1. Tourism in Mtskheta, Georgia
Stefan Raychev 3417086
Atlanta Dutta 3433428
Monday, May 11, 2015 1
2. Content
• Introduction
• Georgian Tourism Overview
• Tourism Overview of MTSKHETA
• Tourist attractions in Mtskheta
• Various Dynamics of Tourists
• Tourism Development and Initiatives in Mtskheta
• Conclusion
STUDY PROJECT: SUSTAINABLE TOURISM IN
MTSKHETA, GEORGIA
3. Georgia Tourism Overview
• 2 822 363 people in 2011, 39 % growth.
• 4 389 256 people in 2012, 56 % growth
• 0.12% in 2007 to 0.29% in 2011
• 8 national parks and 31 protected areas
• 103 resorts & 12 000 cultural & historical monuments
• 2400 springs of mineral waters
• High season July & August
• International arrivals from
Turkey, Azerbaijan and
Armenia occupy the top three
76%
• Seaside region of Ajara and
the capital Tbilisi dominate the
Georgian hotel market
• 1051 accommodation ; 34 751
beds
• Open sky policy from 2005
• Major airlines operating in
Georgia are: Georgian
Airways, Turkish Airlines,
Lufthansa, BMI, Pegasus, Fly
Dubai, Fly Georgia
Source: The Ministry of International Affairs
Figure 1
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4. Georgia Tourism Overview
1. International arrivals transport
• 47% by bus
• 28% by car
• 15% by airlines
2. No visa policy for 87 countries
3. GNTA focus on MICE, wine,
eco and adventure tourism besides
the cultural and religious tourism.
4. European Youth Olympic
Festival 2015
Figure 2
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5. Bed capacity by regions Number of accommodation units
2012
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7. Mtskheta Events
• Georgian Wine Festival
• Georgian Open Air Balloon
Competition in October
• Georgian Fruit Festival
Source: ibtmworld
Monday, May 11, 2015 7
8. Most Visited Destination
• 8.2% tourism visit for
the purpose of Holiday,
leisure and tourism
• Total Count of
tourists 5.0%
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10. Mtskheta Tourism Strategy
• Development of tourism routes
• Parking area development
• Conservation of culture and heritage buildings
• Tourism consulting and marketing firm
• World Heritage Fund 4 approved, 96 160 USD
Overview
• Cultural tourism
• Religious tourism
• Eco tourism
• Wine tourism
• Ethno tourism
• 17 Accommodation via
Booking, while 102 in
Mtkheta-Mtianeti (region)
Source: Tikatours
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11. Mtskheta Tourism Information Centre
since 2006
Address: 3, Arsukidze str.
Phone: (+995 32) 2512128
E-mal: ticmtskheta@gmail.com
Web: www.georgia.travel,
www.gnta.ge
Working days: Every day
Working hours: 10:00 – 18:00
(winter),
10:00 – 19:00 (summer)
Source: Virtual Tourist
Mtskheta Tourism & Transport
• Bus
• ‘’Marshrutka’’
• Taxi
1 GEL = 0.41 Euro
‘’You could arrive there by taxi, you could bargain with the driver and you must pay
no more than 20 USD for a trip there including a waiting of 2-3 hrs. for visiting’’Monday, May 11, 2015 11
12. Food & Wine
• The Chamber of Wine
69 Aghmashenebeli street
Mtskheta, Georgia
+995 322 24 00 30
• Iago's Winery Chardakhi
+995 593 35 24 26
• Chateau Mukhrani
www.mukhrani.com
Didube Plaza Building, III floor
116 Akaki Tsereteli Ave, Tbilisi, Georgia
+995 322 20 18 78
Chateau Mukhrani Wine Tours
Restaurant Georgian Chamber of Wine
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15. TOURISM SECTOR DEVELOPMENT INITIATIVES
• International assistance: Study and development of Mtskheta heritage
and Tourists master plan( 2014, Unesco)
• The Roads Department of Georgia, Regional Development of Roadways,
5 year plan project
• Transport Information centre,2006
• USAID: Promotes Tourism Development, Mtskheta 2013
• Solimar International: Consulting Specialist and Marketing firm
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16. THERE IS HUGE POTENTIAL OF TOURISM AND
AGRICULTURE DEVELOPMENT IN MTSKHETA-
MTIANETI
“Strong Region – for Strong Georgia”
Irakli Garibashvili
PRIME MINISTER
STUDY PROJECT: SUSTAINABLE TOURISM IN MTSKHETA, GEORGIA
