“TO ANALYZE THE MARKET SHARE ANDCOMPETITOR OF AIRTEL” PRESENTED BY:
INTRODUCTIONThe project title “TO ANALYZE THE MARKET SHARE ANDCOMPETITOR OF AIRTEL” is the analysis of the big scale sector ofcommunication. . In this project study of airtel revenue, company how earn profitfrom customer through retailer. The survey was conducted so as to analyze the big scale sectorprevailing in the current industry and the improvement that can bemade upon it.
Objective of the project1. To find out the perception of Retailer towards incentive.2. To find out the telecom market share of Airtel in Nashik .3. To find out the Retailer satisfaction towardsthe different plans and offers by the company.4. To find out the competitor of Airtel in nashik .
COMPANY PROFILEBharti Tele-ventures Limited was incorporated on July 7, 1995, forpromoting investments in telecommunication services. Its subsidiaries operatetelecom services across India.Bharti is India’s leading private sector telecommunications servicesprovider, with a customer base of approximately 255 million customers.Bharti Tele-Ventures Limited have been structured into two main strategicbusiness groups. 1.) Mobility Leaders business group 2.) Infotel Leaders business groupthese services are provided under the AirTel brand.
VISION :By 2015 airtel will be the most loved brand, enriching the lives ofmillions.MISSION : To meet global standards for telecom services that delight customersthrough:Customer service focusEmpoweredInnovative servicesCost efficiency
KEY PEOPLE Mr. Sunil Bharti Mittal( Chairman & Managing Directore)Mr. Sanjay Kapoor (CEO-India &south Asia)Mr. Manoj Kohli (CEO-International )Mr. K. srinivas ( President B2C )Mr. Drew Kelton (president B2B)Mr. Krish Shankar (Executive Directore Human Resource)Mr. S. Asokan (Executive Directore Supply chain)Mr. Ajai Puri (operation Director North,East &Bangladesh)Mr. Jagbir singh(Directore network Services)Mr. Nilanjan Roi (cheaf financial officer)Mr. Vinig Taneja (Operation Directore south & Srilanka)Ms. Jyoti pawar (Directore- legal ®ulatory)Ms. Amrita Gangotra(Directore-IT)Mr. Jai Menon(directore-innovation &IT)Mr. B. Shrikant (CFO –India south Asia & Africa)Mr . Bharat Bambawale ( Directore -Global Brand(India south Asia & Africa)
New HighlightsBharti Airtel launches Cloud Enablement Platform poweredby HPAirtel Rising Stars to bring alive young Indias soccerdreamsBharti and Qualcomm announce partnership for 4G.Bharti airtel to Observe Silent period from 30 June 2012
RESEARCH METHODOLOGYDefination:Research methodology means “A careful investigation or inquiry speciallythrough search for new facts in any branch of knowledgeThir are two types of data collection sources are used for research.1. Primary Data Sources1. Secondary Data Sources
Primary Data Sources: Primary data was collected through questionnaire by personal interviewing each respondent on a number of queries structured in a questionnaire.Secondary Data Sources:Secondary data was collected from following sources; * News Paper * Retailer database. * InternetSample size:Sample size indicates that how many respondents are to be contacted underthe survey. Sample size for this project is 100.
Data Analysis & Interpretation Oue. No.1 : Do you sale sim card ? Sales100 90 80 70 Yes 60 No 50 40 30 20 10 0 Yes No
Oue. No.2 Which Brand do you sell the most ? Vergin Mobile Sales 1% MTS 1% BSNL Uninor 6% Idea 10% 26% Tata Docomo 4% Aircel 8% Vodafone 10% Airtel 23% reliance 11%
Oue.no.3 :How much activations do you sell and what is the percentageof Airtel ? Activation Tata Docomo Mobile Vergine MTS 5% 1% 1% Idea Reliance 18% 8% Vodafone 10% Airtel 20% Uninor 25% Aircel 12%
Oue.no.4: are you done Recharge by using *122# Plan ? *122# Plan 40 35 30 25 Done Recharge Dailed but Not done 20 Not Done 15 10 5 0 Done Recharge Dailed but Not done Not Done
Ou.no.5 :Do the company executives visit your shop regularly to conveyschemes? 100 90 80 70 60 YES NO 50 40 30 20 10 0 YES NO
Distribution channel of Airtel in NashikIn Distribution the company’s Distributors plays very important role. Direct sales aredone by Distributor. Distributors gets the product of bharti Airtel directly from thecompany.Sales are done by these three process.Sale through DSE.Market Activities.Promotional Activities.Total Sales revenue/month = Approx. 3 croreTotal Activation in Jun = Approx. 35000Total No. of Distributors in Nashik zone = 4Total No. of Retailers in Nashik Zone =1800
FINDINGSIdea is the Market Leader in Nashik . This result is based upon the SalesRevenue of various telecom player in Nashik City.Airtel and Idea are having near about similar Sales revenue then Idea andAirtel are Competitor of each other.Airtel having Excellent network quality in cities and town as well as goodnetwork quality in Rural Areas.Airtel having various tariff plans which attracts more customers compare toother telecom players.
Limitation of studyThe research will be conducted in a Nashik selected area. The respondent will be limited so cannot be treated as a whole population.Due to communication gap. it is possible that the respondents are not be able tounderstand the questionnaire and can cause misleading results.
SuggestionIt should motivate the Retailer to increase sales revenue bygiving gifts and rewards etc.It should provide expertise regularly visit to Retailer to givingthe knowledge of sales promotion, coming technology, offersand plans.It should concentrate on advertisement like Road sidehoardings and banners.
ConclusionIn Nashik it is found that Airtel is most attracting Brand and it givesvery good service to Retailers. Idea is most closer competitor of Airtel .Idea is Market leader in Sales Revenue where Airtel placed in 2ndposition.In nashik city airtel place at no.1 in network quality than other company.