OBJECTIVE To sell the Subscription of THE WEEK Magazine. To find out what are the thinking of the customers about THE WEEK magazine. To get feedback from customers about THE WEEK Magazine. To study the market opportunities for THE WEEK magazine so that its sell can be increase. To study that the readers of THE WEEK magazine are satisfied or not. Try to understand the reason behind the decline of sales of magazines.
COMPANY PROFILEManaging Editor Philip Mathew Categories Newsmagazine Weekly Circulation 2,04,429 Publisher Jacob Mathew Founder K.M. Mathew Year founded 1982
CONT…First issue 26 December 1982 Company Malayala Manorama Country India Based in KochiLanguage English Website www.the-week.com
ABOUT THE WEEK THE WEEK is an Indian weekly newsmagazine published by The Malayala Manorama Co. Ltd. The magazine is published from Kochi and is currently printed in Delhi, Mumbai, Bangalore and Kottayam. According to the Audit Bureau of Circulations, it is the largest selling English newsmagazine in India. Basically There are two competitior of THE WEEK, India Today and Outlook.
STRENGTH Exclusive photography and articles, THE WEEK does not copy the content from internet and paste in its magazines. THE WEEK has well organized and experienced man power, which approach directly and indirectly as well, to the readers. THE WEEK has set up its own strong distribution channel, which circulate 1.5 million copies in INDIA. THE WEEK is known for its range of magazines, subscription offers (also available with internet edition) and on the spot delivery of the gifts which one cannot ignore.
WEAKNESSSlow Processing : It takesfour weeks in delivering firstcopy of the subscriber andtwo weeks in case of addresschange.If gift is not delivered bythe executive then THEWEEK takes two months oftime in delivering the gift.
OPPORTUNITYTHE WEEK can increase its product line by launching three new magazines, related to auto industry, magazine forbeauty parlours exclusively and THEWEEK technology these three canincrease the market share of THE WEEK.THE WEEK has an opportunity topromote its magazines at internationallevel with international edition.
THREATStrong competition : number of International Brands are coming to India and competing for the market share by increasing the product line. Perception of Readers : THE WEEK favours Congress party and does not write anything against the party.
SUBSCRIPTION DETAIL Offered Cost “Rs. 380” 26 Issues of “THE WEEK” 9 Issues of “THE HEALTH “Free Manorama Year Book 2012 worth Rs. 170/- Britannica Encyclopedia CD worthRs. 695/ Saving Rs. 440/-
Sales From Different Sector 17% Doctor 3% 25% Bank Coaching 15% Advocate Others 40%
FINDINGSTHE WEEK magazine is not very popular in Lucknow.In Public Sector there are few people who read English magazine like THE WEEK.Most of the people prefer Subscription over Retail Sale.The vendors used to provide the magazine on 50 Rs Rental.
Cont…People come up with different excuses if they don’t want to buy magazine like:i. I don’t have time to read magazine.ii. Come after two or three days.iii. My schedule is so busy.iv. Why should I read magazine when I am getting everything on TV and Internet.v. You people don’t send magazine on time
LEARNINGS Came to know about making Sales presentation. Came to know about Customer Behaviour. Understand the importance of Group Co – Ordination In Sales we should never give up. I knew how to handle myself in Stress. Knew that we should make different approach to different Customer.
RECOMMENDATIONS The company should check out their courier services .The company should give much emphasis on incentive schemes and more margin of profit.The company should focus on its POP that is point of purchase.The company should focus on Social Media Marketing like Facebook, Orkut etc.
LIMITATIONSArea of Selling was limited as selling was conducted only in Lucknow city.Time and other factors, which are beyond human limitations, have also a bearing on selling.Some of the organisations do not take interest in meeting with us.Some of the organisations are biased .