Societal marketing
Societal marketing
Kotler identified four categories of products, classified in
terms of long term benefits and immediate ...
Societal Vs Social marketing
Bodyshop
 The company uses only plant based materials
for its products.
 It is against Animal testing, supports
communit...
Avon
 Started an initiative known as Avon breast
cancer awareness crusade in partnership with
National Alliance of breast...
Relationship marketing
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Societal marketing

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Societal marketing

  1. 1. Societal marketing
  2. 2. Societal marketing Kotler identified four categories of products, classified in terms of long term benefits and immediate satisfaction :  Deficient products, which bring neither long-run or short term benefits  Pleasing products, which bring a high level of immediate satisfaction, but can cause harm to the society in the long run  Salutary products, which bring low short term satisfaction, but benefit the society on the long run  Desirable products, which combine long-run benefit and immediate satisfaction This way, rather than focusing on selling a products, which can be good or bad for the consumers, the main focus is on consumer and society well-being
  3. 3. Societal Vs Social marketing
  4. 4. Bodyshop  The company uses only plant based materials for its products.  It is against Animal testing, supports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet.  They have also their own charity, The Body Shop Foundation, to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection
  5. 5. Avon  Started an initiative known as Avon breast cancer awareness crusade in partnership with National Alliance of breast cancer Foundation (NABCO).  They started selling pink ribbon pins which depicts the international symbol for breast cancer for$ 2 and donates $1 to NABCO.  Through the crusade Avon sales representatives have raised billion of dollars for breast cancer education and access to early detection services for underserved woman.  In addition, Avon’s 45000000 US sales people have been trained to discuss breast cancer and importance of early detection with their customers and distributed 80 million flyers on breast cancer detection
  6. 6. Relationship marketing
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