Презентация на Гергана Николова, представител на Adventure Travel Trade Association по време на Форум Планини 2015, организиран в рамките на фестивал Зелени дни от Българска асоциация по алтернативен туризъм и инициатива Прозрачни планини. Повече информация: http://blog.prozrachniplanini.org/форум-ще-дискутира-предизвикателств/ и тук: http://zelenidni.com/ Може да гледате видео запис от цялата среща тук: https://www.youtube.com/watch?v=RDEGJZt4nps Видео запис от самата презентация: https://youtu.be/RDEGJZt4nps?t=6866

1. [Adventure Travel Trade Association]
Green Days: April 8, 2015
Sofia, Bulgaria

2. ATTA
Europe
Christopher Doyle
ATTA Executive Director-Europe
European Editor,
AdventureTravelNews.com
Gergana Nikolova
Development Lead – Europe
~AdventureNext~Balkans |
Macedonia 2016 Director
Ulrika Larsson
Partnership Lead – Europe

3. AGENDA
• About the ATTA
• Adventure Travel Research & EDUcation
• ATTA in the Balkans
• AdventureNEXT~Balkans | Macedonia 2016
• How to get involved

4. https://www.youtube.com/watch?v=Zg511kesIb4

5. [ATTA MISSION]
Inspire, connect and empower a
global travel community to deliver
experiences that protect natural and
cultural capital and create shared
economic value.

6. [WHO IS ATTA]
MISSION: Inspire, connect and
empower a global travel community
to deliver experiences that protect
natural and cultural capital and
create shared economic value.
ADVENTURETRAVELNEWS
23,000+ industry professionals
1,000+ MEMBERS in over 90
countries
INDUSTRY VOICE
and Institutional Worldwide
Leadership
STRATEGIC PARTNER for
tourism boards
RESEARCH and EDUCATION
source for the adventure travel
industry
Deliver the annual
ADVENTURE TRAVEL
WORLD SUMMIT Chile,
October 5-9
Key driver for RURAL
ECONOMIC DEVELOPMENT,
‘beyond the gateway’

7. [THIS IS ADVENTURE]
Physical
Activity
Cultural
Exchange
Interaction with
the Environment

8. [HARD ADVENTURE] [SOFT ADVENTURE]
ANYTHING ROPED
Caving, climbing
HIGHLY TECHNICAL
Heli-skiing, kite surfing,
paragliding
LONG-DISTANCE
Trekking, backpacking
MINIMAL TRAINING
Hiking, Horseback Riding
CULTURAL
Archaeological Expeditions
ENVIRONMENTAL
Birdwatching, Safaris,
Research Expeditions

9. [SOFT ADVENTURE]
#1
ITINERARY OF
INCREASING
CLIENT DEMAND
*SOURCE: 2015 FORECASTING QUICKPOLL

10. [RESEARCH]

11. The ATTA conducts adventure travel industry research, including its annual Industry
Snapshot report, membership QuickPolls and the consumer study, the Adventure Tourism
Market Study. Public reports are available in the ATTA Research Center online, and
Members Only reports are available to all ATTA Members on The HUB.

12. The 2015 Adventure Tourism Development Index (ATDI) assesses adventure tourism
potential for countries around the world.
The ATDI seeks to facilitate adventure tourism policy and planning to drive economic
growth that is environmentally and culturally sustainable. It uses 10 pillars, drawing
data from a range of sources, to gauge a country’s readiness to compete in the
adventure tourism sector.
Scores do not reflect a country’s current popularity or market presence in adventure
tourism, although in some cases a country’s current appeal may correspond with its
ATDI score.

13. [TRAVELER TRENDS]

14. [TRAVELER TRENDS]

15. [TRAVELER TRENDS]

16. [TRAVELER TRENDS]

17. ADVENTUREEDU
• A UNWTO-endorsed training program dedicated to improving
the adventure tourism sector
• Assists governments, destination management entities and
associations in becoming competitive adventure travel
destinations
• Helps companies provide the highest quality and most
prosperous adventure travel experiences, with emphasis on
safety and sustainability

18. • Business Management
• Operational Excellence
• Safety & Risk Management
• Adventure Tourism Product Development
• Adventure Tourism Marketing
• Immersion Field Training for Adventure Travel
Guides
ADVENTUREEDU
Courses

19. In 2015 ATTA is leading an industry working group to define a global standard for
adventure travel guide qualifications and performance.
The standard is based on five core competencies:
• Customer service and group management
• Natural & cultural history interpretation, and interpretive techniques
• Sustainability
• Technical skills
• Medical training
*The standard incorporates relevant elements from the ISO Adventure Safety
Standard adopted in 2014.
ADVENTUREEDU
Immersion Field Training for Adventure Travel
Guides

20. ATTA IN THE
BALKANS
EDUcation:
• AdventureEDU training programs - 2013 & 2014
• AdventureEDU - Macedonia, March 2015
Promoting the Balkans:
• AdventureWeek Western Balkans 2014 (fam tour)

21. ADVENTUREWEEK
Western Balkans
[Who]
On August 25th, 2014 a
group of 15 international
tour operators and six
journalists set out for
their exploratory
adventure
[Where]
Three destinations in ten
days: Kosovo, Albania
and Macedonia
[Results]
19 out of 21 participants
indicated a more
positive perception of
Kosovo, Albania and
Macedonia.

22. ADVENTUREWEEK
Western Balkans
[ExperiencePlus!]
• 5 days in Macedonia &
Albania included in 29-day
itinerary
• sold within 2 weeks of
announcing it
• cost of the trip: $11,500
[Whole Journeys]
• Pilot tour available for fall
2015/ Spring 2016
• 9-day gastronomy trip in
Macedonia blended with
leisure walks and culture
immersions
• Price per person: between
$1200 and $2,000
[Bike Tours Direct]
• Ongoing communication
with 7 tour operators who
were met during AWWB
and with some of them
during ATWS in Ireland in
2014
• One pilot tour is ready in
Albania and one is
upcoming in Macedonia

23. ADVENTUREWEEK
Major Media Hits @ AWWB

24. [VIDEO]
Authentic Western Balkans
View more adventure travel videos on our YouTube Channel:
@AdvTravTrade

25. AdventureWeek Western Balkans videos developed by ATTA
storytelling team: https://www.youtube.com/watch?
v=l55YjMpvtzc&list=PLM8bF6fy45lAsHwR_M0vxPE4qSkLNLU3L

26. ATTA IN THE
BALKANS
Upcoming:
• AdventureEDU - Kosovo, June 2015
✦ Business Management for Adventure Travel Companies
✦ Operational Excellence for Adventure Travel Companies
• AdventureEDU - Kosovo, Fall 2015
✦ Safety & Risk Management
✦ Adventure Tourism Product Development
✦ Adventure Tourism Marketing
• Guide Training - Balkans, Fall 2015

27. ADVENTURENEXT~
BALKANS
Upcoming:
• AdventureNext~Balkans | Macedonia 2016
✦ 10 - 12 May 2016, Ohrid
✦ 300 delegates
✦ 45 international buyers
✦ 20 international journalists
✦ International speakers
✦ Marketplace (b2b event)
✦ Pre Adventures & Day of Adventures
✦ Post Adventures

28. • AdventureTravelNews.com
• ATTA Membership
• AdventureEDU
• Adventure Travel World Summit 2015, Chile
5-9 October
• AdventureNext~Balkans | Macedonia 2016
10-12 May 2016, Ohrid
HOW TO GET
INVOLVED?

29. [THANK YOU!]
gergana@adventuretravel.biz
Gergana Nikolova
Development Lead – Europe
~AdventureNext~Balkans |
Macedonia 2016 Director