Presentation to Tucson Employment Marketers (sponored by Jobing)

1. The UnKeynote Social Networking for Today’s Tucson Employment Marketers Carmen Hudson CEO, Tweetajob

2. Getting Jiggy Online 1994 – CD Roms, telnet, Pointcast (exec search) 1998 – Online job Postings, career sites (Capital One), databases 2000 – Y2K, Email marketing, email lists (Amazon.com) 2003 – Search Engine mania, IM (Microsoft) 2004 – Viral, video, flash, social networks, blogs (Starbucks) 2007 – LinkedIn, Facebook mania, mobile (Yahoo) 2008 – Twitter, mass adoption 2009 – Location based, apps, cloud (Tweetajob)

3. Synergy? Strategy? You can do anything – NO FEAR start small don’t tell too many people be nimble measure and compare be prepared to abandon or devote more resources Be fast, and first if u can Spend time identifying 3 things before execution Objective Message Success factors

4. Prioritize Talent is Abundant Get good at this (process, process, process) Auto-Pilot Critical to organization Get Creative, spend time and $$$ Outsource

5. The Message is Magic Your product marketing/brand people are better at this than HR and hiring managers Demographics tell part of the story Talk to people live – you will get different information Multiple channels – key to making it work

6. “Poor yahoo” http://www.slideshare.net/beeshields/extreme-makeover-the-transformation-of-an-employer-brand-1369281

7. Results Test Measure Impressions  clicks Friends, followers and Fans Career site traffic Job views and applies Measure Engagement % Employees participating in referral program Yield (number of hires / applicants – measures channel efficiency) Tweak Debrief Report Intranet – report the number of referral hires

8. Real Results Http://people-shark.blogspot.com/2009/09/purplest-of-them-all.html

9. Cool Stuff to Try Delicious, StumbleUpon PPC Advertising SEO/Google Analytics Slideshare, Scrbd Foursquare, Gowalla, Whrrl Boxee, Hulu, Youtube Facebook, Myspace Ads Mobile/texting

10. Get at me @peopleshark carmen@tweetajob.com www.linkedin.com/carmenhudson http://people-shark.blogspot.com