Facebook’s Australian News Ban: Threat, Impact, and Aftermath

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This document summarizes Facebook's news ban in Australia in February 2021. It discusses the threat of the ban, its impact including a near-total loss of traffic to news sites on Facebook, and how users adjusted by sharing news tweets and satire flourished. It also notes the ban was reversed on February 23rd after the Australian government passed a law allowing news outlets to negotiate payments from Facebook and Google.

News & Politics

CRICOS No.00213J
Facebook’s Australian News Ban:
Threat, Impact, and Aftermath
Axel Bruns & Daniel Angus
QUT Digital Media Research Centre
a.bruns | daniel.angus @ qut.edu.au
@snurb_dot_info | @antmandan

CRICOS No.00213J
(https://www.acma.gov.au/news-media-bargaining-code)

CRICOS No.00213J
(https://www.accc.gov.au/focus-areas/digital-platforms/news-media-bargaining-code)

(https://www.theverge.com/2020/8/17/21371709/google-australia-paying-for-news-lobbying-media-ads-search-market)

CRICOS No.00213J
(https://about.fb.com/news/2020/08/changes-
to-facebooks-services-in-australia/)

[ … ]
(https://about.fb.com/news/2020/08/changes-
to-facebooks-services-in-australia/)
(https://mumbrella.com.au/ill-timed-and-misconceived-the-industry-responds-to-facebooks-threat-to-ban-news-in-australia-641475)
[ … ]

(https://thewest.com.au/politics/australia-accuses-facebook-of-news-bluff-ng-s-2027888)

(https://www.abc.net.au/news/2021-02-18/facebook-news-ban-what-just-happened-post-zuckerberg/13166710;
https://www.gizmodo.com.au/2021/02/how-australias-facebook-news-ban-will-impact-you/;
https://twitter.com/MonteBovill/status/1362155485881790465;
https://twitter.com/jason_om/status/1362168118383026178)
18 February 2021

CRICOS No.00213J
Australian public Facebook pages only (i.e. public pages with a majority
of Australian-based admins). Data provided courtesy of CrowdTangle.
Impact

CRICOS No.00213J
Facebook News Ban: 18 Feb. 2021 ~7:00 to 26 Feb. 2021 ~5:00
(Data provided courtesy of CrowdTangle.)

CRICOS No.00213J
Facebook News Ban
Weekend

CRICOS No.00213J
YouTube unaffected
bit.ly affected
Not classified as news?
Still trying to post
Google unaffected

CRICOS No.00213J
New launch?
Sharing news tweets

CRICOS No.00213J
Near total loss for news sites
News satire flourishes
Bit.ly news links inaccessible
Food media ban reversed
Google as pathway to news
YouTube as pathway to news

CRICOS No.00213J
News satire flourishes
News satire flourishes
Tweets as pathway to news
What’s left?
Lifestyle, food,
and sports

(https://www.abc.net.au/news/2021-02-
23/facebook-reverses-news-ban-on-
australian-sites-media-code/13173984)

CRICOS No.00213J
This research is funded in part by the Australian Research Council project
DP200101317 Evaluating the Challenge of ‘Fake News’ and Other
Malinformation, and supported by the Australian Research Council Centre
of Excellence for Automated Decision-Making and Society.
Facebook data are provided courtesy of CrowdTangle.
Acknowledgments

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Lecture 11 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age. This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets. Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures. Reading for this lecture: Bruns, A. (2022). Echo Chambers? Filter Bubbles? The Misleading Metaphors That Obscure the Real Problem. In M. Pérez-Escolar & J. M. Noguera-Vivo (Eds.), Hate Speech and Polarization in Participatory Society (pp. 33–48). Routledge. https://doi.org/10.4324/9781003109891-4

Gatewatching 11: Echo Chambers? Filter Bubbles? Reviewing the Evidence

Axel Bruns

Lecture 8 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age. This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets. Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures. Reading for this lecture: Bruns, A. (2018). Hybrid News Coverage: Liveblogs. Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. Ch. 7. Peter Lang.

Gatewatching 8: Hybrid News Coverage: Liveblogs

Axel Bruns

Lecture 2 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age. This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets. Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures. Reading for this lecture: Bruns, A. (2018). From Gatekeeping to Gatewatching: The First Wave of Citizen Media. Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. Ch. 2. Peter Lang.

Gatewatching 2: From Gatekeeping to Gatewatching: The First Wave of Citizen M...

Axel Bruns

Lecture 9 in the course From Gatekeeping to Gatewatching: News and Journalism in the Digital Age. This lecture series addresses the continuing transformation of the production and consumption of journalism in the contemporary media environment. It provides a brief history of the impact of participatory online news production and engagement practices – from the first wave of citizen journalism to the social media platforms of today – on how news content is disseminated and experienced; examines reactive and proactive responses to these changes by news organisations and journalists; and explores the longer-term impact of these developments on the public sphere, touching on the power of social media platforms and their role in shaping their users’ information diets. Readings are largely drawn from Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Bruns, 2018), with additional readings recommended for selected lectures. Reading for this lecture: Graves, L., & Cherubini, F. (2016). The Rise of Fact-Checking Sites in Europe. Reuters Institute for the Study of Journalism. https://ora.ox.ac.uk/objects/uuid:d55ef650-e351-4526-b942-6c9e00129ad7

Gatewatching 9: ‘Real’ News and ‘Fake’ News: Fact-Checking and Media Literacy

Axel Bruns

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