1. Satellite
- optimal mean for media entertainment
and broadband services
Leszek Bujak – Astra Central Eastern Europe
26th March 2007
28 March, 2007 / Slide 1
2. Key services provided via satellite infrastructure
p TV and radio broadcasting
(last mile reception of digital signal, also HDTV)
p Broadband and multimedia services for the residential market
p Feeding the terrestrial transmitters e.g. CATV, DTT, etc.
p Professional telecommunication networks
p Trunking services and many others
28 March, 2007 / Slide 2
3. Key services provided via the satellite infrastructure
p TV and radio broadcasting
(last mile reception of digital signal, also HDTV)
p Broadband and multimedia services for the residential market
p Feeding the terrestrial transmitters e.g. CATV, DTT, etc.
p Professional telecommunication networks
p Trunking services and many others
28 March, 2007 / Slide 3
4. Based on global reach with focus on regional markets (example)
28 March, 2007 / Slide 4
5. Direct-to-Home reception (satellite operator example)
Ø All channels available everywhere
Ø More than 400 TV and radio channels
free-to-air in Czech Republic
Ø Variety of High Definition channels
Ø Low-cost, easy-to-install
and „off the shelf” end-user equipment
(HD, SD, MPEG-2, MPEG-4, PVR, etc.)
Ø Additional services: e.g. broadband
Internet, Triple-Play, iTV, etc.
28 March, 2007 / Slide 5
6. Key media players available via satellite (examples)
28 March, 2007 / Slide 6
7. Why satellite in the broadband environment?
Current situation in the market:
p Many end-users living in rural areas cannot get broadband
internet access
p Some end-users have access to broadband internet,
but at unreasonable pricing
p Incumbent, non-incumbent telecommunication operators
and internet service providers (ISPs) need to find solutions
to the above un-addressed market
p Currently operators focused on the regions with well
developed infrastructure (IPTV, DVB-H, CDMA, etc.)
28 March, 2007 / Slide 7
9. Satellite based broadband Internet access (1-way)
p Service features:
Ø Broadband Speeds e.g. 1-2 Mbit/s
Ø Volume unlimited tarriffs
Ø Low Service Charges
Ø Easy-to-install and Easy-to-use TV & Radio services
Broadband Internet
p Unique advantages: IP Content Delivery
Ø Available everywhere
Ø Immediate roll-out possible
Ø The same low-cost satellite dish
for home entertainment on PC and TV
Return path for interactivity
via the local Internet
Service Provider
p Value Added:
Example:
Ø More than 400 digital free TV & Radio channels telephone line, mobile operator
(GPRS/EDGE/UMTS) or other
can be available with PVR, EPG, Teletext and other
Ø IP Content Delivery Services e.g. Video On Demand,
MPEG-4 IPTV can be added at any time
Ø The same End-User equipment and software
28 March, 2007 / Slide 9
10. End-User: What is required for 1-way services?
p Standard Satellite Dish
p Satellite Receiver (examples):
External USB or Internal PCI
receiver for PC
Ethernet router for PC or Home Network
(built-in GPRS/EDGE)
Return path for interactivity
via the local Internet
Service Provider
IP compliant Set-Top-Box
Example:
(TV output)
telephone line, mobile operator
(GPRS/EDGE/UMTS) or other
p Return path for interactivity
(typically calculated in the service fee)
28 March, 2007 / Slide 10
11. Example – mobile operator
Internet
p Broadband Internet access countrywide TV/Radio
p Booster to existing GPRS/EDGE offer
p Volume unlimited, up to 2048 Kbit/s
p Monthly fixed fee from 28 EUR (VAT incl.)
p „Docking station” switching concept:
„travel with GPRS/EDGE, if you need a broadband
Satellite USB
at home, plug in the cable and enjoy receiver
GPRS/EDGE
wireless return path
p Value Added Services today: with USB or PCMCIA modem
Ø More than 400 free TV and Radio channels on the PC
Ø Personal Video Recording, Teletext, EPG and others
28 March, 2007 / Slide 11
12. Broadband Flat Rate Internet
and Triple Play Service via satellite
for the residential market
28 March, 2007 / Slide 12
13. Triple play via satellite: Benefits
p Flat rate per month
p Available in entire country
p Always-on in forward and return path
p Unlimited volume (with Fair Use policy)
p High service reliability
p Low-cost equipment(CPE)
p Plug & play, easy to install
p Multicast and streaming of content
p VoIP capabilities (Voice over IP)
Small satellite dish
28 March, 2007 / Slide 13
15. Applications
p Fast Internet access
p Virtual Private Network (VPN) and Intranet
p Streaming video and audio with digital TV quality
p VoIP telephony
p Content Distribution and Management
p Telemetry (SCADA)
p Distance Learning
p Point of sales terminals (POS)
28 March, 2007 / Slide 15
16. Resume
Ø The satellite services available everywhere „from the day one”
Ø No large capital investement required
p VSAT licence is not required in Czech Republic
p EU intensively promotes the broadband access in rural areas
p Turnkey solutions for the business, governmental institutions
28 March, 2007 / Slide 16
17. Thank you !
Leszek Bujak
Business Development Manager
ASTRA CEE
Tel. + 48 22 332 78 50
Leszek.Bujak@ses-astra.com
www.ses-astra.com
28 March, 2007 / Slide 17
