Your SlideShare is downloading. ×
0
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Un-Keynote
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Un-Keynote

559

Published on

Presentation to Tucson Employment Marketers (sponored by Jobing)

Presentation to Tucson Employment Marketers (sponored by Jobing)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
559
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The UnKeynote<br />Social Networking for Today’s Tucson Employment Marketers<br />Carmen Hudson<br />CEO, Tweetajob<br />
  • 2. Getting Jiggy Online<br />1994 – CD Roms, telnet, Pointcast (exec search)<br />1998 – Online job Postings, career sites (Capital One), databases<br />2000 – Y2K, Email marketing, email lists (Amazon.com)<br />2003 – Search Engine mania, IM (Microsoft)<br />2004 – Viral, video, flash, social networks, blogs (Starbucks)<br />2007 – LinkedIn, Facebook mania, mobile (Yahoo)<br />2008 – Twitter, mass adoption<br />2009 – Location based, apps, cloud (Tweetajob)<br />
  • 3. Synergy? Strategy?<br />You can do anything – NO FEAR<br />start small<br />don’t tell too many people<br />be nimble<br />measure and compare<br />be prepared to abandon or devote more resources<br />Be fast, and first if u can<br />Spend time identifying 3 things before execution<br />Objective<br />Message<br />Success factors<br />
  • 4. Prioritize<br />Talent is Abundant<br />Get good at this (process, process, process)<br />Auto-Pilot<br />Critical to organization<br />Get Creative, spend time and $$$<br />Outsource<br />
  • 5. The Message is Magic<br />Your product marketing/brand people are better at this than HR and hiring managers<br />Demographics tell part of the story<br />Talk to people live – you will get different information<br />Multiple channels – key to making it work<br />
  • 6. “Poor yahoo”<br />http://www.slideshare.net/beeshields/extreme-makeover-the-transformation-of-an-employer-brand-1369281<br />
  • 7. Results<br />Test<br />Measure<br />Impressions  clicks<br />Friends, followers and Fans<br />Career site traffic<br />Job views and applies<br />Measure Engagement % Employees participating in referral program <br />Yield (number of hires / applicants – measures channel efficiency)<br />Tweak<br />Debrief<br />Report<br />Intranet – report the number of referral hires<br />
  • 8. Real Results<br />Http://people-shark.blogspot.com/2009/09/purplest-of-them-all.html<br />
  • 9. Cool Stuff to Try<br />Delicious, StumbleUpon<br />PPC Advertising<br />SEO/Google Analytics<br />Slideshare, Scrbd<br />Foursquare, Gowalla, Whrrl<br />Boxee, Hulu, Youtube<br />Facebook, Myspace Ads<br />Mobile/texting<br />
  • 10. Get at me<br />@peopleshark<br />carmen@tweetajob.com<br />www.linkedin.com/carmenhudson<br />http://people-shark.blogspot.com<br />

×