This was a conference presentation we delivered to report on our findings and the aims of the Co-Creation project as a whole.

1. Business education and curriculum
co-creation in the digital age
Tom Davidson
Amy Morgan
Dr Mark Gatenby
Dr Stefan Cantore
CABS Learning, Teaching and Student Experience
26th April 2017

2. This week….

3. Rewind 3 years….

4. Business Education
in ‘world elite’ universities
University Business/Management
School?
Offers UG business degree/major?
1 MIT Yes Yes, management, analytics, finance
(launched 2015)
2 Harvard Yes No
3 Stanford Yes No
4 Cambridge Yes No, but some 3rd and 4th year certificates
5 Cal Tech No No
6 Oxford Yes Yes, but only BA Economics and
Management
7 UCL Yes Yes, only BSc Management
Science/information (launched 2014)
8 Imperial College Yes No, but some final year courses
9 ETH Zurich Yes No
10 Chicago Yes No
QS World University Ranking 2015/16

5. Re-thinking undergraduate
business education
Business School ‘models’:
– Professional School (Bennis and O’Toole, 2005;
Khurana and Nohria, 2008)
– Public Interest School (Ferlie et al., 2008)
– Public Value School (Kitchener, 2015)
– The Agora (Starkey et al. 2004)
– Critical School (Grey, 2004)
– Lifelong learning hub (AACSB, 2016)

6. Business School ‘models’
Organisational Impact
Scholarly Impact
Research
Teaching
Professional
School
Knowledge
Economy
Liberal
Arts
Social
Science
Ivory et al., 2006 AIM Report

7. Business School ‘models’
Organisational Impact
Scholarly Impact
Research
Teaching
Professional
School
Knowledge
Economy
Liberal
Arts
Social
Science
Ivory et al., 2006 AIM Report
Post-graduate?
Undergraduate?

8. Future of Undergraduate Business Education
– Colby et al. (2011) – Carnegie Foundation Report
– Compare with previous Ford and Carnegie reports (Pierson,
1959; Gordon and Howell, 1959)
– Undergraduate as ‘watered-down MBA’? (O’Keefe, 2014)
Southampton Business School Experiment
– Quality with growth
– Interdisciplinary, blended, experiential, co-designed
– Inquiry-led (e.g. Self-managed learning)
– Common core first year
Re-thinking undergraduate
business education

9. Map of business education
Professional
- Technical skills
- Codes
- Professional Ethics
Management
- Functions
- Roles
Technical systems
- Production systems
- Industries/sectors
- Tech Innovation
Social Systems
- Political and economic
- Institutions (e.g. orgs)
- Global challenges
Cognitive Social CitizenshipIdea of a university
Domains of knowledge
Professional career path
Discovery/Inquiry Memory/culture Mentoring/development
Creative
PGT
UG
Research
- Academic
- Practitioner
Humanities Social sciences Maths

10. SEMESTER 1 SEMESTER 2
Financial Accounting 1 Management Accounting 1
Ideas that shaped the business world
1: Government and society
Ideas that shaped the business world
2: Markets and consumers
Technologies that shaped the
business world 1: Mechanical age
Technologies that shaped the
business world 1: Digital age
Business Analysis OR Foundations of
Business Analytics
Key Skills for Business
Common first year

11. ‘Traditional’ module delivery
Virtual Learning
Environment
TextbooksModule Guide
Lectures Classes
Exam papers
Essay questions
PowerPoint
slides
Technology
Curriculum
Classroom
Assessment
Email

12. ‘Blended’ module delivery
Ubiquitous technology
Curriculum
PowerPoint
WhatsApp
Facebook
YouTube Pinterest
Wikis
books
blogs
VLE
EdShare
Email
Lectures
Cafes
Self-managed learning
Assessment
& Feedback

13. Learning with ubiquitous technology
RSA (2016) Creative Public Leadership: How School system leaders can create the
conditions for system-wide innovation, RSA Innovation Unit, p. 52

14. Constructing knowledge through
online resources

15. Introductory videos

16. Interactive guides

17. Online readings

18. Online readings

19. Online surveys and quizzes

20. Pinterest content boards

21. Pinterest content boards

22. Pinterest content boards

23. Pinterest content boards

24. Learning reviews

25. Informal groups on social media

26. Student-led programme blog

27. Student-led programme blog

28. Student-led programme blog

29. Student-led Twitter feed

30. ‘Blended’ module delivery
Ubiquitous technology
Curriculum
PowerPoint
WhatsApp
Facebook
YouTube Pinterest
Wikis
books
blogs
VLE
EdShare
Email
Lectures
Cafes
Self-managed learning
Assessment
& Feedback

31. Questions?