Vodafone and Its Marketing

2. • Vodafone Group is
telecommunications Company
Headquartered In London. Un
• It is the World's Largest Mobile
Telecommunications Company
Measured By Revenues And The
World's SECOND LARGEST
Measured By Subscribers.
• It is successfully Operating In
Over 30 Countries And Has
Partner Networks In Over 40
Additional Countries .

3. Founded 1984
HEADQUARTERS LONDON , U.K.
Area served Worldwide
Key people GERARD KLIESTERLEE(Chairman)
VITTORIO COLLAO (CEO)
Products Mobile Telephony, Internet
Services, Digital Television
Revenue $ 45.88 billion (2011)

4. • Vodafone was launched
officially on 21st
September 2007.
• Vodafone Acquires A
67% Stake In
Hutchison Essar For
$10.7 Billion.
• Than on hutch was
rebranded as Vodafone.

6. 3.19% 1.43% 0.64% 0.41% 0.37% 0.17%
0.82% 0.16% Bharti Airtel
Reliance
6.83%
Vodafone
19.89%
Idea
BSNL
10.29% Tata
Aircel
16.87% Uninor
11.08%
Sistema
Videocon
11.20% MTNL
16.66% Stel

7. Bharti
Reliance Airtel
Idea
BSNL
TATA

8. Prepaid cellphone connection
Prepaid recharge card
Top – ups
Vodafone postpaid

9. Vodafone PCO
Vodafone handy phone
World calling cards
I-Phone 3G
Magic box handset

10. Tunes And Downloads
Entertainment
Sports
News and updates
Travel

11. Internet
Messaging
Astrology
Mobile Money Transfer
Miscellaneous

14. • Provide different
features like
chat, ringtones, s
end and receive
messages, video
call, travel, games
etc.

15. • Vodafone UK
operates over 300
of its own stores.
• It also sells through
independent
retailers e.g.
Carphone
Warehouse.

16. • Offers various pricing
structures to suit
different customer
groups.
• Monthly price plans are
available .
• Phone users can top up
their phone on line.

17. • Explain new
products and ideas
in newspapers and
magazines.
• Advertising on
T.V., billboards, etc.

19. • Income
• Age
• Service usage
• Life of service
• Geographical condition
• Nature of customer

20. • Home calling cards
for the families of
those professionals
who use to work
abroad.
• Rs. 10 recharge for
small user.
• Cheap SMS facility
for youth

21. • Vodafone is more
young and fun brand.
• Zoozoo and parrot will
be retained for the
brand position.
• They talk about the
exclusivity of the
network and the
service they are
offering to the
customer.

23. • Vodafone
sponsored the
international
Test Series in
Australia over
the summer.
• Michael Clarke
was chosen as a
brand
ambassador of
Vodafone.

24. • UEFA and Vodafone
entered into a
contract in 2007.
• Italian and British
fans got a chance to
win tickets to see
match.
• Campaign ran for 5
weeks.

25. • Vodafone McLaren
Mercedes team is
competing in the
2011 Formula 1
World
Championship with
drivers Lewis
Hamilton, Jenson
Button, Pedro de la
Rosa and Gary
Paffett .

27. • Vodafone and Bigg
Boss entered into a
contract in 2008
(Bigg Boss season
2).
• Customer gets a
chance to ask a
question to his
favorite
contestant.

28. • Vodafone has signed deal
with Indian Premier
League for 5 years till
2012 amounting to $25
million.
• Customers will be able to
order tickets for IPL
matches.
• Customer can also
participate in the „Predict
the Man of the Match‟
contest.

31. • A free pre-paid Vodafone
connection with six months
validity.
• Rs 50 worth of talk time
free.
• Two Bonus cards with very
low call rates.
• A two-year replacement
warranty.

32. • Vodafone has launched
a new 3G Android
phone in India at an
attractive price of Rs
4,995. The new
Vodafone Smart is
powered by
Qualcomm's
Snapdragon S1
processor and Android
2.2.1 operating system.

36. • Vodafone chose the Indian Premier
League 2 (IPL-2) as a platform to launch
Zoozoo.
• Vodafone extensively promoted these
characters on social networking sites.
• Vodafone has also announced to launch
the Zoozoo goodies like zoozoo
toys, zoozoo mugs, zoozoo
keychains, zoozoo t-shirts, etc.

38. • Zoozoo took break.
• Introducing new
Ultra-Pocket Sized
Tariff at just Rs 4.

39. • Unpredictable
loss of signal.
• People are unable
to connect to the
“My account” on
the website .

40. • Improve auto roam
coverage in
India, South
Africa, Thailand, Chi
na, Japan and U.S.A.
• Improve coverage by
creating a facility
exchanging messages
where coverage is
weak.