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MAHINDRA SCORPIO
MAHINDRA SCORPIO

Presented By :-
            Sudhir Singh Rajput
             Rohit Srivastava
         Chandra Shekhar Chaurasia
            Mhd. Parvez Akhtar
INTRODUCTION
 The Mahindra Scorpio is a SUV manufactured
  by Mahindra & Mahindra Limited.
 It was the first SUV from the company built
  for the global market.
 It Was Launched In June 2002.
 M&M Started Work On Project Scorpio From
  1997.
 It Was Designed To Target Urban Market To
  Fulfill The Demand Of Passenger Car As Well
  As SUV Fans.
SCORPIO MODELS
Model        Features


               BS3
               BS4
                          Price
                               T
                        Show Room


                         7,68,142
                         7,81,814
        EX
               2WD       8,38,017
               4WD       9,41,869
 GETAWAY
Cont…
Model         Features   Show Room
                           Price

              4WD BS4    9,67,438
                BS3      8,254,32
        LX      BS4      8,34,360
                BS3      9,50,974
                BS4      9,62,734
        SLE
Cont…
Model     Features   Show Room
                       Price

          2WD BS3    10,53,346
            BS3      10,90,982
    VLX     BS4      11,89,025
          BS4 2WD    11,30,912
          BS4 4WD    12,74,746
  VLXAT
FEATURES
 mHawk Engine
 5-Zone Cushion Suspension
 Digital Immobilizer
 Crash Protection Crumple Zones & Child Locks
 Power Steering & Power Windows
 Tubeless Tyres
 Mobile Charging Facility
 Roof top ski racks
 Central locking
What makes Scorpio Special?

mHawk Engine:-
The 2.2 litre, 4-cylinder mHawk
diesel engine is what makes the
Scorpio the powerhouse that it is.
It propels the new Scorpio
from 0 to 60 in 5.7 seconds flat.
 Micro Hybrid Technology:-
This technology enables the engine
 to intelligently switch into
 standby when not in use. So while it
 helps conserves nature, it conserves
fuel too.
 Voice Assist System:-
The Scorpio has Voice Assist System that welcomes the
  driver as soon as the door is opened and voices a
  warning if the parking brake is engaged, fuel and oil
  levels are low, engine temperature is abnormal, if any
  door is partially open or the passengers forget to
  strap in.
 Dual Front Airbags:- Safety always takes the
  front seat in the Scorpio. In the event of a
  collision, these dual airbags inflate instantly,
  protecting you from serious
  injury.
Cont…
 Anti-lock Braking System (ABS):-
When the situation demands hard braking on any
  skid-prone surface, the Anti-lock Braking System
  (ABS) will make sure the wheels don't lock up on
  you. So, in a Scorpio, control is never
  compromised.
 Audio Controls:-
 Adjusting the volume, switching radio channels or
  audio modes can now be done right from the
  steering wheel, so your eyes
  never have to leave the road.
Cont…
 Cruise Control:-
 Rest your foot at higher speeds. Push a button and
  let the Scorpio's Cruise Control take over. Once
  engaged, you can command a constant speed without
  any effort and even adjust your cruising speed with
  the press of a button.
 Smart Rain & Light Sensors:-
  Advanced sensors detect rain and automatically
  turn the wipers on or off.
 They even control the wiper
 speed according to the intensity
 of rain.
Interior View of Scorpio
• http://www.mahindrascorpio.com/mahindra-
  scorpio-360spin-interior.aspx

Exterior
• http://www.mahindrascorpio.com/mahindra-
  scorpio-360spin-exterior.aspx
Scorpio Evolution
2002:Scorpio STD and DX:
2003:The new scorpio
2004:Scorpio Slx
2005:Scorpio Crde
2006:43 new features
2007:VLX
2007:LX
2008:Scorpio automatic
2009:The new ICONIC
       Scorpio
201O Mahindra interior
2011 SCORPIO LX 4×4
EXPORTS
 The Mahindra Scorpio is sold across the world in countries such as:
•   India
•   Italy
•   France
•   Spain
•   Turkey
•   Sri Lanka
•   Nepal
•   Bangladesh
•   Egypt
•   Russia
•   Malaysia
•   South Africa
•   Qatar
•   Brazil
•   Chile: The Scorpio Pick Up is the first passenger vehicle of the Mahindra brand
    to be offered in Chile, and both were presented to the press the night of July
    25, 2007.
USA

PARTNER    NAVISTAR INC.

PRICE      8-13 LAKHS

Models     GATEAWAY,
           MICRO HYBRID,
           VLX, EX
BRAZIL
                     Bramont- Montadora
                     Industrial Comercial
        PARTNER      de Veiculos Ltd.


PRICE                7.5-12 LAKHS


MODELS               GATEAWAY, EX, SLE
SRI LANKA


PARTNER               Sells Under
                      Mahindra Name
PRICE                 7.4 - 12.4 lakhs

MODELS                Micro hybrid, LX
                      model

Sri Lankan Police has chosen around 485
units of Mahindra Scorpio LX model
CHILE


PARTNER     GILDMEISTER
            GROUP

PRICE       8.2- 13.7 lakhs


MODELS      GATEAWAY, LX,
            VLX, MICRO HYBRID
EUROPEAN MARKET

PARTNER   MAHINDRA
          EUROPE(European Branch
          of Mahindra)

PRICE     8.7- 13.7 lakhs

Models    SCORPIO GOA,
          GATEAWAY, MICRO
          HYBRID, mHAWK
The Success Story Of Launching
           Scorpio
• It Was Launched With Three Models.

• 1000 Units Were Booked Within The Launch Of First
  Week.

• In 2003 Companies Income Rose By 22%.

• Breaking The Tradition Of UV, Scorpio Is Being Used
  Primarily As Personal Vehicle.

• Survey In 2004 Shows That Scorpio Byers Were
  Satisfied.

• It Extensively Tested, so It Has No Run Time Defect
  After Launching In Market.
MARKETING STRATEGIES ADOPTED

 • First and foremost, they tried to provide a
   status of Pajero in Scorpio at affordable
   price.

 • Advertising, Public Relation, Mass
   media…nothing was left to make brand
   popular.

 • Scorpio adopted penetrative pricing strategy
   positioned between 7-12 lakhs.
Cont …

• As they were targeting urban areas, stronger
  distribution channels were needed.

• Scorpio was launched in phase manner i.e. first
  in metros and then other cities were covered
  so as to ensure the attention towards main
  market first.
Competitors
Advertising and Promotion strategy
• 29 days 29 states

• “Nothing else will do”

• Scorpion king

• Speedster

• Media coverage on IDAM approach, people
  behind Scorpio world class technology etc

• Images were shot in Australia to provide
  international feel
OWN A SCORPIO FOR RS 9999 ONLY!
WATCH THE ACTION PACKED MOVIE!
WATCH ALL DLF IPL MATCHES NOW
        ON YOUR CAR!
Social Media Marketing:-
Awards

Scorpio was awarded various from various
  bodies such as
       “CAR OF THE YEAR 2003”
- from Business Standard Motoring, CNBC
  AUTOCAR
 “BEST SUV OF THE YEAR”
-BBC World Wheels
The Scorpio receive the Best Off roader
  vehicle of the year 2009 award
Domestic Market Share for 2010-11
Indian Budget SUV/MUV Market Share
SWOT ANALYSIS


   Strengths     Weakness




 Opportunities    Threats
Strengths :
 Good performance for long distances.
 Powerful player in the taxi/rental segment .
                                                    S
 Good presence in the rural and tier-2 cities segment.

 Maintenance cost is low.
Weakness :
 Limited international market.
High Interest Costs and high overheads make

  the production uncompetitive.
                                               W
Opportunities :
 Increasing purchasing power and growing target

  base.

 Leverage strong brand name by more advertising.
                                                   O
 Newer innovations.

Rising Rural Demand
Threats :
 Intense competition.
                                                   T
 Government regulations and increasing fuel prices.

 Maintain Low Cost

Rising Input Costs.
CONCLUSION:-
 Thus „Scorpio‟ has proved as a Milestone for
 M&M and the Indian Automobile Industry.

It has given a unique place To M&M in Indian   T
 market because ,It was innovated with High quality,
 Reliability, flexibility, Style , Driving Comfort etc.

In short it offered a customized product. hence,
 again Operation‟s components: Time, quality &
 technology made A Success story.
Mahindra Scorpio

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Mahindra Scorpio

  • 2. MAHINDRA SCORPIO Presented By :- Sudhir Singh Rajput Rohit Srivastava Chandra Shekhar Chaurasia Mhd. Parvez Akhtar
  • 3. INTRODUCTION  The Mahindra Scorpio is a SUV manufactured by Mahindra & Mahindra Limited.  It was the first SUV from the company built for the global market.  It Was Launched In June 2002.  M&M Started Work On Project Scorpio From 1997.  It Was Designed To Target Urban Market To Fulfill The Demand Of Passenger Car As Well As SUV Fans.
  • 4. SCORPIO MODELS Model Features BS3 BS4 Price T Show Room 7,68,142 7,81,814 EX 2WD 8,38,017 4WD 9,41,869 GETAWAY
  • 5. Cont… Model Features Show Room Price 4WD BS4 9,67,438 BS3 8,254,32 LX BS4 8,34,360 BS3 9,50,974 BS4 9,62,734 SLE
  • 6. Cont… Model Features Show Room Price 2WD BS3 10,53,346 BS3 10,90,982 VLX BS4 11,89,025 BS4 2WD 11,30,912 BS4 4WD 12,74,746 VLXAT
  • 7. FEATURES  mHawk Engine  5-Zone Cushion Suspension  Digital Immobilizer  Crash Protection Crumple Zones & Child Locks  Power Steering & Power Windows  Tubeless Tyres  Mobile Charging Facility  Roof top ski racks  Central locking
  • 8. What makes Scorpio Special? mHawk Engine:- The 2.2 litre, 4-cylinder mHawk diesel engine is what makes the Scorpio the powerhouse that it is. It propels the new Scorpio from 0 to 60 in 5.7 seconds flat.  Micro Hybrid Technology:- This technology enables the engine to intelligently switch into standby when not in use. So while it helps conserves nature, it conserves fuel too.
  • 9.  Voice Assist System:- The Scorpio has Voice Assist System that welcomes the driver as soon as the door is opened and voices a warning if the parking brake is engaged, fuel and oil levels are low, engine temperature is abnormal, if any door is partially open or the passengers forget to strap in.  Dual Front Airbags:- Safety always takes the front seat in the Scorpio. In the event of a collision, these dual airbags inflate instantly, protecting you from serious injury.
  • 10. Cont…  Anti-lock Braking System (ABS):- When the situation demands hard braking on any skid-prone surface, the Anti-lock Braking System (ABS) will make sure the wheels don't lock up on you. So, in a Scorpio, control is never compromised.  Audio Controls:- Adjusting the volume, switching radio channels or audio modes can now be done right from the steering wheel, so your eyes never have to leave the road.
  • 11. Cont…  Cruise Control:- Rest your foot at higher speeds. Push a button and let the Scorpio's Cruise Control take over. Once engaged, you can command a constant speed without any effort and even adjust your cruising speed with the press of a button.  Smart Rain & Light Sensors:- Advanced sensors detect rain and automatically turn the wipers on or off. They even control the wiper speed according to the intensity of rain.
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  • 16. Interior View of Scorpio • http://www.mahindrascorpio.com/mahindra- scorpio-360spin-interior.aspx Exterior • http://www.mahindrascorpio.com/mahindra- scorpio-360spin-exterior.aspx
  • 28. EXPORTS  The Mahindra Scorpio is sold across the world in countries such as: • India • Italy • France • Spain • Turkey • Sri Lanka • Nepal • Bangladesh • Egypt • Russia • Malaysia • South Africa • Qatar • Brazil • Chile: The Scorpio Pick Up is the first passenger vehicle of the Mahindra brand to be offered in Chile, and both were presented to the press the night of July 25, 2007.
  • 29. USA PARTNER NAVISTAR INC. PRICE 8-13 LAKHS Models GATEAWAY, MICRO HYBRID, VLX, EX
  • 30. BRAZIL Bramont- Montadora Industrial Comercial PARTNER de Veiculos Ltd. PRICE 7.5-12 LAKHS MODELS GATEAWAY, EX, SLE
  • 31. SRI LANKA PARTNER Sells Under Mahindra Name PRICE 7.4 - 12.4 lakhs MODELS Micro hybrid, LX model Sri Lankan Police has chosen around 485 units of Mahindra Scorpio LX model
  • 32. CHILE PARTNER GILDMEISTER GROUP PRICE 8.2- 13.7 lakhs MODELS GATEAWAY, LX, VLX, MICRO HYBRID
  • 33. EUROPEAN MARKET PARTNER MAHINDRA EUROPE(European Branch of Mahindra) PRICE 8.7- 13.7 lakhs Models SCORPIO GOA, GATEAWAY, MICRO HYBRID, mHAWK
  • 34. The Success Story Of Launching Scorpio • It Was Launched With Three Models. • 1000 Units Were Booked Within The Launch Of First Week. • In 2003 Companies Income Rose By 22%. • Breaking The Tradition Of UV, Scorpio Is Being Used Primarily As Personal Vehicle. • Survey In 2004 Shows That Scorpio Byers Were Satisfied. • It Extensively Tested, so It Has No Run Time Defect After Launching In Market.
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  • 38. MARKETING STRATEGIES ADOPTED • First and foremost, they tried to provide a status of Pajero in Scorpio at affordable price. • Advertising, Public Relation, Mass media…nothing was left to make brand popular. • Scorpio adopted penetrative pricing strategy positioned between 7-12 lakhs.
  • 39. Cont … • As they were targeting urban areas, stronger distribution channels were needed. • Scorpio was launched in phase manner i.e. first in metros and then other cities were covered so as to ensure the attention towards main market first.
  • 41. Advertising and Promotion strategy • 29 days 29 states • “Nothing else will do” • Scorpion king • Speedster • Media coverage on IDAM approach, people behind Scorpio world class technology etc • Images were shot in Australia to provide international feel
  • 42. OWN A SCORPIO FOR RS 9999 ONLY!
  • 43. WATCH THE ACTION PACKED MOVIE!
  • 44. WATCH ALL DLF IPL MATCHES NOW ON YOUR CAR!
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  • 51. Awards Scorpio was awarded various from various bodies such as “CAR OF THE YEAR 2003” - from Business Standard Motoring, CNBC AUTOCAR  “BEST SUV OF THE YEAR” -BBC World Wheels The Scorpio receive the Best Off roader vehicle of the year 2009 award
  • 52. Domestic Market Share for 2010-11
  • 53. Indian Budget SUV/MUV Market Share
  • 54.
  • 55. SWOT ANALYSIS Strengths Weakness Opportunities Threats
  • 56. Strengths :  Good performance for long distances.  Powerful player in the taxi/rental segment . S  Good presence in the rural and tier-2 cities segment.  Maintenance cost is low.
  • 57. Weakness :  Limited international market. High Interest Costs and high overheads make the production uncompetitive. W
  • 58. Opportunities :  Increasing purchasing power and growing target base.  Leverage strong brand name by more advertising. O  Newer innovations. Rising Rural Demand
  • 59. Threats :  Intense competition. T  Government regulations and increasing fuel prices.  Maintain Low Cost Rising Input Costs.
  • 60. CONCLUSION:-  Thus „Scorpio‟ has proved as a Milestone for M&M and the Indian Automobile Industry. It has given a unique place To M&M in Indian T market because ,It was innovated with High quality, Reliability, flexibility, Style , Driving Comfort etc. In short it offered a customized product. hence, again Operation‟s components: Time, quality & technology made A Success story.