Tina Reed Johnson Keys to Using Social Media for Small Business

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This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.

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Tina Reed Johnson Keys to Using Social Media for Small Business

  1. 1. Keys to Using Social Media for Small Business Tina Reed Johnson, Web Marketing & Social Media Consultant Web site: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson https://www.facebook.com/EnvironmentalIssuesImpact Twitter: @tinareedjohnson G+:https://plus.google.com/u/0/104326242844936940335 http://gplus.to/EnvironmentalIssuesImpact Pinterest: http://pinterest.com/tinareedjohnson/ tinareedjohnson
  2. 2. Purpose & Definition Social Media for BusinessPre-sales communication tool to connect to customers& prospective clients.Not for hard sales – no ads in posts (buy adsseparately)ReminderDevelop relationships & trust*Networking sites *Blogs, videos, images*Social bookmarking *Forums, podcasts
  3. 3. Efficiency Social Media for BusinessTools:Software to schedule posts – time, day on multipleplatforms (Hootsuite, PostPlanner, Tweetdeck)Calendar for content with themesAutomatic posting (link platforms):*Twitter & Facebook *WordPress & Facebook*Twitter & LinkedInBe aware of differences between cultures & audienceSharing options (between platforms)*Google Plus *Constant Contact
  4. 4. Social Media Content for Business 80/20 rule Interests for your niche (not just business info!) Make it personalImagesNews & FactsUpdates & QuotesHobbiesPetsVolunteering No politics or religionSports & EntertainmentEventsBlog postsSpecials & CouponsContests (3rd party s/w) Sharing is Caring!!!
  5. 5. Social Media Tips for BusinessoBranding – be consistent, same name, messageoPhoto of yourself – smiling : )oComplete Profile/PageoCustom URL / Domain name: http://facebook.com/pages/smallbiz/13854439574http://facebook.com/smallbizoUse keywords in descriptions & postsoTesting!
  6. 6. Social Media for Business For more tips: Tinareedjohnson.com Facebook Tricks for Effective Marketing Cooking in the Kitchen with WordPress – Tasty Web Design Why You Should Be On Google Plus

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