This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
Tina Reed Johnson Keys to Using Social Media for Small Business
Keys to Using Social Media for Small Business Tina Reed Johnson, Web Marketing & Social Media Consultant Web site: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson https://www.facebook.com/EnvironmentalIssuesImpact Twitter: @tinareedjohnson G+:https://plus.google.com/u/0/104326242844936940335 http://gplus.to/EnvironmentalIssuesImpact Pinterest: http://pinterest.com/tinareedjohnson/ tinareedjohnson
Purpose & Definition Social Media for BusinessPre-sales communication tool to connect to customers& prospective clients.Not for hard sales – no ads in posts (buy adsseparately)ReminderDevelop relationships & trust*Networking sites *Blogs, videos, images*Social bookmarking *Forums, podcasts
Efficiency Social Media for BusinessTools:Software to schedule posts – time, day on multipleplatforms (Hootsuite, PostPlanner, Tweetdeck)Calendar for content with themesAutomatic posting (link platforms):*Twitter & Facebook *WordPress & Facebook*Twitter & LinkedInBe aware of differences between cultures & audienceSharing options (between platforms)*Google Plus *Constant Contact
Social Media Content for Business 80/20 rule Interests for your niche (not just business info!) Make it personalImagesNews & FactsUpdates & QuotesHobbiesPetsVolunteering No politics or religionSports & EntertainmentEventsBlog postsSpecials & CouponsContests (3rd party s/w) Sharing is Caring!!!
Social Media Tips for BusinessoBranding – be consistent, same name, messageoPhoto of yourself – smiling : )oComplete Profile/PageoCustom URL / Domain name: http://facebook.com/pages/smallbiz/13854439574http://facebook.com/smallbizoUse keywords in descriptions & postsoTesting!
Social Media for Business For more tips: Tinareedjohnson.com Facebook Tricks for Effective Marketing Cooking in the Kitchen with WordPress – Tasty Web Design Why You Should Be On Google Plus