BigFlix Case Study

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India's largest online movies on demand service provider.

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BigFlix Case Study

  1. 1. REPOSITIONING BIG FLIX
  2. 2. ABOUT THE BRAND • BIGFLIX is India's largest online movies-on-demand service provider. • Started in 2008, initiated the DVD distribution service in India. However, over a period of time with changing demands, discontinued that service and put in all efforts into nurturing into a movies-on-demand service. • BIGFLIX gives viewers the liberty to watch movies across various devices like PC, TV, mobile phones and tablets. They boast as the preferred video on demand service for Apple.
  3. 3. To introduce the concept of ‘Second screen’ To get more registrations on their website Drive awareness of catalogue and features Increase Fan Engagement & Interaction THE OBJECTIVE 1 2 3 4
  4. 4. TWO FOLD APPROACH to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Create Top of Mind RecallUse visuals to attract fans & followers
  5. 5. THE EXECUTION Introducing the concept of Second Screen via Facebook
  6. 6. Getting User registrations- Using Bitly Links on Facebook THE EXECUTION
  7. 7. Getting User registrations - Using Bitly Links on Twitter THE EXECUTION
  8. 8. Creating Awareness - Catalogue & Features THE EXECUTION Your modern DVD Library Showcasing convenience based updates Featuring elements of every movie in a minimalistic manner
  9. 9. THE EXECUTION Increasing Customer Engagement on Facebook
  10. 10. Increasing Customer Engagement on Twitter THE EXECUTION
  11. 11. Movie Enthusiasts Birthday wishes to our favorite stars done in a minimalistic manner on Facebook
  12. 12. Movie Enthusiasts Birthday wishes to our favorite stars done in a minimalistic manner on Twitter
  13. 13. INCREASE IN LIKES PER POST 400 INCREASE IN COMMENTS PER POST BY 500% NEW ORGANIC FANS 1300 BITLY LINK CLICKS 670 + INCREASE IN TWITTER FOLLOWERS TO 500 THE RESULT
  14. 14. THANK YOU
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