This document provides information about a conference on mobile network optimisation taking place from June 6-9, 2011 in Vienna, Austria. The conference will address how to develop tools and strategies to manage increasing data traffic and optimize network capacity, performance, and customer experience on 3G and 4G networks. It will include 14 operator case studies and address key issues such as overcoming challenges of migrating to LTE networks. Participants can take advantage of pre-conference and post-conference workshops on related topics. The conference is aimed at professionals responsible for radio networks, network planning, and other mobile network functions.

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Learn how to develop the tools and strategies to manage the increase in data
traffic and to optimise network capacity, service performance and customer
experience across 3G and 4G networks
14 Operator Case Studies Led By: key Issues To Be Addressed:
Matthias Sauder Hear how to overcome the critical optimisation challenges associated
Head of Access Engineering, with the migration to LTE
Design & Optimisation
Vodafone Germany Learn how to develop a frequency planning strategy to meet network
capacity requirements
Uwe Löwenstein
Spectrum Technology Manager Understand how to develop and integrate the tools and KPIs required
Telefónica O2 Germany to optimise service quality management and customer experience
Terje Engebretsen Determine how to achieve effective offloading and how to overcome
Radio Planner, the associated technical challenges
GSM & WCDMA/UMTS Network
Telenor Norway
Omer Goc
Radio & Transport Network Optimisation
“Exchange ideas around new str es to optimise your network that will
ategi
Manager ensure sustainability for the future”
Turkcell Matthias Sauder
Head of Access Engineering, Design & Optimisation
Dr. Jakov Stojanovic Vodafone Germany
Network Quality Planning Manager
Telenor Serbia
Dr. Vasiliy Pantov
Head of Services & Network Performance PLUS, TAkE ADVANTAGE OF THE ADDITIONAL
Management Department LEARNING OPPORTUNITIES
Kyivstar
PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011
Sponsors: - Determining how to integrate femtocells with your network planning
strategy to effectively manage increasing data traffic
POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011
- Scrutinising the costs, benefits and effectiveness of using SON to
optimise network performance
“An excellent opportunity to gain valuable insight into the latest
optimisation techniques to deliver enhanced network performance”
Giovanni Romano
Radio Standards Coordinator
Telecom Italia
Register now at www.mobilenetworkoptimisation.com

2. Is your network struggling to handle increasing and more complex Case Studies
data traffic? With mobile data traffic forecast to rise 40-fold over Not To Be Missed:
the next five years (Coda Research Consultancy), is your network
Hear how Vodafone Germany
ready to support this?
are overcoming the challenges
If, like the 40+ specialists I spoke to in my research, these questions are keeping you of optimising Europe’s first 800
awake at night, book your place at Mobile Network Optimisation to find some solutions. MHz LTE network
Gain expert advice from operators from across Europe and the Middle East on how
to optimise the performance and capacity of your network. Find out what strategies See how Telefónica O2
you can use to ensure the cost-effective management of your data traffic and to Germany are managing the
enhance the customer experience. spectrum requirements for IMT
More specifically, key presentations will discuss how to: and IMT-Advanced (4G) networks
Accurately forecast and manage changes in network traffic
Establish how Telenor Serbia
Overcome the optimisation challenges when migrating to an LTE network
have integrated customer-
Use offloading to reduce the strain on your networks centric KPIs into their
Manage spectrum requirements for IMT-Advanced networks performance monitoring
Take advantage of a programme led by 14 operator case studies including: strategy to measure and
Head of Access Engineering, Design & Optimisation, Vodafone Germany enhance the customer
Head of Services & Network Performance Management Department, Kyvistar experience
Spectrum Technology Manager, Telefónica O2 Germany Understand how Kyivstar are
Network Quality Planning Manager, Telenor Serbia accurately forecasting and
Network Planning Optimisation Manager, Vodafone Turkey managing changes in traffic
Radio Standards Coordinator, Telecom Italia levels to deliver the right amount
VAS Performance Analyst, Etihad Etisalat Mobily of capacity to the right
We are delighted to offer all operators a 50% DISCOUNT off the standard
customers at the right time
conference price. Plus book and pay by 18th March to secure your early bird
price. Register now on +44 (0) 20 7368 9300
Learn from Etihad Etisalat
Mobily how to develop a
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Pre-Conference Workshop | Monday 6th June 2011
Registration and coffee will begin at 10.00.
The workshop will take place between 10.30 & 16.00 with appropriate breaks for lunch and refreshments.
Determining how to integrate femtocells with your network planning strategy to
effectively manage increasing data traffic
In this workshop delegates will discuss why both femtocells and WiFi are needed to reduce the strain on the network
and enhance the customer experience. You will learn what consumers think of femtocells and how to build the business
case to invest in them.
Key issues to be addressed:
Examining the current status of the femtocell market: Who is deploying femtocells? Who is undertaking trials with femtocells?
Evaluating femtocell standards and deployment options for both open and closed access
Exploring different ways to manage interference between different layers in the network when using femtocells
Understanding consumer attitudes and motivation for using femtocells
Establishing how femtocells compare with WiFi and can be used to maximise network offload
Determining the business case for using femtocells to enhance network coverage and user experience
Chris Cox, Board Member, Femto Forum
Join Telecoms Networking Forum on Follow Telecoms IQ on @TelecomsForum
Register now at www.mobilenetworkoptimisation.com

3. Post-Conference Workshop | Thursday 9th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.
Scrutinising the costs, benefits and effectiveness of using SON to optimise network
performance
In this interactive session you will examine the effectiveness of using SON to automate the configuration and operation
of your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time it
takes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduce
OPEX and increase network performance.
Key issues to be addressed:
Quantifying the costs of implementation against the OPEX savings that can be made
To what extent can SON be used on 2G and 3G networks as well as LTE?
Establishing which areas of the network require SON automation the most: Handover management, power control
To what extent can SON be used to automatically configure the network?
Identifying and overcoming the challenges of integrating SON with your legacy network architecture
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
You Will Meet And Network With: Your Expert Speaker Panel Includes:
Matthias Sauder
Heads/Managers/Experts of: Western Europe Head of Access Engineering, Design & Optimisation
Radio Networks Eastern Europe 20% Vodafone Germany
Radio Network Optimisation
Scandanavia Uwe Löwenstein
Network Planning 40%
Middle East Spectrum Technology Manager
Radio Frequency Planning Telefónica O2 Germany
10%
Radio Performance Planning
Network Performance Dr. Vasiliy Pantov
Head of Services & Network Performance Management
Network Design 30% Department, Kyivstar
Network Coverage
Giovanni Romano
Radio Standards Coordinator, Telecom Italia
Aitor García Viñas
Sponsors: Radio-Frequency Telecommunications Engineer -
Design & Engineering Specialist, Vodafone España
Kenneth Helge Molnes
Capacity & Quality Planner, WCDMA & GSM Network
Telenor Norway
Robert Dimitrovski
Project Manager, T-Mobile Croatia
Zafer Genc
Network Planning Optimisation Manager
Vodafone Turkey
Meet Prospects For Your Mobile Planning, we can help you connect with your
Network Optimisation Solution: prospects. Our conferences attract senior Omer Goc
players responsible for budget allocation. Radio & Transport Network Optimisation Manager
80% of the delegates will use this event
Turkcell
primarily to network. Position yourself as a For more information on
leading solution provider to global network sponsorship opportunities, contact: Muhammad Al-Kilani
VAS Performance Analyst, Network Performance
operators at Telecoms IQ’s Mobile Network Zoe Diggins Management
Optimisation conference. Sponsorship Sales Manager, Telecoms IQ Etihad Etisalat Mobily (Awaiting final confirmation)
Attendees have an active interest +44 (0) 207 368 9500 Dr. Jakov Stojanovic
in hearing from: Email: sponsor@iqpc.co.uk Network Quality Planning Manager, Telenor Serbia
Network monitoring solution providers For more information on the Miha Tomšič
Traffic management solution providers conference programme and Radio Network Engineer, Mobitel
Capacity management solution providers speaking opportunities, contact: Andrey Seleznev
Network planning solution providers Joanna Sturgess Head of Network Performance Management Unit
If you have a solution for Directors of Radio Conference Producer, Telecoms IQ Kyivstar
Networks, Directors of Radio Network +44 (0) 207 368 9300 Terje Engebretsen
Optimisation and Heads of Network Email: telecoms@iqpc.co.uk Radio Planner, GSM & WCDMA/UMTS Network
Telenor Norway
Media Partners:
Register now by contacting us on +44 (0) 20 7368 9300

4. Conference Day One | Tuesday 7th June 2011
08.30 Registration and coffee 14.50 Examining how Telenor Norway are designing and evolving
their cell sites to optimise network performance
08.55 Welcome address
Often the focus on optimisation in mobile networks is related to traffic
Joanna Sturgess, Conference Producer, Telecoms IQ
management, the use of measuring tools and advanced algorithms.
09.00 Opening remarks from the Chair Telenor Norway have decided to focus on the optimisation of cell sites.
Followed by Speed Networking - Understanding how Telenor Norway are finding new cell sites
- Identifying and managing the optimisation challenges associated
09.20 Identifying and overcoming the challenges of optimising with building a new site versus modifying an existing site
Europe’s first 800 MHz LTE network - Overcoming the difficulties associated with placing multiple antennas
- Understanding how to optimise an 800 MHz LTE network in order to for multiple technologies that are supplied by different vendors: GSM
assure quality and performance 900, GSM 1800, UMTS and LTE
- Learning from the first field experiences which methodologies and - Determining how many antennas are required and ensuring compliance
KPIs can be used to optimise the network with the WHO guidelines for EMR (Electromagnetic Radiation)
- Establishing how to overcome the challenges of migrating to a single - Discussing the options available when you are unable to extend an
RAN network existing site due to a lack of space
Matthias Sauder, Head of Access Engineering, Design & - Establishing how to modify your cell sites whilst complying with
Optimisation, Vodafone Germany existing contractual requirements
- Determining a timeline for the building of your future cell sites
10.00 Understanding how Telefónica O2 Germany are effectively
Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS
managing the spectrum requirements for IMT and IMT-
Networks, Telenor Norway
Advanced (4G) networks
- Understanding the spectrum demand for IMT networks: 15.30 Determining how to use small cells to optimise network
• IMT / IMT-2000 / IMT-Advanced quality
• ITU and WRC-12 / WRC-16 - Analysing typical KPIs and their importance in measuring network quality
• Future spectrum demand - Comparing and contrasting the different methods used to improve
- Determining what spectrum should be used for each technology: network quality:
• GSM / UMTS / HSPA+ / LTE • Increasing macro coverage
• Carrier Aggregation • Adding new network architectures: WLAN, pico cells, femtocells,
- Examining the minimum requirements for IMT-Advanced (4G) small cells
Uwe Löwenstein, Spectrum Technology Manager - Analysing the architecture and key features of pico networks and
Telefónica O2 Germany femto networks
- Evaluating the pros and cons of using:
10.40 Determining how to optimise your network without • Flat versus hierarchical networks
compromising the customer experience • Combined macro/pico/femto E2E network
- Using Next Generation policy based data optimisation to enhance - Testing and integrating a combined macro/pico/femto network:
the delivery of service • Examining the architecture
- Establishing how to leverage policy based data optimisation to • Determining which KPIs to use
maximise QoE Dirk Zetzsche, Director, Nash Technologies
- Learning from proven case studies and field data how to optimise
service quality 16.10 Afternoon refreshments
Yehuda Elmaliach, CTO, Mobixell
16.30 Determining how to improve network quality through KPI
11.20 Morning refreshments assured services
- Understanding the importance of an effective data mining system:
11.50 The spectrum challenge: Understanding how Telecom Italia • Realising that you cannot improve what you cannot measure
are managing service deployment in new frequency bands to - Establishing how to use proper decision support systems when
deliver the required network capacity measuring network quality
- Examining different migration scenarios from a 3G to an LTE network - Leveraging continuous data feedback to improve network quality
- Determining which bands need to be implemented to ensure the - Learning from proven case studies of using KPI assured services to
minimal level of roaming improve network quality
- Determining how to manage new spectrum and assessing the impact Bahadir Kuru, CTO, P.I. Works
it has on your existing network and terminals
- Discussing how multi-carrier and multi-band is effective in achieving 17.10 Establishing how Kyivstar are accurately forecasting and
very high bit rates managing changes in traffic levels
Giovanni Romano, Radio Standards Coordinator, Telecom Italia - Examining Kyivstar’s dynamic forecasting approach based on
quarterly voice and data traffic predictions
12.30 Examining Mobitel’s frequency planning strategy in a 3G - Understanding how Kyivstar are leveraging data forecasts to ensure
environment there is enough capacity in the network to support it
- Understanding the rationale behind implementing a second carrier - Evaluating the trade-off between supporting the demand in data
into the network traffic, providing the required QoS and minimising your costs
- Identifying the triggers that should be used to determine when to - Determining how to improve network development strategies to
implement a second carrier in the network effectively meet business targets:
- Determining whether the network requires a third carrier • Leveraging marketing activities as a driver to enhance your network
- Evaluating the benefits of implementing a third carrier into your evolution strategies
network to optimise performance and QoS • Testing new services prior to launching them
Miha Tomšič, Radio Network Engineer, Mobitel • Analysing the performance requirements of customer devices
(specifically dongles) and understanding how to manage their
13.10 Lunch
demand on network capacity
14.10 Learning from T-Mobile Croatia’s experiences of developing Dr. Vasiliy Pantov, Head of Services & Network Performance
a tool that optimises core network planning and service Management Department, Kyivstar & Dr. Igor Yereshchenko, Head
quality management of Radio Planning Department, Kyivstar
- Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW,
CDS, SGSN and GGSN 17.40 Closing remarks from the Chair
- Understanding how T-Mobile Croatia are collecting data from all
17.50 End of conference day one
network elements:
• HWI data
• Configuration data
• Performance measurement data
- Identifying and overcoming the challenges of using this tool to ensure
effective core network planning and capacity management
Robert Dimitrovski, Project Manager, T-Mobile Croatia
Register now by contacting us on +44 (0) 20 7368 9300

5. Conference Day Two | Wednesday 8th June 2011
08.30 Registration and coffee 12.50 Lunch
09.00 Opening remarks from the Chair 13.50 Roundtable Discussion Session
Take advantage of this facilitated discussion session to share best
09.10 Determining how Vodafone Turkey are overcoming the
network capacity and performance challenges associated practice and benchmark your strategies in Mobile Network
with sudden increases in data traffic on their 3G network Optimisation. Delegates will have the opportunity to participate in two
- Understanding how Vodafone Turkey are implementing a second carrier out of three discussion sessions. At the end of each session, the
strategy to increase the capacity and performance of the network: facilitator for each group will summarise the key findings from each
• Phase one: Carrying out detailed statistical analysis of RAB failures area before opening up the discussion to the floor.
in order to meet minimum average user throughput levels Topic 1: Identifying and overcoming the optimisation challenges
• Phase two: Carrying out cell and parameter optimisation by presented by network sharing
monitoring configuration settings, bottlenecks and end-user
behaviour Topic 2: Establishing how to provide optimum coverage and
- Evaluating the strategy that Vodafone Turkey are implementing to QoS through accurate cell planning
maximise service performance and customer experience for Topic 3: Understanding how to enhance the smartphone
smartphone users: user experience
• Identifying user and cell profiles in order to audit processes in the
core network 14.50 Understanding how to integrate customer-centric KPIs into
• Using these results to align network parameters with product your performance monitoring strategy to measure and
marketing requirements and network KPIs enhance the customer experience
Zafer Genc, Network Planning Optimisation Manager - Establishing what customer-centric KPIs Telenor Serbia are
Vodafone Turkey developing and why
- Understanding how Telenor Serbia are incorporating these KPIs into
09.50 Understanding how Telenor Norway are managing capacity their performance measurement strategy
challenges in WCDMA and HSPA networks - Understanding how Telenor Serbia are analysing call centre
- Determining how to manage monthly changes in data traffic across complaints and leveraging customer surveys to determine what their
different geographical terrains in WCDMA and HSPA networks users want and value from their services:
- Understanding and overcoming the capacity challenges faced by • Developing KPIs to reflect this
operators in stadiums: - Establishing how Telenor Serbia are processing all the data generated
• Determining how to solve this when there are 10,000 + by their KPIs and how they are reacting to it in real time to prevent
spectators in one place service degradation
- Examining the dimensioning criteria that should be used to manage Dr. Jakov Stojanovic, Network Quality Planning Manager
capacity: Telenor Serbia
• Number of simultaneous HSDPA users
• Timeshare 15.10 Determining how Kyivstar have developed and incorporated
• UL/DL load customer-centric KPIs into their performance measurement
• Channel element codes strategy
Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA & - Examining the KPI and KQIs that Kyivstar have used in their measuring
GSM Network, Telenor Norway strategy to capture the complete picture of network performance and QoS
- Developing effective communication between the marketing and
10.30 Hotspots and HetNets: Evaluating the Future of Wireless network departments to develop customer focussed KPIs
- Leveraging subscriber-centric data to identify data hotspots - Analysing the results of customer surveys to understand customer
- Learning from case studies of: needs and develop relevant KPIs and service KQIs
• Extreme device analysis - Examining Kyivstar’s ‘KPI level notification system’ which enables real
time KPI monitoring to prevent service quality degradation
• Extreme user analysis Andrey Seleznev, Head of Network Performance Management Unit,
- Understanding how to achieve integrated capacity relief using Kyivstar & Anton Salnikov, Core Network Lead Engineer Network
microcells, femtocells, DAS and WiFi Performance Management Unit, Kyivstar
- Discussing how heterogeneous networks are turning networks
upside down but leaving subscribers on top 15.50 Afternoon refreshments
Dr. Michael J. Flanagan, Chief Technology Officer, Arieso
16.20 Establishing how to maximise network performance to
11.10 Morning refreshments enhance the smartphone user experience
- Establishing how to monitor the traffic that different smartphones are
11.30 Understanding how Vodafone España are managing their generating
HSPA network to ensure optimum performance - Analysing the performance of different smartphones and modems on
- Examining the mix of traffic and profiles in an existing HSPA network the network
in order to improve HSPA data performance - Determining how to optimise your network based on the devices
- Determining how to implement a second carrier into an HSPA network: using it
• Evaluating the effectiveness of a load balancing strategy against an - Understanding how to evolve your networks to support the uplink data
traffic generated by smartphones when they were originally designed
unbalanced strategy to ensure that voice and data coexist in a for data downloads:
more demanding, day-to-day smartphone environment • Establishing how to do this in a cost-efficient way
- Identifying and overcoming the integration challenges when - Establishing how to optimise your network to support evolving
implementing a dual carrier and MIMO single carrier smartphone capabilities
- Evaluating the performance benefits of a multi-carrier HSPA and Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell
MIMO network
Aitor García Viñas, Radio-Frequency Telecommunications Engineer 17.00 Examining strategies for monitoring and optimising the
performance of your broadband services
- Design & Engineering Specialist, Vodafone España
- Establishing how to define the objectives of your monitoring strategy in
12.10 Leveraging network analytics to enhance the customer order to achieve consistent and optimal QoS for:
experience • Service accessibility
- Analysing traditional approaches to network performance • Service continuity
• Service integrity
management to improve the customer experience
- Evaluating the most effective performance metrics and KQIs/ KPIs for
- Discussing new network analytics tools and approaches to improve monitoring the performance of broadband services
the customer experience - Understanding how to monitor and detect service performance
- Determining how to leverage your resources to effectively manage degradation and developing an escalation process to manage this:
data, interfaces and performance metrics • Using end-to-end data traffic monitoring to achieve this
Robert Smith, Director, Tellabs Global Services, EMEA - Establishing how to ensure that your performance monitoring strategy
is “future proofed” for the anticipated growth in data traffic
Muhammad Al-Kilani, VAS Performance Analyst, Network
DON’T FORGET TO SIGN UP FOR THE Performance Management, Etihad Etisalat Mobily
(Awaiting final confirmation)
WORkSHOPS WHEN REGISTERING 17.40 Closing remarks from the Chair
FOR THE CONFERENCE! 17.50 End of conference
© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers
Register now at www.mobilenetworkoptimisation.com

6. Mobile Network Optimisation
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Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic Post: your booking form to
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