Theorem, Nokia & ESPN Headline Theatre Seminar        Wednesday 19th September, 12.00 noon
Presenter & Guest DetailsSpeaking:Marcus Harding - UK DirectorTheoremGuest:Ellen Marzell - Director Partnership / Manageme...
Speaking on  Working with production partners to   deliver dynamic & engaging creative    executions for Brands & Publishe...
Our Credentials• Global Media Operations & Creative Production  Company founded in the US in 2002 (UK 2009)• Support Agenc...
Seminar FocusTrends How brands, publishers and agencies areinteracting with each other to engineercompelling and engaging ...
Trends• Publisher drive to differentiate (Custom Units)• Agencies expect more creative solutions• More partnership campaig...
Nokia / ESPN Case Study
Nokia / ESPN App - Background• In January 2012 Nokia and ESPN partnered to launch the ground  breaking ESPN Sports Hub app...
Nokia / ESPN App - Background• The ESPN Hub featured unprecedented functionality and  content to keep fans connected to th...
ESPN view“ESPN is organised to deliver solutions to advertisersthat connect brands with fans in an efficient andinnovative...
Global Ad Campaign Promotion   Replicating &Promoting the ESPNHub via Rich Media     Creative
Nokia / ESPN Emulator Ad Unit• Goal: Shortly after the app launch, ESPN were tasked to deliver and  promote an ad campaign...
Video Demo
Outcome  “The demo/emulator brought together the best  aspects of ESPN and the Nokia Lumia range,  showcasing the Lumias i...
“Thank You”
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Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver Dynamic And Engaging Creative Executions For Brands And Publishers

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Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver Dynamic And Engaging Creative Executions For Brands And Publishers

Marcus Harding, UK Director, Theorem

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Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver Dynamic And Engaging Creative Executions For Brands And Publishers

  1. 1. Theorem, Nokia & ESPN Headline Theatre Seminar Wednesday 19th September, 12.00 noon
  2. 2. Presenter & Guest DetailsSpeaking:Marcus Harding - UK DirectorTheoremGuest:Ellen Marzell - Director Partnership / Management/ Global MarketingNokia
  3. 3. Speaking on Working with production partners to deliver dynamic & engaging creative executions for Brands & Publishers A NOKIA / ESPN Case Study
  4. 4. Our Credentials• Global Media Operations & Creative Production Company founded in the US in 2002 (UK 2009)• Support Agencies, Media Owners & Rich Media technology companies to build and scale their ad production cost effectively• One of two companies certified to build Google Double Click Studio client’s creative
  5. 5. Seminar FocusTrends How brands, publishers and agencies areinteracting with each other to engineercompelling and engaging digital campaignsCase study How ESPN leveraged rich mediatechnologies to create a custom ‘Emulator’ ad unitfor Nokia’s Lumia 800 campaign
  6. 6. Trends• Publisher drive to differentiate (Custom Units)• Agencies expect more creative solutions• More partnership campaigns (Nokia / ESPN)• Advancements in Ad personalisation• Synchronised cross platform messaging (TV to WEB to Mobile)• Growing need to work with creative partners
  7. 7. Nokia / ESPN Case Study
  8. 8. Nokia / ESPN App - Background• In January 2012 Nokia and ESPN partnered to launch the ground breaking ESPN Sports Hub app which came pre installed on all Nokia’s Windows phone.• Nokia knew sports were a major passion point for their consumers• By working with the world’s largest sports network (ESPN) Nokia were able to provide fans with the content they needed on a global scale• The objective of the ESPN Hub app was to combine the expertise of both brands to create a unique and exclusive global sports experience for the Nokia Lumia Windows phone range
  9. 9. Nokia / ESPN App - Background• The ESPN Hub featured unprecedented functionality and content to keep fans connected to their favourite sports and teams.• Live scores were also accessible through a home screen "live tile", providing score updates without even launching the app.• With the touch of a tile users can access live scores, breaking news, videos, and Twitter feeds from their favourite ESPN analysts and personalities.
  10. 10. ESPN view“ESPN is organised to deliver solutions to advertisersthat connect brands with fans in an efficient andinnovative manner – our collaboration with Nokia isanother example of that.ESPN has an unrivalled ability to serve advertiserswith local precision using our global scale, and onewe will look to enhance and expand throughinitiatives such as this”Alan Fagan, Group Advertising Director, ESPN EMEA
  11. 11. Global Ad Campaign Promotion Replicating &Promoting the ESPNHub via Rich Media Creative
  12. 12. Nokia / ESPN Emulator Ad Unit• Goal: Shortly after the app launch, ESPN were tasked to deliver and promote an ad campaign via a fully-functional, life-like simulation of the ESPN Hub app. This would involve building a unique custom ad unit• Build: ESPN worked with Theorem to develop a fully-functional online emulator (simulation) of the ESPN Hub app ready for a 1st June marketing launch• Functionality: Based on a recreation of the Nokia Lumia Windows phone, the Emulator ad unit pulled in live content from ESPN.co.uk allowing users to consume sports news updates, full-length video and keep up to date with ESPNs latest activity via social media
  13. 13. Video Demo
  14. 14. Outcome “The demo/emulator brought together the best aspects of ESPN and the Nokia Lumia range, showcasing the Lumias intuitive UI and delivering rich sports content. The emulator has exceeded Nokias expectations on interactions and delivery”Ellen Marzell, - - Director Partnership / Management/ Global Marketing
  15. 15. “Thank You”

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