TechSoup Global: Empowering NGOs with Tech
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Palestra no Seminário TiB 2010 - TechSoup Global
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TechSoup Global: Empowering NGOs with Tech
- 1. TechSoup Global Um panorama sobre o uso das tecnologias de informação e comunicação para organizações October 2010 Florianopolis, Brasil
- 2. Agenda • Introduction • Why is technology important for NGOs? • TechSoup Global’s role – Why we do what we do? – How we do what we do? • Products – TechSoup Brasil • Community Driven Innovation • Information and Institutional Services
- 3. Bom Dia Florianopolis! Name: Vyria Paselk Retana Title: Senior Manager, International Partnerships
- 4. There is tremendous opportunity and unmet technology need in the NGO sector. • 10+ million NGOs employing a workforce of 47.6M contributing 5.9% of total GDP. • Economic crisis, changes in technology and lack of in-house technology management elevate need • Gap exists between nonprofit needs and technology product donor capabilities • Access required but context is key: local tech “know-how” and support • The contributions of many are leveraged – and the technology is used to develop services which promote digital inclusion aims Source: Johns Hopkins University
- 5. Why is technology important for NGO’s? • Efficiency – Focus on core work • Transparency – Credibility – Respect – Influence • Visibility – Volunteers – Donors – Funders
- 6. If so important, why don’t NGO’s take advantage of technology? • We don’t know what we need… • We don’t know how to get what we need… • We don’t know what tool is most effective… • We don’t have budget… • We don’t know who to trust…
- 8. We are working toward a time when every NGO on the planet has the technology resources and knowledge they need to operate at their full potential.
- 9. Organization Overview: TechSoup Global Who we serve? NGOs of all types (nonprofits, telecenters, libraries) representing a wide- range of domains including health, critical human need, education and economic empowerment. History 1987: organization created as CompuMentor in California 2001-2002: launched TechSoup.org and product donation service in U.S. 2004: launched TechSoup Global Network (international donation programs) 2006: launched NetSquared 2009: Fundacja TechSoup legally established in Europe (Warsaw, Poland) 2010: merged with GuideStar International (London, United Kingdom) Geographic Scope •Transactional relationships in every county of the United States • Product donation programs in 34+ countries •Users from 190 countries visit TechSoup.org with 400,000 unique monthly visits •Monthly NetSquared events (NetSquared Local) in 70 cities in 23 countries •GuideStar International operational in 4 countries; integration with TechSoup Global Network in process
- 10. Our reach…
- 11. • 350,000 unique monthly visitors • 60,000 monthly online forum visitor sessions • 23,000 active NetSquared social web community members • 7,000 monthly Nonprofit Commons avatars in Second Life • 14,000 monthly visits to the TechSoup blog • 6,250 TechSoup Talks webinar attendees have been trained with an average of 115 attendees per training • 155,000 documents downloaded IMPACT REACH Demonstrated and sustainable impact and reach • 112,000 organizations have received product donations. • $1.5 billion in potential savings for NGOs • 4 million technology products distributed • 32 countries receive product donations • ~40 product donor partners • 3,700 public libraries served • 190 countries of origin access content • 25% of overall traffic from outside U.S.
- 12. Our programs Products: • Donations Program Community Driven Innovation: • NetSquared • Second Life/Nonprofit Commons Information and Institutional Services: • NGOsource • GuideStar International
- 13. TechSoup Products Building NGO capacity through technology access and enablement. Product donation service serves organizations with supporting content, webinars, interactive forums and technology products.
- 14. • NGO’s: Request Donations • TSG/Partners: Process Donations • Corporate Partners: Provide Donations TechSoup Corporations Nonprofits An innovative triple-win business model “By private sector outsourcing CSR to an organisation that can develop a business model around it, the business offers an opportunity for greater social impact.” – Government Official, United Kingdom
- 15. Donor partners come together on a neutral platform to provide donations to social benefit organizations in 30+ countries
- 17. Product-centric Programs Focus on Providing Relevant Technology Resources + Community Support. TechSoup.org: Articles, newsletters, webinars & community forums on 16 tech-related topics: networking, assistive technologies, public access computing
- 18. TechSoup enables partner NGOs in 33 countries to build sustainable programs for their countries as part of a global network Canada Taiwan Brazil
- 19. TechSoup Global Network Partners Sample of Partner Logos Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia Egypt, France Germany Hong Kong Hungary India Ireland, Italy Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom
- 20. • $3.7 million (USD) retail value of technology product donations distributed • $3.4 million (USD) potential savings for social benefit organizations • 13,500 products licenses distributed • 5 TechSoup Brasil product donor partners: Microsoft, Symantec, SAP, Dr. Micro, Metasys • 280 organizations received product donations • 30,000 unique monthly visitors since June 2009 • 200 daily visitors on TSB site (Average) • 90% of visitors looking for software donations IMPACT REACH Performance Metrics:
- 22. Examples of our global impact… • 1 year Anniversary video commemorating TechSoup New Zealand’s accomplishments: – http://www.youtube.com/watch?v=yOxF7-36RXc • A Jpeg is worth 100 words-Donortec Australia – http://www.youtube.com/watch?v=Baa6mKle
- 23. Community Driven Innovation Programs focus on building sustainable communities whose contributions leverage technology to develop innovative solutions for social impact.
- 24. NetSquared enables NGO’s to leverage the tools of the social web NetSquared Local in Guayaquil, Ecuador and Douala, Cameroon NetSquared Local NetSquared conference and online community www.netsquared.org
- 25. Virtual worlds and other social networking tools are an increasingly important way for engaging communities about civil and social issues. Nonprofit Commons in Second Life: Easy way for NGOs to explore the use of virtual worlds for social good www.nonprofitcommons.org 4 minute overview: http://www.youtube.com/watch?v=xwAZ1-BstjE
- 26. Information and Institutional Services Building NGO capacity through visibility and transparency (GuideStar International), easier access to US-based funders (NGOSource), and through specialized data designed for institutional stakeholders.
- 27. What is NGOsource? NGOsource is a service that will help U.S.-based grantmakers provide grants to NGOs worldwide. www.techsoupglobal.org/ngosource
- 28. GuideStar International What is it? A program which collects and displays data about NGOs, promoting visibility and transparency, allowing NGOs to share their information to wide variety of stakeholders via a GuideStar Website. Where is it? Belgium, Israel, India, and UK. What are the ultimate goals? – make NGOs more visible, accountable and effective; – enable more confident and effective philanthropy; and – promote vibrant and well governed civil societies
- 29. Recently launched GuideStar International programs in Belgium, India and Israel enhance and expand the reach of TechSoup Global while providing a critical service to Civil Society actors. Further integration of these services into the TechSoup Global platform and programs are forthcoming.
- 30. TechSoup Global: Our currency is contribution • NGO’s are agents of change. • Create sustainable communities in which all participants are contributors. • Solutions for society’s problems will happen when all participants bring their resources together– technology will be a key enabler. • Together is INDEED Better!
- 31. TechSoup Global: www.techsoupglobal.org TechSoup Brasil: www.techsoupbrasil.org.br Vyria Paselk: vyria@techsoupglobal.org
Editor's Notes
- Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP. A large portion are the digitally and socially excluded. They understand the digitally and socially excluded. Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff? Gap exists between nonprofit needs and technology product donor capabilities Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed). Access required but context is key: local tech “know-how” and support The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
- In addition to the 112,000 organizations we mentioned earlier and 3700 libraries who have received $1.6B in product donations, TechSoup has also provided relevant content, where, when and how our user communities need it – a key to effective use of technology: Users from 190 countries access our content, which today is largely in English, each year. Each month, we have 350,000 visitors to our website; 60,000 online forum sessions (a very active forum). Our social web for social innovation community, Netsquared, has an active and diverse community of over 23,000 – geeks, venture capitalists and community activists – fostering innovation in technology for social good. Each month, 7,000 nonprofit Avatars continue their work in Second Life Nonprofit Commons, which we established a few years ago. Last year more than 6000 people were trained in a TechSoup Talks webinar. And 155,000 documents were downloaded. This is obviously a market with a lot of demand – but not a market that can be served economically by a standard business – to do so sustainably requires cooperation across private and public sector donors – product, services and cash – and transparency and willingness to share costs and benefits.
- An innovative triple-win business model Charities obtain products, relevant content and support, and a forum for collaboration Corporations gain an effective and efficient distribution channel for CSR activities TechSoup network is sustained by charging a low administrative fee My colleague here in the UK, William Hoyle of Charity Technology Trust recently shared this quote with me from one of your government officials: “By private sector outsourcing CSR to an organisation that can develop a business model around it, the business offers an opportunity for greater social impact.” A great endorsement of our model, although he didn’t know it at the time.
- Net2: Nettuesday: Net Tuesdays are a chance for social changemakers interested in the social web to come together offline to share success stories, learn about projects and tools, and collaborate. Over 30 cities around the world including Douala, Cameroon and Guayaquil, Ecuador
- That mission drives everything we do and we think of “contribution” as the currency our platform creates. The charities we serve are more than simply recipients of aid. They are experts on communities and the issues they face and have much to contribute as agents of change. Our efforts are continually focused on creating sustainable communities in which all participants are contributors and investments are additive, not one-time or duplicative. We believe that true solutions for society’s most intractable problems will happen most effectively when all participants, even those who may seem unlikely allies, bring their resources together to solve problems – and technology will be a key enabler.