30. HTML5 Smart Versioning
8/27/2013 30
Full-Service
Only
• Change multiple creative elements in an
standard or rich media ad without having to
re-traffic
• HTML5 Smart Versioning means your
dynamic creative is functional on every
device – every time
Create online previews for review and
approval of new versions before going live
Update live ads instantly or schedule to go
live at a specific date and time – with no
time lost to re-trafficking
Mediamind offer you the most comprehensive creative options of any Video provider’For quick and easy interactive that uses youe existing assets to maximize your roi we have VideoToGoFull-service VideoToGo formats built by us in under 5 daysSelf-service Video ad designer lets you quickly build an interactive adAPPter in minutes (flash developer/designer not needed)For truly unique exections we got you covered as wellOur full-service production can supplement your teams resources to build whatever you can think upHave the best Flash developers & Designers? No problem we have the best Flash Tool in the MediaMind workshop wit in-stream templates to help you get started on your creations
Video Ad designer is designed so you and I can quickly build interactive video ads in minutes using things you already haveIn other words- Finally Quick, easy and cheap interactive video
Now there's no good reason not to harness the power of interactive. You are already running video.Add your advertisers social links and images and you are there!
The VAD AdAPPter uses stuff you already have so you don’t have to spend any extra production on things and get your interactive video ad out the door fast
VideoToGo Formats allows you to quickly use branded assets such as a twitter page, youtube page, images and videos to easily plug in interactive features into an existing pre-roll ad that we build for you in under 5 days
*All images are demosMessage: MM has developed 7 interactive video templates(VPAID) to allow you to easily build interactive in-stream ads using your video with existing assets your brand has.
Theadaptter lets you ad interactive features from content you already have:Image galleryVideo galleryTwitter feed (block)Link to twitter, facebookYoutube link
We can do custom units that have games , branded content outside the player and anything you want.(* Anything outside the player will require publisher side approval , QA etc)
Here are examples of custom units we have done.
Dynamic allows you to create more relevant and targeted in-stream ads that boost perfromance and brand recall.Make anything dynamicVPAID and VAST compliant You dream it we build itIncrease performance with more targeted & relevant messagingProduction time determined by execution
To summerize we have shown that interactive in-stream doesn’t have to be scary.With MM it can beEasyFastNo drain on your resources And….
We realize some of these are hurdles but in the end in-stream is an environment where the user is engaged with the content (unlike in-page)Look for yourself how immersive interactive video can be…what can this do for your audience/brand?
Message: Strictly by the numbers Interactive In-stream performs much better than non-interactive in streamWhile the majority of In-stream ads are non-interactive the performance difference is clearNon-interactive in stream 2%Interactive in stream 10%
In any interactive unit(online/in-page/video/non-video/in-stream) there is an inverse relationship between interaction rate and click through rate. If one is high the other is usually low. That is why Interactive CTR is lower than non-interactive since the interactive units have a much higher interaction rate.But then again looking at recent industry studies 15% of the internet population accounts for 85% of all clicks…so how valuable is a click?
The more data you can collect about your audience the more effective you can be as a marketer.Pre roll is limited to clicks and video completions.Why not do more with interactive video and give the user a choice of videos or content. Usae that data to optimize current campaigns or build a more successful one later.Interactive lets you track anything you want just like you can with a rich media ad.
