Group Members• Sudhir Singh Rajput• Yatish Mittal• Parvez Ansari• Rohit Srivastava• Amit Yadav• Chandra Shekhar Chaurasia• Vikrant Arora
About Mahotsava• Lucknow Mahotsava is an important state annual festival of Uttar Pradesh, celebrated in Lucknow, celebrations takes place between 26th November and 6th December.• The Mahotsava is also a great event for the food connoisseurs.• Lucknow Mahotsava is a celebration of the Awadh culture The festival is organized by the state government and continues for ten days.
About Mahotsava• Colourful processions, traditional dramas, kathak dances in the style of the famous Lucknow gharana, sarangi and sitar recitals along with ghazals, qawalis, and thumri are the prime attractions of this festival.• Lucknow Mahotsava is also a shopping delight, as craftsmen from all parts of the country gather here to enthrall the audience with their masterpieces.
Entry• Entry fee is 10/- and seasonal fee is 50/-.Stalls• Lucknow Mahotsava Exhibition would have 250 commercial stalls, 387 crafts stall, 60 pavilion, 45 food stalls, 40 ice creams and beverage stalls and 70 stalls for agricultural fair.
Nilkamal Home Ideas• Visited for the 1st time in Mahotsava.• Main objective was promotion.• Discount on only new products.• Company’s exclusive store.• No decided targets.• Cold response from customers.
Able Interior• Visits every year.• Starting range was Rs.50000 for sofa sets.• No discounts.• Free delivery.• Customers were uninterested due to high prices.
Furniture Handicrafts• From Saharanpur.• Visits every year.• Home made furnitures.• Furniture’s ranging from Rs.25000-30000.• Sofa sets, drawing table, chairs, beds, dining table, center table.• Margin profit of 10%.• Transportation cost upto Rs.25000.
Problems• Lack of govt. facilities.• Lights were not properly available.• Drinking water was not available.• Rents are increased heavily as compared to previous year.• Other basic amenities were not properly available.
Customer Response• Have you visited last year. 9 8 7 6 5 Yes 4 3 No 2 1 0 Visited last year
Customer Response• Have you find any difference from last year. 6 5 4 Yes 3 No 2 Don’t know 1 0 Difference found
Customer Response• Have you bought any furniture. 8 7 6 5 4 Yes 3 No 2 1 0 Bought furniture
Customer Response• Have you came just to roam or buy any furniture. 6.2 6 5.8 5.6 5.4 To Buy 5.2 5 To Roam 4.8 4.6 4.4
Customer Response• Do you like the furniture’s. 10 9 8 7 6 5 Yes 4 No 3 2 1 0
Customer Response• Do you find the prices of furniture appropriate. 8 7 6 5 4 Yes 3 No 2 1 0 Appropriate Prices
Customer Response• Are you satisfied with the services of staff. 9 8 7 6 5 Yes 4 3 No 2 1 0 Satisfied with services
Customer Response• On which component do you buy furniture. 9 8 7 6 5 Quality 4 Price 3 Both 2 1 0 Visited last year