Un-Keynote

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Presentation to Tucson Employment Marketers (sponored by Jobing)

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Un-Keynote

  1. 1. The UnKeynote<br />Social Networking for Today’s Tucson Employment Marketers<br />Carmen Hudson<br />CEO, Tweetajob<br />
  2. 2. Getting Jiggy Online<br />1994 – CD Roms, telnet, Pointcast (exec search)<br />1998 – Online job Postings, career sites (Capital One), databases<br />2000 – Y2K, Email marketing, email lists (Amazon.com)<br />2003 – Search Engine mania, IM (Microsoft)<br />2004 – Viral, video, flash, social networks, blogs (Starbucks)<br />2007 – LinkedIn, Facebook mania, mobile (Yahoo)<br />2008 – Twitter, mass adoption<br />2009 – Location based, apps, cloud (Tweetajob)<br />
  3. 3. Synergy? Strategy?<br />You can do anything – NO FEAR<br />start small<br />don’t tell too many people<br />be nimble<br />measure and compare<br />be prepared to abandon or devote more resources<br />Be fast, and first if u can<br />Spend time identifying 3 things before execution<br />Objective<br />Message<br />Success factors<br />
  4. 4. Prioritize<br />Talent is Abundant<br />Get good at this (process, process, process)<br />Auto-Pilot<br />Critical to organization<br />Get Creative, spend time and $$$<br />Outsource<br />
  5. 5. The Message is Magic<br />Your product marketing/brand people are better at this than HR and hiring managers<br />Demographics tell part of the story<br />Talk to people live – you will get different information<br />Multiple channels – key to making it work<br />
  6. 6. “Poor yahoo”<br />http://www.slideshare.net/beeshields/extreme-makeover-the-transformation-of-an-employer-brand-1369281<br />
  7. 7. Results<br />Test<br />Measure<br />Impressions  clicks<br />Friends, followers and Fans<br />Career site traffic<br />Job views and applies<br />Measure Engagement % Employees participating in referral program <br />Yield (number of hires / applicants – measures channel efficiency)<br />Tweak<br />Debrief<br />Report<br />Intranet – report the number of referral hires<br />
  8. 8. Real Results<br />Http://people-shark.blogspot.com/2009/09/purplest-of-them-all.html<br />
  9. 9. Cool Stuff to Try<br />Delicious, StumbleUpon<br />PPC Advertising<br />SEO/Google Analytics<br />Slideshare, Scrbd<br />Foursquare, Gowalla, Whrrl<br />Boxee, Hulu, Youtube<br />Facebook, Myspace Ads<br />Mobile/texting<br />
  10. 10. Get at me<br />@peopleshark<br />carmen@tweetajob.com<br />www.linkedin.com/carmenhudson<br />http://people-shark.blogspot.com<br />

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