78%  say  be]er  alignment  of  IT  and   marke0ng  is  required  to  deliver   digital  transforma0on.    Source:  Progress  
  106. 106. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     10.  Culture  Transforma+on  
  107. 107. Transforma)on  Stat  #90  Employee  Engagement:   33%  of  employees  are  engaged  in   their  work,  but  17%  are  ac0vely   disengaged.    Source:  Gallup  
  108. 108. Transforma)on  Stat  #91  Cultural  Enabler:   54%  of  business  leaders  say  fostering   a  culture  of  innova0on  is  a  cri0cal   enabler  of  digital  business.    Source:  Forrester  
  109. 109. Transforma)on  Stat  #92  Cross  Silo  Digital  :   70%  of  siloed  digital  transforma0on   efforts  will  fail  based  on  lack  of:   collabora0on,  integra0on,  sourcing   and  project  management  .    Source:  IDC  
  110. 110. Transforma)on  Stat  #93  Employee  Network  Poten)al:   Employees  have  10X  more  followers   collec0vely  than  their  corporate   social  media  accounts.    Source:  LinkedIn  
  111. 111. Transforma)on  Stat  #94  CDOs  on  the  Rise:   Number  of  Chief  Digital  Officers  in   Companies:    2007  –  5    2015  –  2,000    2,020  –  15,000   Source:  precog  Digital  
  112. 112. Transforma)on  Stat  #95  Digital  Recruitment  Impact:   “It  is  important  for  me  to  work  in  a   digitally-­‐enabled  organiza0on  and   leader”  –  81%  agree.   Source:  Deloie  
  113. 113. Transforma)on  Stat  #96  Digital  Cultural  Impact:   91%  believe  that  digital  technology   can  radically  transform  how  people   work;     only  43%  of  employees  are  currently   sa0sfied  with  their  company’s  digital   setup.   Source:  Deloie  
  114. 114. Transforma)on  Stat  #97  Digital  End  Game:   82%  of  business  leaders  expect  to  be   a  digital  business  3  years  from  now.   Source:  Accenture  
  115. 115. Transforma)on  Stat  #97  Employee  Sa)sfac)on:   Employees  at  companies  that   promote  digital  engagement  (vs   other  companies):   27%  happier   20%  more  likely  to  stay   40%  more  likely  to  believe  in  their  company.   Source:  Chief  Marketer  
  116. 116. Transforma)on  Stat  #98    Many  Stakeholders:   More  than  2/3rds  of  technology   spending  is  now  coming  from   budgets  outside  IT.     Source:  PwC  
  117. 117. Transforma)on  Stat  #99    Triumphing  Company  Culture:   The  greatest  antagonist  to  company   change  via  digital  is  cultural  –     97%  believe  addressing  this  aspect  is   important.     Source:  Al+meter  
  118. 118. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     11.  Innova+on  Transforma+on  
  119. 119. Transforma)on  Stat  #100  Digital  Innova)on  Leadership  Void  :   Just  7%  of  execu0ves  say  their  IT   department  is  playing  a  leadership   role  in  iden0fying  opportuni0es  for   digital  innova0on,  but  35%  believe  it   should.     Source:  SAP  
  120. 120. Transforma)on  Stat  #101  Innova)on  Bandwidth:   43%  of  execu0ves  believe  the  #1   innova0on  hurdle  is  too  much  0me   spent  firefigh0ng.     Source:  CMO  Innova+on  Trends  
  121. 121. Transforma)on  Stat  #102  –  Innova)on  Direc)on     66%  of  companies  don’t  have   well-­‐iden+fied  innova+on   strategies.     Source:  Accenture  
  122. 122. Transforma)on  Stat  #103  –  Experimenta)on  Culture:   “Fail  Fast/Fail  Quickly”  Company   Risk  Appe+te:   56%  in  digitally  mature  companies   10%  in  digitally  lagging  companies     Source:  Deloie  
  123. 123. Transforma)on  Stat  #104  –  Innova)on  Bodom  Line:   Five  year  growth  rate  of   companies:   84%  for  innova0ve  companies   28%  for  mainstream  companies   Source:  Bain  
  124. 124. Transforma)on  Stat  #105  –  Digital  Driver  of  Innova)on:   Digital  efforts  access  valuable  info   and  insights  for  innova+on:   85%  in  digitally  mature  companies   35%  in  digitally  lagging  companies.   Source:  Deloie  
  125. 125. Transforma)on  Stat  #106  –  Innova)on  Resourcing:   86%  of  execu+ves  recognize  the   need  to  change  their  innova+on   capacity.   Source:  PwC  
  126. 126. Transforma)on  Stat  #107  –  Innova)on  Partnerships:   89%  of  businesses  are  planning  to   improve  partnerships  with   external  startups  and  accelerators   in  order  to  drive  innova+on.   Source:  Forrester  
  127. 127. Transforma)on  Stat  #108  –  Innova)on  Accelera)on:   67%  believe  partnering  or  buying   a  digitally-­‐advanced  organiza+on   is  a  viable  strategy  for  affec+ng   digital  innova+on.   Source:  Forrester  
  128. 128. Transforma)on  Stat  #109  –  Innova)on  Accelera)on:   80  percent  of  digitally   transforming  organiza+ons  will   incorporate  collec+ve  genius  and   crowdsourcing  into  their  projects   as  a  regular  prac+ce.   Source:  IDC  
  129. 129. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     12.  Futureproofing  &  Foresight  
  130. 130. Transforma)on  Stat  #110  –  Digital  Disrup)on:   Digital  disrup+on  will  replace  4   out  of  10  incumbent  companies   over  the  next  5  years.   Source:  Cisco  Digital  Vortex  
  131. 131. Transforma)on  Stat  #111  –  Digital  Disrup)on:   Average  lifespan  of  companies   will  be  9  in  2020,  used  to  be  61   back  in  1960.   Source:  precog  Digital  
  132. 132. Transforma)on  Stat  #112  –  Digital  Disrup)on:   Half  of  people  do  not  expect  to  be   using  cash  five  years  from  now.   Source:  Starcom  
  133. 133. Transforma)on  Stat  #113  –  Internet  Explosion:   Global  Internet  Users:   1.6B  users  in  2008,   3.5B  users  in  2016.   Source:  Precog  Digital  
  134. 134. Transforma)on  Stat  #114  –  Mobile  Explosion:   Mobile  Subscrip+ons:   2008:  4.0B  mobile  subscrip+ons,   2016:  8.0B  mobile  subscrip+ons.   Source:  Precog  Digital  
  135. 135. Transforma)on  Stat  #115  –  Social  Media  Explosion:   Facebook  Users:   2008:  0.1B  members,   2016:  1.8B  members.   Source:  Precog  Digital  
  136. 136. Transforma)on  Stat  #116  –eCommerce  Explosion:   B2C  eCommerce:   2008:  $0.4T   2016:  $1.9T.   Source:  Precog  Digital  
  137. 137. Transforma)on  Stat  #117  –Life  at  Internet  Speeds:   Global  Fixed  Broadband/Mobile   Internet  Speeds:   2010:  7.0/1.5  MB/s   2020:  50.0/12.5  MB/s.   Source:  Precog  Digital  
  138. 138. Transforma)on  Stat  #119  –Predic)ve  Forecas)ng:   What  func+ons  and  processes  will   be  impacted  most  by  advanced   analy+cs  –  91%  agree  Forecas+ng   and  Planning.   Source:  Consumer  Goods  Technology  Report  
  139. 139. We  are  a  business  transforma+on   company  focused  on  advancing  our   clients’  digital  maturity.     We  provide  clarity  in  digital  strategy  and   op+ons,  fill  digital  skills’  talent  &   customer  experience  gaps,  and  guide   the  organiza+onal  change  required  to   iden+fy  and  survive  disrup+on.     50  years’  combined  experience   transforming  global  brands,  plus  our   global  advisors  and  partner  network.     Offices  in  Toronto  and  Seale.   ABOUT  US   Precog   Digital  
  140. 140. WHAT  WE  DO   Transform  your  Digital  Now.  Accelerate  your  Digital  Future.   140   DIGITAL   TROUBLESHOOTING   COMPETITIVE   ADVANTAGE   CUSTOMER   EXPERIENCE   TALENT  &   TRANSFORMATION   FUTUREPROOFING   SCRATCH   ITCHES     Vendor  management;   process  improvement;   digital  strategies;   measurement  &  KPIs   TAKE  BACK  LOST   GROUND     Compe++ve  audits;   Internal  &  external   strategies;  storytelling;   automa+on   STRENGTHEN   THE  BOND     Engagement  strategies;   CX  strategies;  agile   content  crea+on;   customer  data   architecture   GROW   CAPABILITIES     Agency  transforma+on;   retained  talent  search;   interim  Chief  Digital   Officer   ANTICIPATE   RISKS     Crowd  &  On-­‐ Demand  economy;   emerging  tech;   enterprise   futureproofing  
  141. 141. Some  of  the  brands  we’ve   transformed  
  142. 142. SEAN  MOFFITT   Partner  (Toronto)   +1  416  458  2818   sean@precog.digital   Wikibrands  Managing  Director     Former  CMO,  Diageo/VP  Marke+ng   -­‐  Molson  Coors   Former  Procter  &  Gamble  ,  Laba,   Universal  McCann   Author  of  “Wikibrands”  (McGraw-­‐ Hill)   Execu+ve  Counsel  –  MaRSDD,   CSW2,  Beer  Ventures   Global  digital  thought  leader  across   12  new  economy  interest  areas   Precog  Digital  Principals    We’ve  Been  There  -­‐  Our  Experience.   142   ERIC  WEAVER   Partner  (Sea-le)   +1  206  234  9328   eric@precog.digital   Former  Chief  Social  Officer,     IPG  Mediabrands  EMEA   Former  AKQA,  Possible,  Edelman   Digital,  Y&R,  DDB   80  major  brands  over  26  years   Over  140  business  and  digital  client  experiences.  
  143. 143. www.precog.digital   We  accelerate  your  digital  maturity.   @seanmoffiZ   @weave  

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