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10INSIGHTS
FAN ENGAGEMENT
P R O V I D E D B Y
APPLICATION ANALYTICS
PURVIEW
TM
Extreme Networks, The Official Wi-Fi Analyti...
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Super Bowl XLIX – 10 Fan Engagement Insights Provided by Purview Application Analytics

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For Super Bowl XLIX, Extreme Networks (Official Wi-Fi Provider for the NFL, and Official Wi-Fi Analytics Provider for Super Bowl XLIX) ran Purview on the wireless network to monitor and report on fan engagement.

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Super Bowl XLIX – 10 Fan Engagement Insights Provided by Purview Application Analytics

  1. 1. 10INSIGHTS FAN ENGAGEMENT P R O V I D E D B Y APPLICATION ANALYTICS PURVIEW TM Extreme Networks, The Official Wi-Fi Analytics Provider of Super Bowl XLIX, returned to the Super Bowl for a second straight year to deliver a comprehensive in-stadium model of Fan Engagement and Mobile application usage. TOTAL NUMBER OF WI-FI ENGAGED FANS % 25 TOTAL DATA USAGE OF THE WI-FI NETWORK TOTAL APPLICATION USAGE AS A FUNCTION OF TIME TOTAL APPLICATION USE BY DEVICE TYPE TOP APPLICATION GROUPS BASED ON USAGE SOCIAL NETWORK USE BY FAN COUNT SOCIAL NETWORK USE BY AGGREGATE BANDWIDTH SOCIAL NETWORK USAGE PROFILE OF GAMEDAY MEASURED PERFORMANCE OF SOCIAL NETWORKS TOP BACKGROUND APPLICATIONS CONSUMING BANDWIDTH of all fans connected their mobile device to Wi-Fi. 1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter 82% of fans on Wi-Fi were using one major operating system 1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter Instagram Twitter Facebook SnapChat 1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter Instagram Twitter Facebook SnapChat 1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter At peak, 17,826 of the 70,288 fans connect their mobile device to Wi-Fi. First Quarter and Halftime saw the greatest Wi-Fi use. Super Bowl fans were watching the conclusion of an exciting game. 10% of Wi-Fi bandwidth during the game was consumed providing software updates to this single operating system. Social networks were the most engaged set of applications during the Super Bowl. 15,000 Wi-Fi-connected fans were using Social Networking throughout the game. 55% of Wi-Fi connected fans during the game were sharing on Facebook, 18% on Twitter, 15% on Instagram. Social networking consumed 10% of all Wi-Fi bandwidth during the game at Super Bowl. Heaviest fan engagement on Social Networking was during the Halftime Show. The optimized fan experience requires a high-performance network. Fans using social networking had a good experience. Over 35% of the Wi-Fi bandwidth during the game was comprised of Cloud Storage. DATA TRANSFERRED ACROSS THE Wi-Fi SYSTEM Search Engines Cloud Storage Social Networking Real-Time Communications Web Facebook Twitter Snapchat Instagram Network response time (ms) Application response time (ms) Twitter Snapchat Instagram Facebook Optimal application performance is achieved when network and application response time are low Cloud Storage (GB) Learn more about Purview at EXTREMENETWORKS.COM/PRODUCT/PURVIEW Data sets reflected are based on preliminary analysis after Super Bowl XLIX #5#4#3#2#1

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