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Curated  by  Sean  Moffi0  @seanmoffi0  &  Eric  Weaver  @weave  
	
  	
  	
  	
  	
  The  115+  Essen+al  2016  Sta+s+cs  on:      
      Business  &  Digital  Transforma+on  
            Providing  the  Goods  for  Deeper  &  Faster  Business  Change  via  Accelera+ng  Digital  Maturity  
Our  Insight-­‐filled,  Data-­‐based  Special  
Sauce  
▶  Variety  &  Credibility  -­‐  Dis8lled  from  20  different  reputable  
sources  
.  
▶  Current  -­‐  All  2014,  2015  and  2016-­‐based  sta8s8cs.  
▶  Holis+c  -­‐  Deals  with  business  transforma8on  from  12  key,  
relevant  facets.  
▶  Digitally-­‐Savvy  –  Acknowledges  the  power  of  digital  and  
technology  to  transform  business  in  the  connected  age.  
▶  Helpful  –  Designed  to  make  the  case  for  your  digital  
transforma8on  and  any  angle  of  opposi8on  to  change.  
12  Facets  of  Business  Transforma8on  
1  Overall  Business  Transforma+on  &  Changing  Business  Models    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Opera+onal  Transforma+on  
7  Brand  &  Content  Transforma+on  
8  Customer  Experience  &  Engagement  Transforma+on  
9  Talent  Transforma+on  
10  Culture  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
1.	
  	
  1.  Overall  Business  Transforma+on  &  
Changing  Business  Models  
Transforma)on  Stat  #1  -­‐  Survival:  
88%  of  the  companies  in  the  
Fortune  500  from  1955  are  gone.  
Source:  S&P    
Transforma)on  Stat  #2  –  Digital-­‐fueled  Expansion:  
More  than  3/4s  of  businesses  
expect  to  be  compe+ng  in  a  new  
segment  of  business  over  the  
next  3  years.  
Source:  Accenture  
Transforma)on  Stat  #3  Transforma)on  Drives  Performance:  
Digital  transforma+on  is  
expected  to  boost  the  boom  
line  of  companies  by  +50%  over  
the  next  5  years.  
Source:  McKinsey  
Transforma)on  Stat  #4a  Outside  Threats:  
74%  of  CEOs  are  concerned  
about  new  entrants  disrup+ng  
business  models.  
Source:  KPMG  
Transforma)on  Stat  #4b  Outside  Threats:  
54%  of  execu+ves  believe  their    
biggest  future  compe++on  will  be  
from  other  industries;  only  29%  
believe  from  their  same  industry.  
Source:  IBM  
Transforma)on  Stat  #5  New  Economy  Growth  :  
The  digital  economy  is  expected  
to  grow  at  +10%  per  year,  
genera+ng  $24  Trillion  in  
commerce  currently.  
Source:  Global  Connected  Index  
Transforma)on  Stat  #6  Market  Expansion:  
86%  of  organiza+ons  say  that  
digital  business  has  prompted  
them  to  enter,  or  consider  
entering,  a  new  market.  
Source:  Accenture  
Transforma)on  Stat  #7  Confidence  Factor:  
Only  25%  of  execu+ves  report  
feeling  confident  on  how  to  drive  
digital  revenue  streams  and  value  
crea+on.  
Source:  PwC  
Transforma)on  Stat  #8  Connec)on  &  Scale:  
7  out  of  10  new  business  models  
will  develop  via  some  marriage  of  
crowd  shibs  with  technology.  
Source:  Gartner  
Transforma)on  Stat  #9  Front-­‐line  Confidence:  
71%  of  the  front  line  employees  
of  digitally  immature  companies    
are  not  confident  in  their  
business  direc+on.  
Source:  Deloie  
Transforma)on  Stat  #10  Business  Top  Challenge:  
The  #1  challenge  of  digital  
transforma+on  is  developing  new  
business  models  to  cope  with  
increased  connec+vity  and  
engagement.  
Source:  CIO  Report  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
2.  Digital  Transforma+on  
Transforma)on  Stat  #11  –  Digital  =  Survival:  
67%  of  execu+ves  believe  digital  
transforma+on  is  a  maer  of  
survival  for  their  business.  
Source:  Cap  Gemini  
Transforma)on  Stat  #12  –  Digital  Legacy:  
“Digital”  is  the  main  reason  why  
half  the  companies  have  
disappeared  from  the  Fortune  
500  since  2000.  
Source:  Accenture  
Transforma)on  Stat  #13  –  Pervasiveness:  
The  +me  people  spend  in  digital  
each  day  has  risen  from  2.7  hours  
in  2008  to  6.0  hours  in  2016  .  
Source:  Precog  Digital  
Transforma)on  Stat  #14  –  Growth  in  Implementa)on:  
The  percentage  of  advanced  
digital  transforma+on  ini+a+ves  
will  double  by  2020,  from  22%  of  
companies  to  50%.  
Source:  Forbes  
Transforma)on  Stat  #15  –  Digital  is  a  Revenue  Engine:  
CEOs  expect  digital  revenues  to  
increase  by  80%  by  2020.  
Source:  Gartner  
Transforma)on  Stat  #16  –  Early  Days  Yet:  
47%  of  companies  haven’t  
started  to  embark  on  a  digital  
transforma+on  process  yet.  
Source:  Progress  
Transforma)on  Stat  #17–  Lip  Service:  
62%  of  organiza+ons  are  in  denial  
about  the  pace  of  their  digital  
transforma+on.  
Source:  Loudhouse  
Transforma)on  Stat  #18–  Lacking  Digital  Help:  
Only  34%  of  businesses  report  
being  very  sa+sfied  with  their  
digital  vendors.  
Source:  Accenture  
Transforma)on  Stat  #19–  Urgency:  
Over  half  of  execu+ves  and  10  
out  of  13  industries  an+cipate  
massive  digital  disrup+on  in  their  
industry  over  the  next  12  months.      
Source:  HBR  
Transforma)on  Stat  #20–  Pace  &  Redistribu)on  of  Wealth:  
It  has  taken  20  years  for  the  
average  Fortune  500  to  reach  
billion  dollar  valua+ons,    
it  now  takes  digitally-­‐enabled  
startups  4  years.                  
Source:  World  Economic  Forum  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
3.  Technology  Transforma+on  
Transforma)on  Stat  #21–  External  Factor  Importance:  
CEOs  now  rank  technology  
factors  as  the  biggest  influence  on  
their  business,  it  was  ranked  6th  as  
recently  as  2004.                  
Source:  IBM  
Transforma)on  Stat  #22–  Investment:  
Eight  out  of  twelve  future  
business  investment  areas  are  
focused  on  implemen+ng  new  
technologies.                  
Source:  CMO  Innova+on  Trends  
Transforma)on  Stat  #23–  Personal  Connec)on  Explosion:  
Connected  Devices  Per  Person:  
2003  –  0.08/person  
2015  –  3.1/person  
2020  –  6.6/person                  
Source:  Precog  Digital  
Transforma)on  Stat  #24–  Things  Connec)on  Explosion:  
The  level  of  connec+vity  related  
to  products,  assets  and  processes  
will  increase  by  50%  across  all  
industry  value  chains  this  year.  
Source:  IDC  
Transforma)on  Stat  #25–  Paradox:  
Despite  expecta+ons  that  digital  
will  influence  close  to  half  of  sales  
by  2020,  most  execu+ves  don’t  
factor  “technology”  as  a  major  
influence  in  business  strategy.  
Source:  Forrester  
Transforma)on  Stat  #26–  Technology  Enablement:  
57%  of  organiza+ons  say  
implemen+ng  key  digital  
technologies  is  a  cri+cal  enabler  to  
business.  
Source:  Accenture  
Transforma)on  Stat  #27–  Reputa)on  Management:  
90%  of  CEOs  are  changing  the  
way  they  use  technology  to  
deliver  on  new  stakeholder  
expecta+ons  and  demands.  
Source:  PwC  
Transforma)on  Stat  #28–  Expected  Outcomes:  
The  top  three  benefits  expected  
from  technology  transforma+on:  
Produc+vity  (83%)  
Innova+on  (82%)  
Cost  Efficiencies  (82%).  
Source:  Accenture  
Transforma)on  Stat  #29–  Near  Term  Technologies:  
The  top  10  disrup+ve  
technologies  believed  to  create  
the  most  poten+al  impact:  
①  Mobile  Internet  
②  Automa+on  of  Knowledge  Work  
③  Internet  of  Things  
④  Cloud/As  a  Service  Technology  
⑤  Robo+cs  
⑥  Autonomous  Vehicles  
⑦  Next  Genera+on  Genomics  
⑧  Energy  Storage  
⑨  3D  Prin+ng  
⑩  Advanced  Materials.  
Source:  McKinsey  
Transforma)on  Stat  #30–Technology  Now  Accessible:  
The  cost  of  technology  has  
plummeted  to  allow  for  expanded  
uses  and  applica+ons;  
Cost  of  DNA  Sequencing:    
$2.7B  in  2000,  now  $1k  in  2016    
Solar  Power:  
$30  kwH  in  1984  now  $0.05  kwH  in  2016  
Drones:  
$100k  cost  per  unit    in  2007,  now  $100  in  2016.  
Source:  World  Economic  Forum/Precog  Digital  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
4.  Purpose,  Vision  &  Strategy  
Transforma+on  
Transforma)on  Stat  #31–  Clear  Strategy:  
Only  27%  of  today’s  businesses  
have  a  coherent  digital  strategy.  
Source:  Forrester  
Transforma)on  Stat  #32–  Biggest  Impasse:  
The  majority  of  mainstream  
companies  find  the  biggest  
obstacles  to  digital  transforma+on  
are  “too  many  priori+es”  and  “lack  
of  strategy”.  
Source:  Deloie  
Transforma)on  Stat  #33–  Change  Failure:  
60%  of  digital  transforma+ons  will  
not  be  able  to  scale  because  of  
lack  of  strategic  architecture.  
Source:  IDC  
Transforma)on  Stat  #34  –  Wrong  Target:  
The  key  indicator  of  digital  
immature  companies  is  they  look  
to  digital  to  increase  efficiencies,  
not  to  drive  customer  experience,  
topline  growth  or  business  
transforma+on.  
Source:  Deloie  
Transforma)on  Stat  #35  –  Digital  Leadership:  
Only  11%  of  companies  believe  
their  digital  strategy  is  excellent.  
Source:  Forrester  
Transforma)on  Stat  #36  –  Digital  Prominence  in  Strategy:  
67%  of  the  Global  2000  will  have  
digital  transforma+on  at  the  
centre  of  their  corporate  strategy  
by  2018  
Source:  IDC  
Transforma)on  Stat  #37    –  Digital  Alignment:  
Only  1  in  3  business  leaders  agree  
that  their  digital  priori+es  are  fully  
aligned  with  the  organiza+onal  
priori+es.  
Source:  Fujitsu  
Transforma)on  Stat  #38    –  Digital  Strategy  Implementa)on:  
The  second  biggest  challenge  of  
digital  transforma+on  efforts  is  
implemen+ng  digital  strategy  
organiza+on-­‐wide.    
Source:  The  CIO  Report  
Transforma)on  Stat  #39    –  Guiding  Purpose:  
Companies  with  a  strong  sense  of  
purpose  cause  people  to  believe  
they  can  stay  ahead  of  industry  
disrup+ons    
(83%  agreement  vs.  42%  companies  without  strong  purpose).    
Source:  Deloie  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
5.  Leadership  &  Governance  
Transforma+on  
Transforma)on  Stat  #40    –  Board  Area  of  Concern:  
45%  of  companies  say  that  digital  
disrup+on  is  not  seen  as  worthy  
of  board-­‐level  aen+on.  
Source:  Digital  Vortex  
Transforma)on  Stat  #41    –  Leadership-­‐driven  Growth:  
78%  of  CEOs  don’t  believe  their  
leaders  are  excellent  at  driving  
growth.  
Source:  Strategy&  
Transforma)on  Stat  #42    C-­‐Suite  Cogni)ve  Dissonance:  
2/3rds  of  leaders  believe  they  
understand  digital  strategy,  yet  
only  1/3  of  their  senior  managers  
agree.  
Source:  Forrester  
Transforma)on  Stat  #43  Governance:  
52%  of  business  leaders  plan  to  
increase  new  digital  governance  in  
the  next  12  months.  
Source:  Accenture  
Transforma)on  Stat  #44  Leaders  as  Role  Models:  
86%  of  CEOs  believe  it  is  crucial  
to  champion  digital  technologies.  
Source:  PwC  
Transforma)on  Stat  #45  Board  Level  Digital  Radar:  
Only  30%  of  boards  are  good  at  
an+cipa+ng  evolving  technology  
and  market  trends.    
Source:  PwC  
Transforma)on  Stat  #46  Senior  Level  Digital  Radar:  
Leadership  understands  
technology  and  trends:  
In  digitally  mature  companies  –  
96%  agree,  
In  digitally  lagging  companies  –  
7%  agree.      
Source:  Deloie  
Transforma)on  Stat  #47  Connected  Networks:  
The  average  CEO  Linkedin  
connec+ons  =  910,  
The  average  LinkedIn  member  
connec+ons  =  394.    
Source:  Linkedin  
Transforma)on  Stat  #48  Leadership  Capabili)es:  
Leadership  has  requisite  skills  to  
guide  strategy:  
In  digitally  mature  companies  –  
86%  agree,  
In  digitally  lagging  companies  –  
4%  agree.      
Source:  Deloie  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
6.  Opera+onal  Transforma+on    
Transforma)on  Stat  #49  Implementa)on    Success:  
Of  companies  making  progress  on  
digital  transforma+on,  only  a  third  
say  they  are  on  schedule.    
Source:  Tech  Validate  
Transforma)on  Stat  #50  Digital  Readiness:  
Only  26%  of  companies  are  
completely  ready  to  execute  
digital  strategies.    
Source:  Accenture  
Transforma)on  Stat  #51  Digital  Integra)on:  
70%  of  execu+ves  have  started  
digital  transforma+on  of  their  
supply  chains.    
Source:  Cap  Gemini  
Transforma)on  Stat  #52  Digital  Outsourcing:  
88%  of  firms  are  using  third  party  
providers  for  at  least  one  
component  of  their  digital  
transforma+on  work.    
Source:  Accenture  
Transforma)on  Stat  #53    Digital  Business  Processes:  
Only  14%  of  organiza+ons  have  
completely  digi+zed  business  
processes  
Source:  IDC  
Transforma)on  Stat  #54    Digital  Big  Picture:  
Execu+ves  believe  they  are,  at  
best,  25%  toward  realizing  the  
end  state  of  their  vision  for  digital  
programs.  
Source:  eMarketer  
Transforma)on  Stat  #55    Resource  Deployment:  
Company  is  deploying  the  right  
digital  resources  and  skills:  
In  digitally  mature  companies  –  
77%  agree,  
In  digitally  lagging  companies  –  
8%  agree.      
Source:  Deloie  
Transforma)on  Stat  #56    Digital  Failure:  
Nearly  60%  of  projects  aimed  at  
business  transforma+on  do  not  
meet  their  objec+ves.  
Source:  IBM  
Transforma)on  Stat  #57    Digital  Runway:  
The  average  amount  of  +me  it  
takes  for  an  incumbent  
organiza+on  to  be  disrupted  is  3.1  
years;    
62%  of  execu+ves  believe  they  
are  falling  behind.  
Source:  Digital  Vortex/Fujitsu  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
7.  Brand  &  Content  Transforma+on  
Transforma)on  Stat  #58    Differen)a)on:  
Only  5%  of  organiza+ons  believe  
they  have  mastered  digital  to  the  
point  of  differen+a+on  from  
compe+tors.  
  Source:  Digital  Vortex/Fujitsu  
Transforma)on  Stat  #59    Marke)ng  Influence:  
Two-­‐thirds  of  CMOs  recognize  
the  need  to  infuse  a  digital  focus  
across  the  organiza+on,  only  7%  
believe  they  are  succeeding.  
  Source:  Accenture  
Transforma)on  Stat  #60    Brand  Valua)on:  
In  our  current  connected  age,  
84%  of  a  company  is  made  up  of  
intangible  assets  (essen+ally  the  
brand),  it  was  only  17%  in  1975.  
  Source:  S&P  500  
Transforma)on  Stat  #61  Digital  Brand  Resistance:  
38%  of  people  have  used  digital  
ad  blocking  sobware.  
  Source:  Adobe  
Transforma)on  Stat  #62  Digital  Brand  Aden)on:  
Aen+on  span  in  digital  is  8  
seconds,  down  from  12  seconds  
in  early  ‘00s  and  now  less  than  a  
goldfish  .  
  Source:  Microsob  
Transforma)on  Stat  #63  Digital  Brand  Trust:  
The  three  most  trusted  sources  in  
the  digital  age  are:  other  trusted  
people,  online  op+on  and  
editorial.  
  Source:  Nielsen  
Transforma)on  Stat  #64  Digital  Brand  Storytelling:  
73%  of  today’s  digital  customer  
believe  brands  should  tell  stories  
not  sell  stuff.  
  Source:  Edelman  Berland  
Transforma)on  Stat  #65  Digital  Cluder:  
Digital  content  output  per  brand  
is  up  35%,  however  average  
engagement  is  down  16%.  
  Source:  Track  Maven  
Transforma)on  Stat  #66  Digital  Media  Budgets:  
Digital  ad  spending  will  eclipse  TV  
ad  spending  in  2018.  
  Source:  PwC  
Transforma)on  Stat  #67  Digital  Marke)ng  Focus:  
Digital  marke+ng  ini+a+ves  
currently  believed  to  have  the  
biggest  impact:  
①  Marke+ng  Automa+on  
②  Content  Marke+ng  
③  Big  Data  
④  Mobile  Marke+ng  
⑤  Conversion  Rate  Genera+on  
  
  Source:  CMO  Council  
Transforma)on  Stat  #68  Marke)ng  Time  Alloca)on:  
60%  of  marketer’s  +me  is  
currently  allocated  to  digital  
marke+ng  ac+vi+es:  
  
  Source:  Smart  Insights  
Transforma)on  Stat  #69  Pace  of  Brand  Change:  
Two-­‐thirds  of  CMOs  find  it  
difficult  to  keep  up  with  the  pace  
of  technology  and  marketplace  
change.    
  
  Source:  Forrester  
Transforma)on  Stat  #70  Brand  Digital  Content  Engagement:  
Marketers	
  who	
  priori0ze	
  blogging	
  
are	
  13x	
  more	
  likely	
  to	
  achieve	
  a	
  
posi0ve	
  ROI	
  on	
  their	
  efforts.  
  Source:  Hubspot  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
8.  Customer  Experience  &  Content  
Transforma+on  
Transforma)on  Stat  #71  Customer  Influences:  
Number	
  of	
  online	
  content	
  pieces/
influences	
  before	
  consumers	
  make	
  a	
  
purchase	
  –	
  18.	
  
  Source:  Google  
Transforma)on  Stat  #72  Customer  Planning:  
79%	
  of	
  companies	
  have	
  not	
  mapped	
  
out	
  the	
  customer	
  journey	
  and	
  digital	
  
touchpoints.	
  
  Source:  Al+meter  
Transforma)on  Stat  #73  Media  Mismatch:  
Percentage	
  of	
  consumer’s	
  media	
  
0me	
  that	
  is	
  digital	
  –	
  48%,	
  	
  
percentage	
  of	
  media	
  spend	
  that	
  is	
  
digital	
  –	
  32%.	
  
  Source:  precog  Digital  
Transforma)on  Stat  #74  Customer  Experience  Planning:  
63%	
  of	
  organiza0ons	
  plan	
  to	
  
improve	
  their	
  online	
  customer	
  
experience	
  this	
  year.	
  
  Source:  Accenture  
Transforma)on  Stat  #75  Customer  In)macy:  
88%	
  of	
  business	
  leaders	
  know	
  they	
  
need	
  to	
  get	
  closer	
  to	
  the	
  customer.	
  
  Source:  McKinsey  
Transforma)on  Stat  #76  Customer  Engagement  Value:  
Highly	
  engaged	
  customer’s	
  loyalty,	
  
value,	
  advocacy	
  and	
  upsellability	
  –	
  
2X,	
  3X,	
  4X	
  &	
  6X	
  vs.	
  regular	
  
customers.	
  
  Source:  Rosea  
Transforma)on  Stat  #76  Customer  Experience  Success  Factors:  
“Internal	
  Talent”	
  and	
  “Customer	
  
Experience	
  Strategy”	
  are	
  the	
  most	
  
important	
  success	
  factors	
  for	
  
customer	
  experience	
  mastery.	
  
  Source:  HBR  
Transforma)on  Stat  #77  Customer  Experience  Importance:  
The	
  most	
  exci0ng	
  element	
  of	
  digital	
  
transforma0on	
  is	
  op0mizing	
  the	
  
customer	
  experience.	
  
  Source:  econsultancy  
Transforma)on  Stat  #78  Digital  Customer  Service:  
66%	
  of	
  people/customers	
  will	
  avoid	
  
live	
  confronta0on	
  where	
  possible,	
  
50%	
  believe	
  they	
  can	
  be]er	
  express	
  
themselves	
  online.	
  
  Source:  Trust  Pilot  
Transforma)on  Stat  #79  Customer  Experience  Priority:  
89%	
  of	
  companies	
  expect	
  to	
  
compete	
  mostly	
  on	
  the	
  basis	
  of	
  
customer	
  experience,	
  versus	
  36%	
  
four	
  years	
  ago.	
  
  Source:  Gartner  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
9.  Talent  Transforma+on  
Transforma)on  Stat  #80  Digital  Talent  Pool:  
27%	
  of	
  digital	
  leaders	
  rate	
  
technology	
  skills	
  to	
  be	
  their	
  biggest	
  
pain	
  point.	
  
  Source:  Forrester  
Transforma)on  Stat  #81  Digital  Talent  Pool:  
44%	
  of	
  execu0ves	
  say	
  knowing	
  how	
  
digital	
  technologies	
  can	
  impact	
  
current	
  business	
  processes/models	
  is	
  
the	
  biggest	
  missing	
  organiza0onal	
  
skill.	
  
  Source:  MIT  Sloan  
Transforma)on  Stat  #82  Fluid  Workforce:  
Percentage	
  of	
  workforce	
  that	
  
considers	
  themselves	
  “freelance/
independent”:	
  
2005	
  –	
  24%	
  
2020	
  –	
  40%.	
  
  Source:  precog  Digital  
Transforma)on  Stat  #83  Human  Resource  Gaps:  
Only	
  20%	
  of	
  business	
  leaders	
  believe	
  
their	
  HR	
  func0on	
  is	
  enabling	
  them	
  to	
  
digitally	
  transform.	
  
  Source:  Russell  Reynolds  
Transforma)on  Stat  #83  Talent/Tech  Aspira)ons:  
88%	
  of	
  technology	
  professionals	
  
expect	
  increased	
  employee	
  
produc0vity	
  from	
  digital	
  technology.	
  
  Source:  Tech  Validate  
Transforma)on  Stat  #84  Work  Automa)on:  
By	
  2018,	
  20%	
  of	
  all	
  workers	
  will	
  use	
  
automated	
  assisted	
  technology	
  to	
  
make	
  decisions	
  and	
  get	
  work	
  done.	
  
  Source:  IDC  
Transforma)on  Stat  #85  Employee  Experience:  
87%	
  of	
  businesses	
  expect	
  digital	
  
transforma0on	
  to	
  have	
  a	
  posi0ve	
  
impact	
  on	
  the	
  employee	
  experience.	
  
  Source:  Apigee  
Transforma)on  Stat  #86  Digital  Accountability:  
28%	
  of	
  digital	
  teams	
  now	
  operate	
  as	
  
standalone	
  groups	
  inside	
  companies	
  
with	
  their	
  own	
  headcount,	
  budget	
  
and	
  strategic	
  voice.	
  
  Source:  Forrester  
Transforma)on  Stat  #86  Digital  Transforma)on  Skills:  
Only	
  17%	
  of	
  companies	
  say	
  they	
  hire	
  
employees	
  with	
  the	
  right	
  digital	
  
transforma0on	
  skills.	
  
  Source:  SAP  
Transforma)on  Stat  #87  Digital  Top  Talent  Sets:  
Digital	
  leaders	
  rate	
  usability,	
  
customer	
  experience	
  and	
  crea0ve	
  
skills	
  as	
  the	
  hardest	
  skills	
  to	
  recruit	
  
for.	
  
  Source:  Forrester  
Transforma)on  Stat  #88  Talent  Impact  on  Digital  Transforma)on:  
The	
  third	
  most	
  important	
  challenge	
  
of	
  implemen0ng	
  digital	
  technology	
  is	
  
recrui0ng	
  talent	
  with	
  the	
  right	
  digital	
  
skills.	
  
  Source:  Fujitsu  
Transforma)on  Stat  #89  Talent  Impact  on  Digital  Transforma)on:  
78%	
  say	
  be]er	
  alignment	
  of	
  IT	
  and	
  
marke0ng	
  is	
  required	
  to	
  deliver	
  
digital	
  transforma0on.	
  
  Source:  Progress  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
10.  Culture  Transforma+on  
Transforma)on  Stat  #90  Employee  Engagement:  
33%	
  of	
  employees	
  are	
  engaged	
  in	
  
their	
  work,	
  but	
  17%	
  are	
  ac0vely	
  
disengaged.	
  
  Source:  Gallup  
Transforma)on  Stat  #91  Cultural  Enabler:  
54%	
  of	
  business	
  leaders	
  say	
  fostering	
  
a	
  culture	
  of	
  innova0on	
  is	
  a	
  cri0cal	
  
enabler	
  of	
  digital	
  business.	
  
  Source:  Forrester  
Transforma)on  Stat  #92  Cross  Silo  Digital  :  
70%	
  of	
  siloed	
  digital	
  transforma0on	
  
efforts	
  will	
  fail	
  based	
  on	
  lack	
  of:	
  
collabora0on,	
  integra0on,	
  sourcing	
  
and	
  project	
  management	
  .	
  
  Source:  IDC  
Transforma)on  Stat  #93  Employee  Network  Poten)al:  
Employees	
  have	
  10X	
  more	
  followers	
  
collec0vely	
  than	
  their	
  corporate	
  
social	
  media	
  accounts.	
  
  Source:  LinkedIn  
Transforma)on  Stat  #94  CDOs  on  the  Rise:  
Number	
  of	
  Chief	
  Digital	
  Officers	
  in	
  
Companies:	
  
	
  2007	
  –	
  5	
  
	
  2015	
  –	
  2,000	
  
	
  2,020	
  –	
  15,000	
  
Source:  precog  Digital  
Transforma)on  Stat  #95  Digital  Recruitment  Impact:  
“It	
  is	
  important	
  for	
  me	
  to	
  work	
  in	
  a	
  
digitally-­‐enabled	
  organiza0on	
  and	
  
leader”	
  –	
  81%	
  agree.	
  
Source:  Deloie  
Transforma)on  Stat  #96  Digital  Cultural  Impact:  
91%	
  believe	
  that	
  digital	
  technology	
  
can	
  radically	
  transform	
  how	
  people	
  
work;	
  	
  
only	
  43%	
  of	
  employees	
  are	
  currently	
  
sa0sfied	
  with	
  their	
  company’s	
  digital	
  
setup.	
  
Source:  Deloie  
Transforma)on  Stat  #97  Digital  End  Game:  
82%	
  of	
  business	
  leaders	
  expect	
  to	
  be	
  
a	
  digital	
  business	
  3	
  years	
  from	
  now.	
  
Source:  Accenture  
Transforma)on  Stat  #97  Employee  Sa)sfac)on:  
Employees	
  at	
  companies	
  that	
  
promote	
  digital	
  engagement	
  (vs	
  
other	
  companies):	
  
27%	
  happier	
  
20%	
  more	
  likely	
  to	
  stay	
  
40%	
  more	
  likely	
  to	
  believe	
  in	
  their	
  company.	
  
Source:  Chief  Marketer  
Transforma)on  Stat  #98    Many  Stakeholders:  
More	
  than	
  2/3rds	
  of	
  technology	
  
spending	
  is	
  now	
  coming	
  from	
  
budgets	
  outside	
  IT.	
  	
  
Source:  PwC  
Transforma)on  Stat  #99    Triumphing  Company  Culture:  
The	
  greatest	
  antagonist	
  to	
  company	
  
change	
  via	
  digital	
  is	
  cultural	
  –	
  	
  
97%	
  believe	
  addressing	
  this	
  aspect	
  is	
  
important.	
  	
  
Source:  Al+meter  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
11.  Innova+on  Transforma+on  
Transforma)on  Stat  #100  Digital  Innova)on  Leadership  Void  :  
Just	
  7%	
  of	
  execu0ves	
  say	
  their	
  IT	
  
department	
  is	
  playing	
  a	
  leadership	
  
role	
  in	
  iden0fying	
  opportuni0es	
  for	
  
digital	
  innova0on,	
  but	
  35%	
  believe	
  it	
  
should.	
  	
  
Source:  SAP  
Transforma)on  Stat  #101  Innova)on  Bandwidth:  
43%	
  of	
  execu0ves	
  believe	
  the	
  #1	
  
innova0on	
  hurdle	
  is	
  too	
  much	
  0me	
  
spent	
  firefigh0ng.	
  	
  
Source:  CMO  Innova+on  Trends  
Transforma)on  Stat  #102  –  Innova)on  Direc)on    
66%  of  companies  don’t  have  
well-­‐iden+fied  innova+on  
strategies.	
  	
  
Source:  Accenture  
Transforma)on  Stat  #103  –  Experimenta)on  Culture:  
“Fail  Fast/Fail  Quickly”  Company  
Risk  Appe+te:	
  
56%	
  in	
  digitally	
  mature	
  companies	
  
10%	
  in	
  digitally	
  lagging	
  companies	
  	
  
Source:  Deloie  
Transforma)on  Stat  #104  –  Innova)on  Bodom  Line:  
Five  year  growth  rate  of  
companies:	
  
84%	
  for	
  innova0ve	
  companies	
  
28%	
  for	
  mainstream	
  companies	
  
Source:  Bain  
Transforma)on  Stat  #105  –  Digital  Driver  of  Innova)on:  
Digital  efforts  access  valuable  info  
and  insights  for  innova+on:  
85%  in  digitally  mature  companies  
35%  in  digitally  lagging  companies.	
  
Source:  Deloie  
Transforma)on  Stat  #106  –  Innova)on  Resourcing:  
86%  of  execu+ves  recognize  the  
need  to  change  their  innova+on  
capacity.	
  
Source:  PwC  
Transforma)on  Stat  #107  –  Innova)on  Partnerships:  
89%  of  businesses  are  planning  to  
improve  partnerships  with  
external  startups  and  accelerators  
in  order  to  drive  innova+on.	
  
Source:  Forrester  
Transforma)on  Stat  #108  –  Innova)on  Accelera)on:  
67%  believe  partnering  or  buying  
a  digitally-­‐advanced  organiza+on  
is  a  viable  strategy  for  affec+ng  
digital  innova+on.	
  
Source:  Forrester  
Transforma)on  Stat  #109  –  Innova)on  Accelera)on:  
80  percent  of  digitally  
transforming  organiza+ons  will  
incorporate  collec+ve  genius  and  
crowdsourcing  into  their  projects  
as  a  regular  prac+ce.	
  
Source:  IDC  
12  Business  Transforma8on  
Facets  1  Overall  Business  Transforma+on  &    Impera+ves    
2  Digital  Transforma+on  
3  Technology  Transforma+on  
4  Purpose,  Vision  &  Strategy  Transforma+on  
5  Leadership  &  Governance  Transforma+on  
6  Brand  &  Content  Transforma+on  
7  Customer  Experience  &  Engagement  Transforma+on  
8  Talent  Transforma+on  
9  Culture  Transforma+on  
10  Opera+onal  Transforma+on  
11  Innova+on  Transforma+on  
12  Futureproofing  &  Foresight  Transforma+on  
  
12.  Futureproofing  &  Foresight  
Transforma)on  Stat  #110  –  Digital  Disrup)on:  
Digital  disrup+on  will  replace  4  
out  of  10  incumbent  companies  
over  the  next  5  years.	
  
Source:  Cisco  Digital  Vortex  
Transforma)on  Stat  #111  –  Digital  Disrup)on:  
Average  lifespan  of  companies  
will  be  9  in  2020,  used  to  be  61  
back  in  1960.	
  
Source:  precog  Digital  
Transforma)on  Stat  #112  –  Digital  Disrup)on:  
Half  of  people  do  not  expect  to  be  
using  cash  five  years  from  now.	
  
Source:  Starcom  
Transforma)on  Stat  #113  –  Internet  Explosion:  
Global  Internet  Users:  
1.6B  users  in  2008,  
3.5B  users  in  2016.	
  
Source:  Precog  Digital  
Transforma)on  Stat  #114  –  Mobile  Explosion:  
Mobile  Subscrip+ons:  
2008:  4.0B  mobile  subscrip+ons,  
2016:  8.0B  mobile  subscrip+ons.	
  
Source:  Precog  Digital  
Transforma)on  Stat  #115  –  Social  Media  Explosion:  
Facebook  Users:  
2008:  0.1B  members,  
2016:  1.8B  members.	
  
Source:  Precog  Digital  
Transforma)on  Stat  #116  –eCommerce  Explosion:  
B2C  eCommerce:  
2008:  $0.4T  
2016:  $1.9T.	
  
Source:  Precog  Digital  
Transforma)on  Stat  #117  –Life  at  Internet  Speeds:  
Global  Fixed  Broadband/Mobile  
Internet  Speeds:  
2010:  7.0/1.5  MB/s  
2020:  50.0/12.5  MB/s.	
  
Source:  Precog  Digital  
Transforma)on  Stat  #119  –Predic)ve  Forecas)ng:  
What  func+ons  and  processes  will  
be  impacted  most  by  advanced  
analy+cs  –  91%  agree  Forecas+ng  
and  Planning.	
  
Source:  Consumer  Goods  Technology  Report  
We  are  a  business  transforma+on  
company  focused  on  advancing  our  
clients’  digital  maturity.  
  
We  provide  clarity  in  digital  strategy  and  
op+ons,  fill  digital  skills’  talent  &  
customer  experience  gaps,  and  guide  
the  organiza+onal  change  required  to  
iden+fy  and  survive  disrup+on.  
  
50  years’  combined  experience  
transforming  global  brands,  plus  our  
global  advisors  and  partner  network.  
  
Offices  in  Toronto  and  Seale.  
ABOUT  US  
Precog  
Digital  
WHAT  WE  DO  
Transform  your  Digital  Now.  Accelerate  your  Digital  Future.  
140	
  
DIGITAL  
TROUBLESHOOTING  
COMPETITIVE  
ADVANTAGE  
CUSTOMER  
EXPERIENCE  
TALENT  &  
TRANSFORMATION  
FUTUREPROOFING  
SCRATCH  
ITCHES  
  
Vendor  management;  
process  improvement;  
digital  strategies;  
measurement  &  KPIs  
TAKE  BACK  LOST  
GROUND  
  
Compe++ve  audits;  
Internal  &  external  
strategies;  storytelling;  
automa+on  
STRENGTHEN  
THE  BOND  
  
Engagement  strategies;  
CX  strategies;  agile  
content  crea+on;  
customer  data  
architecture  
GROW  
CAPABILITIES  
  
Agency  transforma+on;  
retained  talent  search;  
interim  Chief  Digital  
Officer  
ANTICIPATE  
RISKS  
  
Crowd  &  On-­‐
Demand  economy;  
emerging  tech;  
enterprise  
futureproofing  
Some  of  the  brands  we’ve  
transformed  
SEAN  MOFFITT  
Partner  (Toronto)  
+1  416  458  2818  
sean@precog.digital  
Wikibrands  Managing  Director    
Former  CMO,  Diageo/VP  Marke+ng  
-­‐  Molson  Coors  
Former  Procter  &  Gamble  ,  Laba,  
Universal  McCann  
Author  of  “Wikibrands”  (McGraw-­‐
Hill)  
Execu+ve  Counsel  –  MaRSDD,  
CSW2,  Beer  Ventures  
Global  digital  thought  leader  across  
12  new  economy  interest  areas  
Precog	
  Digital	
  Principals	
  
	
  We’ve	
  Been	
  There	
  -­‐	
  Our	
  Experience.	
  
142	
  
ERIC  WEAVER  
Partner  (Sea-le)  
+1  206  234  9328  
eric@precog.digital  
Former  Chief  Social  Officer,    
IPG  Mediabrands  EMEA  
Former  AKQA,  Possible,  Edelman  
Digital,  Y&R,  DDB  
80  major  brands  over  26  years  
Over  140  business  and  digital  client  experiences.  
www.precog.digital  
We  accelerate  your  digital  maturity.  
@seanmoffiZ   @weave  

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The 2016 Essential Statistics to Business and Digital Transformation

  • 1. Curated  by  Sean  Moffi0  @seanmoffi0  &  Eric  Weaver  @weave            The  115+  Essen+al  2016  Sta+s+cs  on:            Business  &  Digital  Transforma+on              Providing  the  Goods  for  Deeper  &  Faster  Business  Change  via  Accelera+ng  Digital  Maturity  
  • 2. Our  Insight-­‐filled,  Data-­‐based  Special   Sauce   ▶  Variety  &  Credibility  -­‐  Dis8lled  from  20  different  reputable   sources   .   ▶  Current  -­‐  All  2014,  2015  and  2016-­‐based  sta8s8cs.   ▶  Holis+c  -­‐  Deals  with  business  transforma8on  from  12  key,   relevant  facets.   ▶  Digitally-­‐Savvy  –  Acknowledges  the  power  of  digital  and   technology  to  transform  business  in  the  connected  age.   ▶  Helpful  –  Designed  to  make  the  case  for  your  digital   transforma8on  and  any  angle  of  opposi8on  to  change.  
  • 3. 12  Facets  of  Business  Transforma8on   1  Overall  Business  Transforma+on  &  Changing  Business  Models     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Opera+onal  Transforma+on   7  Brand  &  Content  Transforma+on   8  Customer  Experience  &  Engagement  Transforma+on   9  Talent  Transforma+on   10  Culture  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  
  • 4. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     1.    1.  Overall  Business  Transforma+on  &   Changing  Business  Models  
  • 5. Transforma)on  Stat  #1  -­‐  Survival:   88%  of  the  companies  in  the   Fortune  500  from  1955  are  gone.   Source:  S&P    
  • 6. Transforma)on  Stat  #2  –  Digital-­‐fueled  Expansion:   More  than  3/4s  of  businesses   expect  to  be  compe+ng  in  a  new   segment  of  business  over  the   next  3  years.   Source:  Accenture  
  • 7. Transforma)on  Stat  #3  Transforma)on  Drives  Performance:   Digital  transforma+on  is   expected  to  boost  the  boom   line  of  companies  by  +50%  over   the  next  5  years.   Source:  McKinsey  
  • 8. Transforma)on  Stat  #4a  Outside  Threats:   74%  of  CEOs  are  concerned   about  new  entrants  disrup+ng   business  models.   Source:  KPMG  
  • 9. Transforma)on  Stat  #4b  Outside  Threats:   54%  of  execu+ves  believe  their     biggest  future  compe++on  will  be   from  other  industries;  only  29%   believe  from  their  same  industry.   Source:  IBM  
  • 10. Transforma)on  Stat  #5  New  Economy  Growth  :   The  digital  economy  is  expected   to  grow  at  +10%  per  year,   genera+ng  $24  Trillion  in   commerce  currently.   Source:  Global  Connected  Index  
  • 11. Transforma)on  Stat  #6  Market  Expansion:   86%  of  organiza+ons  say  that   digital  business  has  prompted   them  to  enter,  or  consider   entering,  a  new  market.   Source:  Accenture  
  • 12. Transforma)on  Stat  #7  Confidence  Factor:   Only  25%  of  execu+ves  report   feeling  confident  on  how  to  drive   digital  revenue  streams  and  value   crea+on.   Source:  PwC  
  • 13. Transforma)on  Stat  #8  Connec)on  &  Scale:   7  out  of  10  new  business  models   will  develop  via  some  marriage  of   crowd  shibs  with  technology.   Source:  Gartner  
  • 14. Transforma)on  Stat  #9  Front-­‐line  Confidence:   71%  of  the  front  line  employees   of  digitally  immature  companies     are  not  confident  in  their   business  direc+on.   Source:  Deloie  
  • 15. Transforma)on  Stat  #10  Business  Top  Challenge:   The  #1  challenge  of  digital   transforma+on  is  developing  new   business  models  to  cope  with   increased  connec+vity  and   engagement.   Source:  CIO  Report  
  • 16. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     2.  Digital  Transforma+on  
  • 17. Transforma)on  Stat  #11  –  Digital  =  Survival:   67%  of  execu+ves  believe  digital   transforma+on  is  a  maer  of   survival  for  their  business.   Source:  Cap  Gemini  
  • 18. Transforma)on  Stat  #12  –  Digital  Legacy:   “Digital”  is  the  main  reason  why   half  the  companies  have   disappeared  from  the  Fortune   500  since  2000.   Source:  Accenture  
  • 19. Transforma)on  Stat  #13  –  Pervasiveness:   The  +me  people  spend  in  digital   each  day  has  risen  from  2.7  hours   in  2008  to  6.0  hours  in  2016  .   Source:  Precog  Digital  
  • 20. Transforma)on  Stat  #14  –  Growth  in  Implementa)on:   The  percentage  of  advanced   digital  transforma+on  ini+a+ves   will  double  by  2020,  from  22%  of   companies  to  50%.   Source:  Forbes  
  • 21. Transforma)on  Stat  #15  –  Digital  is  a  Revenue  Engine:   CEOs  expect  digital  revenues  to   increase  by  80%  by  2020.   Source:  Gartner  
  • 22. Transforma)on  Stat  #16  –  Early  Days  Yet:   47%  of  companies  haven’t   started  to  embark  on  a  digital   transforma+on  process  yet.   Source:  Progress  
  • 23. Transforma)on  Stat  #17–  Lip  Service:   62%  of  organiza+ons  are  in  denial   about  the  pace  of  their  digital   transforma+on.   Source:  Loudhouse  
  • 24. Transforma)on  Stat  #18–  Lacking  Digital  Help:   Only  34%  of  businesses  report   being  very  sa+sfied  with  their   digital  vendors.   Source:  Accenture  
  • 25. Transforma)on  Stat  #19–  Urgency:   Over  half  of  execu+ves  and  10   out  of  13  industries  an+cipate   massive  digital  disrup+on  in  their   industry  over  the  next  12  months.       Source:  HBR  
  • 26. Transforma)on  Stat  #20–  Pace  &  Redistribu)on  of  Wealth:   It  has  taken  20  years  for  the   average  Fortune  500  to  reach   billion  dollar  valua+ons,     it  now  takes  digitally-­‐enabled   startups  4  years.                   Source:  World  Economic  Forum  
  • 27. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     3.  Technology  Transforma+on  
  • 28. Transforma)on  Stat  #21–  External  Factor  Importance:   CEOs  now  rank  technology   factors  as  the  biggest  influence  on   their  business,  it  was  ranked  6th  as   recently  as  2004.                   Source:  IBM  
  • 29. Transforma)on  Stat  #22–  Investment:   Eight  out  of  twelve  future   business  investment  areas  are   focused  on  implemen+ng  new   technologies.                   Source:  CMO  Innova+on  Trends  
  • 30. Transforma)on  Stat  #23–  Personal  Connec)on  Explosion:   Connected  Devices  Per  Person:   2003  –  0.08/person   2015  –  3.1/person   2020  –  6.6/person                   Source:  Precog  Digital  
  • 31. Transforma)on  Stat  #24–  Things  Connec)on  Explosion:   The  level  of  connec+vity  related   to  products,  assets  and  processes   will  increase  by  50%  across  all   industry  value  chains  this  year.   Source:  IDC  
  • 32. Transforma)on  Stat  #25–  Paradox:   Despite  expecta+ons  that  digital   will  influence  close  to  half  of  sales   by  2020,  most  execu+ves  don’t   factor  “technology”  as  a  major   influence  in  business  strategy.   Source:  Forrester  
  • 33. Transforma)on  Stat  #26–  Technology  Enablement:   57%  of  organiza+ons  say   implemen+ng  key  digital   technologies  is  a  cri+cal  enabler  to   business.   Source:  Accenture  
  • 34. Transforma)on  Stat  #27–  Reputa)on  Management:   90%  of  CEOs  are  changing  the   way  they  use  technology  to   deliver  on  new  stakeholder   expecta+ons  and  demands.   Source:  PwC  
  • 35. Transforma)on  Stat  #28–  Expected  Outcomes:   The  top  three  benefits  expected   from  technology  transforma+on:   Produc+vity  (83%)   Innova+on  (82%)   Cost  Efficiencies  (82%).   Source:  Accenture  
  • 36. Transforma)on  Stat  #29–  Near  Term  Technologies:   The  top  10  disrup+ve   technologies  believed  to  create   the  most  poten+al  impact:   ①  Mobile  Internet   ②  Automa+on  of  Knowledge  Work   ③  Internet  of  Things   ④  Cloud/As  a  Service  Technology   ⑤  Robo+cs   ⑥  Autonomous  Vehicles   ⑦  Next  Genera+on  Genomics   ⑧  Energy  Storage   ⑨  3D  Prin+ng   ⑩  Advanced  Materials.   Source:  McKinsey  
  • 37. Transforma)on  Stat  #30–Technology  Now  Accessible:   The  cost  of  technology  has   plummeted  to  allow  for  expanded   uses  and  applica+ons;   Cost  of  DNA  Sequencing:     $2.7B  in  2000,  now  $1k  in  2016     Solar  Power:   $30  kwH  in  1984  now  $0.05  kwH  in  2016   Drones:   $100k  cost  per  unit    in  2007,  now  $100  in  2016.   Source:  World  Economic  Forum/Precog  Digital  
  • 38. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     4.  Purpose,  Vision  &  Strategy   Transforma+on  
  • 39. Transforma)on  Stat  #31–  Clear  Strategy:   Only  27%  of  today’s  businesses   have  a  coherent  digital  strategy.   Source:  Forrester  
  • 40. Transforma)on  Stat  #32–  Biggest  Impasse:   The  majority  of  mainstream   companies  find  the  biggest   obstacles  to  digital  transforma+on   are  “too  many  priori+es”  and  “lack   of  strategy”.   Source:  Deloie  
  • 41. Transforma)on  Stat  #33–  Change  Failure:   60%  of  digital  transforma+ons  will   not  be  able  to  scale  because  of   lack  of  strategic  architecture.   Source:  IDC  
  • 42. Transforma)on  Stat  #34  –  Wrong  Target:   The  key  indicator  of  digital   immature  companies  is  they  look   to  digital  to  increase  efficiencies,   not  to  drive  customer  experience,   topline  growth  or  business   transforma+on.   Source:  Deloie  
  • 43. Transforma)on  Stat  #35  –  Digital  Leadership:   Only  11%  of  companies  believe   their  digital  strategy  is  excellent.   Source:  Forrester  
  • 44. Transforma)on  Stat  #36  –  Digital  Prominence  in  Strategy:   67%  of  the  Global  2000  will  have   digital  transforma+on  at  the   centre  of  their  corporate  strategy   by  2018   Source:  IDC  
  • 45. Transforma)on  Stat  #37    –  Digital  Alignment:   Only  1  in  3  business  leaders  agree   that  their  digital  priori+es  are  fully   aligned  with  the  organiza+onal   priori+es.   Source:  Fujitsu  
  • 46. Transforma)on  Stat  #38    –  Digital  Strategy  Implementa)on:   The  second  biggest  challenge  of   digital  transforma+on  efforts  is   implemen+ng  digital  strategy   organiza+on-­‐wide.     Source:  The  CIO  Report  
  • 47. Transforma)on  Stat  #39    –  Guiding  Purpose:   Companies  with  a  strong  sense  of   purpose  cause  people  to  believe   they  can  stay  ahead  of  industry   disrup+ons     (83%  agreement  vs.  42%  companies  without  strong  purpose).     Source:  Deloie  
  • 48. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     5.  Leadership  &  Governance   Transforma+on  
  • 49. Transforma)on  Stat  #40    –  Board  Area  of  Concern:   45%  of  companies  say  that  digital   disrup+on  is  not  seen  as  worthy   of  board-­‐level  aen+on.   Source:  Digital  Vortex  
  • 50. Transforma)on  Stat  #41    –  Leadership-­‐driven  Growth:   78%  of  CEOs  don’t  believe  their   leaders  are  excellent  at  driving   growth.   Source:  Strategy&  
  • 51. Transforma)on  Stat  #42    C-­‐Suite  Cogni)ve  Dissonance:   2/3rds  of  leaders  believe  they   understand  digital  strategy,  yet   only  1/3  of  their  senior  managers   agree.   Source:  Forrester  
  • 52. Transforma)on  Stat  #43  Governance:   52%  of  business  leaders  plan  to   increase  new  digital  governance  in   the  next  12  months.   Source:  Accenture  
  • 53. Transforma)on  Stat  #44  Leaders  as  Role  Models:   86%  of  CEOs  believe  it  is  crucial   to  champion  digital  technologies.   Source:  PwC  
  • 54. Transforma)on  Stat  #45  Board  Level  Digital  Radar:   Only  30%  of  boards  are  good  at   an+cipa+ng  evolving  technology   and  market  trends.     Source:  PwC  
  • 55. Transforma)on  Stat  #46  Senior  Level  Digital  Radar:   Leadership  understands   technology  and  trends:   In  digitally  mature  companies  –   96%  agree,   In  digitally  lagging  companies  –   7%  agree.       Source:  Deloie  
  • 56. Transforma)on  Stat  #47  Connected  Networks:   The  average  CEO  Linkedin   connec+ons  =  910,   The  average  LinkedIn  member   connec+ons  =  394.     Source:  Linkedin  
  • 57. Transforma)on  Stat  #48  Leadership  Capabili)es:   Leadership  has  requisite  skills  to   guide  strategy:   In  digitally  mature  companies  –   86%  agree,   In  digitally  lagging  companies  –   4%  agree.       Source:  Deloie  
  • 58. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     6.  Opera+onal  Transforma+on    
  • 59. Transforma)on  Stat  #49  Implementa)on    Success:   Of  companies  making  progress  on   digital  transforma+on,  only  a  third   say  they  are  on  schedule.     Source:  Tech  Validate  
  • 60. Transforma)on  Stat  #50  Digital  Readiness:   Only  26%  of  companies  are   completely  ready  to  execute   digital  strategies.     Source:  Accenture  
  • 61. Transforma)on  Stat  #51  Digital  Integra)on:   70%  of  execu+ves  have  started   digital  transforma+on  of  their   supply  chains.     Source:  Cap  Gemini  
  • 62. Transforma)on  Stat  #52  Digital  Outsourcing:   88%  of  firms  are  using  third  party   providers  for  at  least  one   component  of  their  digital   transforma+on  work.     Source:  Accenture  
  • 63. Transforma)on  Stat  #53    Digital  Business  Processes:   Only  14%  of  organiza+ons  have   completely  digi+zed  business   processes   Source:  IDC  
  • 64. Transforma)on  Stat  #54    Digital  Big  Picture:   Execu+ves  believe  they  are,  at   best,  25%  toward  realizing  the   end  state  of  their  vision  for  digital   programs.   Source:  eMarketer  
  • 65. Transforma)on  Stat  #55    Resource  Deployment:   Company  is  deploying  the  right   digital  resources  and  skills:   In  digitally  mature  companies  –   77%  agree,   In  digitally  lagging  companies  –   8%  agree.       Source:  Deloie  
  • 66. Transforma)on  Stat  #56    Digital  Failure:   Nearly  60%  of  projects  aimed  at   business  transforma+on  do  not   meet  their  objec+ves.   Source:  IBM  
  • 67. Transforma)on  Stat  #57    Digital  Runway:   The  average  amount  of  +me  it   takes  for  an  incumbent   organiza+on  to  be  disrupted  is  3.1   years;     62%  of  execu+ves  believe  they   are  falling  behind.   Source:  Digital  Vortex/Fujitsu  
  • 68. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     7.  Brand  &  Content  Transforma+on  
  • 69. Transforma)on  Stat  #58    Differen)a)on:   Only  5%  of  organiza+ons  believe   they  have  mastered  digital  to  the   point  of  differen+a+on  from   compe+tors.    Source:  Digital  Vortex/Fujitsu  
  • 70. Transforma)on  Stat  #59    Marke)ng  Influence:   Two-­‐thirds  of  CMOs  recognize   the  need  to  infuse  a  digital  focus   across  the  organiza+on,  only  7%   believe  they  are  succeeding.    Source:  Accenture  
  • 71. Transforma)on  Stat  #60    Brand  Valua)on:   In  our  current  connected  age,   84%  of  a  company  is  made  up  of   intangible  assets  (essen+ally  the   brand),  it  was  only  17%  in  1975.    Source:  S&P  500  
  • 72. Transforma)on  Stat  #61  Digital  Brand  Resistance:   38%  of  people  have  used  digital   ad  blocking  sobware.    Source:  Adobe  
  • 73. Transforma)on  Stat  #62  Digital  Brand  Aden)on:   Aen+on  span  in  digital  is  8   seconds,  down  from  12  seconds   in  early  ‘00s  and  now  less  than  a   goldfish  .    Source:  Microsob  
  • 74. Transforma)on  Stat  #63  Digital  Brand  Trust:   The  three  most  trusted  sources  in   the  digital  age  are:  other  trusted   people,  online  op+on  and   editorial.    Source:  Nielsen  
  • 75. Transforma)on  Stat  #64  Digital  Brand  Storytelling:   73%  of  today’s  digital  customer   believe  brands  should  tell  stories   not  sell  stuff.    Source:  Edelman  Berland  
  • 76. Transforma)on  Stat  #65  Digital  Cluder:   Digital  content  output  per  brand   is  up  35%,  however  average   engagement  is  down  16%.    Source:  Track  Maven  
  • 77. Transforma)on  Stat  #66  Digital  Media  Budgets:   Digital  ad  spending  will  eclipse  TV   ad  spending  in  2018.    Source:  PwC  
  • 78. Transforma)on  Stat  #67  Digital  Marke)ng  Focus:   Digital  marke+ng  ini+a+ves   currently  believed  to  have  the   biggest  impact:   ①  Marke+ng  Automa+on   ②  Content  Marke+ng   ③  Big  Data   ④  Mobile  Marke+ng   ⑤  Conversion  Rate  Genera+on      Source:  CMO  Council  
  • 79. Transforma)on  Stat  #68  Marke)ng  Time  Alloca)on:   60%  of  marketer’s  +me  is   currently  allocated  to  digital   marke+ng  ac+vi+es:      Source:  Smart  Insights  
  • 80. Transforma)on  Stat  #69  Pace  of  Brand  Change:   Two-­‐thirds  of  CMOs  find  it   difficult  to  keep  up  with  the  pace   of  technology  and  marketplace   change.        Source:  Forrester  
  • 81. Transforma)on  Stat  #70  Brand  Digital  Content  Engagement:   Marketers  who  priori0ze  blogging   are  13x  more  likely  to  achieve  a   posi0ve  ROI  on  their  efforts.    Source:  Hubspot  
  • 82. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     8.  Customer  Experience  &  Content   Transforma+on  
  • 83. Transforma)on  Stat  #71  Customer  Influences:   Number  of  online  content  pieces/ influences  before  consumers  make  a   purchase  –  18.    Source:  Google  
  • 84. Transforma)on  Stat  #72  Customer  Planning:   79%  of  companies  have  not  mapped   out  the  customer  journey  and  digital   touchpoints.    Source:  Al+meter  
  • 85. Transforma)on  Stat  #73  Media  Mismatch:   Percentage  of  consumer’s  media   0me  that  is  digital  –  48%,     percentage  of  media  spend  that  is   digital  –  32%.    Source:  precog  Digital  
  • 86. Transforma)on  Stat  #74  Customer  Experience  Planning:   63%  of  organiza0ons  plan  to   improve  their  online  customer   experience  this  year.    Source:  Accenture  
  • 87. Transforma)on  Stat  #75  Customer  In)macy:   88%  of  business  leaders  know  they   need  to  get  closer  to  the  customer.    Source:  McKinsey  
  • 88. Transforma)on  Stat  #76  Customer  Engagement  Value:   Highly  engaged  customer’s  loyalty,   value,  advocacy  and  upsellability  –   2X,  3X,  4X  &  6X  vs.  regular   customers.    Source:  Rosea  
  • 89. Transforma)on  Stat  #76  Customer  Experience  Success  Factors:   “Internal  Talent”  and  “Customer   Experience  Strategy”  are  the  most   important  success  factors  for   customer  experience  mastery.    Source:  HBR  
  • 90. Transforma)on  Stat  #77  Customer  Experience  Importance:   The  most  exci0ng  element  of  digital   transforma0on  is  op0mizing  the   customer  experience.    Source:  econsultancy  
  • 91. Transforma)on  Stat  #78  Digital  Customer  Service:   66%  of  people/customers  will  avoid   live  confronta0on  where  possible,   50%  believe  they  can  be]er  express   themselves  online.    Source:  Trust  Pilot  
  • 92. Transforma)on  Stat  #79  Customer  Experience  Priority:   89%  of  companies  expect  to   compete  mostly  on  the  basis  of   customer  experience,  versus  36%   four  years  ago.    Source:  Gartner  
  • 93. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     9.  Talent  Transforma+on  
  • 94. Transforma)on  Stat  #80  Digital  Talent  Pool:   27%  of  digital  leaders  rate   technology  skills  to  be  their  biggest   pain  point.    Source:  Forrester  
  • 95. Transforma)on  Stat  #81  Digital  Talent  Pool:   44%  of  execu0ves  say  knowing  how   digital  technologies  can  impact   current  business  processes/models  is   the  biggest  missing  organiza0onal   skill.    Source:  MIT  Sloan  
  • 96. Transforma)on  Stat  #82  Fluid  Workforce:   Percentage  of  workforce  that   considers  themselves  “freelance/ independent”:   2005  –  24%   2020  –  40%.    Source:  precog  Digital  
  • 97. Transforma)on  Stat  #83  Human  Resource  Gaps:   Only  20%  of  business  leaders  believe   their  HR  func0on  is  enabling  them  to   digitally  transform.    Source:  Russell  Reynolds  
  • 98. Transforma)on  Stat  #83  Talent/Tech  Aspira)ons:   88%  of  technology  professionals   expect  increased  employee   produc0vity  from  digital  technology.    Source:  Tech  Validate  
  • 99. Transforma)on  Stat  #84  Work  Automa)on:   By  2018,  20%  of  all  workers  will  use   automated  assisted  technology  to   make  decisions  and  get  work  done.    Source:  IDC  
  • 100. Transforma)on  Stat  #85  Employee  Experience:   87%  of  businesses  expect  digital   transforma0on  to  have  a  posi0ve   impact  on  the  employee  experience.    Source:  Apigee  
  • 101. Transforma)on  Stat  #86  Digital  Accountability:   28%  of  digital  teams  now  operate  as   standalone  groups  inside  companies   with  their  own  headcount,  budget   and  strategic  voice.    Source:  Forrester  
  • 102. Transforma)on  Stat  #86  Digital  Transforma)on  Skills:   Only  17%  of  companies  say  they  hire   employees  with  the  right  digital   transforma0on  skills.    Source:  SAP  
  • 103. Transforma)on  Stat  #87  Digital  Top  Talent  Sets:   Digital  leaders  rate  usability,   customer  experience  and  crea0ve   skills  as  the  hardest  skills  to  recruit   for.    Source:  Forrester  
  • 104. Transforma)on  Stat  #88  Talent  Impact  on  Digital  Transforma)on:   The  third  most  important  challenge   of  implemen0ng  digital  technology  is   recrui0ng  talent  with  the  right  digital   skills.    Source:  Fujitsu  
  • 105. Transforma)on  Stat  #89  Talent  Impact  on  Digital  Transforma)on:   78%  say  be]er  alignment  of  IT  and   marke0ng  is  required  to  deliver   digital  transforma0on.    Source:  Progress  
  • 106. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     10.  Culture  Transforma+on  
  • 107. Transforma)on  Stat  #90  Employee  Engagement:   33%  of  employees  are  engaged  in   their  work,  but  17%  are  ac0vely   disengaged.    Source:  Gallup  
  • 108. Transforma)on  Stat  #91  Cultural  Enabler:   54%  of  business  leaders  say  fostering   a  culture  of  innova0on  is  a  cri0cal   enabler  of  digital  business.    Source:  Forrester  
  • 109. Transforma)on  Stat  #92  Cross  Silo  Digital  :   70%  of  siloed  digital  transforma0on   efforts  will  fail  based  on  lack  of:   collabora0on,  integra0on,  sourcing   and  project  management  .    Source:  IDC  
  • 110. Transforma)on  Stat  #93  Employee  Network  Poten)al:   Employees  have  10X  more  followers   collec0vely  than  their  corporate   social  media  accounts.    Source:  LinkedIn  
  • 111. Transforma)on  Stat  #94  CDOs  on  the  Rise:   Number  of  Chief  Digital  Officers  in   Companies:    2007  –  5    2015  –  2,000    2,020  –  15,000   Source:  precog  Digital  
  • 112. Transforma)on  Stat  #95  Digital  Recruitment  Impact:   “It  is  important  for  me  to  work  in  a   digitally-­‐enabled  organiza0on  and   leader”  –  81%  agree.   Source:  Deloie  
  • 113. Transforma)on  Stat  #96  Digital  Cultural  Impact:   91%  believe  that  digital  technology   can  radically  transform  how  people   work;     only  43%  of  employees  are  currently   sa0sfied  with  their  company’s  digital   setup.   Source:  Deloie  
  • 114. Transforma)on  Stat  #97  Digital  End  Game:   82%  of  business  leaders  expect  to  be   a  digital  business  3  years  from  now.   Source:  Accenture  
  • 115. Transforma)on  Stat  #97  Employee  Sa)sfac)on:   Employees  at  companies  that   promote  digital  engagement  (vs   other  companies):   27%  happier   20%  more  likely  to  stay   40%  more  likely  to  believe  in  their  company.   Source:  Chief  Marketer  
  • 116. Transforma)on  Stat  #98    Many  Stakeholders:   More  than  2/3rds  of  technology   spending  is  now  coming  from   budgets  outside  IT.     Source:  PwC  
  • 117. Transforma)on  Stat  #99    Triumphing  Company  Culture:   The  greatest  antagonist  to  company   change  via  digital  is  cultural  –     97%  believe  addressing  this  aspect  is   important.     Source:  Al+meter  
  • 118. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     11.  Innova+on  Transforma+on  
  • 119. Transforma)on  Stat  #100  Digital  Innova)on  Leadership  Void  :   Just  7%  of  execu0ves  say  their  IT   department  is  playing  a  leadership   role  in  iden0fying  opportuni0es  for   digital  innova0on,  but  35%  believe  it   should.     Source:  SAP  
  • 120. Transforma)on  Stat  #101  Innova)on  Bandwidth:   43%  of  execu0ves  believe  the  #1   innova0on  hurdle  is  too  much  0me   spent  firefigh0ng.     Source:  CMO  Innova+on  Trends  
  • 121. Transforma)on  Stat  #102  –  Innova)on  Direc)on     66%  of  companies  don’t  have   well-­‐iden+fied  innova+on   strategies.     Source:  Accenture  
  • 122. Transforma)on  Stat  #103  –  Experimenta)on  Culture:   “Fail  Fast/Fail  Quickly”  Company   Risk  Appe+te:   56%  in  digitally  mature  companies   10%  in  digitally  lagging  companies     Source:  Deloie  
  • 123. Transforma)on  Stat  #104  –  Innova)on  Bodom  Line:   Five  year  growth  rate  of   companies:   84%  for  innova0ve  companies   28%  for  mainstream  companies   Source:  Bain  
  • 124. Transforma)on  Stat  #105  –  Digital  Driver  of  Innova)on:   Digital  efforts  access  valuable  info   and  insights  for  innova+on:   85%  in  digitally  mature  companies   35%  in  digitally  lagging  companies.   Source:  Deloie  
  • 125. Transforma)on  Stat  #106  –  Innova)on  Resourcing:   86%  of  execu+ves  recognize  the   need  to  change  their  innova+on   capacity.   Source:  PwC  
  • 126. Transforma)on  Stat  #107  –  Innova)on  Partnerships:   89%  of  businesses  are  planning  to   improve  partnerships  with   external  startups  and  accelerators   in  order  to  drive  innova+on.   Source:  Forrester  
  • 127. Transforma)on  Stat  #108  –  Innova)on  Accelera)on:   67%  believe  partnering  or  buying   a  digitally-­‐advanced  organiza+on   is  a  viable  strategy  for  affec+ng   digital  innova+on.   Source:  Forrester  
  • 128. Transforma)on  Stat  #109  –  Innova)on  Accelera)on:   80  percent  of  digitally   transforming  organiza+ons  will   incorporate  collec+ve  genius  and   crowdsourcing  into  their  projects   as  a  regular  prac+ce.   Source:  IDC  
  • 129. 12  Business  Transforma8on   Facets  1  Overall  Business  Transforma+on  &    Impera+ves     2  Digital  Transforma+on   3  Technology  Transforma+on   4  Purpose,  Vision  &  Strategy  Transforma+on   5  Leadership  &  Governance  Transforma+on   6  Brand  &  Content  Transforma+on   7  Customer  Experience  &  Engagement  Transforma+on   8  Talent  Transforma+on   9  Culture  Transforma+on   10  Opera+onal  Transforma+on   11  Innova+on  Transforma+on   12  Futureproofing  &  Foresight  Transforma+on     12.  Futureproofing  &  Foresight  
  • 130. Transforma)on  Stat  #110  –  Digital  Disrup)on:   Digital  disrup+on  will  replace  4   out  of  10  incumbent  companies   over  the  next  5  years.   Source:  Cisco  Digital  Vortex  
  • 131. Transforma)on  Stat  #111  –  Digital  Disrup)on:   Average  lifespan  of  companies   will  be  9  in  2020,  used  to  be  61   back  in  1960.   Source:  precog  Digital  
  • 132. Transforma)on  Stat  #112  –  Digital  Disrup)on:   Half  of  people  do  not  expect  to  be   using  cash  five  years  from  now.   Source:  Starcom  
  • 133. Transforma)on  Stat  #113  –  Internet  Explosion:   Global  Internet  Users:   1.6B  users  in  2008,   3.5B  users  in  2016.   Source:  Precog  Digital  
  • 134. Transforma)on  Stat  #114  –  Mobile  Explosion:   Mobile  Subscrip+ons:   2008:  4.0B  mobile  subscrip+ons,   2016:  8.0B  mobile  subscrip+ons.   Source:  Precog  Digital  
  • 135. Transforma)on  Stat  #115  –  Social  Media  Explosion:   Facebook  Users:   2008:  0.1B  members,   2016:  1.8B  members.   Source:  Precog  Digital  
  • 136. Transforma)on  Stat  #116  –eCommerce  Explosion:   B2C  eCommerce:   2008:  $0.4T   2016:  $1.9T.   Source:  Precog  Digital  
  • 137. Transforma)on  Stat  #117  –Life  at  Internet  Speeds:   Global  Fixed  Broadband/Mobile   Internet  Speeds:   2010:  7.0/1.5  MB/s   2020:  50.0/12.5  MB/s.   Source:  Precog  Digital  
  • 138. Transforma)on  Stat  #119  –Predic)ve  Forecas)ng:   What  func+ons  and  processes  will   be  impacted  most  by  advanced   analy+cs  –  91%  agree  Forecas+ng   and  Planning.   Source:  Consumer  Goods  Technology  Report  
  • 139. We  are  a  business  transforma+on   company  focused  on  advancing  our   clients’  digital  maturity.     We  provide  clarity  in  digital  strategy  and   op+ons,  fill  digital  skills’  talent  &   customer  experience  gaps,  and  guide   the  organiza+onal  change  required  to   iden+fy  and  survive  disrup+on.     50  years’  combined  experience   transforming  global  brands,  plus  our   global  advisors  and  partner  network.     Offices  in  Toronto  and  Seale.   ABOUT  US   Precog   Digital  
  • 140. WHAT  WE  DO   Transform  your  Digital  Now.  Accelerate  your  Digital  Future.   140   DIGITAL   TROUBLESHOOTING   COMPETITIVE   ADVANTAGE   CUSTOMER   EXPERIENCE   TALENT  &   TRANSFORMATION   FUTUREPROOFING   SCRATCH   ITCHES     Vendor  management;   process  improvement;   digital  strategies;   measurement  &  KPIs   TAKE  BACK  LOST   GROUND     Compe++ve  audits;   Internal  &  external   strategies;  storytelling;   automa+on   STRENGTHEN   THE  BOND     Engagement  strategies;   CX  strategies;  agile   content  crea+on;   customer  data   architecture   GROW   CAPABILITIES     Agency  transforma+on;   retained  talent  search;   interim  Chief  Digital   Officer   ANTICIPATE   RISKS     Crowd  &  On-­‐ Demand  economy;   emerging  tech;   enterprise   futureproofing  
  • 141. Some  of  the  brands  we’ve   transformed  
  • 142. SEAN  MOFFITT   Partner  (Toronto)   +1  416  458  2818   sean@precog.digital   Wikibrands  Managing  Director     Former  CMO,  Diageo/VP  Marke+ng   -­‐  Molson  Coors   Former  Procter  &  Gamble  ,  Laba,   Universal  McCann   Author  of  “Wikibrands”  (McGraw-­‐ Hill)   Execu+ve  Counsel  –  MaRSDD,   CSW2,  Beer  Ventures   Global  digital  thought  leader  across   12  new  economy  interest  areas   Precog  Digital  Principals    We’ve  Been  There  -­‐  Our  Experience.   142   ERIC  WEAVER   Partner  (Sea-le)   +1  206  234  9328   eric@precog.digital   Former  Chief  Social  Officer,     IPG  Mediabrands  EMEA   Former  AKQA,  Possible,  Edelman   Digital,  Y&R,  DDB   80  major  brands  over  26  years   Over  140  business  and  digital  client  experiences.  
  • 143. www.precog.digital   We  accelerate  your  digital  maturity.   @seanmoffiZ   @weave