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LTE Deployment Strategies

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  • 1. 50% 15 industry first case studies disc sharing the lessons learnt from oun T fo current LTE deployments r op and strategies EraT orsLTE DeploymentStrategies8th - 11th November 2011 – Copthorne Tara Hotel, LondonJustify the business case for deploying LTE and learn how todevelop a seamless network migration strategy that optimisesthe customer experienceSenior Speaker Panel Led By: Your Critical CTO - Vodafone Portugal Questions Answered: Senior Vice President, Mobile and Fixed Network When do I migrate to LTE to Affairs - Deutsche Telekom ensure the best ROI and avoid idle investment? Network Strategy Director - Telefónica España How do I develop a profitable network migration strategy Mobile Access Planning and Architecture Director - WIND from GSM/UMTS/HSPA to LTE? Network Planning and Implementation Director - Zain How can I implement small cell architecture to optimise Director of Strategy - TELUS in-building coverage in LTE deployments? Engineering Director - Optimus How can I optimise QoS and Head of Optimisation - A1 Telekom QoE during and after the migration to LTE? Head of RAN Operations - Bharti Airtel How do I use both FDD and TDD Network Manager - O2 UK LTE networks to cost-effectively increase network capacity?Plus, take advantage of the additional How can I leverage LTE to deploy new revenue generatinglearning opportunities! services?Pre-Conference Masterclasses - Tuesday 8th November 2011Evaluating to what extent SON technology should be used in “An excellent opportunityLTE networks to optimise capacity and performance to share and exchangeUnderstanding how to upgrade the backhaul network to experiences of LTE trialssupport LTE services and optimise LTE deployments and deployments with operators from acrossPost-Conference Workshop - Friday 11th November 2011 the globe”Understanding why and how to implement small cell Kerstin Günther, Senior Vicearchitecture within LTE networks to optimise indoor coverage President Mobile and Fixedand increase data throughput Network Affairs, Deutsche TelekomSee inside for more details! Register now: www.ltedeploymentstrategies.com
  • 2. LTE deployment strategies | 8th-11th november 2011copthorne Tara Hotel, London Case studiesAs the GSA confirms that nearly 200 operators across the world are investing in LTE not to beinfrastructure (Source: the Evolution to LTE report March 2011), it is clear that LTE has never Missed:been a hotter topic for discussion. A Hear from the Senior VP ofNow is the time to look to LTE to unlock new revenue opportunities and maximise customer Networks from T-Mobilesatisfaction. To find out how, join fellow LTE experts from across Europe and the Middle austria how to justify theEast at Telecoms IQ’s LTE Deployment Strategies event. business case for LTECome and discover first-hand how operators are justifying the business case for deploying A Discover how TELus are migratingLTE networks. Hear how your peers are developing cost-effective network migration to LTE to manage thestrategies and how they are overcoming the challenges of deploying an LTE network that unprecedented demand for datadelivers the best ROI. trafficPlus! Take advantage of highly targeted workshops and masterclasses to understand why A Understand how Mobitel sloveniaand how small cell architecture within LTE networks can optimise coverage and how SON are deploying LTE in multipletechnology can be used to optimise both the capacity and performance of your LTE network. spectrum bands in order toLTE Deployment strategies will showcase 15 new industry case studies and provide unique achieve greater network efficiencyopportunities for interactive discussion and debate as operators look to LTE to support the A Hear Telefonica Espana discussever increasing demand for mobile broadband. the business case for deployingFind answers to your key questions, including: LTE and last-mile connectivity inq How do I overcome the technical challenges of deploying LTE? rural areasq How do I minimise CAPEX and OPEX as I upgrade existing networks and migrate to LTE? A Learning how o2 uK are optimisingq How do I generate new revenue streams from LTE? service quality and security forReserve your place today and learn how to develop a profitable and seamless LTE network VoLTEmigration strategy that enhances both the capacity and performance of your network. A Discuss with Telecom italiaI look forward to seeing you in London, how to exploit your LTE network to provide new service opportunities A Benefiting from the early lessonsSamantha Aspinall learnt by sTc and deutscheConference Producer - LTE Deployment Strategies | Telecoms IQ Telekom as they deploy LTE P Don’t forget to sign up for your additional learning opportunities: www. .S.:ltedeploymentstrategies.com networksPRe-ConfeRenCe MasteRClasses tuesday 8th noveMbeR 2011 Registration and refreshments will begin at 09.30Morning Masterclass 13.00-14.00 LunchThe morning masterclass will take place between 10.00 and 13.00 withappropriate breaks for refreshments. afternoon Masterclass The afternoon masterclass will take place between 14.00 and 17.00Evaluating to what extent son technology should be used in LTE with appropriate breaks for refreshments.networks to optimise capacity and performanceA Examining the effectiveness of SON technologies in optimising understanding how to upgrade the backhaul network to support network performance LTE services and optimise LTE deployments - Operational cost savings A Establishing how to turn the backhaul into a strategic asset in your - Faster response times LTE roll-outA Establishing where to deploy SON technology in your network in A Determining how to ensure that every element within the backhaul is order to optimise both cost-effectiveness and network performance designed to provide reliable performance for both voice and data traffic - Understanding how to use SON technology in base stations to A Examining how to ensure QoS and QoE of legacy network optimise LTE deployments across multiple frequencies architecture and services when upgrading your backhaul to LTEA Identifying and overcoming the technical challenges of implementing A Discussing how to design a backhaul network that optimises your SON technologies business continuity strategyA Evaluating to what extent SON technologies should be used in 2G and - Recovering from equipment failures to avoid any service disruption 3G networks as well as in LTE networks - Quantifying the costs associated with implementing SON into your 2G and 3G networks take advantage of the exclusive media centre where you will find podcasts, articles and case studies: www.ltedeploymentstrategies.com Register now: +44 (0) 20 7368 9737
  • 3. ConfeRenCe day one - Wednesday 9th noveMbeR 201108.30 registration and coffee A Examining how to leverage existing site resources to reduce the cost of network deployment, upgrades and08.55 Welcome address operational expenditure Samantha Aspinall, Conference Producer, Telecoms IQ A Understanding how Optimus leveraged LTE in the 2.6Ghz09.00 opening remarks from the chair band to achieve download speeds of 150Mbps followed by speed networking session Ana Claro, Engineering Director, Optimus09.20 Justifying the business case for migrating to LTE today 13.10 Lunch A Understanding the rationale for upgrading to LTE today 14.10 discover how TELus are migrating to LTE to manage the A Quantifying the costs of migrating to LTE unprecedented demand for data traffic A Establishing when to upgrade your network to LTE in order A Understanding the strain that the current demand for data to deliver the best ROI traffic is placing on your network A Determining whether or not to upgrade your HSPA A Establishing which areas of the network are costing the network rather than migrate to LTE most money with the growing demand for data - Quantifying the costs and expected ROI of both - Which part of the network would benefit from LTE first? A Determining which services you can offer over LTE A Evaluating the methods that can be used to reduce LTE networks and establishing when you can deploy them network congestion A Determining how to successfully upgrade to LTE whilst A Quantifying the costs of using different solutions to manage minimising the risk of ‘over-capacity’ data traffic and congestion on your LTE network and - Do subscribers really need increased speeds? understanding how they will affect your pricing strategies A Forecasting the expected ROI from your LTE migration - HSPA Christian Laqué, Senior Vice President Networks, T-Mobile - LTE Austria Sachin Mahajan, Director of Strategy, TELUS10.00 Benefiting from the lessons learnt by deutsche Telekom 14.50 identifying and overcoming the challenges of migrating and their deployment of an LTE network across Germany from Hspa/Hspa+ to LTE whilst maintaining Qos and QoE A Establishing how Deutsche Telekom made Cologne the A Understanding the business case for using HSPA+ first LTE city in Germany alongside LTE A Determining how Deutsche Telekom are closing the ‘White A Determining how to overcome the challenge of migrating Spots’ in Germany and enhancing coverage from HSPA to LTE A Examining the business case and strategies behind A Examining how to ensure interoperability between HSPA+ Deutsche Telekom’s deployment of a high speed mobile and LTE network in Germany A Evaluating to what extent QoS will be reduced if operators Kerstin Günther, Senior Vice President, Mobile and Fixed use HSPA and LTE simultaneously in the same frequency band Network Affairs, Deutsche Telekom - How can you manage any deterioration in QoS?10.40 Establishing how to effectively manage and optimise Qos A Establishing the impact that switching off your HSPA for both legacy and LTE services network will have on the QoS and QoE of LTE services A Identifying the bottlenecks in your network and Alessandra Bonanni, Mobile Access Planning and determining how to analyse data usage patterns and use Architecture, Wind this information to forecast expected customer data usage 15.30 afternoon refreshments A Evaluating which KPIs to use in order to maintain and optimise QoS when migrating to LTE 15.50 assessing the business case behind a1 Telekom’s LTE - Delay network upgrades and understanding how they overcame - Latency the challenges of launching their first LTE network - Jitter A Detailing the level of investment made by A1 Telekom in - Availability their network upgrades A Establishing how to implement an effective QoS tool A Understanding how A1 Telekom overcame the challenges to protect legacy services of launching their LTE network in Vienna A Determining how to implement strict queuing techniques A Understanding why A1 Telekom decided to roll-out an to secure the capacity required to simultaneously deliver HSPA+ network alongside their LTE network 3G and LTE services A Establishing how A1 Telekom are ensuring QoS and QoE A Establishing how to monitor and optimise service for new services over their upgraded network performance in a converged 3G/LTE network A Forecasting the level of bandwidth that customers will For speaker announcements please visit require and understanding the apps that are likely to drive www.ltedeploymentstrategies.com this demand for bandwidth Thomas Baumgartner, Head of Optimisation, A1 Telekom11.20 Morning refreshments 16.30 Hearing how o2 uK are optimising service quality and11.50 understanding why and how Mobitel slovenia plan to security for VoLTE deploy LTE in multiple frequency bands A Establishing how to develop and implement security A Understanding how Mobitel Slovenia plan to achieve measures to protect customers when using VoLTE greater network efficiency by deploying LTE in the 800Mhz, - How can you police this effectively? 1800Mhz and the 2600Mhz A Understanding how O2 UK are ensuring that the QoS of A Using a trio of frequencies to provide the right balance of VoLTE services is the same as existing services and meets coverage for both densely populated and more remote areas customer expectations A Understanding why and how Mobitel Slovenia are A Examining how O2 UK are successfully planning for LTE refarming the 1800MHz band for LTE and future VoLTE challenges A Establishing how to expand an LTE network alongside an Dragana Linfield, Network Manager, O2 UK existing GSM and HSPA network to offer dual carrier HSPA and deliver top speeds of 43Mbps 17.10 Late addition case study: Learning from Vodafone A Outlining future network plans for implementing LTE- Advanced portugal’s LTE trials Rudolf Susnik, Network Project Manager and Design Benefitting from the lessons learnt by Vodafone Portugal as Engineer, Mobitel Slovenia they migrate to an LTE network Jorge Carpelas Fernandes, CTO, Vodafone Portugal12.30 Examining the business case for deploying LTE in the For more details please visit www.ltedeplymentstrategies.com 2.6Ghz spectrum band A Determining why Optimus chose to deploy LTE in the 17.50 closing remarks from the chair 2.6Ghz spectrum band A Understanding how Optimus deployed multi-mode base 18.00 End of conference day one stations to enable a smooth migration to LTE drinKs rEcEpTion for your booking enquiries you can email us now: telecoms@iqpc.co.uk
  • 4. ConfeRenCe day tWo - thuRsday 10th noveMbeR 201109.00 registration and coffee 13.50 Establishing how to exploit your LTE network to provide09.30 opening remarks from the chair new service opportunities A Determining how developments in LTE are creating new09.40 determining why and how Bharti airtel are deploying LTE service opportunities for operators to effectively increase revenues from mobile broadband - Social media A Understanding why and how Bharti Airtel are - Augmented reality implementing LTE to cope with growing numbers of A Internet of things mobile subscribers A Understanding how these new LTE services will impact your A Examining how Bharti Airtel are leveraging wireless network performance and determining how to minimise technology to rapidly deliver affordable and scalable service deterioration broadband networks throughout India A Examining the opportunities that new services can bring A Determining how Bharti Airtel plan to deploy an LTE to an operator network to increase revenues from data subscribers - Increased ARPU A Establishing how to achieve an ROI when deploying LTE in - Customer retention rural areas Roberto Minerva, Head of Innovation Lab, Telecom Italia Rakesh Goel, Head of RAN Operations, Bharti Airtel 14.30 Panel Discussion:10.20 Establishing the business case for deploying LTE and How can you optimise revenue generation from LTE last-mile connectivity in rural areas services? A Evaluating the costs of rural LTE deployments A How can you educate your customers in order to A Determining whether to use HSPA or LTE in rural successfully promote new LTE services and optimise deployments take-up? - What are the alternatives for ensuring last-mile A How can you reposition LTE services in a way that makes connectivity? customers want to pay more? A Establishing how to design an LTE network architecture A How can you develop a marketing strategy that that best manages the network strain caused by successfully promotes new 4G services and ensures the increasing demand for traffic best ROI? A Assessing whether LTE-Advanced can successfully A When are terminals going to be LTE ready and what do increase efficiency and cost-effectiveness in the most operators do in the meantime? demanding of environments A What pricing strategies should you develop to increase Efrein Gago-Cerezal, Network Strategy Analyst, Telefónica customer revenues without increasing churn? España Panellists Include:11.00 Morning refreshments Safdar Imam, Senior Costing Specialist, Omantel11.30 Evaluating the extent to which data offloading can ease Roberto Minerva, Head of Innovation Lab, Telecom Italia network congestion and reduce costs as you migrate to LTE 15.15 Learning from Zain’s experiences of moving to an LTE A Identifying the business case for using mobile data network and establishing the drivers behind their offloading in your LTE network network upgrade A Assessing the advantages and disadvantages of using data A Understanding the drivers behind Zain’s network upgrades - Improving operations and processes offloading - Higher ROI - Costs - Offering new mobile services - Technical challenges A Establishing how Zain are looking to LTE to future-proof - Customer experience their network and offer emerging mobile services to A Comparing and contrasting different solutions for customers in the long-term achieving cost-effective data offloading as you upgrade to A Examining how implementing the latest base station and mobile soft switching technology can improve the roll-out LTE of your network upgrade - Femtocells A Understanding the importance of offering affordable and - WiFi advanced plug-and-play services that make a qualitative A Establishing how you can implement offloading strategies difference to customers’ lives to manage 4G data traffic whilst successfully maintaining - Improving customer loyalty legacy services - Differentiating your services Basel Al Faqeh, Network Planning and Implementation for speaker announcements please visit Director, Zain www.ltedeploymentstrategies.com 15.50 Closing remarks from the Chair12.10 determining how to migrate users from your existing network and on to an LTE network whist optimising 16.00 End of conference customer experience A Examining the costs of migrating users from one network to another for more information on the conference programme A Discussing the early lessons learnt by STC as they and speaking opportunities, contact: migrate customers to their new LTE network Samantha Aspinall, Conference Producer, Telecoms IQ - What were the technical problems that arose and how T: +44 (0) 20 7368 9419 were they resolvedd? E: Samantha.Aspinall@iqpc.co.uk A Understanding how STC optimised the customer experience when migrating customers on to their new don’t forget to sign up for the workshops when LTE network registering for the conference! A Ali Amer, Senior Consultant, STC www.ltedeploymentstrategies.com12.50 Lunch COPYRIGHT Telecoms IQ 2011, Due to unforeseen circumstance the programme may change and IQPC reserves the right to alter the venue and/or speakers Register now: +44 (0) 20 7368 9737
  • 5. Post-ConfeRenCe WoRkshoP fRiday 11th noveMbeR 2011Registration and refreshments will begin at 09.30. The workshop will take place between 10.00 and 16.00 with appropriate breaks for lunch andrefreshments.understanding why and how to implement small cell architecture within LTE networks to optimise indoor coverage and increase datathroughputA Establishing how to use small cells in your LTE deployment in order - Speeds to enhance in-buildng coverage - CapacityA Determining why and how to implement small cells into your network - Customer experience architecture to optimise network performance A Understanding the importance of using small cells in your backhaulA Comparing and contrasting the effectiveness of using a small cell network to increase capacity and support 4G services architecture or a macro network architecture for LTE networks - Costs For your booking enquiries you can email us now: telecoms@iqpc.co.uk | Register now by contacting +44 (0) 20 7368 9737Who will you meet at lte deployment strategies?You can expect to meet LTE experts from leading operators across t Western Europe 52%Europe and the Middle East including: t Eastern Europe 30%w Directors of Technology Strategy t Middle East 10%w CTOs t Scandinavia 5%w Heads of Radio Access Networks t Other 3% 30%w Directors of LTEw Heads of Network Planningw Network Design Specialistsw Senior Network Engineerssign up for the Telecoms iQ newsletter: telecoms@iqpc.co.uk Keep up-to-date with news andJoin Telecoms Networking Forum on LinkedIn developments in LTE deployment strategies on Twitter with theFollow Telecoms IQ @TelecomsForum on hashtag #LTEiQBenefit from maximum networking, branding and thought leadership –sponsor LTE deployment strategies to improve your business:AGenerate new qualified leads APosition your company brand front of mind Access motivated, authorised buyers at the point where they Be the name that all operators think of when selecting vendors are making purchasing decisions to further their strategies AStand out from vendor delegatesADemonstrate thought leadership Stand out on an elevated platform with a heightened presence. Take centre stage in front of a captive and targeted audience Be seen as ‘front of mind’. Be the ‘go to’ first company and demonstrate your expertise and market knowledge through maximum recognition at the eventANetwork with key decision makers and influencers AGain competitive advantage Gain face to face meetings with existing and potential clients Have direct influence on selection criteriafor more information on sponsorship opportunities please contact:Dale Harris, Project Manager, LTE Deployment Strategies, Telecoms IQ | T: +44 (0) 20 7368 9867 | E: telecoms@iqpc.co.ukfeedback from past sponsors:“Everything that we’ve been promised has been “It’s been a great event, it’s always a good sizedelivered so it’s been a great experience for us” event for us which is a good chance for you toVp product Marketing, optier network, to meet a lot of people” director solutions Marketing, alactel-Lucent“We have gained a high level of potential new leads andare really impressed with the quality of the delegates” “Thank you for organising the event. It was very usefuldirector of Market development EMEa, corning optical indeed. We made a number of valuable contacts”fiber director, strategic Marketing, EricssonMedia partners Register now: www.ltedeploymentstrategies.com
  • 6. LTE deployment 5 Ways to RegisteR strategies +44 (0) 20 7368 9737 Pre-conference materclasses: 8th november 2011 TeL: q evaluating to what extent Son technology should be used in lte networks to optimise capacity and performance Fax: +44 (0) 20 7368 9301 q understanding how to upgrade the backhaul network to support lte services and optimise lte deployments Two Day Conference: 9th - 10th november 2011 PosT: your booking form to Post-conference workshop: 11th november 2011 q understanding why and how to implement small cell architecture within lte networks to optimise indoor iQPC, 129 Wilton road, coverage and increase data throughput ViCtoria, london, Venue: Copthorne Tara hotel, London SW1 V1JZ to speed up your registration, please provide the priority code located on the mailing label or in the box below. my registration code PDFw emaiL: telecoms@iqpc.co.uk Please contact our database manager on +44(0) 207 368 9737 or database@iqpc.co.uk quoting the registration code above to inform us of any changes or to remove your details. discounted operator prices** www.ltedeploymentstrategies.com Package tick book and pay before book and pay before book and pay before Standard 19th august 2011* 23rd September 2011* 28th october 2011* Price Full access Pass team diSCountS* 6 Pre Conference Workshop Save €400 Save €350 Save €150 6 two-day Conference €1399 + Vat €1449 + Vat €1649 + Vat €1799 + Vat IQPC recognises the value of learning in teams. Groups of 3 or more booking at the 6 Post Conference Workshop same time from the same company receive a 10% discount, 5 or more receive a Three Day Pass 15% discount, 7 receive a 20% discount. Only one discount available per person. 6 two-day Conference and 6 Pre Conference Workshop Save €300 Save €250 Save €100 or €1099 + Vat €1149 + Vat €1299 + Vat €1399 + Vat Venue & aCCommodation 6 Post Conference Workshop Venue: Two-Day Conference Save €175 Save €125 Save €75 Copthorne Tara Hotel, Scarsdale Place, Kensington, London W8 5SR, 6 two-day Conference only €774 + Vat €824 + Vat €874 + Vat €949 + Vat Tel +44 (0) 20 7937 7211 standard prices book and pay before book and pay before book and pay before Standard accommodation: Package tick Travel and accommodation are not included in the conference fee; however we have 19th august 2011* 23rd September 2011* 28th october 2011* Price Full access Pass put together a HotelMap that displays discounted accommodation for hotels in the 6 Pre Conference Workshop Save €800 Save €700 Save €300 area to the Copthorne Tara Hotel. The map displays live availability and allows you 6 two-day Conference €2799 + Vat €2899 + Vat €3299 + Vat €3599 + Vat 6 Post Conference Workshop to book directly with each hotel: http://www.hotelmap.com/M9DUQ Alternatively, if you would like to book your accommodation by phone, you can call Daniel Spin- Three Day Pass ner, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 6 two-day Conference and 6 Pre Conference Workshop Save €600 Save €500 Save €200 7292 2335) quoting Special Reference Code M9DUQ. He will be happy to help you €2199 + Vat €2299 + Vat €2599 + Vat €2799 + Vat or with your hotel booking and provide assistance organising your time in London. 6 Post Conference Workshop Two-Day Conference 6 two-day Conference only Save €350 Save €250 Save €150 €1899 + Vat free online reSourCeS €1549 + Vat €1649 + Vat €1749 + Vat To claim a variety of articles, podcasts and other free resources please visit *To qualify for this discount, bookings must be received with payment by close of business on the discount deadline specified. www.ltedeploymentstrategies.com Early bird discounts are not valid in conjunction with an other offer. UK VAT is charged at 20%. VAT Registration #: GB 799 2259 67 digital ConferenCe on Cd-rom delegate detailS A digital version of the conference proceedings, including all presentations, Please photocopy for each additional delegate is available to buy. 6 Mr 6 Mrs 6 Miss 6 Ms 6 Dr 6 Other 6 I cannot attend the event, please send me the CD Rom priced at £599 plus VAT First Name Family Name Recent digital conferences available - £599 plus VAT each Job Title 6 Mobile Network Optimisation 2011 Tel No. 6 Please send me conference materials indicated above Email 6 I have filled out credit card details below 6 Yes I would like to receive information about products and services via email For further information Please call: 0207 368 9300 or email: Organisation knowledgebank@iqpc.co.uk – To search IQPC’s archived conference Nature of business documentation visit: www.iqpcknowledgebank.com Address Postcode Country Telephone Fax Approving Manager Name of person completing form if different from delegate: termS and ConditionS Please read the information listed below as each booking is subject to IQPC Ltd standard terms and Signature conditions. 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For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be Payment method used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) Total price for your Organisation: (Add total of all individuals attending): days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event Card Number: VISA 6 M/C 6 AMEX 6 to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. 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Any substitutions or alterations will be updated on our web page as soon as possible. IQPC Bank details: hsBC Bank Plc, 67 George street, richmond, surrey, Tw9 1hG, united Kingdom Discounts: All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off Sort Code: 40 05 15 Account No: 59090618 IBAN Code: GB98 miDL 4005 1559 0906 18 date in order to receive any discount. Any discounts offered by IQPC (including Team Discounts) require payment at the time of registration. Discount offers cannot be combined with any other offer. Swift Code: miDLGB22 Account name: international Quality & Productivity Centre Limited Payment muSt be reCeiVed Prior to the ConferenCe