1. 50% 15 industry first case studies
disc sharing the lessons learnt from
oun
T fo current LTE deployments
r op and strategies
EraT
ors
LTE Deployment
Strategies
8th - 11th November 2011 – Copthorne Tara Hotel, London
Justify the business case for deploying LTE and learn how to
develop a seamless network migration strategy that optimises
the customer experience
Senior Speaker Panel Led By: Your Critical
CTO - Vodafone Portugal Questions Answered:
Senior Vice President, Mobile and Fixed Network When do I migrate to LTE to
Affairs - Deutsche Telekom ensure the best ROI and avoid
idle investment?
Network Strategy Director - Telefónica España How do I develop a profitable
network migration strategy
Mobile Access Planning and Architecture Director - WIND from GSM/UMTS/HSPA to LTE?
Network Planning and Implementation Director - Zain How can I implement small
cell architecture to optimise
Director of Strategy - TELUS in-building coverage in LTE
deployments?
Engineering Director - Optimus
How can I optimise QoS and
Head of Optimisation - A1 Telekom QoE during and after the
migration to LTE?
Head of RAN Operations - Bharti Airtel How do I use both FDD and TDD
Network Manager - O2 UK LTE networks to cost-effectively
increase network capacity?
Plus, take advantage of the additional How can I leverage LTE to deploy
new revenue generating
learning opportunities! services?
Pre-Conference Masterclasses - Tuesday 8th November 2011
Evaluating to what extent SON technology should be used in “An excellent opportunity
LTE networks to optimise capacity and performance to share and exchange
Understanding how to upgrade the backhaul network to experiences of LTE trials
support LTE services and optimise LTE deployments and deployments with
operators from across
Post-Conference Workshop - Friday 11th November 2011 the globe”
Understanding why and how to implement small cell Kerstin Günther, Senior Vice
architecture within LTE networks to optimise indoor coverage President Mobile and Fixed
and increase data throughput Network Affairs, Deutsche
Telekom
See inside for more details!
Register now: www.ltedeploymentstrategies.com
2. LTE deployment strategies | 8th-11th november 2011
copthorne Tara Hotel, London Case studies
As the GSA confirms that nearly 200 operators across the world are investing in LTE
not to be
infrastructure (Source: the Evolution to LTE report March 2011), it is clear that LTE has never Missed:
been a hotter topic for discussion.
A Hear from the Senior VP of
Now is the time to look to LTE to unlock new revenue opportunities and maximise customer Networks from T-Mobile
satisfaction. To find out how, join fellow LTE experts from across Europe and the Middle austria how to justify the
East at Telecoms IQ’s LTE Deployment Strategies event. business case for LTE
Come and discover first-hand how operators are justifying the business case for deploying A Discover how TELus are migrating
LTE networks. Hear how your peers are developing cost-effective network migration to LTE to manage the
strategies and how they are overcoming the challenges of deploying an LTE network that unprecedented demand for data
delivers the best ROI. traffic
Plus! Take advantage of highly targeted workshops and masterclasses to understand why A Understand how Mobitel slovenia
and how small cell architecture within LTE networks can optimise coverage and how SON are deploying LTE in multiple
technology can be used to optimise both the capacity and performance of your LTE network. spectrum bands in order to
LTE Deployment strategies will showcase 15 new industry case studies and provide unique achieve greater network efficiency
opportunities for interactive discussion and debate as operators look to LTE to support the A Hear Telefonica Espana discuss
ever increasing demand for mobile broadband. the business case for deploying
Find answers to your key questions, including:
LTE and last-mile connectivity in
q How do I overcome the technical challenges of deploying LTE? rural areas
q How do I minimise CAPEX and OPEX as I upgrade existing networks and migrate to LTE? A Learning how o2 uK are optimising
q How do I generate new revenue streams from LTE? service quality and security for
Reserve your place today and learn how to develop a profitable and seamless LTE network VoLTE
migration strategy that enhances both the capacity and performance of your network. A Discuss with Telecom italia
I look forward to seeing you in London,
how to exploit your LTE network
to provide new service
opportunities
A Benefiting from the early lessons
Samantha Aspinall learnt by sTc and deutsche
Conference Producer - LTE Deployment Strategies | Telecoms IQ
Telekom as they deploy LTE
P Don’t forget to sign up for your additional learning opportunities: www.
.S.:
ltedeploymentstrategies.com networks
PRe-ConfeRenCe MasteRClasses tuesday 8th noveMbeR 2011
Registration and refreshments will begin at 09.30
Morning Masterclass 13.00-14.00 Lunch
The morning masterclass will take place between 10.00 and 13.00 with
appropriate breaks for refreshments. afternoon Masterclass
The afternoon masterclass will take place between 14.00 and 17.00
Evaluating to what extent son technology should be used in LTE with appropriate breaks for refreshments.
networks to optimise capacity and performance
A Examining the effectiveness of SON technologies in optimising understanding how to upgrade the backhaul network to support
network performance LTE services and optimise LTE deployments
- Operational cost savings A Establishing how to turn the backhaul into a strategic asset in your
- Faster response times LTE roll-out
A Establishing where to deploy SON technology in your network in A Determining how to ensure that every element within the backhaul is
order to optimise both cost-effectiveness and network performance designed to provide reliable performance for both voice and data traffic
- Understanding how to use SON technology in base stations to A Examining how to ensure QoS and QoE of legacy network
optimise LTE deployments across multiple frequencies architecture and services when upgrading your backhaul to LTE
A Identifying and overcoming the technical challenges of implementing A Discussing how to design a backhaul network that optimises your
SON technologies business continuity strategy
A Evaluating to what extent SON technologies should be used in 2G and - Recovering from equipment failures to avoid any service disruption
3G networks as well as in LTE networks
- Quantifying the costs associated with implementing SON into your
2G and 3G networks
take advantage of the exclusive media centre where you will find
podcasts, articles and case studies: www.ltedeploymentstrategies.com
Register now: +44 (0) 20 7368 9737
3. ConfeRenCe day one - Wednesday 9th noveMbeR 2011
08.30 registration and coffee A Examining how to leverage existing site resources to
reduce the cost of network deployment, upgrades and
08.55 Welcome address operational expenditure
Samantha Aspinall, Conference Producer, Telecoms IQ A Understanding how Optimus leveraged LTE in the 2.6Ghz
09.00 opening remarks from the chair band to achieve download speeds of 150Mbps
followed by speed networking session Ana Claro, Engineering Director, Optimus
09.20 Justifying the business case for migrating to LTE today 13.10 Lunch
A Understanding the rationale for upgrading to LTE today 14.10 discover how TELus are migrating to LTE to manage the
A Quantifying the costs of migrating to LTE unprecedented demand for data traffic
A Establishing when to upgrade your network to LTE in order A Understanding the strain that the current demand for data
to deliver the best ROI traffic is placing on your network
A Determining whether or not to upgrade your HSPA A Establishing which areas of the network are costing the
network rather than migrate to LTE most money with the growing demand for data
- Quantifying the costs and expected ROI of both - Which part of the network would benefit from LTE first?
A Determining which services you can offer over LTE A Evaluating the methods that can be used to reduce LTE
networks and establishing when you can deploy them network congestion
A Determining how to successfully upgrade to LTE whilst A Quantifying the costs of using different solutions to manage
minimising the risk of ‘over-capacity’ data traffic and congestion on your LTE network and
- Do subscribers really need increased speeds? understanding how they will affect your pricing strategies
A Forecasting the expected ROI from your LTE migration - HSPA
Christian Laqué, Senior Vice President Networks, T-Mobile - LTE
Austria Sachin Mahajan, Director of Strategy, TELUS
10.00 Benefiting from the lessons learnt by deutsche Telekom 14.50 identifying and overcoming the challenges of migrating
and their deployment of an LTE network across Germany from Hspa/Hspa+ to LTE whilst maintaining Qos and QoE
A Establishing how Deutsche Telekom made Cologne the A Understanding the business case for using HSPA+
first LTE city in Germany alongside LTE
A Determining how Deutsche Telekom are closing the ‘White A Determining how to overcome the challenge of migrating
Spots’ in Germany and enhancing coverage from HSPA to LTE
A Examining the business case and strategies behind A Examining how to ensure interoperability between HSPA+
Deutsche Telekom’s deployment of a high speed mobile and LTE
network in Germany A Evaluating to what extent QoS will be reduced if operators
Kerstin Günther, Senior Vice President, Mobile and Fixed use HSPA and LTE simultaneously in the same frequency band
Network Affairs, Deutsche Telekom - How can you manage any deterioration in QoS?
10.40 Establishing how to effectively manage and optimise Qos A Establishing the impact that switching off your HSPA
for both legacy and LTE services network will have on the QoS and QoE of LTE services
A Identifying the bottlenecks in your network and Alessandra Bonanni, Mobile Access Planning and
determining how to analyse data usage patterns and use Architecture, Wind
this information to forecast expected customer data usage 15.30 afternoon refreshments
A Evaluating which KPIs to use in order to maintain and
optimise QoS when migrating to LTE 15.50 assessing the business case behind a1 Telekom’s LTE
- Delay network upgrades and understanding how they overcame
- Latency the challenges of launching their first LTE network
- Jitter A Detailing the level of investment made by A1 Telekom in
- Availability their network upgrades
A Establishing how to implement an effective QoS tool A Understanding how A1 Telekom overcame the challenges
to protect legacy services of launching their LTE network in Vienna
A Determining how to implement strict queuing techniques A Understanding why A1 Telekom decided to roll-out an
to secure the capacity required to simultaneously deliver HSPA+ network alongside their LTE network
3G and LTE services A Establishing how A1 Telekom are ensuring QoS and QoE
A Establishing how to monitor and optimise service for new services over their upgraded network
performance in a converged 3G/LTE network A Forecasting the level of bandwidth that customers will
For speaker announcements please visit require and understanding the apps that are likely to drive
www.ltedeploymentstrategies.com this demand for bandwidth
Thomas Baumgartner, Head of Optimisation, A1 Telekom
11.20 Morning refreshments
16.30 Hearing how o2 uK are optimising service quality and
11.50 understanding why and how Mobitel slovenia plan to security for VoLTE
deploy LTE in multiple frequency bands A Establishing how to develop and implement security
A Understanding how Mobitel Slovenia plan to achieve measures to protect customers when using VoLTE
greater network efficiency by deploying LTE in the 800Mhz, - How can you police this effectively?
1800Mhz and the 2600Mhz A Understanding how O2 UK are ensuring that the QoS of
A Using a trio of frequencies to provide the right balance of VoLTE services is the same as existing services and meets
coverage for both densely populated and more remote areas customer expectations
A Understanding why and how Mobitel Slovenia are A Examining how O2 UK are successfully planning for LTE
refarming the 1800MHz band for LTE and future VoLTE challenges
A Establishing how to expand an LTE network alongside an Dragana Linfield, Network Manager, O2 UK
existing GSM and HSPA network to offer dual carrier HSPA
and deliver top speeds of 43Mbps 17.10 Late addition case study: Learning from Vodafone
A Outlining future network plans for implementing LTE- Advanced portugal’s LTE trials
Rudolf Susnik, Network Project Manager and Design Benefitting from the lessons learnt by Vodafone Portugal as
Engineer, Mobitel Slovenia they migrate to an LTE network
Jorge Carpelas Fernandes, CTO, Vodafone Portugal
12.30 Examining the business case for deploying LTE in the For more details please visit www.ltedeplymentstrategies.com
2.6Ghz spectrum band
A Determining why Optimus chose to deploy LTE in the 17.50 closing remarks from the chair
2.6Ghz spectrum band
A Understanding how Optimus deployed multi-mode base 18.00 End of conference day one
stations to enable a smooth migration to LTE
drinKs rEcEpTion
for your booking enquiries you can email us now: telecoms@iqpc.co.uk
4. ConfeRenCe day tWo - thuRsday 10th noveMbeR 2011
09.00 registration and coffee 13.50 Establishing how to exploit your LTE network to provide
09.30 opening remarks from the chair new service opportunities
A Determining how developments in LTE are creating new
09.40 determining why and how Bharti airtel are deploying LTE service opportunities for operators
to effectively increase revenues from mobile broadband - Social media
A Understanding why and how Bharti Airtel are - Augmented reality
implementing LTE to cope with growing numbers of A Internet of things
mobile subscribers A Understanding how these new LTE services will impact your
A Examining how Bharti Airtel are leveraging wireless network performance and determining how to minimise
technology to rapidly deliver affordable and scalable service deterioration
broadband networks throughout India A Examining the opportunities that new services can bring
A Determining how Bharti Airtel plan to deploy an LTE to an operator
network to increase revenues from data subscribers - Increased ARPU
A Establishing how to achieve an ROI when deploying LTE in - Customer retention
rural areas Roberto Minerva, Head of Innovation Lab, Telecom Italia
Rakesh Goel, Head of RAN Operations, Bharti Airtel
14.30 Panel Discussion:
10.20 Establishing the business case for deploying LTE and How can you optimise revenue generation from LTE
last-mile connectivity in rural areas services?
A Evaluating the costs of rural LTE deployments A How can you educate your customers in order to
A Determining whether to use HSPA or LTE in rural successfully promote new LTE services and optimise
deployments take-up?
- What are the alternatives for ensuring last-mile A How can you reposition LTE services in a way that makes
connectivity? customers want to pay more?
A Establishing how to design an LTE network architecture A How can you develop a marketing strategy that
that best manages the network strain caused by successfully promotes new 4G services and ensures the
increasing demand for traffic best ROI?
A Assessing whether LTE-Advanced can successfully A When are terminals going to be LTE ready and what do
increase efficiency and cost-effectiveness in the most operators do in the meantime?
demanding of environments A What pricing strategies should you develop to increase
Efrein Gago-Cerezal, Network Strategy Analyst, Telefónica customer revenues without increasing churn?
España Panellists Include:
11.00 Morning refreshments Safdar Imam, Senior Costing Specialist, Omantel
11.30 Evaluating the extent to which data offloading can ease
Roberto Minerva, Head of Innovation Lab, Telecom Italia
network congestion and reduce costs as you migrate to LTE 15.15 Learning from Zain’s experiences of moving to an LTE
A Identifying the business case for using mobile data network and establishing the drivers behind their
offloading in your LTE network network upgrade
A Assessing the advantages and disadvantages of using data
A Understanding the drivers behind Zain’s network upgrades
- Improving operations and processes
offloading - Higher ROI
- Costs - Offering new mobile services
- Technical challenges A Establishing how Zain are looking to LTE to future-proof
- Customer experience their network and offer emerging mobile services to
A Comparing and contrasting different solutions for customers in the long-term
achieving cost-effective data offloading as you upgrade to A Examining how implementing the latest base station and
mobile soft switching technology can improve the roll-out
LTE of your network upgrade
- Femtocells A Understanding the importance of offering affordable and
- WiFi advanced plug-and-play services that make a qualitative
A Establishing how you can implement offloading strategies difference to customers’ lives
to manage 4G data traffic whilst successfully maintaining - Improving customer loyalty
legacy services - Differentiating your services
Basel Al Faqeh, Network Planning and Implementation
for speaker announcements please visit
Director, Zain
www.ltedeploymentstrategies.com
15.50 Closing remarks from the Chair
12.10 determining how to migrate users from your existing
network and on to an LTE network whist optimising 16.00 End of conference
customer experience
A Examining the costs of migrating users from one network
to another for more information on the conference programme
A Discussing the early lessons learnt by STC as they and speaking opportunities, contact:
migrate customers to their new LTE network Samantha Aspinall, Conference Producer, Telecoms IQ
- What were the technical problems that arose and how T: +44 (0) 20 7368 9419
were they resolvedd? E: Samantha.Aspinall@iqpc.co.uk
A Understanding how STC optimised the customer
experience when migrating customers on to their new don’t forget to sign up for the workshops when
LTE network registering for the conference!
A Ali Amer, Senior Consultant, STC www.ltedeploymentstrategies.com
12.50 Lunch
COPYRIGHT Telecoms IQ 2011, Due to unforeseen circumstance the programme may change and IQPC reserves the right to alter the venue and/or speakers
Register now: +44 (0) 20 7368 9737
5. Post-ConfeRenCe WoRkshoP fRiday 11th noveMbeR 2011
Registration and refreshments will begin at 09.30. The workshop will take place between 10.00 and 16.00 with appropriate breaks for lunch and
refreshments.
understanding why and how to implement small cell architecture within LTE networks to optimise indoor coverage and increase data
throughput
A Establishing how to use small cells in your LTE deployment in order - Speeds
to enhance in-buildng coverage - Capacity
A Determining why and how to implement small cells into your network - Customer experience
architecture to optimise network performance
A Understanding the importance of using small cells in your backhaul
A Comparing and contrasting the effectiveness of using a small cell network to increase capacity and support 4G services
architecture or a macro network architecture for LTE networks
- Costs
For your booking enquiries you can email us now: telecoms@iqpc.co.uk | Register now by contacting +44 (0) 20 7368 9737
Who will you meet at lte deployment strategies?
You can expect to meet LTE experts from leading operators across t Western Europe 52%
Europe and the Middle East including: t Eastern Europe 30%
w Directors of Technology Strategy t Middle East 10%
w CTOs t Scandinavia 5%
w Heads of Radio Access Networks t Other 3% 30%
w Directors of LTE
w Heads of Network Planning
w Network Design Specialists
w Senior Network Engineers
sign up for the Telecoms iQ newsletter: telecoms@iqpc.co.uk
Keep up-to-date with news and
Join Telecoms Networking Forum on LinkedIn developments in LTE deployment
strategies on Twitter with the
Follow Telecoms IQ @TelecomsForum on hashtag #LTEiQ
Benefit from maximum networking, branding and thought leadership –
sponsor LTE deployment strategies to improve your business:
AGenerate new qualified leads APosition your company brand front of mind
Access motivated, authorised buyers at the point where they Be the name that all operators think of when selecting vendors
are making purchasing decisions to further their strategies
AStand out from vendor delegates
ADemonstrate thought leadership Stand out on an elevated platform with a heightened presence.
Take centre stage in front of a captive and targeted audience Be seen as ‘front of mind’. Be the ‘go to’ first company
and demonstrate your expertise and market knowledge through maximum recognition at the event
ANetwork with key decision makers and influencers AGain competitive advantage
Gain face to face meetings with existing and potential clients Have direct influence on selection criteria
for more information on sponsorship opportunities please contact:
Dale Harris, Project Manager, LTE Deployment Strategies, Telecoms IQ | T: +44 (0) 20 7368 9867 | E: telecoms@iqpc.co.uk
feedback from past sponsors:
“Everything that we’ve been promised has been “It’s been a great event, it’s always a good size
delivered so it’s been a great experience for us” event for us which is a good chance for you to
Vp product Marketing, optier network, to meet a lot of people”
director solutions Marketing, alactel-Lucent
“We have gained a high level of potential new leads and
are really impressed with the quality of the delegates” “Thank you for organising the event. It was very useful
director of Market development EMEa, corning optical indeed. We made a number of valuable contacts”
fiber director, strategic Marketing, Ericsson
Media partners
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6. LTE deployment 5 Ways to RegisteR
strategies +44 (0) 20 7368 9737
Pre-conference materclasses: 8th november 2011 TeL:
q evaluating to what extent Son technology should be used in lte networks to optimise capacity and
performance Fax: +44 (0) 20 7368 9301
q understanding how to upgrade the backhaul network to support lte services and optimise lte deployments
Two Day Conference: 9th - 10th november 2011
PosT: your booking form to
Post-conference workshop: 11th november 2011
q understanding why and how to implement small cell architecture within lte networks to optimise indoor iQPC, 129 Wilton road,
coverage and increase data throughput ViCtoria, london,
Venue: Copthorne Tara hotel, London SW1 V1JZ
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