Mobile Network Optimisation 2011


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Learn how to develop the tools and strategies to manage the increase in data traffic and to optimise network capacity, service performance and customer experience across 3G and 4G networks

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Mobile Network Optimisation 2011

  1. 1. op book re yo Plu to s Produced by: s ecu 50 er and ur e at pa ar or y b ly b % di y 18 irdMobile Network sc th pric ou Ma e! nt rchOptimisation6th-9th June 2011 Courtyard by Marriott Vienna Messe, AustriaLearn how to develop the tools and strategies to manage the increase in datatraffic and to optimise network capacity, service performance and customerexperience across 3G and 4G networks14 Operator Case Studies Led By: key Issues To Be Addressed:Matthias Sauder Hear how to overcome the critical optimisation challenges associatedHead of Access Engineering, with the migration to LTEDesign & OptimisationVodafone Germany Learn how to develop a frequency planning strategy to meet network capacity requirementsUwe LöwensteinSpectrum Technology Manager Understand how to develop and integrate the tools and KPIs requiredTelefónica O2 Germany to optimise service quality management and customer experienceTerje Engebretsen Determine how to achieve effective offloading and how to overcomeRadio Planner, the associated technical challengesGSM & WCDMA/UMTS NetworkTelenor NorwayOmer GocRadio & Transport Network Optimisation “Exchange ideas around new str es to optimise your network that will ategiManager ensure sustainability for the future”Turkcell Matthias Sauder Head of Access Engineering, Design & OptimisationDr. Jakov Stojanovic Vodafone GermanyNetwork Quality Planning ManagerTelenor SerbiaDr. Vasiliy PantovHead of Services & Network Performance PLUS, TAkE ADVANTAGE OF THE ADDITIONALManagement Department LEARNING OPPORTUNITIESKyivstar PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011 Sponsors: - Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011 - Scrutinising the costs, benefits and effectiveness of using SON to optimise network performance “An excellent opportunity to gain valuable insight into the latest optimisation techniques to deliver enhanced network performance” Giovanni Romano Radio Standards Coordinator Telecom Italia Register now at
  2. 2. Is your network struggling to handle increasing and more complex Case Studiesdata traffic? With mobile data traffic forecast to rise 40-fold over Not To Be Missed:the next five years (Coda Research Consultancy), is your network Hear how Vodafone Germanyready to support this? are overcoming the challengesIf, like the 40+ specialists I spoke to in my research, these questions are keeping you of optimising Europe’s first 800awake at night, book your place at Mobile Network Optimisation to find some solutions. MHz LTE networkGain expert advice from operators from across Europe and the Middle East on howto optimise the performance and capacity of your network. Find out what strategies See how Telefónica O2you can use to ensure the cost-effective management of your data traffic and to Germany are managing theenhance the customer experience. spectrum requirements for IMTMore specifically, key presentations will discuss how to: and IMT-Advanced (4G) networks Accurately forecast and manage changes in network traffic Establish how Telenor Serbia Overcome the optimisation challenges when migrating to an LTE network have integrated customer- Use offloading to reduce the strain on your networks centric KPIs into their Manage spectrum requirements for IMT-Advanced networks performance monitoringTake advantage of a programme led by 14 operator case studies including: strategy to measure and Head of Access Engineering, Design & Optimisation, Vodafone Germany enhance the customer Head of Services & Network Performance Management Department, Kyvistar experience Spectrum Technology Manager, Telefónica O2 Germany Understand how Kyivstar are Network Quality Planning Manager, Telenor Serbia accurately forecasting and Network Planning Optimisation Manager, Vodafone Turkey managing changes in traffic Radio Standards Coordinator, Telecom Italia levels to deliver the right amount VAS Performance Analyst, Etihad Etisalat Mobily of capacity to the rightWe are delighted to offer all operators a 50% DISCOUNT off the standard customers at the right timeconference price. Plus book and pay by 18th March to secure your early birdprice. Register now on +44 (0) 20 7368 9300 Learn from Etihad Etisalat Mobily how to develop aWe look forward to seeing you at the event in June. P.S D o broadband networkBest regards prese wnload free and rentations performance monitoring ww from o sources strategy w. mobile Net ur Mob work O ile Hear how Vodafone España are media ptimisation om centre managing HSPA networks to n.cJoanna Sturgess : ensure optimum data et at io wo performance nConference Producer, Telecoms IQ rk o pti mi sPre-Conference Workshop | Monday 6th June 2011Registration and coffee will begin at 10.00.The workshop will take place between 10.30 & 16.00 with appropriate breaks for lunch and refreshments.Determining how to integrate femtocells with your network planning strategy toeffectively manage increasing data trafficIn this workshop delegates will discuss why both femtocells and WiFi are needed to reduce the strain on the networkand enhance the customer experience. You will learn what consumers think of femtocells and how to build the businesscase to invest in them.Key issues to be addressed: Examining the current status of the femtocell market: Who is deploying femtocells? Who is undertaking trials with femtocells? Evaluating femtocell standards and deployment options for both open and closed access Exploring different ways to manage interference between different layers in the network when using femtocells Understanding consumer attitudes and motivation for using femtocells Establishing how femtocells compare with WiFi and can be used to maximise network offload Determining the business case for using femtocells to enhance network coverage and user experienceChris Cox, Board Member, Femto Forum Join Telecoms Networking Forum on Follow Telecoms IQ on @TelecomsForum Register now at
  3. 3. Post-Conference Workshop | Thursday 9th June 2011Registration and coffee will begin at 09.30.The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.Scrutinising the costs, benefits and effectiveness of using SON to optimise networkperformanceIn this interactive session you will examine the effectiveness of using SON to automate the configuration and operationof your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time ittakes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduceOPEX and increase network performance.Key issues to be addressed: Quantifying the costs of implementation against the OPEX savings that can be made To what extent can SON be used on 2G and 3G networks as well as LTE? Establishing which areas of the network require SON automation the most: Handover management, power control To what extent can SON be used to automatically configure the network? Identifying and overcoming the challenges of integrating SON with your legacy network architectureFor updates on the workshop leader, please visit www.mobilenetworkoptimisation.comYou Will Meet And Network With: Your Expert Speaker Panel Includes: Matthias SauderHeads/Managers/Experts of: Western Europe Head of Access Engineering, Design & Optimisation Radio Networks Eastern Europe 20% Vodafone Germany Radio Network Optimisation Scandanavia Uwe Löwenstein Network Planning 40% Middle East Spectrum Technology Manager Radio Frequency Planning Telefónica O2 Germany 10% Radio Performance Planning Network Performance Dr. Vasiliy Pantov Head of Services & Network Performance Management Network Design 30% Department, Kyivstar Network Coverage Giovanni Romano Radio Standards Coordinator, Telecom Italia Aitor García ViñasSponsors: Radio-Frequency Telecommunications Engineer - Design & Engineering Specialist, Vodafone España Kenneth Helge Molnes Capacity & Quality Planner, WCDMA & GSM Network Telenor Norway Robert Dimitrovski Project Manager, T-Mobile Croatia Zafer Genc Network Planning Optimisation Manager Vodafone TurkeyMeet Prospects For Your Mobile Planning, we can help you connect with yourNetwork Optimisation Solution: prospects. Our conferences attract senior Omer Goc players responsible for budget allocation. Radio & Transport Network Optimisation Manager80% of the delegates will use this event Turkcellprimarily to network. Position yourself as a For more information onleading solution provider to global network sponsorship opportunities, contact: Muhammad Al-Kilani VAS Performance Analyst, Network Performanceoperators at Telecoms IQ’s Mobile Network Zoe Diggins ManagementOptimisation conference. Sponsorship Sales Manager, Telecoms IQ Etihad Etisalat Mobily (Awaiting final confirmation)Attendees have an active interest +44 (0) 207 368 9500 Dr. Jakov Stojanovicin hearing from: Email: Network Quality Planning Manager, Telenor SerbiaNetwork monitoring solution providers For more information on the Miha TomšičTraffic management solution providers conference programme and Radio Network Engineer, MobitelCapacity management solution providers speaking opportunities, contact: Andrey SeleznevNetwork planning solution providers Joanna Sturgess Head of Network Performance Management UnitIf you have a solution for Directors of Radio Conference Producer, Telecoms IQ KyivstarNetworks, Directors of Radio Network +44 (0) 207 368 9300 Terje EngebretsenOptimisation and Heads of Network Email: Radio Planner, GSM & WCDMA/UMTS Network Telenor NorwayMedia Partners: Register now by contacting us on +44 (0) 20 7368 9300
  4. 4. Conference Day One | Tuesday 7th June 201108.30 Registration and coffee 14.50 Examining how Telenor Norway are designing and evolving their cell sites to optimise network performance08.55 Welcome address Often the focus on optimisation in mobile networks is related to traffic Joanna Sturgess, Conference Producer, Telecoms IQ management, the use of measuring tools and advanced algorithms.09.00 Opening remarks from the Chair Telenor Norway have decided to focus on the optimisation of cell sites. Followed by Speed Networking - Understanding how Telenor Norway are finding new cell sites - Identifying and managing the optimisation challenges associated09.20 Identifying and overcoming the challenges of optimising with building a new site versus modifying an existing site Europe’s first 800 MHz LTE network - Overcoming the difficulties associated with placing multiple antennas - Understanding how to optimise an 800 MHz LTE network in order to for multiple technologies that are supplied by different vendors: GSM assure quality and performance 900, GSM 1800, UMTS and LTE - Learning from the first field experiences which methodologies and - Determining how many antennas are required and ensuring compliance KPIs can be used to optimise the network with the WHO guidelines for EMR (Electromagnetic Radiation) - Establishing how to overcome the challenges of migrating to a single - Discussing the options available when you are unable to extend an RAN network existing site due to a lack of space Matthias Sauder, Head of Access Engineering, Design & - Establishing how to modify your cell sites whilst complying with Optimisation, Vodafone Germany existing contractual requirements - Determining a timeline for the building of your future cell sites10.00 Understanding how Telefónica O2 Germany are effectively Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS managing the spectrum requirements for IMT and IMT- Networks, Telenor Norway Advanced (4G) networks - Understanding the spectrum demand for IMT networks: 15.30 Determining how to use small cells to optimise network • IMT / IMT-2000 / IMT-Advanced quality • ITU and WRC-12 / WRC-16 - Analysing typical KPIs and their importance in measuring network quality • Future spectrum demand - Comparing and contrasting the different methods used to improve - Determining what spectrum should be used for each technology: network quality: • GSM / UMTS / HSPA+ / LTE • Increasing macro coverage • Carrier Aggregation • Adding new network architectures: WLAN, pico cells, femtocells, - Examining the minimum requirements for IMT-Advanced (4G) small cells Uwe Löwenstein, Spectrum Technology Manager - Analysing the architecture and key features of pico networks and Telefónica O2 Germany femto networks - Evaluating the pros and cons of using:10.40 Determining how to optimise your network without • Flat versus hierarchical networks compromising the customer experience • Combined macro/pico/femto E2E network - Using Next Generation policy based data optimisation to enhance - Testing and integrating a combined macro/pico/femto network: the delivery of service • Examining the architecture - Establishing how to leverage policy based data optimisation to • Determining which KPIs to use maximise QoE Dirk Zetzsche, Director, Nash Technologies - Learning from proven case studies and field data how to optimise service quality 16.10 Afternoon refreshments Yehuda Elmaliach, CTO, Mobixell 16.30 Determining how to improve network quality through KPI11.20 Morning refreshments assured services - Understanding the importance of an effective data mining system:11.50 The spectrum challenge: Understanding how Telecom Italia • Realising that you cannot improve what you cannot measure are managing service deployment in new frequency bands to - Establishing how to use proper decision support systems when deliver the required network capacity measuring network quality - Examining different migration scenarios from a 3G to an LTE network - Leveraging continuous data feedback to improve network quality - Determining which bands need to be implemented to ensure the - Learning from proven case studies of using KPI assured services to minimal level of roaming improve network quality - Determining how to manage new spectrum and assessing the impact Bahadir Kuru, CTO, P.I. Works it has on your existing network and terminals - Discussing how multi-carrier and multi-band is effective in achieving 17.10 Establishing how Kyivstar are accurately forecasting and very high bit rates managing changes in traffic levels Giovanni Romano, Radio Standards Coordinator, Telecom Italia - Examining Kyivstar’s dynamic forecasting approach based on quarterly voice and data traffic predictions12.30 Examining Mobitel’s frequency planning strategy in a 3G - Understanding how Kyivstar are leveraging data forecasts to ensure environment there is enough capacity in the network to support it - Understanding the rationale behind implementing a second carrier - Evaluating the trade-off between supporting the demand in data into the network traffic, providing the required QoS and minimising your costs - Identifying the triggers that should be used to determine when to - Determining how to improve network development strategies to implement a second carrier in the network effectively meet business targets: - Determining whether the network requires a third carrier • Leveraging marketing activities as a driver to enhance your network - Evaluating the benefits of implementing a third carrier into your evolution strategies network to optimise performance and QoS • Testing new services prior to launching them Miha Tomšič, Radio Network Engineer, Mobitel • Analysing the performance requirements of customer devices (specifically dongles) and understanding how to manage their13.10 Lunch demand on network capacity14.10 Learning from T-Mobile Croatia’s experiences of developing Dr. Vasiliy Pantov, Head of Services & Network Performance a tool that optimises core network planning and service Management Department, Kyivstar & Dr. Igor Yereshchenko, Head quality management of Radio Planning Department, Kyivstar - Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW, CDS, SGSN and GGSN 17.40 Closing remarks from the Chair - Understanding how T-Mobile Croatia are collecting data from all 17.50 End of conference day one network elements: • HWI data • Configuration data • Performance measurement data - Identifying and overcoming the challenges of using this tool to ensure effective core network planning and capacity management Robert Dimitrovski, Project Manager, T-Mobile Croatia Register now by contacting us on +44 (0) 20 7368 9300
  5. 5. Conference Day Two | Wednesday 8th June 201108.30 Registration and coffee 12.50 Lunch09.00 Opening remarks from the Chair 13.50 Roundtable Discussion Session Take advantage of this facilitated discussion session to share best09.10 Determining how Vodafone Turkey are overcoming the network capacity and performance challenges associated practice and benchmark your strategies in Mobile Network with sudden increases in data traffic on their 3G network Optimisation. Delegates will have the opportunity to participate in two - Understanding how Vodafone Turkey are implementing a second carrier out of three discussion sessions. At the end of each session, the strategy to increase the capacity and performance of the network: facilitator for each group will summarise the key findings from each • Phase one: Carrying out detailed statistical analysis of RAB failures area before opening up the discussion to the floor. in order to meet minimum average user throughput levels Topic 1: Identifying and overcoming the optimisation challenges • Phase two: Carrying out cell and parameter optimisation by presented by network sharing monitoring configuration settings, bottlenecks and end-user behaviour Topic 2: Establishing how to provide optimum coverage and - Evaluating the strategy that Vodafone Turkey are implementing to QoS through accurate cell planning maximise service performance and customer experience for Topic 3: Understanding how to enhance the smartphone smartphone users: user experience • Identifying user and cell profiles in order to audit processes in the core network 14.50 Understanding how to integrate customer-centric KPIs into • Using these results to align network parameters with product your performance monitoring strategy to measure and marketing requirements and network KPIs enhance the customer experience Zafer Genc, Network Planning Optimisation Manager - Establishing what customer-centric KPIs Telenor Serbia are Vodafone Turkey developing and why - Understanding how Telenor Serbia are incorporating these KPIs into09.50 Understanding how Telenor Norway are managing capacity their performance measurement strategy challenges in WCDMA and HSPA networks - Understanding how Telenor Serbia are analysing call centre - Determining how to manage monthly changes in data traffic across complaints and leveraging customer surveys to determine what their different geographical terrains in WCDMA and HSPA networks users want and value from their services: - Understanding and overcoming the capacity challenges faced by • Developing KPIs to reflect this operators in stadiums: - Establishing how Telenor Serbia are processing all the data generated • Determining how to solve this when there are 10,000 + by their KPIs and how they are reacting to it in real time to prevent spectators in one place service degradation - Examining the dimensioning criteria that should be used to manage Dr. Jakov Stojanovic, Network Quality Planning Manager capacity: Telenor Serbia • Number of simultaneous HSDPA users • Timeshare 15.10 Determining how Kyivstar have developed and incorporated • UL/DL load customer-centric KPIs into their performance measurement • Channel element codes strategy Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA & - Examining the KPI and KQIs that Kyivstar have used in their measuring GSM Network, Telenor Norway strategy to capture the complete picture of network performance and QoS - Developing effective communication between the marketing and10.30 Hotspots and HetNets: Evaluating the Future of Wireless network departments to develop customer focussed KPIs - Leveraging subscriber-centric data to identify data hotspots - Analysing the results of customer surveys to understand customer - Learning from case studies of: needs and develop relevant KPIs and service KQIs • Extreme device analysis - Examining Kyivstar’s ‘KPI level notification system’ which enables real time KPI monitoring to prevent service quality degradation • Extreme user analysis Andrey Seleznev, Head of Network Performance Management Unit, - Understanding how to achieve integrated capacity relief using Kyivstar & Anton Salnikov, Core Network Lead Engineer Network microcells, femtocells, DAS and WiFi Performance Management Unit, Kyivstar - Discussing how heterogeneous networks are turning networks upside down but leaving subscribers on top 15.50 Afternoon refreshments Dr. Michael J. Flanagan, Chief Technology Officer, Arieso 16.20 Establishing how to maximise network performance to11.10 Morning refreshments enhance the smartphone user experience - Establishing how to monitor the traffic that different smartphones are11.30 Understanding how Vodafone España are managing their generating HSPA network to ensure optimum performance - Analysing the performance of different smartphones and modems on - Examining the mix of traffic and profiles in an existing HSPA network the network in order to improve HSPA data performance - Determining how to optimise your network based on the devices - Determining how to implement a second carrier into an HSPA network: using it • Evaluating the effectiveness of a load balancing strategy against an - Understanding how to evolve your networks to support the uplink data traffic generated by smartphones when they were originally designed unbalanced strategy to ensure that voice and data coexist in a for data downloads: more demanding, day-to-day smartphone environment • Establishing how to do this in a cost-efficient way - Identifying and overcoming the integration challenges when - Establishing how to optimise your network to support evolving implementing a dual carrier and MIMO single carrier smartphone capabilities - Evaluating the performance benefits of a multi-carrier HSPA and Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell MIMO network Aitor García Viñas, Radio-Frequency Telecommunications Engineer 17.00 Examining strategies for monitoring and optimising the performance of your broadband services - Design & Engineering Specialist, Vodafone España - Establishing how to define the objectives of your monitoring strategy in12.10 Leveraging network analytics to enhance the customer order to achieve consistent and optimal QoS for: experience • Service accessibility - Analysing traditional approaches to network performance • Service continuity • Service integrity management to improve the customer experience - Evaluating the most effective performance metrics and KQIs/ KPIs for - Discussing new network analytics tools and approaches to improve monitoring the performance of broadband services the customer experience - Understanding how to monitor and detect service performance - Determining how to leverage your resources to effectively manage degradation and developing an escalation process to manage this: data, interfaces and performance metrics • Using end-to-end data traffic monitoring to achieve this Robert Smith, Director, Tellabs Global Services, EMEA - Establishing how to ensure that your performance monitoring strategy is “future proofed” for the anticipated growth in data traffic Muhammad Al-Kilani, VAS Performance Analyst, Network DON’T FORGET TO SIGN UP FOR THE Performance Management, Etihad Etisalat Mobily (Awaiting final confirmation) WORkSHOPS WHEN REGISTERING 17.40 Closing remarks from the Chair FOR THE CONFERENCE! 17.50 End of conference © Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers Register now at
  6. 6. Mobile Network Optimisation To speed registration, please provide the priority code located on the mailing label or in the box below. 5 WAYS TO REGISTER Online: My registration code is Tel: +44 (0) 20 7368 9300 Please contact our database manager on +44 (0) 20 7368 9300 or at quoting the registration Fax: +44 (0) 20 7368 9301 code above to inform us of any changes or to remove your details. Monday 6th June 2011 Pre-Conference Workshop: Email: Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic Post: your booking form to Tuesday 7th - Wednesday 8th June 2011 Two-Day Conference IQPC Ltd, Thursday 9th June 2011 Post-Conference Workshop: Scrutinising the costs, benefits and effectiveness of using SON to optimise network performance 2nd Floor, 129 Wilton Road, Discounted Operator Rates** London, SW1V 1JZ Package Tick Book and pay before Book and pay before Standard Price 18th March 2011 * 13th May 2011 * Full Access Pass Pre-Conference Workshop Two-Day Conference Save €350 Save €150 Team Discounts* Post-Conference Workshop IQPC recognises the value of learning in teams. Groups of 3 or more booking at the €1,449 + VAT € 1,649 + VAT € 1,799 + VAT same time from the same company receive a 10% discount. 5 or more receive a Three Day Pass Two-Day Conference AND Pre-Conference Workshop 15% discount. 7 receive a 20% discount. Only one discount available per person. Save €250 Save €100 Team discounts are not applicable in conjunction with another discount. 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