The Evolution of Corporate Communications
Hosted Unified Communications Solution


Eve Aretakis
Executive Vice President P...
Siemens Enterprise
   Communications Group


           Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. ...
Siemens Enterprise Communications –
    Leading unified communications solutions company



     Comprehensive portfolio:
...
Market Positions
    Leading global player in enterprise communications




                         6.2 Million
         ...
The Evolution of
    Corporate
      Communications

           Copyright © Siemens Enterprise Communications GmbH & Co. K...
Gartner Group 2007:
    Communication-Enabled Business Processes (CEBP)

         The transition to communication-enabled ...
The Technological Transformation in the
    communications universe


               TDM                        VoIP      ...
SEN drives Market Change and helps Customers
    on their Transition into the World of UC
    Market changes demand new so...
Business Issues –
    Recurring themes that drive investment decisions today




                                         ...
Siemens Enterprise Communications –
    Translating business issues into solutions




                                   ...
Unified Communications solutions




                                                              OpenScape Unified Commu...
OpenScape Unified Communications Server


                  Solution Description                                          ...
OpenScape UC Server White Paper - U.S.A.
     Financial Results Audited by Mainstay Partners LLC


                       ...
Strong business case for
     software based voice communications


                   Software-based Voice Communications...
The Solution
    Hosted Services – Communication as a Service



                                                         ...
The Solution
     Hosted Services – Benefits



                     Limit capital investments
                     Reduce...
Siemens Enterprise Communications
     Strategic Messaging Summary



      Our         We are a leading global provider o...
Key takeaways


                                                      Summary

          Easiest, most affordable, flexibl...
The proof


                                          For whom have we done it?




                                      ...
You can   right now!



                 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights rese...
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Siemens: The Evolution of Corporate Communications

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Eve Aretakis
Executive Vice President Product & Development
Siemens Enterprise Communications

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Siemens: The Evolution of Corporate Communications

  1. 1. The Evolution of Corporate Communications Hosted Unified Communications Solution Eve Aretakis Executive Vice President Product & Development Siemens Enterprise Communications June, 2009 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008.Co. rights reserved. Copyright © Siemens Enterprise Communications GmbH & All KG 2009. All rights reserved. Page 1 Siemens Enterprise Communications GmbH & Co. KG is a& Co. KG is Licensee of Siemens AG Siemens AG Siemens Enterprise Communications GmbH Trademark a Trademark Licensee of
  2. 2. Siemens Enterprise Communications Group Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 2 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  3. 3. Siemens Enterprise Communications – Leading unified communications solutions company Comprehensive portfolio: Software, secure network components, end-user devices ICT consulting, system integration support, services 2008, OpenScape UC Performance data: 160 years of experience in telecommunications State-of-the-art technology in UC 70% of all Global 500 companies use our solutions and services 2.5 million connections and workpoints within Managed Service contracts 42 million connections and workpoints overall 1846, Werner von Siemens Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 3 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  4. 4. Market Positions Leading global player in enterprise communications 6.2 Million Voice Lines Installed North 77% America 12% # 1 in Europe (17%) Latin 3% Asia Pacific America 8% Europe / Middle East / Africa # 1 in Latin # 1 in India (16%), America (18%) Leading position in China (7%), Indonesia (19%), Vietnam (23%) % SEN Revenue split # Market Position / share 2007, FY 2007 based on installations Lines >10 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 4 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  5. 5. The Evolution of Corporate Communications Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 5 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  6. 6. Gartner Group 2007: Communication-Enabled Business Processes (CEBP) The transition to communication-enabled business processes (CEBP) will entail an accordant change in the IT organization. Technology Voice Voice Organization Voice Apps Network Voice + Apps Network Org. Network Org. Org. Org. Data Org. Data Data Data • Separate data / voice • Unification of voice and • Primarily focused on • Business application and networks data amalgamating tradition-al process integration • Dedicated voice devices • Mainly a replacement with means of commun-ication • Significant process limited feature / function (e.g., confer-encing, improvements anticipated enhancements messaging) Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 6 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  7. 7. The Technological Transformation in the communications universe TDM VoIP UC CEBP (Hicom) (HiPath) (OpenScape) (OpenScape) Service OpenScape Provider Voice / UC IP IP SIP IP IP SMB LME Proprietary hardware Proprietary hardware Open standards Integration into & software & software hardware & software business processes Telecommunications Converged IP SIP networks IT applications networks networks SIP networks Premises-based Data center-based Hosted Cloud TCO Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 7 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  8. 8. SEN drives Market Change and helps Customers on their Transition into the World of UC Market changes demand new solutions and service delivery Data Equipment Vendors Service Providers Line Units/licenses System Integrators 100% Pure IP PBX CEBP “Traditional” Enterprise Telephony Vendors UC Software Vendors OpenPath TDM Converged PBX PBX Open Source Software 2005 2010 2015 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 8 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  9. 9. Business Issues – Recurring themes that drive investment decisions today Improve operational Acquire new customers utilization Reduce Retain and grow Grow Reduce direct existing customers Operating operational costs Revenue Innovation Costs Reduce supplier costs Leverage existing Improve manage- assets ment effectiveness Consolidate or replace Asset Corporate Compliance / assets Efficiency Excellence risk management Improve capital Business process utilization efficiency Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 9 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  10. 10. Siemens Enterprise Communications – Translating business issues into solutions Voice Reduce Grow Operating Unified Communications Revenue Costs Contact Centers Asset Corporate Networks Efficiency Excellence Services Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 10 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  11. 11. Unified Communications solutions OpenScape Unified Communications Server and Suite: Voice OpenScape Voice OpenScape UC Application: Video Messaging Unified OpenScape Enterprise Communications OpenScape Xpressions OpenScape Contact Center Collabo- Mobility ration OpenScape Mobility OpenScape Video Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 11 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  12. 12. OpenScape Unified Communications Server Solution Description Solution Illustration SIP-based software platform located in the data center Centrally delivers key management and control functions of OpenScape UC Suite allowing new deployment models OpenSOA Enterprise premise based data center Service provider hosted Cloud computing proof-of-concept OpenScape OpenScape OpenScape OpenScape OpenScape OpenScape Contact Voice Video Messaging UC Application Mobility Center Easy deployment and management of enterprise- wide communications-related applications OpenScape UC Server Lowers TCO through global licensing, centralized SIP Session Control Aggregated Presence QoS Management Session Detail Reporting Administration & Licensing Availability Management support staff and associated infrastructure Protects investment through open interoperability Any client, every IP, IT or telefony infrastructure with any IT and telephony infrastructure Deliver open unified communications environment and CEBP applications Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 12 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  13. 13. OpenScape UC Server White Paper - U.S.A. Financial Results Audited by Mainstay Partners LLC Table 2 Table 2 Phased installation from OpenScape UC Server Investment: End-User Services and OpenScape UC Server Investment: End-User Services and October 2007 through July 2008 Support Savings Support Savings Cost Category 5 Year Savings 19 commercial office sites served by Cost Category 5 Year Savings Officevoice and data network charges Office voice and data network charges US $7.5 million US $7.5 million one consolidated datacenter Teleconferencing Teleconferencing US $2.7 million US $2.7 million > 2,500 licenses Facilities operations (More teleworkers) Facilities operations (More teleworkers) US $2.5 million US $2.5 million > 325 teleworkers Teleworker voice charges Teleworker voice charges US $2.0 million US $2.0 million SIP Move, Add, Change (MAC) management Move, Add, Change (MAC) management US $1.3 million $5.7M investment Phone costs ("soft") Phone costs ("soft") US $0.1 million Total Total US $16.1 million US $16.1 million Table 3 Table 1 OpenScape UC Server Investment: Infrastructure OpenScape Financial Summary (5 Year Analysis) Consolidation Savings P&L Impact US$18.7 M Cost Category 5 Year Savings Avoided PBX upgrade and related facilities costs US$309,000 Productivity Impact US$16.8M Lower IT costs related to software upgrades and US$40,000 Payback Period 24 Months patches Energy costs US$165,000 ROI 145% System expansion costs US$2,088,000 IRR 57% Total US$2,602,000 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 13 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  14. 14. Strong business case for software based voice communications Software-based Voice Communications TCO 25,000 person enterprise ~ 200 locations IP-PBX Data-Center Based Communications 100% 95% TCO 84% 79% TCO TCO TCO Premise- Managed Premise- Managed based Service based Service BCR Magazine: “IP Telephony Migration and TCO”. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 14 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  15. 15. The Solution Hosted Services – Communication as a Service New enterprise communication model Service Provider Software-based VoIP and UC technology model OpenScape Voice / UC Premise, hosted and cloud deployment options Better acquisition choices Data center solution with maximum security Full operation including IP IP updates and upgrades SMB Customer Enterprise Customer Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 15 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  16. 16. The Solution Hosted Services – Benefits Limit capital investments Reduce complexity and expenses SMB Seamless growth Advanced applications like UC Massive scalability and extensibility Limits capital investments Reduced complexity and cost LE Advanced applications like UC Enterprise data center based and new hosted and cloud options Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 16 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  17. 17. Siemens Enterprise Communications Strategic Messaging Summary Our We are a leading global provider of unified communications software, networks, devices Company: and services, which we base on our Open Communications approach Our Voice Unified Contact Centers Networks Services Solutions: Communications Solution Open, Secure, Mobile and Green Attributes: Our OpenPath Promise: Customer Grow Reduce Asset Corporate Value: Revenue Operating Costs Efficiency Excellence Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 17 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  18. 18. Key takeaways Summary Easiest, most affordable, flexible way to introduce full UC into any existing telephony or IT environment Low TCO and hard savings Voice Easily integrates and leverages investment on existing network Video Drives collaboration between a highly mobile Unified Messaging and dispersed workforce through advanced UC Communications and FMC capabilities Deep integration into IBM Lotus/SameTime, Collabo- Mobility Microsoft and other desktop collaboration ration environments OpenSOA development platform for CEBP (communication embedded business processes) Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 18 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  19. 19. The proof For whom have we done it? What was the impact? “We've successfully held 30-person video conference calls and we recovered our costs within a six month period.” Sergio Richettl, CIO for Pepsico de Argentina “Using OpenScape to increase the speed of internal decision making will add enormous value to Newcastle Hospitals’ transplantation system. We run a specialist transplantation unit that requires us to react as quickly as possible when organs become available. The ability for us to assemble teams containing the appropriate expertise is crucial in ensuring the delivery of successful operations.” Paul Brewis, Operational Services Manager, Newcastle upon Tyne Hospitals NHS Foundation Trust Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 19 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
  20. 20. You can right now! Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Page 20 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

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