Jobseeker Bootcamp

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Social Media for Jobseekers

Relax. Have fun. Nothing to buy!
Leave your comfort zone at the door
Ask me anything (almost)
I opened my Twitter account in 2007. That’s credibility, baby!
When I started in the recruiting business, we still used snail mail, fax machines were cool and the Cosby Show was the top TV show!

Remember this?

Things have changed.

Time to reinvent.

Your #1 job is to get yourself referred!

Social media model for jobseekers
Professional Blog

But wait….

Let’s talk about fear
Rejection
Doing it wrong
Failure
Looking “stupid”
“Getting caught”
Appearing desperate
Success
Stalkers and evildoers

Living a digital life
Online activity supports offline events
You determine the degree of openness
Opt-in means you always have options
Trepidation, confusion, overload is the norm!
Direct correlation between contribution and reward
It’s as if we have flying cars! Think of the difference in mobility and speed!
You are early adopters!
You can’t break the interwebs!

Tools of the trade.
LinkedIn
Twitter
Other social and professional networks
Facebook
Email
Corporate Websites
Blogs and other places of interest on the internet
Google Reader
Calendar
Spreadsheet or tracking list

75,000,000 LinkedIn Users

LinkedIn checklist
Complete your profile
Link with contcts
Look for jobs
Join groups
Research companies & individuals
Manage privacy settings

Complete your profile
Include your picture
Be as complete as possible
Definitely your email address!
Ask for recommendations from colleagues who know your work
Update your status or link with Twitter
Include your profile URL on your resume, in your email sig and on your blog

Make connections
Start with people you know:
Me, Christina, this class
Colleagues and former colleagues
Neighbors and relatives
FOF (be targeted)
Everyone you meet in the interview process
Scan your email for new contacts
Vendors, salespeople, bloggers, everyone
Write a personal introduction
Add 5-10 contacts a week (or more!)

Look for jobs
Build relationships
Build relationships
Build relationships
Build relationships
Build relationships
Build relationships
Build relationships

Build relationships
Your success depends on it
You will have to talk to strangers
Relationships are 2-way
Have you shared anything lately?
Content does not have to be original
This is a messy, unquantifiable process
Start online, connect offline, then connect again online

Share awesome, helpful content
Share articles and blog posts that your colleagues will find helpful or interesting
Share awesome photos and videos
Whitepapers, blog posts, slide shows
Promotions and awards
“How to” articles
Use a tool such as Google Reader to curate articles

Join groups
Find groups in your industry and your profession
Corporate and school alumni groups
Local and national
PARTICIPATE
Start your own group
Manage group updates
Connect with group members

Research
Find and “follow” your target companies
Make key connections, starting with your inner circle
Review job postings, ask a first level contact to refer you, if appropriate
Research connections. Who are they? Where did they work before? Who do you have in common?

Manage privacy settings
Visibility is good
You have the right to build a professional network
Remember, you’re networking, not “job hunting”
Review profiles first. Do not accept connections if you do not feel comfortable
There is a .00001% chance something bad will happen. There is a 99% chance something good will happen.

Live example

Get at me!
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Jobseeker Bootcamp

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