A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report: -Design isn’t just about beauty; it’s about market relevance and meaningful results. -M&A activity continues in the design space, and it’s increased. -Increasing the designers needed in the tech industry requires rethinking education. -The adoption of design by public companies is only growing. -Designers bring needed critical thinking/making in the economic case for inclusion. -Work in the research labs from decades ago drives today’s startups. Be aware.