The document provides strategies for improving a tea shop's business that is experiencing a downturn due to bad rumors. It outlines analyzing the problems, introducing the tea shop and its principles, and developing solutions. The solutions include displaying ingredients transparently, adding decorative elements to promote health benefits, engaging customers through interactive walls and photos, expanding the menu, and implementing special promotional programs and events. The overall goal is to address the rumors, improve customer experience and belief in the shop's products and services.

1. ONLINE
COMPETITION

2. PROBLEM ANALYSIS
TEA SHOP INTRODUCTION
BUSINESS SOLUTION STRATEGIES
OUTLINE

3. Problem
• At this moment, we are facing the fact that our business is on a downtrend because of bad rumors
about poor hygiene and unknown origin of ingredients.
• Therefore, we need to find out appropriate methods to alter the current situation for the sake of:
 Improving our business of lemon tea.
 Reinforcing customer belief towards our products.
Analysis
• Based on our slogan “Do the best, get belief”, we work hard to deliver best service to satisfy the
customers then gain their trust. We specially care about both physical and spiritual health of our
customers, maintain good relationship to assure that they will come to the shop next time.
• Beside proving the high standard of ingredient, we focus to create an interesting décor inside our
shop, which brings amazing experience to the customers while they are enjoying our lemon tea.
PROBLEM ANALYSIS

4. TEA SHOP INTRODUCTION
This is our own design of the shop’s name and logo:
WHY we choose this logo:
• It make our customers feel fresh and eye-catching.
• The logo reveals about main ingredients used to make a glass of lemon
tea.
• The letter “I” means:
“quality”
“belief”
It is our commitment about the quality of ingredients as well as good-for-
health service to get the belief from our customers.
THE SHOP’S NAME

5. TEA SHOP INTRODUCTION
THE SHOP’S PRINCIPLES
ALWAYS SMILE
ALWAYS RESPECT AND LISTEN TO CUSTOMERS
ALWAYS BE FRIENDLY

6. THE SHOP’S DESIGN DRAWINGS
TEA SHOP INTRODUCTION
Processing Area
Serving Area 1
ROOM
Serving 25 to 30 people
ROOM
Serving 15 to 20 people
WC
Serving Area 2
Main door
• The size of our tea shop is 8x12m. (8 meters in width and 12 meters in length)
• It includes:
o Serving area 1: the largest area for serving
o Processing area: where we display ingredients and
make products
o Two rooms: these are for a large group of customers
who want to celebrate party or birthday
o Serving Area 2: a place with decorated walls where
customers can take photos to keep happy moments
• There are totally six people operating our lemon tea
shop:
My is cashier, Vi and Hung are bartenders, 2 waiters and
1 security.

7. THE SHOP’S TABLES AND CHAIRS
TEA SHOP INTRODUCTION
• There are two reasons why we choose this kind of table:
1. It reduces the cost when we buy seat cushions instead of chairs
2. It makes our customers more comfortable when sitting and moving

8. BUSINESS SOLUTION STRATEGIES
PROCESSING AREA
• We display the ingredients and tools in a glass cupboard. Moreover, we separate the
Processing and Serving Area 1 by a glass wall.
By this way, the customers can witness the process of making lemon tea that it is made
from reliable ingredients, not from chemical powder.
• We just process the materials in the early stage:
Boiling an amount of tea enough for about 20 glasses of lemon tea. Because tea leave
needs long brewing time, we make tea beforehand to have the tea leaves brew best.
WE TAKE CARE OF OUR CUSTOMERS PHYSICAL HEALTH

9. WALL DECORATIONS
BUSINESS SOLUTION STRATEGIES
Step 1
Step 2
Step 3
• We decide to decorate our tea shop 3 main walls: 2 walls in Main Area and 1 wall in Memorial Area
The first wall named “How to make lemon tea”

10. WALL DECORATIONS
BUSINESS SOLUTION STRATEGIES
The second wall is “Benefits of lemon tea”
Weight loss
Longevity
Acne Treatment
Anti-Aging
Intelligence

11. WALL DECORATIONS
BUSINESS SOLUTION STRATEGIES
“Memorable Moments” is the name of the third wall
This is white paper-hanging wall with cute sticky notes where we create chances for customers to draw or
write whatever they want to capture their memorable moments.
Moreover, we have the photo taking service for our customers. After taking, photos will be uploaded on
our shop’s Facebook and Twitter for customers to download and share it with their friends.
WE TAKE CARE OF OUR CUSTOMERS SPIRITAL HEALTH

12. MENU
BUSINESS SOLUTION STRATEGIES
• Beside lemon tea, we
add:
- 2 new kind of drinks
- 5 types od cupcakes
• The reason is to make
our menu variety and
attract more
customers if they want
to try something new
EAT DRINK
Cannoli cupcake
Matcha cupcake
Vanilla cupcake
Tiramisu cupcake
Rose cupcake
Lemon Tea
Flower Tea
Lemon juice
15 000 VND
12 000 VND
12 000 VND
22 000 VND
22 000 VND
22 000 VND
22 000 VND
22 000 VND

13. HOW WE RUN?
BUSINESS SOLUTION STRATEGIES
Products
- We serve lemon tea, tea, lemon juice and cupcakes with several flavors
- There is also take-way service for those who can not stay in our tea shop
We have the program called “SPECIAL SMILE”:
1. When customers order 10 lemon tea glasses, they can choose additional 3 small
cupcakes with free of charge.
2. The day customer coming is one of 7 days in week having their birthday, we will have
present for them.
10 x + 3

14. HOW WE RUN?
BUSINESS SOLUTION STRATEGIES
Service
- We have two rooms, as introduced before, for lease. Customers can use it for
setting up small seminar, celebration, birthday party and etc.
- Twice a month, on Saturday, we hold tea chat event in which a guest
speakers invited to share their knowledge and experience for the youth in a
certain topic.
Note: Guests can be outstanding students or business people who are willing to
share with young generations.

15. WE
DO THE BEST, GET BELIEF

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