Influencers On Mobile 2009 2020 Predictions By Trendsspotting

Influencers On Mobile 2009 - 2020 Predictions

Despite the troubles in the economy, the mobile industry M is as dynamic as it has ever been. O B The iPhone’s impact is not directly due to iPhone usage I • iPhone’s biggest impact: making sense for data and apps L • Growth of expensive smart phones E T 3G Networks Break R • Networks will need to adjust to the need of data E • Intelligent smaller cells leveraging wifi where possible N • The backhaul portion of the network will also be ripe for innovation D S Mobile app/wap business models are put through the crucible. • Adjusting to the complex ecosystem of carriers and phone vendors 2 • Business model to map geographies outside of the US. 0 0 9

M When times get tough, the tough go back-to-basics O B I Text messaging will broaden its audience beyond teens. L • Average number of monthly messages is up 107% year over year E (sending more text-messages than phone calls!). • Unlimited text-message packages , text-messaging for search and T mobile marketing will grow and expand to 25+ (today still send fewer R than a third from their younger counterparts). E N Consumers will watch more TV on their mobile phones. D S • An increasing number of mobile subscribers are accessing video content through their mobile Internet. 2 • Late 2009 - some subscribers may begin to access local TV content on 0 their phones 0 9

what the coming year will hold for enterprise mobility M investment, particularly given the economic downturn O B Predictions 2009: I What's In Store For Enterprise Mobility L Companies will continue to place a high priority on mobility initiatives E primarily for productivity increases, with mobility activities heating up T in emerging markets. In addition, we will see growth in the mobile R quot;wannabequot; user segment as employees bring their personal devices, E such as the iPhone, into work and expect organizations to develop ways to support these new devices — even with the slowdown N expected in consumer mobile device purchases. D S 2 0 0 9

Apple has really changed what it means to be connected M to the internet O B 1 Emergence of the 'real' smartphone – blurring lines between I business & personal use. L E Developed world (mobile internet) versus Asia markets (basic text 2 T and voice handsets). R Modeling Apple's App Store and iTunes services (Microsoft, Nokia E 3 Ovi, RIM). N D Renewed interest in location-based services - S 4 the real driver will be mash-ups 2 5 Emergence of a 'big 8' instead of the 'big 5' 0 handset makers. 0 9

M Mobile becomes linchpin for online advertising surge in 2009 O B 1 Advertising via mobile looks a lot more appealing I Brands will be able to measure mobile ROI and use analytics to better deliver mobile campaigns and understand their consumers. L E 2 Cash-strapped consumers snip broadband landlines, use mobile T data plans to access internet R 3 “Big Guns” in online retailing eye new E opportunities in mobile N D 4 Music becomes DRM free S Mobile phones will become the dominant platform for listening to music. 2 5 Open access fever continues….. 0 US operator Verizon will open up its Brew 0 platform. 9

How should I get there? what would I do till I get there? who will be M there? What will they be doing there? Can I have the same for less? O B I The “Always Connected” Lifestyle (anywhere L & everyone @ anytime) – calls for MOSOSO, Time, Place and Social Management / E Planning tools & apps. T R E N D Friendly S 2 0 0 9

M PSFK: Good Ideas In Mobile Panel O B Speakers at the panel: Steve Roberts (ShopText), Alistair Fulton I (Deloitte), Kevin Slavin (area/code) and Florain Peter (CScout). Summary based on nextgreatthing.com: L E 1 Banking: T Mobile banking will gain a large percentage of banking activity in the U.S. and has done so in many countries around the world. R E 2 GPS : N The availability of GPS has resulted in a seismic shift that has pushed the capabilities D of what is possible on a mobile phone. S 3 Location based technology: 2 Basically, we now have all this really cool data coming 0 out of “the people” and we can use it to make really cool applications 0 9

Gartner : Global mobile phone sales are expected to show a single- M digit decline in 2009 O B UBS analyst Maynard Um expects growth to I slow from 6% to just 3% L JPMorgan analyst Ehud Gelblum cut his more E optimistic expectations from 8.1% to 6.1% T Nokia : Handset market volumes would fall by R at least 5 % on 2009 E N D S 2 0 0 9

M The Evolution of Mobile Internet Communications O Pew tests reactions to the prediction: B In 2020, while quot;one laptop per childquot; and other initiatives to bring networked I digital communications to everyone are successful .. the mobile phone is L the primary Internet connection and the only one for a majority of the E people across the world, providing information in a portable, well-connected form at a relatively low price. Telephony is offered under a set of universal standards and T protocols accepted by most operators internationally, making for reasonably R effortless movement from one part of the world to another. At this point, E the quot;bottomquot; ¾ of the world's population account for at least 50% of all people N with Internet access—up from 30% in 2005. D S 2 0 0 2 9 0

M The Evolution of Mobile Internet Communications O B Overview of Respondents' Reactions I L E A significant majority agreed with the proposed future. The consensus is that mobile devices will continue to grow in impact because people need to be T connected, wherever they are; cost-effectiveness and access are motivating R factors; the devices of the future will have significant computing power; there is fear that limits set by governments and/or corporations seeking control might E impede positive benefits—expected quot;effortlessquot; connectivity is dependent on their N willingness to serve the public good. D S 2 0 0 2 9 0

The large-scale models for connectivity, terminal instruments, and M use are likely to be set by China O B Anthony M. Rutkowski, I Co-founder of the Internet Society and a founding trustee; longtime leader in International Telecommunication Union; L Vice president for regulatory affairs, VeriSign E T R quot;Telephonyquot; is an odd word, in this context. That would be like calling e-mail E quot;textlephony.quot; The “phone” by 2020 will be as much computer as voice appliance, & the universal standards and protocols will be data-centric N rather than voice-centric D Clay Shirky, S consultant and professor in the Interactive Telecommunications 2 Program at New York University; an expert on the social and economic effects of Internet technologies 0 0 2 9 0

Untethered, 24/7 Internet access will fundamentally redefine how we use M information, especially when combined with low-cost heads-up display O technologies (eyePods, perhaps?) Augmented reality will automate recognition of real-world objects and 2D/3D overlays and interactions B should be well within the processing power of an inexpensive handheld I device by 2020. L Jason Stoddard, E Managing partner/strategy at Centric/Agency of Change, an interactive strategies company; he is also a popular speaker T on social media and virtual worlds R E Moore's law still drives the diffusion... Cheap chips & phones manufacturers will continue to deliver less expensive, more powerful mobile devices. The N possibility of openness: early indicators like VOIP, the Google open telephone D effort, growth of Wi-Fi, experiments by Nokia signal that operators might not S be able to maintain the degree of control they have exerted so far. 2 Howard Rheingold, 0 Internet sociologist and author; one of the first to illuminate virtual communities; author of quot;Virtual Reality,quot; quot;Smart Mobs,quot; and 0 2 quot;Virtual Community” 9 0

M Drew Diskin, director of e-strategy, Johns Hopkins Medicine O B The mobile phone is just beginning to touch our digital lives. As these I relatively inexpensive devices continue to improve in performance and connectivity, they will serve more as a “remote control” to many of our L electronic touch points, such as: purchasing retail items through scanning, E serving as an electronic passport, turning on our cars/GPS systems, translating text to talk, and video conferencing with our friends through our online T accounts. As we improve visual projection and quot;plugging-inquot; to larger display R systems- mobile phones can serve as the old laptop we once new and lugged. E N D S 2 0 0 2 9 0

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Influencers On Mobile 2009 2020 Predictions By Trendsspotting

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