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WITH A PURPOSE
PERSONAL BRANDING
WHO AM I?
• Social media and technology advocate
• Digital marketer @globalHMA
• Craft beer lover
• Writer and storyteller...
WHAT'S IN IT FOR YOU?
1. What is personal branding and why it's
important
2. Gain clarity about passions, values
and caree...
WHAT IS PERSONAL BRAND?
cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03
WHAT PEOPLE SAY ABOUT YOU
WHEN YOU'RE NOT IN THE ROOM
cc: Dano - https://www.flickr.com/photos/36101697408@N01
LEADERSHIP REQUIREMENT
cc: pedrosimoes7 - https://www.flickr.com/photos/46944516@N00
QUALITY OVER QUANTITY
cc: MrClean1982 - https://www.flickr.com/photos/23084352@N00
FIRST IMPRESSIONS
cc: launceston_lad - https://www.flickr.com/photos/61364433@N00
WHY SHOULD YOU CARE?
cc: 13desetembro - https://www.flickr.com/photos/32615337@N07
NON-LINEAR CAREER PATH
cc: Ben Husmann - https://www.flickr.com/photos/89347716@N00
ARE YOU GOOGLE-ABLE?
cc: mjmonty - https://www.flickr.com/photos/36295747@N00
80% of people research others
online before meeting them for the
first time. It jumps to 95% when
talking about employers ...
WHAT CAN YOU DO?
cc: speedoflife - https://www.flickr.com/photos/25637957@N02
• How do you want to be
remembered?
• What do you want people to
say when you're not in the
room?
• Who do you admire?
• W...
WHAT ARE YOU PASSIONATE ABOUT?
BRAND VOICE
• What you say and how you
say it
• Get clear on your dream
• Be clear on your audience
cc: Beverly & Pack - h...
ONLINE VS. OFFLINE
cc: Electronic_Frontier_Foundation - https://www.flickr.com/photos/59202267@N08
SOCIAL MEDIA
• Make connections, market yourself,
create new opportunities
• Create content on topics you're
interested in...
ONLINE
• Clean up your online profiles, check
privacy settings, add links, and keep
them up to date
• Create a website
• C...
OFFLINE
• Attend and volunteer at events, share
knowledge and skills, build your network
• Speak at conferences
• Join rel...
BE A LIFELINE
cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04
THANKS FOR LISTENING
colleen.hofmann@gmail.com
colleenhofmann.com
@leen_machine
/in/colleenhofmann
KEEP IN TOUCH
Personal branding with a purpose
Personal branding with a purpose
Personal branding with a purpose
Personal branding with a purpose
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Personal branding with a purpose

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[How to build a personal brand and why you need one.] In the digital age, personal branding is an absolute must. In fact, while you may not realize it, you already have a brand. How you present yourself face-to-face, on social media and Google are all reflective of the brand you’re building. Whether you’re seeking a new job, wanting to move up in your organization, thinking about a career change, launching a new business or looking to attract new clients, a strong consistent personal brand is key to creating new opportunities for your career or business.

What do people think when they hear your name? What do they say about you when you’re not in the room? That’s all personal brand. The better question is: do you leave your personal brand up to chance or do you take charge of it?

What you’ll learn:
• What personal branding is and why it's important
• How you can leverage your personal brand to create new career and business opportunities
• Gain clarity about your passions, values and career goals that serve as a foundation for your authentic personal brand
• Assess and strategically build your online identity and presence

Published in: Marketing
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Personal branding with a purpose

  1. 1. WITH A PURPOSE PERSONAL BRANDING
  2. 2. WHO AM I? • Social media and technology advocate • Digital marketer @globalHMA • Craft beer lover • Writer and storyteller • Insightful introvert • Love helping connect with people • Determined altruist • LYP board member
  3. 3. WHAT'S IN IT FOR YOU? 1. What is personal branding and why it's important 2. Gain clarity about passions, values and career goals 3. How to leverage your personal brand to create new career and business opportunities 4. Assess and strategically build your online presence cc: kennymatic - https://www.flickr.com/photos/99472898@N00
  4. 4. WHAT IS PERSONAL BRAND? cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03
  5. 5. WHAT PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM cc: Dano - https://www.flickr.com/photos/36101697408@N01
  6. 6. LEADERSHIP REQUIREMENT cc: pedrosimoes7 - https://www.flickr.com/photos/46944516@N00
  7. 7. QUALITY OVER QUANTITY cc: MrClean1982 - https://www.flickr.com/photos/23084352@N00
  8. 8. FIRST IMPRESSIONS cc: launceston_lad - https://www.flickr.com/photos/61364433@N00
  9. 9. WHY SHOULD YOU CARE? cc: 13desetembro - https://www.flickr.com/photos/32615337@N07
  10. 10. NON-LINEAR CAREER PATH cc: Ben Husmann - https://www.flickr.com/photos/89347716@N00
  11. 11. ARE YOU GOOGLE-ABLE? cc: mjmonty - https://www.flickr.com/photos/36295747@N00
  12. 12. 80% of people research others online before meeting them for the first time. It jumps to 95% when talking about employers researching candidates. cc: Junnn - https://www.flickr.com/photos/79295762@N00
  13. 13. WHAT CAN YOU DO? cc: speedoflife - https://www.flickr.com/photos/25637957@N02
  14. 14. • How do you want to be remembered? • What do you want people to say when you're not in the room? • Who do you admire? • Who do you want to work with? cc: Foxspain Fotografía - https://www.flickr.com/photos/33533488@N05
  15. 15. WHAT ARE YOU PASSIONATE ABOUT?
  16. 16. BRAND VOICE • What you say and how you say it • Get clear on your dream • Be clear on your audience cc: Beverly & Pack - https://www.flickr.com/photos/10101046@N06
  17. 17. ONLINE VS. OFFLINE cc: Electronic_Frontier_Foundation - https://www.flickr.com/photos/59202267@N08
  18. 18. SOCIAL MEDIA • Make connections, market yourself, create new opportunities • Create content on topics you're interested in • Talk with people, don't just broadcast at them • Be yourself, but also realize it is being recorded • 80/20 rule cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
  19. 19. ONLINE • Clean up your online profiles, check privacy settings, add links, and keep them up to date • Create a website • Create and consistently update a blog • Comment, like and share on social platforms
  20. 20. OFFLINE • Attend and volunteer at events, share knowledge and skills, build your network • Speak at conferences • Join relevant organizations • Read magazines, newspapers, books • Dress for success • Perfect your elevator speech • Your brand in print: resume, portfolio, business cards, thank you cards
  21. 21. BE A LIFELINE cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04
  22. 22. THANKS FOR LISTENING colleen.hofmann@gmail.com colleenhofmann.com @leen_machine /in/colleenhofmann KEEP IN TOUCH

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