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International
division
digital vision
Taipida Moodhitaoprn
Digital Vision Project Manager
CALP @ Johannesburg
2 November 2013
DIGITAL VISION
Link to Digital Vision Video
http://www.youtube.com/watch?v=q7oevjFeB3Q
DIGITAL VISION
Question?
"Facebook likes equals success”
“Digital can solve all your problems”
“Women and men have equal access to technology"
DIGITAL VISION
Our Values:
• Consider digital as an enabler,
instrumental, a means to an end
• Embed digital in existing process, use
to support what programme staff
already do, not to replace but
complement
• Using appropriate and sustainable
solutions for the context
• Women’s rights at the heart
DIGITAL VISION aims
-Support programme staff to adopt digital technologies and to embed
approaches within programme applications.
.
-Share learning, harness opportunities to build capacity to use digital, inspire
new projects.
-Connect projects across Oxfam working on similar themes, benefit from cost
efficiencies and trusted ways of working
-Support effective programme design of digital applications
-Prioritise inclusion of women and support projects to consider control and
ownership in design
-Work with partners to provide expertise, knowledge, reach and resources
-Monitoring and evaluating digital approaches – prove the impact in use of digital
tools
@Oxfam House

Amy O'Donnell
Digital Vision
International Lead

Laura Eldon
Digital Vision
Project Manager

Emily Tomkys
Digital Communications
Executive

@Asia Regional Centre

Taipida Moodhitaporn
Digital Vision
Project Manager

Chaliya Sopatsawatsakul
(Pooja Kishnani)
Digital Vision Producer
Link to Digital Vision information
https://sumus.oxfam.org/digital-visioninternational-division-oxfam-gb-0
https://sumus.oxfam.org/international-digitalvision-programme/news/top-digital-visionstories
Objectives:
• To consider our definitions and understanding of “digital”
especially in the frame of campaigns
• To learn from existing campaign projects who have
effectively used digital tools.
• To identify best practice and possibilities to adapt and
replicate
• To consider risks and challenges as well as mistakes and
pitfalls to avoid
• To think about where digital can play a role in campaign
work and identify specific examples
• To scope the need for specific strategies or ways of
working
In 2012, OneWorld has provided mapping technology for
COSCE’s field operations, enabling over 500 observers to
send data directly from the field via text message, providing
for the first time ever an initial indication of their findings in
real time. It is important to note, of course, that this data is
preliminary. The Coalition draws on this data as well as
information received from other monitoring efforts and many
other sources to make formal assessments of the voting
process throughout and after Election Day.
http://www.youtube.com/watch?v=olK3AfdfS6I
http://www.senevote2012.com/about-en
http://oneworld.org/2013/08/11/oneworldselection-monitoring-initiative-proves-itself-inmali/
http://malivote.com
OneWorld’s groundbreaking election monitoring
initiative played a vital role in checking the fairness
of the second round of Mali’s presidential election
on Sunday.
Ring for Change, Kupang, Indonesia - Channelling
women’s voices to be heard by media and decision
makers via mobile phones
https://sumus.oxfam.org/digital-visioninternational-division-oxfam-gb/news/asmaradigital-shortening-distance-between-women
Reporting harassment online
http://harassmap.org/ar/
http://harassmap.org/en/
HarassMap uses mobile and online technology
together with a huge offline community mobilization
effort in neighborhoods throughout Egypt to end
the social acceptability of sexual harassment
Out of stock medicine online map
http://stopstockouts.org
	
http://stopstockouts.org/2009/09/24/snapsurvey-reveals-medicine-stockouts-stillplague-kenya-malawi-uganda-and-zambia/
http://www.standardmedia.co.ke/?
articleID=2000091157&story_title=waiguru-launcheshuduma-kenya-in-fresh-bid-to-reform-public-sector
Among the changes to be introduced in the public service include
introduction of one stop Huduma Service Centres to provide
customer services to citizens from a single location, online eHuduma web portal to provide integrated services offered by
various government ministries, departments and agencies and a
unified and integrated channel Huduma payment gateway to
facilitate ease of payment for government services.
Others are introduction of m-Huduma platform to offer MGovernment services to citizens from their mobile phones and a
Huduma call centre to provide customer service using a single
dialing prefix.
http://ureport.ug
Ureport is a free SMS-based system that allows
young Ugandans to speak out on what's
happening in communities across the country,
and work together with other community
leaders for positive change.
https://unstitched.informationactivism.org/en?
sort_by=country#story-_25E2_2580_259C0
Welcome to 10 Tactics Unstitched!
This is a database of all the info-activism stories profiled in the original 10
Tactics film and cards and also those which we featured on the 10
Tactics website, 2010-2012.
Over the last two years, we have gathered a lot of feedback and
evaluations from all kinds of people using 10 Tactics. From students and
teachers to NGO staff and ICT and advocacy trainers, we've learned
that 10 Tactics is a useful resource to explore and teach the field of
information activism. We also learned that it would be really useful to
have all the stories pulled out of the format they were in and served up
in a new way.
So here we have opened out the cards and laid out the stories, images and
videos in them for users to browse, download and remix. You can
browse the 50 + examples, in this interactive database, either by tool/
technique, country and the issue area the campaign addressed. The
Campaign Basics cards, which include suggested hands-on group
activities, are also now more easily accessible to integrate into trainings.
The reality of using digital
set up technology/server, training
on functionality, organising
information flows, integrate other
systems

In a deployment using digital

outreach, branding, incentives,
feedback, messaging, data
collection, verification,
multichannel approaches,
What do we mean
by digital tools?
What are the
Opportunities?
What are the
risks?
Pros:
Faster, more real time (can be more agile in embedding
feedback?) or make time critical judgements in accountability.
Less data input.
Engaging communities geographically spread (or in fragile, hard
to reach contexts), continue conversations and complement
existing activities
Traceability
Large data flows (searchable and analysable format )
Wider access if using tools in peoples hands.
Cons:
Set up costs and investment,
Who is excluded from contributing?
What do you lose from face-to-face in data collection? Challenges
of self-reporting
Data security concerns
Checklist
•  Rule and Regulation ( Gov, countries, IT
policy and etc.)
•  Sign off
•  Audience analysis – what fit best
•  Capacity building
•  Partners (technology, operators, local and
etc.)
•  Community manage is a full time job
Next step?
•  Webinar
•  Resource
•  Support
Thank you
Taipida Moodhitaporn
tmoodhitaporn@oxfam.org.uk

www.oxfam.org.uk/technology

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Digital Vision Project Supports Inclusion Through Technology

  • 1. International division digital vision Taipida Moodhitaoprn Digital Vision Project Manager CALP @ Johannesburg 2 November 2013
  • 2. DIGITAL VISION Link to Digital Vision Video http://www.youtube.com/watch?v=q7oevjFeB3Q
  • 3. DIGITAL VISION Question? "Facebook likes equals success” “Digital can solve all your problems” “Women and men have equal access to technology"
  • 4. DIGITAL VISION Our Values: • Consider digital as an enabler, instrumental, a means to an end • Embed digital in existing process, use to support what programme staff already do, not to replace but complement • Using appropriate and sustainable solutions for the context • Women’s rights at the heart
  • 5. DIGITAL VISION aims -Support programme staff to adopt digital technologies and to embed approaches within programme applications. . -Share learning, harness opportunities to build capacity to use digital, inspire new projects. -Connect projects across Oxfam working on similar themes, benefit from cost efficiencies and trusted ways of working -Support effective programme design of digital applications -Prioritise inclusion of women and support projects to consider control and ownership in design -Work with partners to provide expertise, knowledge, reach and resources -Monitoring and evaluating digital approaches – prove the impact in use of digital tools
  • 6. @Oxfam House Amy O'Donnell Digital Vision International Lead Laura Eldon Digital Vision Project Manager Emily Tomkys Digital Communications Executive @Asia Regional Centre Taipida Moodhitaporn Digital Vision Project Manager Chaliya Sopatsawatsakul (Pooja Kishnani) Digital Vision Producer
  • 7. Link to Digital Vision information https://sumus.oxfam.org/digital-visioninternational-division-oxfam-gb-0 https://sumus.oxfam.org/international-digitalvision-programme/news/top-digital-visionstories
  • 8. Objectives: • To consider our definitions and understanding of “digital” especially in the frame of campaigns • To learn from existing campaign projects who have effectively used digital tools. • To identify best practice and possibilities to adapt and replicate • To consider risks and challenges as well as mistakes and pitfalls to avoid • To think about where digital can play a role in campaign work and identify specific examples • To scope the need for specific strategies or ways of working
  • 9.
  • 10. In 2012, OneWorld has provided mapping technology for COSCE’s field operations, enabling over 500 observers to send data directly from the field via text message, providing for the first time ever an initial indication of their findings in real time. It is important to note, of course, that this data is preliminary. The Coalition draws on this data as well as information received from other monitoring efforts and many other sources to make formal assessments of the voting process throughout and after Election Day. http://www.youtube.com/watch?v=olK3AfdfS6I http://www.senevote2012.com/about-en
  • 11.
  • 12. http://oneworld.org/2013/08/11/oneworldselection-monitoring-initiative-proves-itself-inmali/ http://malivote.com OneWorld’s groundbreaking election monitoring initiative played a vital role in checking the fairness of the second round of Mali’s presidential election on Sunday.
  • 13.
  • 14. Ring for Change, Kupang, Indonesia - Channelling women’s voices to be heard by media and decision makers via mobile phones https://sumus.oxfam.org/digital-visioninternational-division-oxfam-gb/news/asmaradigital-shortening-distance-between-women
  • 15.
  • 16. Reporting harassment online http://harassmap.org/ar/ http://harassmap.org/en/ HarassMap uses mobile and online technology together with a huge offline community mobilization effort in neighborhoods throughout Egypt to end the social acceptability of sexual harassment
  • 17.
  • 18. Out of stock medicine online map http://stopstockouts.org http://stopstockouts.org/2009/09/24/snapsurvey-reveals-medicine-stockouts-stillplague-kenya-malawi-uganda-and-zambia/
  • 19.
  • 20. http://www.standardmedia.co.ke/? articleID=2000091157&story_title=waiguru-launcheshuduma-kenya-in-fresh-bid-to-reform-public-sector Among the changes to be introduced in the public service include introduction of one stop Huduma Service Centres to provide customer services to citizens from a single location, online eHuduma web portal to provide integrated services offered by various government ministries, departments and agencies and a unified and integrated channel Huduma payment gateway to facilitate ease of payment for government services. Others are introduction of m-Huduma platform to offer MGovernment services to citizens from their mobile phones and a Huduma call centre to provide customer service using a single dialing prefix.
  • 21.
  • 22. http://ureport.ug Ureport is a free SMS-based system that allows young Ugandans to speak out on what's happening in communities across the country, and work together with other community leaders for positive change.
  • 23.
  • 24. https://unstitched.informationactivism.org/en? sort_by=country#story-_25E2_2580_259C0 Welcome to 10 Tactics Unstitched! This is a database of all the info-activism stories profiled in the original 10 Tactics film and cards and also those which we featured on the 10 Tactics website, 2010-2012. Over the last two years, we have gathered a lot of feedback and evaluations from all kinds of people using 10 Tactics. From students and teachers to NGO staff and ICT and advocacy trainers, we've learned that 10 Tactics is a useful resource to explore and teach the field of information activism. We also learned that it would be really useful to have all the stories pulled out of the format they were in and served up in a new way. So here we have opened out the cards and laid out the stories, images and videos in them for users to browse, download and remix. You can browse the 50 + examples, in this interactive database, either by tool/ technique, country and the issue area the campaign addressed. The Campaign Basics cards, which include suggested hands-on group activities, are also now more easily accessible to integrate into trainings.
  • 25. The reality of using digital set up technology/server, training on functionality, organising information flows, integrate other systems In a deployment using digital outreach, branding, incentives, feedback, messaging, data collection, verification, multichannel approaches,
  • 26.
  • 27. What do we mean by digital tools? What are the Opportunities? What are the risks?
  • 28. Pros: Faster, more real time (can be more agile in embedding feedback?) or make time critical judgements in accountability. Less data input. Engaging communities geographically spread (or in fragile, hard to reach contexts), continue conversations and complement existing activities Traceability Large data flows (searchable and analysable format ) Wider access if using tools in peoples hands. Cons: Set up costs and investment, Who is excluded from contributing? What do you lose from face-to-face in data collection? Challenges of self-reporting Data security concerns
  • 29. Checklist •  Rule and Regulation ( Gov, countries, IT policy and etc.) •  Sign off •  Audience analysis – what fit best •  Capacity building •  Partners (technology, operators, local and etc.) •  Community manage is a full time job
  • 30. Next step? •  Webinar •  Resource •  Support