Tina Reed Johnson Keys to Using Social Media for Small Business
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This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
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Tina Reed Johnson Keys to Using Social Media for Small Business
- 1. Keys to Using Social Media for Small Business Tina Reed Johnson, Web Marketing & Social Media Consultant Web site: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson https://www.facebook.com/EnvironmentalIssuesImpact Twitter: @tinareedjohnson G+:https://plus.google.com/u/0/104326242844936940335 http://gplus.to/EnvironmentalIssuesImpact Pinterest: http://pinterest.com/tinareedjohnson/ tinareedjohnson
- 2. Purpose & Definition Social Media for Business Pre-sales communication tool to connect to customers & prospective clients. Not for hard sales – no ads in posts (buy ads separately) Reminder Develop relationships & trust *Networking sites *Blogs, videos, images *Social bookmarking *Forums, podcasts
- 3. Efficiency Social Media for Business Tools: Software to schedule posts – time, day on multiple platforms (Hootsuite, PostPlanner, Tweetdeck) Calendar for content with themes Automatic posting (link platforms): *Twitter & Facebook *WordPress & Facebook *Twitter & LinkedIn Be aware of differences between cultures & audience Sharing options (between platforms) *Google Plus *Constant Contact
- 4. Social Media Content for Business 80/20 rule Interests for your niche (not just business info!) Make it personal Images News & Facts Updates & Quotes Hobbies Pets Volunteering No politics or religion Sports & Entertainment Events Blog posts Specials & Coupons Contests (3rd party s/w) Sharing is Caring!!!
- 5. Social Media Tips for Business oBranding – be consistent, same name, message oPhoto of yourself – smiling : ) oComplete Profile/Page oCustom URL / Domain name: http://facebook.com/pages/smallbiz/13854439574 http://facebook.com/smallbiz oUse keywords in descriptions & posts oTesting!
- 6. Social Media for Business For more tips: Tinareedjohnson.com Facebook Tricks for Effective Marketing Cooking in the Kitchen with WordPress – Tasty Web Design Why You Should Be On Google Plus