Rebecca Masisak and Marnie Webb, Co-CEOs, TechSoup Global
Your organization is currently doing critical work in the United States, but you recognize the need to grow its reach and impact internationally. What models should be considered? How do key staff and boards step up to support experimentation and adroitly shape and govern the emerging structures and brand?
Important lessons can be learned from pioneering TechSoup Global. As worldwide demand for its programs grew, TechSoup Global's leadership team and board struggled with developing an organizational model that would mobilize partners around a common mission and include contributions from multiple players. Like most organizations, key considerations included expansion without significant additions in headcount and overhead. Now operating in 33 countries with three distinct boards of directors, TechSoup Global has successfully built a growing global network of locally driven programs.
A showcase of applicable insights, this session explores lessons learned, innovative technologies deployed, organizational models piloted and refined, and how boards influence and model the kind of leadership needed as organizations expand internationally.
Practical Lessons For Expanding Nonprofits Internationally Through Partnerships
1. November 11, 2010 Expanding Internationally Through Partnerships: Practical Lessons For 21st Century Nonprofits Rebecca Masisak and Marnie Webb Co-CEOs, TechSoup Global BoardSource Leadership Forum
2. TechSoup Global, a nonprofit serving the nonprofit community, has a 23-year history building sector capacity through technology. We are working toward a time when every social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential. The TechSoup Global Mission: Programs of Focus Today:
8. The TechSoup solution packages expertise, process and technical infrastructure so that NGO Partners can relatively quickly and cost effectively deliver a product donation program The Unmet Need: Donated technology to support the missions of nonprofits, charities and NGO’s The Met Need: Donated technology delivered in a supportive environment to effectively impact the missions of nonprofits, charities and NGO’s The TechSoup Value Chain Setup & Train Partners – Enable Local Presence via Web for “TSS-like EMEA Solution” Manage Product Donation Partnerships with Corporate Partner(s) Package Product Offering(s) & Delivery Solution/ Platform Establish & Manage NGO Distribution Partnerships Go Live in Country/ Region and manage program inquiries, provide support and process requests Verify Eligibility of NGOs Using Delivery Solution/ Platform 1. 2. 3. 4. 5. 6. Post Fulfillment Support & Returns Processing Fulfill Orders Program Outreach Provide Value-Added Content & Services to Improve Program Impact Manage fulfillment through Corporate Partner 7. 8. 9. 10. 11.
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11. The TechSoup Global Network is a sustainable, cross-border network of partner NGOs serving 33 countries. United Kingdom Russia Mexico
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14. End recipient: Remote Access Proves Critical to Cystic Fibrosis Association of New Zealand “ I’m working from home today because of the earthquake and that’s only possible because of Small Business Server 2003 and Office Professional Plus 2007 that we received from Microsoft and TechSoup. It’s a huge boon for our organization, allowing the CEO and fieldworkers access to our data when they’re away from the office.” Cystic Fibrosis is NZ's most common life-threatening inherited disease and the CF Association is the only national organization dedicated to all aspects of the condition.
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16. Today, NetSquared Locals are held in 78 cities in 25 countries connected to an active online community of 27,300 members
17. Founding President and CEO of i-Vission International; an International NGO with headquarters in Douala Cameroon. The mission of the organisation is to empower computer literacy and break the digital divide between the North and the South. Graduate, holder of a Certificate on Conflict Analysis from the United States Institute of Peace (USIP) and Information System Engineer by profession. Excel is convinced that we are in the information age, and whosoever is not informed is deformed. He is motivated and dedicated in empowering people with the ICT. His top priority for 2009/2010 is to setup a network in Cameroon, to combat cyber crimes. In a nut shell, Excel will like to meet new people and organisations who have the ambition to live in a more secure and just world, and possess the required passion to make it happen. Douala, Cameroon Asama Abel Excel Chicago, IL, USA Justin Massa Justin's time is split between NetSquared.org (where he is the Program and Technical Coordinator) and MoveSmart.org (where he is the executive director)). MoveSmart.org, which he co-founded, is a start-up organization dedicated to fostering vibrant and diverse neighborhoods by empowering housing seekers through technology to move to opportunity. Justin is a member of the National Advisory Board of NeighborScapes, the Reader's Bureau of the Chicago Reporter , and the Program Committee of the Community Media Workshop. He is also a co-convener of Chicago Net Tuesdays and helps organize Illinois Data Exchange Affiliates. Organizer Profiles
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21. Mechanisms for scaling impact Dissemination Affiliation Branching Source: Dees, Battle Anderson and Wie-skillern , 2004 Resources Degree of Central Coordination
22. TSG began by scaling its impact through two mechanisms TechSoup Global Network NetTuesday Organizers Resources Degree of Central Coordination Dissemination Affiliation Branching
23. And TSG continues to scale and evolve its model Fundacja TechSoup GuideStar International Resources Degree of Central Coordination Dissemination Affiliation Branching TechSoup Global Network NetTuesday Organizers GuideStar International Partners
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Editor's Notes
Good Morning. I am excited to be able to join you today all the way from San Francisco to share a bit about the TechSoup Global partnership model as a case study in what is possible when private and third sector organizations work effectively together. I hope I’ll make a convincing case that we have been able already to achieve some impressive results, but also spark your creativity a bit about other ways that this model can be leveraged for social good and ultimately digital inclusion.
An innovative triple-win business model Charities obtain products, relevant content and support, and a forum for collaboration Corporations gain an effective and efficient distribution channel for CSR activities TechSoup network is sustained by charging a low administrative fee My colleague here in the UK, William Hoyle of Charity Technology Trust recently shared this quote with me from one of your government officials: “ By private sector outsourcing CSR to an organisation that can develop a business model around it, the business offers an opportunity for greater social impact.” A great endorsement of our model, although he didn’t know it at the time.
Today we have about 40 donor partnerships – almost all have grown their donation supply, reach and creative engagement significantly over multiple years.
In addition to the 133,000 organizations we mentioned earlier and 3700 libraries who have received $2B in product donations, TechSoup has also provided relevant content, where, when and how our user communities need it – a key to effective use of technology: Users from 190 countries access our content, which today is largely in English, each year. Each month, we have 350,000 visitors to our website; 60,000 online forum sessions (a very active forum). Our social web for social innovation community, Netsquared, has an active and diverse community of over 27,000 – geeks, venture capitalists and community activists – fostering innovation in technology for social good. Each month, 7,000 nonprofit avatars continue their work in Second Life Nonprofit Commons, which we established a few years ago. Last year more than 6000 people were trained in a TechSoup Talks webinar. And 155,000 documents were downloaded. This is obviously a market with a lot of demand – but not a market that can be served economically by a standard business – to do so sustainably requires cooperation across private and public sector donors – product, services and cash – and transparency and willingness to share costs and benefits.
And, as mentioned, we have partnerships in each country we serve who localize the service, including its name – in the UK, Charity Technology Trust operates Charity Technology Exchange, which fits with a portfolio of services for the charitable sector which leverage corporate relationships.
Founded 1993 Annual operating budget $1,500,000 20% budget is grant funded 9 fulltime employees, 5 part time Mission: Our aim is to improve the opportunities for voluntary social work within Sweden trough influencing public opinion, facilitating the exchange of knowledge and introducing new methods of work.
The software would prove critical to their ability to serve their members after a strong, 7.2 earthquake struck Christchurch on September 3, 2010.
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Example: NY used meetup to build list and then changed the name Meetup tool is what gives us visibility into the process of the organizers, anything outside of we lose