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November 11, 2010 Expanding Internationally Through Partnerships: Practical Lessons For 21st Century Nonprofits Rebecca Masisak and Marnie Webb Co-CEOs, TechSoup Global BoardSource Leadership Forum
TechSoup Global, a nonprofit serving the nonprofit community, has a 23-year history building sector capacity through technology. We are working toward a time when every social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential. The TechSoup Global  Mission: Programs of Focus Today:
[object Object],[object Object],[object Object],TechSoup Corporations Nonprofits An innovative triple-win business model
Essential technology from leading partners
IMPACT & REACH RESULTS Demonstrated and sustainable impact and reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Partnering with TechSoup has enabled Cisco to distribute more products to nonprofits in one month than Cisco had expected to distribute in one year.” –   Cisco Systems Foundation “ The technology we get from TechSoup is so purposeful; it has so much intent…We probably have tenfold more computers here that we did five years ago and that has enabled us to put computers into the hands of teachers, therapists, and aides in the classroom.” –   Kurt Ohlfs, Executive Director, Pacific Autism Center for Education
In 2005, corporate donors  having experienced Techsoup.org in the U.S. were interested in expanding  the service internationally.  TechSoup Global Network Partner Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partner model requirements:
TSG added an indirect channel made up of third-party NGO’s, contracted to localize and manage the broad set of TechSoup offerings. = Size indicates impact potential. ,[object Object],[object Object],[object Object],[object Object],Mostly indirect to NGO’s through TechSoup Global Channel Partner Network – In partnership with TechSoup – products with aggregated resources and, in some cases, enhanced products/services Developing Channel: 5 partners under contract as of June 2006; 11 by FY07 Possible Future Channel Needs-Driven Channel Existing Channel Indirect partnership channels enhance value of “TechSoup Offering” Direct to NGO’s via web site in countries where indirect channel economics are poor  ,[object Object],[object Object],North America EMEA, APAC, LATAM Direct Indirect Partner Model as Envisioned in 2006
The TechSoup solution packages expertise, process and technical infrastructure so that NGO Partners can relatively quickly and cost effectively deliver a product donation program The Unmet Need: Donated technology to support the missions of nonprofits, charities and NGO’s The Met Need: Donated technology delivered in a supportive environment to effectively impact the missions of nonprofits, charities and NGO’s The TechSoup Value Chain Setup & Train Partners – Enable Local Presence via Web for “TSS-like EMEA Solution” Manage Product Donation Partnerships with Corporate Partner(s) Package Product Offering(s) & Delivery Solution/ Platform Establish & Manage NGO Distribution Partnerships Go Live in Country/ Region and manage program inquiries, provide support and process requests Verify Eligibility of NGOs Using Delivery Solution/ Platform 1. 2. 3. 4. 5. 6. Post Fulfillment Support & Returns Processing Fulfill Orders Program Outreach Provide Value-Added Content & Services to Improve Program Impact Manage fulfillment through Corporate Partner 7. 8. 9. 10. 11.
With a one-time investment, the existing technical infrastructure established to support the Donation Program in the U.S. and Canada can provide a scalable packaged solution CompuMentor/TechSoup EMEA – TSEMEA Partner NGO (PNGO) Donor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Package Product Offering(s) & Delivery Solution/ Platform Key Benefits: ,[object Object],[object Object],2.
The technology design allows for contribution from Partner NGOs in ways that will build sector capacity in-country that can be shared throughout the network to create value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learnings
The TechSoup Global Network is a sustainable, cross-border network of partner NGOs serving 33 countries. United Kingdom Russia Mexico
[object Object],Today, TechSoup Global’s international programs provide tools and resources to organizations across five continents.  ,[object Object],[object Object]
Partner Profile: National Forum for Voluntary Social Work,  TechSoup Sverige ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End recipient: Remote Access Proves Critical to Cystic Fibrosis Association of New Zealand   “ I’m working from home today because of the earthquake and that’s only possible because of Small Business Server 2003 and Office Professional Plus 2007 that we received from Microsoft and TechSoup. It’s a huge boon for our organization, allowing the CEO and fieldworkers access to our data when they’re away from the office.”   Cystic Fibrosis is NZ's most common life-threatening inherited disease and the CF Association is the only national organization dedicated to all aspects of the condition.
NetSquared originated in 2005 to address the opportunities of Web 2.0 for nonprofits and by 2006 its NetTuesday meet-ups were expanding to other cities NetTuesday Organizer Network NetTuesdays:  A model to enable local groups to meet, share, collaborate, and create social change ,[object Object],[object Object],[object Object],[object Object],Partner model requirements:
Today, NetSquared Locals are held in 78 cities in 25 countries connected to an active online community of 27,300 members
Founding President and CEO of i-Vission International; an International NGO with headquarters in Douala Cameroon. The mission of the organisation is to empower computer literacy and break the digital divide between the North and the South. Graduate, holder of a Certificate on Conflict Analysis from the United States Institute of Peace (USIP) and Information System Engineer by profession.    Excel is convinced that we are in the information age, and whosoever is not informed is deformed. He is motivated and dedicated in empowering people with the ICT. His top priority for 2009/2010 is to setup a network in Cameroon, to combat cyber crimes.   In a nut shell, Excel will like to meet new people and organisations who have the ambition to live in a more secure and just world, and possess the required passion to make it happen. Douala, Cameroon Asama Abel Excel Chicago, IL, USA Justin Massa Justin's time is split between NetSquared.org (where he is the Program and Technical Coordinator) and MoveSmart.org (where he is the executive director)). MoveSmart.org, which he co-founded, is a start-up organization dedicated to fostering vibrant and diverse neighborhoods by empowering housing seekers through technology to move to opportunity. Justin is a member of the National Advisory Board of NeighborScapes, the Reader's Bureau of the   Chicago Reporter , and the Program Committee of the  Community Media Workshop. He is also a co-convener of  Chicago Net Tuesdays  and helps organize  Illinois Data Exchange Affiliates. Organizer Profiles
We learned from the successes of NetSquared. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We learned from the challenges of NetSquared. ,[object Object],[object Object],[object Object]
In the article “Scaling Social Impact”, Dees describes three mechanisms for scaling impact. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Scaling Social Impact Dees, Battle Anderson and  Wie-skillern Stanford Social Innovation Review, Spring 2004
Mechanisms for scaling impact Dissemination Affiliation Branching Source:  Dees, Battle Anderson and  Wie-skillern , 2004 Resources Degree of Central Coordination
TSG began by scaling its impact through two mechanisms TechSoup Global Network NetTuesday Organizers Resources Degree of Central Coordination Dissemination Affiliation Branching
And TSG continues to scale and evolve its model Fundacja TechSoup GuideStar International Resources Degree of Central Coordination Dissemination Affiliation Branching TechSoup Global Network NetTuesday Organizers GuideStar International Partners
Contribution Economy: Spotlight on Romania ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current challenges and opportunities ,[object Object],[object Object],[object Object]
Implications for Board roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Practical Lessons For Expanding Nonprofits Internationally Through Partnerships

  • 1. November 11, 2010 Expanding Internationally Through Partnerships: Practical Lessons For 21st Century Nonprofits Rebecca Masisak and Marnie Webb Co-CEOs, TechSoup Global BoardSource Leadership Forum
  • 2. TechSoup Global, a nonprofit serving the nonprofit community, has a 23-year history building sector capacity through technology. We are working toward a time when every social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential. The TechSoup Global Mission: Programs of Focus Today:
  • 3.
  • 4. Essential technology from leading partners
  • 5.
  • 6.
  • 7.
  • 8. The TechSoup solution packages expertise, process and technical infrastructure so that NGO Partners can relatively quickly and cost effectively deliver a product donation program The Unmet Need: Donated technology to support the missions of nonprofits, charities and NGO’s The Met Need: Donated technology delivered in a supportive environment to effectively impact the missions of nonprofits, charities and NGO’s The TechSoup Value Chain Setup & Train Partners – Enable Local Presence via Web for “TSS-like EMEA Solution” Manage Product Donation Partnerships with Corporate Partner(s) Package Product Offering(s) & Delivery Solution/ Platform Establish & Manage NGO Distribution Partnerships Go Live in Country/ Region and manage program inquiries, provide support and process requests Verify Eligibility of NGOs Using Delivery Solution/ Platform 1. 2. 3. 4. 5. 6. Post Fulfillment Support & Returns Processing Fulfill Orders Program Outreach Provide Value-Added Content & Services to Improve Program Impact Manage fulfillment through Corporate Partner 7. 8. 9. 10. 11.
  • 9.
  • 10.
  • 11. The TechSoup Global Network is a sustainable, cross-border network of partner NGOs serving 33 countries. United Kingdom Russia Mexico
  • 12.
  • 13.
  • 14. End recipient: Remote Access Proves Critical to Cystic Fibrosis Association of New Zealand “ I’m working from home today because of the earthquake and that’s only possible because of Small Business Server 2003 and Office Professional Plus 2007 that we received from Microsoft and TechSoup. It’s a huge boon for our organization, allowing the CEO and fieldworkers access to our data when they’re away from the office.” Cystic Fibrosis is NZ's most common life-threatening inherited disease and the CF Association is the only national organization dedicated to all aspects of the condition.
  • 15.
  • 16. Today, NetSquared Locals are held in 78 cities in 25 countries connected to an active online community of 27,300 members
  • 17. Founding President and CEO of i-Vission International; an International NGO with headquarters in Douala Cameroon. The mission of the organisation is to empower computer literacy and break the digital divide between the North and the South. Graduate, holder of a Certificate on Conflict Analysis from the United States Institute of Peace (USIP) and Information System Engineer by profession.   Excel is convinced that we are in the information age, and whosoever is not informed is deformed. He is motivated and dedicated in empowering people with the ICT. His top priority for 2009/2010 is to setup a network in Cameroon, to combat cyber crimes.   In a nut shell, Excel will like to meet new people and organisations who have the ambition to live in a more secure and just world, and possess the required passion to make it happen. Douala, Cameroon Asama Abel Excel Chicago, IL, USA Justin Massa Justin's time is split between NetSquared.org (where he is the Program and Technical Coordinator) and MoveSmart.org (where he is the executive director)). MoveSmart.org, which he co-founded, is a start-up organization dedicated to fostering vibrant and diverse neighborhoods by empowering housing seekers through technology to move to opportunity. Justin is a member of the National Advisory Board of NeighborScapes, the Reader's Bureau of the   Chicago Reporter , and the Program Committee of the  Community Media Workshop. He is also a co-convener of  Chicago Net Tuesdays  and helps organize  Illinois Data Exchange Affiliates. Organizer Profiles
  • 18.
  • 19.
  • 20.
  • 21. Mechanisms for scaling impact Dissemination Affiliation Branching Source: Dees, Battle Anderson and Wie-skillern , 2004 Resources Degree of Central Coordination
  • 22. TSG began by scaling its impact through two mechanisms TechSoup Global Network NetTuesday Organizers Resources Degree of Central Coordination Dissemination Affiliation Branching
  • 23. And TSG continues to scale and evolve its model Fundacja TechSoup GuideStar International Resources Degree of Central Coordination Dissemination Affiliation Branching TechSoup Global Network NetTuesday Organizers GuideStar International Partners
  • 24.
  • 25.
  • 26.
  • 27.  

Editor's Notes

  1. Good Morning. I am excited to be able to join you today all the way from San Francisco to share a bit about the TechSoup Global partnership model as a case study in what is possible when private and third sector organizations work effectively together. I hope I’ll make a convincing case that we have been able already to achieve some impressive results, but also spark your creativity a bit about other ways that this model can be leveraged for social good and ultimately digital inclusion.
  2. An innovative triple-win business model Charities obtain products, relevant content and support, and a forum for collaboration Corporations gain an effective and efficient distribution channel for CSR activities TechSoup network is sustained by charging a low administrative fee My colleague here in the UK, William Hoyle of Charity Technology Trust recently shared this quote with me from one of your government officials: “ By private sector outsourcing CSR to an organisation that can develop a business model around it, the business offers an opportunity for greater social impact.” A great endorsement of our model, although he didn’t know it at the time.
  3. Today we have about 40 donor partnerships – almost all have grown their donation supply, reach and creative engagement significantly over multiple years.
  4. In addition to the 133,000 organizations we mentioned earlier and 3700 libraries who have received $2B in product donations, TechSoup has also provided relevant content, where, when and how our user communities need it – a key to effective use of technology: Users from 190 countries access our content, which today is largely in English, each year. Each month, we have 350,000 visitors to our website; 60,000 online forum sessions (a very active forum). Our social web for social innovation community, Netsquared, has an active and diverse community of over 27,000 – geeks, venture capitalists and community activists – fostering innovation in technology for social good. Each month, 7,000 nonprofit avatars continue their work in Second Life Nonprofit Commons, which we established a few years ago. Last year more than 6000 people were trained in a TechSoup Talks webinar. And 155,000 documents were downloaded. This is obviously a market with a lot of demand – but not a market that can be served economically by a standard business – to do so sustainably requires cooperation across private and public sector donors – product, services and cash – and transparency and willingness to share costs and benefits.
  5. And, as mentioned, we have partnerships in each country we serve who localize the service, including its name – in the UK, Charity Technology Trust operates Charity Technology Exchange, which fits with a portfolio of services for the charitable sector which leverage corporate relationships.
  6. Founded 1993 Annual operating budget $1,500,000 20% budget is grant funded 9 fulltime employees, 5 part time Mission: Our aim is to improve the opportunities for voluntary social work within Sweden trough influencing public opinion, facilitating the exchange of knowledge and introducing new methods of work.
  7. The software would prove critical to their ability to serve their members after a strong, 7.2 earthquake struck Christchurch on September 3, 2010.
  8. fs
  9. Example: NY used meetup to build list and then changed the name Meetup tool is what gives us visibility into the process of the organizers, anything outside of we lose
  10. Broader context