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Engaging Government
Technology Buyers and
Contractors
Federal, Defense, State & Local Government
Government IT: A Vital Market
2013 Addressable IT Market
Federal
$112.5B
State & Local
$58.5B
Government IT: $170.5B
0 50 100 150
Administrative & Support
Wholesale Trade
Nondurable Goods
Retail Trade
Durable Goods
Professional, Scientific,
and Technical Svcs
Healthcare and
Assistance
Manufacturing
Finance and Insurance
Information
Public Sector
In $B (2010)
Source: US Census Bureau ICT Expenses Survey (2010) Source: Deltek September 2013
Contractor-Addressable
Government IT Market, FY 2013-2018
$102.0$103.0$103.0$105.0
$108.0
$66.8$66.3
$64.2
$62.2$60.4
$0
$20
$40
$60
$80
$100
$120
FY2014 FY2015 FY2016 FY2017 FY2018
Federal
State and Local
Source: Deltek 2013
$167B-$169.8B Five Year Addressable IT Forecast
Government Priorities
Technology & Policy Directives Shape Priorities
Federal, State & Local Government
Source: Deltek 2013
 Define programs  Set budgets
 Evaluate products, vendors and solutions  Acquire/purchase
 Define programs  Set budgets
 Evaluate products, vendors and solutions  Acquire/purchase
Engagement in IT Buying Process
Buying decisions are made all year long
Source: Public Sector Media Group 2013 Government IT Buying Study
Collaborative Government IT Buying Team
Government IT Buying Team
Who They Are & What They Do
Government IT Buying Process
Collaborative Involvement
Business Executives
Program Managers
IT Managers
IT Implementers
System Integrators
Contractors
Other Decision
Makers
Define mission    
Influence policy   
Allocate budget   
Develop shortlist   
Create standards 
Evaluate   
Recommend    
Select supplier 
Approve    
Measure results  
 Highest level of involvement
By providing federal technology executives
with the ‘who’ and ‘what’ they need to know to
get things done, FCW delivers access to a
powerful, hard to reach executive audience
that controls the $112B in technology
purchasing in federal government.
Federal executives face daily challenges when making IT
purchasing decisions. It comes down to power, people and
policy: the power to make things happen in the federal
government, the people who can help them get there, and the
policies that can support or subvert their efforts.
 
FCW provides federal IT executives the information, ideas and
strategies necessary to successfully navigate this complex IT
buying process. By delivering strategic features on business
management, policy, pending legislation, technology and power
players making waves in the federal executive sector, FCW
brings the federal technology market to life.
FCW: The Business of Federal Technology
FCW Editorial Coverage
NASA’s fall from the cloud frontier
http://fcw.com/articles/2013/07/30/nasa-cloud-criticism.aspx
NIST takes center stage in cyber
legislation
http://fcw.com/articles/2013/07/25/nist-cyber-legislation.aspx?admgare
CBP debuts the latest result of agile
development program
http://fcw.com/articles/2013/07/31/cbp-agile-software.aspx
Michael Seeds: Behind-the-scenes cyber
advocate
http://fcw.com/articles/2013/06/27/profile-seeds-cyber-advocate.aspx?a
BYOD: Bring Your Own Disaster?
http://fcw.com/blogs/fcw-insider/2013/07/byod-disaster.aspx?admgarea
FCW: Delivering the Federal Government Market
Federal
Civilian
Federal
Defense
SI
80,049 magazine subscribers
127,498 unique monthly visitors to FCW.com
65,000 FCW Daily email newsletter subscribers
80,049 magazine subscribers
127,498 unique monthly visitors to FCW.com
65,000 FCW Daily email newsletter subscribers
Source: June 2013 BPA Audit Statement; Google Analytics
Addressing the common challenges of
scalability, reliability, security and transparency,
GCN is the only brand that delivers the full
scope of technology decision makers in the
federal, state & local government market.
GCN delivers technology assessments, recommendations, and
case studies to support federal, state & local IT managers who
are responsible for the evaluation, selection and acquisition of
technology solutions.
GCN reaches hands-on implementers who need to know the
nuts and bolts of ‘how it works’, ‘what it costs’, ‘usability’,
‘vulnerabilities’ and ‘ROI’ of the core IT initiatives being
implemented in their organization. With coverage on Data
Center, Cloud, Cybersecurity, Mobile Government, Big Data and
Emerging Technology, GCN provides the research, opinions,
case studies and product information that help IT managers
identify solutions that meet their federal, state & local
government IT challenges.
GCN: Technology, Tools & Tactics for Government
IT
GCN Editorial Coverage
E-authentication: What IT managers will
be focusing on over the next 18 months
http://gcn.com/articles/2013/07/31/eauthentication.aspx
Cities take licensing, permit services to
the cloud
http://gcn.com/blogs/pulse/2013/07/cloud-based-
licenses-and-permits.aspx?admgarea=TC_Mobile
What are the most important features for
managing big data?
http://gcn.com/research/2013/06/big-data-management-
features.aspx?admgarea=TC_BigData
Could movable, modular data centers be
the future? http://gcn.com/blogs/emerging-
tech/2013/06/movable-modular-data-centers.aspx?
admgarea=TC_DataCente
Stanford probes breach as attacks on
university networks soar
http://gcn.com/articles/2013/07/26/stanford-network-security-
breach-university-attacks-soar.aspx?
admgarea=TC_SecCybersSec
GCN: Delivering IT Buyers Across
Federal, State & Local Government
Audience Composition
Federal Defense: 24,272 (20.2%)
Federal Civilian: 30,566 (25.5%)
State & Local: 65,162 (54.3%)
Federal
Defense
Federal
Civilian
State & Local
120,000 magazine subscribers
108,034 unique monthly visitors to GCN.com
65,000 GCN Tech email newsletter subscribers
120,000 magazine subscribers
108,034 unique monthly visitors to GCN.com
65,000 GCN Tech email newsletter subscribers
Source: June 2013 BPA Audit Statement; Google Analytics
Defense Systems provides the decision
making and influence shaping echelons in the
network-based defense community with
news, features, analysis and opinion on the
topics they want to read about.
Defense Systems delivers independent insight, analysis and
perspective for those in the defense IT world who develop,
acquire and manage network-based technologies that facilitate
situational awareness and enterprise agility. Editorial coverage
includes communications, cyber defense, networking & systems
management, defense IT, enterprise systems, C4ISR, mobile,
UAS and robotics.
 
Defense Systems is the resource for the defense IT community,
helping to facilitate an understanding of how networked
technologies are being used across services, commands,
agencies and programs to better enable the warfighter.
Defense Systems: News, Trends and Technologies
Transforming the World of Defense
Defense Systems Editorial Coverage
Navy rolls out virtualization plan
http://defensesystems.com/articles/2013/07/31/navy-
virtualization.aspx
Army tests technology supporting mobile
troops
http://defensesystems.com/articles/2013/07/25/dcgs-a.aspx
DARPA targets simulation capabilities for
battle nets
http://defensesystems.com/articles/2013/06/28/darpa-
sim.aspx?admgarea=TC_CYBER
DISA postpones $427M cloud services
buy
http://defensesystems.com/articles/2013/07/24/disa-cloud-
services-postponed.aspx?admgarea=TC_DefenseIT
Securing our satellites before they are
launched
http://defensesystems.com/blogs/cyber-
report/2013/07/satellite-security.aspx?
admgarea=TC_DefenseIT
Audience Composition
Military Services: 22,370 (66%)
Civilian Defense: 8,445 (25%)
Defense Industry/Gov't Contractor: 3,225 (9%)
Defense Systems: Delivering Military & Civilian
Defense Decision Makers
Civilian
Defense Military
Services
Defense Industry/
Gov’t Contractor
34,019 magazine subscribers
39,574 unique monthly visitors to DefenseSystems.com
60,000 Defense Systems Update email newsletter subscribers
34,019 magazine subscribers
39,574 unique monthly visitors to DefenseSystems.com
60,000 Defense Systems Update email newsletter subscribers
Source: June 2013 BPA Audit Statement; Google Analytics
Washington Technology provides a direct line to contractor
executives who need cutting-edge IT systems and
solutions to serve the largest customer in the world – the
government market – as well as manage their company
competitively and profitably via mergers, acquisitions,
partnering and financial information.
Washington Technology provides actionable and insightful
information to contractors in the government IT and systems
integration marketplace. Our expert coverage and analysis fuels
strategic decisions around partnering, RFPs and resource
development, enabling our readers to competitively build
relationships, bid smartly and win contracts.
Washington Technology: The Authority for
Government Contractors and Partners
Washington Technology Coverage
Accenture, IBM to battle for Navy
analytics work.
http://washingtontechnology.com/articles/2013/09/24/ac
centure-ibm-navy-contract.aspx
DISA plans small biz intell contract.
http://washingtontechnology.com/articles/2013/09/23/dis
a-intell-small-business-support.aspx
Verizon, Microsoft deals put emphasis on
mobile
http://washingtontechnology.com/blogs/editors-
notebook/2013/09/microsoft-verizon-mobile-
acquisitions.aspx
Lockheed’s Hewson creates distinct
public image
http://washingtontechnology.com/blogs/editors-
notebook/2013/09/lockheed-hewson-public-
blogging.aspx
Deltek makes program management
acquisition
http://washingtontechnology.com/articles/2013/07/15/del
tek-acumen-deal.aspx
Washington Technology: Actionable, Insightful
Information for Government IT Contractors
24%
11%
19%
8%
21%
17%
Audience Composition
Systems Integration
Systems, Software Development
VAR (Value Added Reseller)
Aerospace, Defense Contractor Professional, Engineering
Distribution/Aggregation
Services
78,147 unique monthly visitors to WashingtoTechnology.com
65,000 Washington Technology Daily email newsletter subscribers
78,147 unique monthly visitors to WashingtoTechnology.com
65,000 Washington Technology Daily email newsletter subscribers
Source: Publishers Own Data June 2013; Google Analytics
Reaching Government
Technology Decision Makers
Government Technology Decision Makers
A Hard to Reach Audience
2b. Which of the following types of restrictions are in place at your agency? (Please select all that apply.) (N=1,280
Source: 2011 buying Study
Types of Restrictions at Agency/Organization Percent
Restrictions on speaking opportunities 38%
Restrictions on attendance at educational conferences and tradeshows 37%
Restrictions on attendance at industry and charity events 35%
Restrictions around meetings with technology vendors/contractors 24%
Restrictions around participation in professional organizations and associations 13%
Source: Public Sector Media Group 2013 Government IT Buying Study
Government IT Buyers Preferred Media Platforms
Source: 1105 Government IT Buying Study, 2012
1%
1%
5%
9%
11%
17%
26%
39%
42%
47%
56%
65%
72%
Outdoor advertising
Radio
Television
Social media
Blogs
Direct mail
Email newsletters
Print magazines
Events
Webinars/webcasts
Custom media/vendor literature
White papers/special reports
Websites
Preferred information sources when making IT purchase decisions:
Source: Public Sector Media Group 2013 Government IT Buying Study
FCW, GCN, Defense Systems
and Washington Technology
deliver the top channels
Magazine Advertising
Magazine Advertising
Magazines remain a preferred information source for government professionals involved in
technology purchasing. Companies face the ongoing challenge of getting in front of decision
makers that evaluate, recommend and purchase technology for their agencies. Print advertising
is an invaluable means to accomplishing that goal, as magazines are one of the few marketing
mediums that are delivered to the desks of your target audience.
 
FCW, GCN and Defense Systems provide companies with an opportunity to reach highly
qualified, targeted audiences that are deeply engaged with the editorial and advertising in
each print issue and digital edition.
Benefits & Program Overview:
•Direct delivery of your print ad to the desks of decision makers
•Print ad messaging can be immediately viewed requiring no scrolling or clicking through
•Readers tend to have longer attention spans for offline content increasing their recall
•The loyalty and high retention rates of print readers creates optimal engagement opportunity
•Brand positioning
•Solution awareness
•Thought leadership
•Audience engagement
Magazine Advertising Rates: Contact your Media Consultant
Magazine Inserts & Outserts
Source: 1105 Government IT Buying Study, 2012
According to 1105 Media’s 2012 Federal Mailroom Study, 83% of respondents advise vendors
NOT to send direct mail to government employees. By placing an insert or catalogue into FCW,
GCN or Defense Systems, your message will reach your intended government audience and will
grab their attention, as well as be associated with a trusted media brand.
Benefits & Program Overview:
•Attention-grabbing sponsorship in award-winning publications
•Direct delivery of your insert or catalogue to decision makers
•Audience engagement
•Brand positioning
•Solution awareness
 Magazine Mock Cover: Own the front cover of FCW, GCN or Defense Systems. Placed over the true cover of
the magazine, your outsert will act as a ‘mock’ cover, immediately catching the attention of the reader.
Defense Systems: $27,500 net; FCW: $39,500 net; GCN: $43,000 net
 Two-Sided Insert: Stand out amongst the standard ads in the magazine with a two-sided insert (print version is
printed on heavier stock paper). Defense Systems: $17,000 net; FCW: $19,500 net; GCN: $21,000 net
 Polybagged Outsert: Drive sales with a catalogue, brochure or resource guide polybagged with an issue of
FCW, GCN or Defense Systems. The reader will interact with your brand immediately as they open the polybag
to retrieve your outsert and reach the issue. Your outsert will be referenced in the digital edition promotional
email, as well as be mentioned on the cover of the digital edition. Contact your Media Consultant for pricing.
Market Capture Programs
Public Sector Marketing Services
Market Capture Programs
2014 Program Offerings Distribution
Download Research Reports Multiple Platform
Snapshot Strategic Reports Multiple Platform
GameChanger Multiple Platform
Transformational Technology Multiple Platform
Viewpoint Multiple Platform
The STAND Multiple Platform
Pathfinder Multiple Platform
OnPoint InfoPoster Multiple Platform
Branded Content Multiple Platform
Digital Dialogue Multiple Platform
Agency Insight Reports & Contract Guides Multiple Platform
Custom Slideshow Single Platform
Custom e-Letters Single Platform
Custom Research Multiple Platform
2014 Download Reports
2014 Download Reports
‘The Download’ is an integrated media program developed from in-depth, non-proprietary
research fielded on the hottest technology priorities and trends in the government market. The
robust research is converted into informative, data-centric content that engages government
decision makers in print, online and via an educational research webcast.
Benefits & Program Overview:
•6-9 months of market engagement utilizing multiple information sources
•Topic exclusivity for 90 day period providing distinct competitive advantage
•Full page sponsor ad to run opposite Download article in one issue of FCW and GCN
•Exclusive 90 day sponsor banner roadblock in dedicated FCW.com and GCN.com microsite
•Four sponsor PDF assets posted within the FCW.com and GCN.com content microsite
•Full Download report posted for registered lead capture
•Research webcast featuring the research firm and a speaking opportunity for the sponsor
•350 guaranteed leads generated from the research webcast and the full report download
•2.2 million guaranteed marketing impressions including sponsor recognition
•Sponsor receives Download report PDF and research PPT for collateral use
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
Download Program: $79,000 net
Add-on Option: DefenseSystems.com or WashingtonTechnology.com 90 day microsite and 30 leads for $15,000.
2014 Download Reports
FCW GCN DOWNLOAD RESEARCH REPORTS FCW GCN Status
  Data Center Optimization February February Sold
  Mobile Management & Productivity April 15 April
  Best Practices for Network & Storage Efficiency June 15 June Sold
  Unified Communications September 15 September
  Government Cloud: Options, Benefits & Challenges November November
o The Download sponsor selects the topic of their choice from the report calendar.
o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group.
o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time.
o Timing is based upon the live date of the online content microsite.
2014 Snapshot Reports
2014 Snapshot Reports
Government technology decision-makers are tasked with evaluating, acquiring and implementing
transparent, scalable, secure and reliable IT solutions that deliver on their agency missions and
priorities. ‘Snapshot’ strategic reports deliver exclusive, insightful information on key
technologies, trends, tools, emerging solutions, business challenges and acquisition opportunities
that inform government technology professionals and enable them to make informed IT
purchasing decisions.
Benefits & Program Overview:
•3 months of market engagement utilizing multiple information sources
•Topic exclusivity for 90 day period providing distinct competitive advantage
•Full page sponsor ad to run opposite Snapshot article in one issue of FCW and GCN
•Exclusive 90 day sponsor banner roadblock in dedicated FCW.com and GCN.com microsite
•Four sponsor PDF assets posted within the FCW.com and GCN.com content microsite
•Full Snapshot report posted for registered lead capture
•100 guaranteed leads generated from the full report download
•2.2 million guaranteed marketing impressions including sponsor recognition
•Sponsor receives Snapshot report PDF including their full page ad for collateral use
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
Snapshot Program: 1-3x: $55,000 net; 4-6x: $49,500 net
Add-on Option: DefenseSystems.com or WashingtonTechnology.com 90 day microsite and 30 leads for $15,000.
2014 Snapshot Reports
FCW GCN SNAPSHOT REPORTS FCW/GCN Timing Availability
  Mobility Technology Solutions January / January Sold
  Communications and Network Services January / February
  An In-Depth Look at NetCENTS-2 February / March Sold
  Securing IT: Tips, Tactics and Technologies February / March
  The Cloud in 2014: A Guide for Government March 15 / March
  Solutions for Collaborative Government March 30 / April
  Solving Agencies Big Data Challenges April 15 / April
  Rugged IT April 15 / April Sold
  An In-Depth Look at ITES-3 April 30 / May Sold
  Virtualization Best Practices May 15 / May
  Technologies & Directives Shaping Government May 15 / May
  Government IT Procurement May 30 / June
  FedRAMP June 15 / June
  Data Acquisition, Analytics & Actionable Intelligence June 30 / June
  Improving Cyber Security & Steps for Compliance July 15 / July
  Secure Mobility July 15 / July Sold
2014 Snapshot Reports
FCW GCN SNAPSHOT REPORTS FCW/GCN Timing Availability
  Shared Services: Benefits, Challenges & Opportunity Jul30 / Jul
  Advances in Health IT Jul 30 / Aug
  Next Generation Data Center Technologies Aug 15 / Aug Sold
  Preparedness: Business Continuity & Disaster Recovery Aug 30 / Aug
  Secure Information Sharing Sept15 / Sept
  Reducing Government Waste, Fraud & Abuse Sept15 / Sept
  Harnessing Big Data Sept 30 / Oct
  Cyber Security: Policies, Challenges and Solutions Oct/ Oct Sold
  Roadmap to a Successful Mobile Strategy Nov/ Nov
  Digital Government Nov / Nov
o The Snapshot sponsor selects the topic of their choice from the report calendar.
o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group.
o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time.
o Timing is based upon the live date of the online content microsite.
o If a similar topic has not been sold in the sponsors desired timeframe then topics can be moved to accommodate.
2014 Defense Systems Snapshot Reports
Secure 100% share-of-voice and build brand preference by positioning your company as a
thought leader and a trusted source of defense solutions through the exclusive sponsorship of a
Snapshot report. The Defense Systems reports are focused on critical topics of interest in the
defense community featuring articles on key insights, trends, market drivers as well as best
practices. The content is non-vendor directed.
Benefits & Program Overview:
•3 months of market engagement utilizing multiple information sources
•Topic exclusivity for 90 day period providing distinct competitive advantage
•Full page sponsor ad to run opposite Snapshot article in one issue of Defense Systems
•Exclusive 90 day sponsor banner roadblock in dedicated DefenseSystems.com microsite
•Four sponsor PDF assets posted within the DefenseSystems.com content microsite
•Full Snapshot report posted for registered lead capture
•75 guaranteed leads generated from the full report download
•500,000 guaranteed marketing impressions including sponsor recognition
•Sponsor receives Snapshot report PDF including their full page ad for collateral use
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
Defense Systems Snapshot Program: $27,500 net
2014 Defense Systems Snapshot Reports
o The Snapshot sponsor selects the topic of their choice from the report calendar.
o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group.
o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time.
o Timing is based upon the live date of the online content microsite.
o If a similar topic has not been sold in the sponsors desired timeframe then topics can be moved to accommodate.
Defense Systems SNAPSHOT REPORTS Timing
 Modernizing the Network with Enhanced Technology Jan/Feb
 Real Time Security Threat Management Mar/Apr
 The Mobile Warrior May/Jun
 Network & Information System Situational Awareness Jul/Aug
 Information Assurance in a Tactical Environment Sep/Oct
2014 GameChanger Report Series
2014 FCW GameChanger Report Series
An FCW special content series highlighting emerging and proven game changing technologies
and solutions that are instrumental in delivering on federal agencies IT challenges and priorities.
The first two pages of this three page program are non-sponsor directed and establish why the
given technology or solution is a game changer for federal government. The third page is
sponsor directed and provides federal technology executives with insights into your organizations
capabilities and establishes your position as a game changing solution provider.
Benefits & Program Overview:
•One sponsor directed advertorial page aligned with two editorial pages
•Three page print report to run in selected issue of FCW
•Distribution to 25,000 targeted FCW subscribers within an e-letter format
•Guaranteed 75 leads through FCW whitepaper library posting
•150 reprints; the sponsor can provide an ad for the 4th
page of the reprint
•Promotional campaign to direct traffic to the whitepaper for download
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
FCW GameChanger Program: $30,000 net
2014 FCW GameChanger
Topic Recommendations
FCW GAMECHANGER REPORT
 Bandwidth on Demand
 Continuous Monitoring
 Secure Mobility
 Intelligent Networking
 Virtualization Management
 Cloud Security
 Managed Services
 Resilient Security
 Dynamic Cloud
 Big Data Management
 Mobile Workforce
o The sponsor selects the topic of their choice. The above topics are suggestions only.
o The sponsor can select the issue of their choice based upon availability.
o Only one GameChanger runs in a given issue.
o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
A GCN special content series highlighting emerging and proven game changing technologies and
solutions that are instrumental in delivering on federal and state & local agencies IT challenges and
priorities. The first two pages of this three page program are non-sponsor directed and establish
why the given technology or solution is a game changer for federal government. The third page is
sponsor directed and provides government technology decision-makers with insights into your
organizations capabilities and establishes your position as a game changing solution provider.
Benefits & Program Overview:
•One sponsor directed advertorial page aligned with two editorial pages
•Three page print report to run in selected issue of GCN
•Distribution to 25,000 targeted GCN subscribers within an e-letter format
•Guaranteed 75 leads through GCN whitepaper library posting
•150 reprints; the sponsor can provide an ad for the 4th
page of the reprint
•Promotional campaign to direct traffic to the whitepaper for download
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
GCN GameChanger Program: $30,000 net
2014 GCN GameChanger Report Series
2014 GCN GameChanger Series
Topic Recommendations
GCN GAMECHANGER REPORT
 Virtual Desktop Infrastructure
 Device Management
 Disaster Recovery
 Collaboration & Video
 Improving Citizen Services
 Risk Management
 Geospatial
 Public Safety
 Hadoop
 Intrusion Detection
 Network Management
o The sponsor selects the topic of their choice. The above topics are suggestions only.
o The sponsor can select the issue of their choice based upon availability.
o Only one GameChanger runs in a given issue.
o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS
TranformationalTechnology DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS TranformationalTechnology DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS DEFENSE SOLUTIONS FOR MISSION PREPAREDNESSTranformationalTechnology
Transformational Technology
Defense Solutions for Mission Preparedness
Transformational Technology
Defense Solutions for Mission Preparedness
Transformational Technology is a special Defense Systems content series that highlights emerging
and proven technologies that are transforming the world of defense.
The first two pages of this three page program are non-sponsor directed and establish why the
given technology is transformational for military and defense organizations. The content is
focused on the technology landscape, associated field applications, military capabilities and
defense-ready attributes. The third page is an advertorial dedicated to the sponsor whose
company delivers the selected transformational technology or technology solution area.
Benefits & Program Overview:
•One sponsor directed advertorial page aligned with two editorial pages
•Three page print report to run in selected issue of Defense Systems
•Distribution to 20,000 targeted Defense Systems subscribers within an e-letter format
•Guaranteed 50 leads through Defense Systems whitepaper library posting
•150 reprints; the sponsor can provide an ad for the 4th
page of the reprint
•Promotional campaign to direct traffic to the whitepaper for download
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
Defense Systems Transformational Technology Program: $20,000 net
2014 Transformational Technology
Topic Recommendations
Defense Systems Transformational Technology Report
 Data Analytics
 Mobile Network Security
 Cyber Defense
 Critical Infrastructure Security
 Network & Systems Management
 Intelligence, Surveillance & Reconnaissance
o The sponsor selects the topic of their choice. The above topics are suggestions only.
o The sponsor can select the issue of their choice based upon availability.
o Only one Transformational Technology runs in a given issue.
o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
2014 Viewpoint Series
2014 Viewpoint Series
Viewpoint represents a compelling opportunity for an organization to demonstrate their
technology and business expertise on a key topic of interest to federal and state & local IT
decision makers. A technology leader and a business executive from your organization are
able to extend their knowledge to our highly engaged and qualified audience through
dedicated interviews on the same selected topic.
Benefits & Program Overview:
•A single print page in one issue of FCW showcasing the executive interview
•A single print page in one issue of GCN showcasing the technology expert interview
•One whitepaper developed showcasing both interviews in a single document
•50 guaranteed leads from the FCW and GCN whitepaper posting
•Promotional campaign to drive traffic to the hosted whitepaper
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
•Collateral development
Viewpoint: $27,000 net
2014 Viewpoint
Topic Recommendations
FCW EXECUTIVE VIEWPOINT THEME GCN TECHNOLOGY VIEWPOINT THEME
 Cyber Defense Strategies  Cyber Defense Solutions
 Strategies for Securing Mobile Devices  Tools for Securing Mobile Devices
 Data Center Infrastructure Management  Data Center Infrastructure Efficiency
 Strategies for Improving Bandwidth  Solutions for Improving Bandwidth
 Strategies for Managing Mobility  Solutions for Managing Mobility
 Strategies for Improving Citizen Services  Improving the Delivery of Citizen Services
 Strategies for BYOD Success  Tools for BYOD Success
 Virtualization Management  Virtualization Solutions
 Public Safety Strategies  Public Safety Technologies
 Strategies for Enabling Productivity  Solutions for Enabling Productivity
o The sponsor selects the topic of their choice. The above topics are suggestions only.
o The sponsor can select the issue of their choice based upon availability.
2014 STAND Leadership Series
2014 STAND Leadership Series
The STAND is a high-impact engagement program that provides the government IT community
with valuable insights, strategies and solutions from three leading industry organizations. Each
sponsor answers 10 pre-set, topic-specific questions in an interview with a Public Sector
Marketing Services writer. A select number of these questions will appear in a two-page spread in
FCW and GCN with the full Q&A session posted as a microsite on FCW.com and GCN.com for 90
days.
This program is limited to three sponsors per report.
Benefits & Program Overview:
•Print spread showcasing five of the ten questions/answers will appear in both FCW and GCN
•Full Q&A will appear in a dedicated microsite on FCW.com and GCN .com for 90 days
•Each sponsor receives a banner logo within the microsite on FCW.com and GCN.com
•Sponsors can provide up to 2 PDF assets for non-registered download within the microsites
•100 shared leads from the full STAND PDF downloadable report
•2.2 million co-branded marketing impressions including sponsor recognition
•Sponsor specific PDF can be used as a collateral resource
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
The STAND: $30,000 net
2014 STAND Leadership Series
FCW GCN Report (*subject to change) FCW / GCN Timing Availability
  Cyber Security Apr 15 / Apr 2 sponsorships available
  Infrastructure Management Jul 15 / Jul
  High Performance Computing Aug 15 / Aug
  Navigating BYOD & Elements for Success Oct 15 / Oct
2014 Pathfinder Defense Leadership Series
2014 Pathfinder Defense Leadership Series
The Pathfinder series is a high-impact engagement program that provides the defense community
with valuable insights, strategies and solutions from three leading industry organizations. Each
sponsor answers 10 pre-set, topic-specific questions in an interview with a Public Sector
Marketing Services writer. A select number of these questions will appear in a two-page spread in
Defense Systems with the full Q&A session posted as a microsite on DefenseSystems.com for 90
days.
This program is limited to three sponsors per report.
Benefits & Program Overview:
•Print spread showcasing five of the ten questions/answers will appear in Defense Systems
•Full Q&A will appear in a dedicated microsite on DefenseSystems.com for 90 days
•Each sponsor receives a banner logo within the microsite on DefenseSystems.com
•Sponsors can provide up to 2 PDF assets for non-registered download within the microsite
•75 shared leads from the full Pathfinder PDF downloadable report
•1 million co-branded marketing impressions including sponsor recognition
•Sponsor specific PDF can be used as a collateral resource
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
Pathfinder: $20,000 net
2014 Pathfinder Defense Leadership Series
Defense Systems Report (*subject to change) Timing
 Unified Capabilities Mar/Apr
 Cloud Computing May/Jun
 Cyber & Information Assurance July/Aug
 C4ISR Sep/Oct
Key facts, figures and information on the hottest topics of interest to government technology
decision makers delivered in a two page dynamic, high-impact infoposter. Generate
incredible engagement with the highly qualified FCW or GCN audiences by delivering
compelling information in a captivating design format.
Public Sector Marketing Services team will work with the sponsor to define the infoposter
content direction and then create and publish the infoposter as a two page, four-color
spread in the selected print brand and post within the brands whitepaper library.
OnPoint Infoposter Program
New in 2014
Benefits & Program Overview:
•Sponsor selects the topic of their choice
•Two page print info poster to run in selected issue of FCW or GCN
•Dominant share of voice (1 OnPoint per issue)
•Custom e-letter distribution to 25,000 targeted subscribers
•Guaranteed 50 leads through posting in the selected brands whitepaper library
•PDF of the final info poster provided to the sponsor for collateral use
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
•Collateral development
OnPoint Infoposter: $31,000 net
2014 OnPoint Infoposter
Topic Recommendations
On POINT INFOPOSTER
Data Center Automation
Client Computing
Transforming to a Hybrid Cloud
Virtual Desktop Infrastructure
BYOD Security Planning
Converged Infrastructure
Energy Efficient Computing
Situational Awareness
Network Optimization
Uniting Physical & Virtual Networking
Server Consolidation
Real-time Data
Security Management Strategies
2014 Branded Content
2014 Branded Content
Benefits & Program Overview:
•Sponsor selects the topic of their choice
•A PSMS writer works collaboratively with the sponsor to define messaging objectives
•Turnkey program that includes design, content development and project management
•Selection of target brand for distribution: FCW, GCN, Defense Systems or Washington Technology
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Solution and technology alignment
•Collateral development
Branded Content Pricing: Available on next slide
Branded content provides marketers with an opportunity to direct and extend their messaging
in a content-rich, advertorial framework that educates and engages the target audience.
Whitepapers are a preferred format for branded content and rank amongst the most valuable
information sources for assisting government professionals with IT purchasing.
Public Sector Marketing Services has a team of veteran industry writers, project managers and
designers that will work collaboratively with your organization to develop dynamic and
informative branded content that can convert prospects and clients into true brand loyalists.
2014 Branded Content
FCW, GCN and Defense Systems Print Only Rates:
•1 page branded content piece in one issue of Defense Systems: $7,000 net
•1 page branded content piece in one issue of FCW or GCN: $13,500 net
•1 page branded content piece in one issue of Defense Systems and FCW or GCN: $17,425
•1 page branded content piece in one issue of FCW and GCN: $21,600 net
•2 page branded content piece in one issue of Defense Systems: $11,900 net
•2 page branded content piece in one issue of FCW or GCN: $22,950 net
•2 page branded content piece in one issue of Defense Systems and FCW or GCN: $26,137
•2 page branded content piece in one issue of FCW and GCN: $34,425 net
 
FCW, GCN and Defense Systems Print & Lead Generation Combination Packages
Programs based on 100 leads from selected brands whitepaper library posting(s):
•1 page branded content piece in one issue of Defense Systems and 100 leads: $16,500 net
•1 page branded content piece in one issue of FCW or GCN and 100 lead: $23,000 net
•1 page branded content piece in one issue of Defense Systems and FCW or GCN and 100 leads: $26,925 net
•1 page branded content piece in one issue of FCW and GCN and 100 leads: $31,100 net
•2 page branded content piece in one issue of Defense Systems and 100 leads: $21,400 net
•2 page branded content piece in one issue of FCW or GCN and 100 leads: $32,450 net
•2 page branded content piece in one issue of Defense Systems and FCW or GCN and 100 leads: $35,637 net
•2 page branded content piece in one issue of FCW and GCN and 100 leads: $43,925 net
Digital Dialogue
Digital Dialogue
Digital Dialogue: Extend the reach and life of your webcast with a Digital Dialogue. This
program captures the highlights of your webcast through a printed piece in FCW, GCN or
Defense Systems. The Digital Dialogue can also run within the FCW, GCN, Defense Systems or
Washington Technology whitepaper library for additional lead generation. The sponsor
receives the final Digital Dialogue PDF, which can be used as a valuable marketing asset.
 
Digital Dialogue Packages:
2 page Digital Dialogue in one selected print issue: $9,000 net
4 page Digital Dialogue in one selected print issue: $15,000 net
2 page Digital Dialogue in one selected print issue and 100 leads from whitepaper library: $19,000 net
4 page Digital Dialogue in one selected print issue and 100 leads from whitepaper library: $25,000 net
Benefits & Program Overview:
•Repurpose valuable webcast content into a dynamic two or four page Digital Dialogue
•Turnkey program with content developed from PSMG executed webcast transcript
•Distribution to the full circulation of the selected Public Sector Media Group (PSMG) brand
•Ability for additional lead capture through posting within the selected PSMG whitepaper library
•Audience engagement
•Brand and solution awareness
•Thought leadership
•Lead generation
2014 Agency Insight Reports & Contract Guides
Benefits & Program Overview:
•Place a half page or full page ad within the selected ‘Agency Insight Report ‘or ‘Contract Guide’
•Distribution to the full circulation of the aligned Public Sector Media Group brand
•Custom e-letter distribution to targeted subscribers for each report and guide
•100 shared leads from full report or guide posting in aligned brands whitepaper library
•Exclusive three month online microsite sponsorship available for contract guides
•Sponsor has exclusive banner roadblock within the contract guide microsite for 90 days
•Sponsor can provide two PDF assets for non-registered download in the microsite
•1M marketing impressions with sponsor recognition are produced and executed by PSMG
•100 leads from the gated PDF posting of the contract guide within the microsite sent to sponsor
•Audience engagement
•Brand and solution awareness
•Lead generation
‘Agency Insight Reports’ provide government leaders and technology decision makers with
information on specific agencies strategic priorities, programs, and if applicable procurement
offerings. ‘Contract Guides’ focus wholly on newly awarded or hot contract vehicles being used
by government IT buyers for the acquisition of products, solutions and services. These strategic
reports provide sponsors with an opportunity to align with leading agencies, and contract
vehicles, increasing their solution awareness while positioning them for increased task orders.
Ad within an ‘Agency Insight Report’ or ‘Contract Guide’: Contact your Media Consultant.
Exclusive three month ‘Contract Guide Microsite’: $20,000 net
2014 Agency Insight Reports & Contract Guides
Defense Systems Agency Insight Report Contract Guide Timing
 Army Mar/Apr
 Navy Mission Planning Systems (MPS) II May/Jun
 Air Force July/Aug
 DISA Sep/Oct
 DOD ESI/Compass Nov/Dec
FCW Agency Insight Report Contract Guide Timing
 VA and HHS Mar 15
 NITAAC: ECS-III, CIO-SP3 Apri30
 Homeland Security May 15
 Defense Jun 15
 GSA IT Schedule 70 Jun 30
 SEWP V Aug 15
 NETCENTS II Sept 15
GCN Agency Insight Report Contract Guide Timing
 State Procurement Vehicle Guide May
2014 Agency Insight Reports & Contract Guides
Benefits & Program Overview:
•One sponsor-directed advertorial page aligned with three GCN custom editorial pages
•Content focused on state & local priorities and programs for targeted engagement
•Exclusive sponsorship with dominant share of voice
•Four page print report to run in one issue of GCN with digital reach and distribution
•The ‘Fifty’ report will run in an online microsite on GCN.com for 30 days
•Sponsor can post up to two PDF assets in the microsite for non-registered download
•Exclusive sponsor banner roadblock surrounding the microsite content for 30 days
•Guaranteed 50 state & local leads through report posting in microsite and whitepaper library
•300,000 marketing impressions produced and executed by PSMG to drive traffic to the microsite
•Sponsor recognition on all marketing promotions
•Post-program customized report detailing all activity
The GCN “Fifty” series focuses on strategic state & local agencies programs and priorities that
can be addressed through innovative solutions and proven technologies.
 
The first three pages of this four page report are non-sponsor directed and focus on providing
unique insights to state & local IT decision makers on available solutions and best practices that
can be implemented to deliver on their missions. The fourth page of the report provides the
sponsor with an opportunity to showcase their solutions and offerings while aligning their core
competencies with the report topic.
Fifty Priority Report: $24,000 net
Fifty: A State & Local Priorities Series
Custom Slideshow
Custom slideshow: $7,500 net (one site)
Benefits & Program Overview:
•Exclusive 60 day sponsorship
•Align with key topic in engaging content platform
•High visibility placement on the selected brands website
•Slideshow content is developed by PSMG in unison with sponsor
•Brand selection: FCW, GCN, Defense Systems or Washington
Technology
•Sponsor 728x90 banner ad on each slide
•Guaranteed 7,500 impressions
•Slide 10 reserved solely for sponsor messaging
•Brand awareness
•Audience engagement
•Superior site placement
A custom slideshow featured on FCW, GCN,
Defense Systems or Washington Technology’s
website includes up to 10 slides on a specific
topic pre-determined by the sponsor. The
sponsor receives banner exposure on each slide,
as well as sole messaging on the final slide. The
slideshow content is produced by the Public
Sector Media Group in unison with the sponsor
and is live on the selected site for 60 days.
Custom e-Letter
Custom e-letters offer companies an opportunity to educate
defense, federal, state & local government IT decision makers on
their solutions, services and core competencies through a direct
marketing approach. Companies can highlight up to eight resource
documents in the custom e-letter leading targeted recipients back
to the sponsors website for full access to the informative assets.
Benefits & Program Overview:
•Exclusive sponsorship
•Distribution to 30,000 targeted subscribers from FCW, GCN, Defense
Systems or Washington Technology
•Direct marketing delivery method
•Audience engagement
•Targeted segments
•Brand positioning and awareness
•Thought leadership
Custom e-letter: $10,500 net (one brand; up to 8 assets)
Custom Research
Benefits & Program Overview:
•Collaborative, consultative approach to determining research goals and objectives
•Collective development of survey questions between research expert and sponsor
•Generate valuable information and analysis to support business and marketing decisions
•Brand affiliation with FCW, GCN, Defense Systems or Washington Technology
•Research development, fielding, analysis and presentation managed by PSMG
•Presentation of research findings in a dedicated call with the research expert
•Sponsor receives final research PowerPoint presentation or whitepaper
•Gather information about your brand footprint
•Uncover gaps in market perception
•Purchase behaviors of your target audience
•Demonstrate industry thought leadership
•Understand industry trends and dynamics
•Identify new product/service opportunities
•Benchmark against key competitors
Custom research: Priced varies based upon objectives and selected deliverables
Public Sector Media Group’s custom research provides clients with the tools and information
they need to make sound business decisions. Each study is tailored to meet the client’s specific
needs, using a consultative approach to understand and meet marketing objectives. Our
offerings are comprehensive and customized providing sponsors with access to research
experts that can turn client objectives into actionable research that yields valuable insights and
information from federal, defense and state/local government technology leaders.
Online & Digital Portfolio
Benefits & Program Overview:
•Deliver your message to the inboxes of government leaders
and decision makers
•High engagement as recipients request the newsletter
•Cost-efficient and effective way to reach target audience
•PSMG newsletters are reputable and avoid SPAM filters
•Brand positioning
•Solution awareness
•Audience engagement
•Thought leadership
FCW, GCN, Defense Systems and Washington Technology email
newsletters are content-rich, information sources that are
delivered directly to the inboxes of government leaders and
technology decision makers. Recipients of email newsletters have
requested to receive these daily, weekly or monthly updates
finding the breaking news, IT insights, forward-looking analysis,
technology assessments and exclusive content invaluable to their
roles, technology priorities and missions.
2014 Email Newsletters
40K & above distribution: Sole: $2,500, Primary: $2,000, Secondary: $1,500 net
Below 40K distribution: Sole: $1,500, Primary: $1,000 Secondary: $800 net
Benefits & Program Overview:
•Monthly sole sponsorship
•Exclusive banner roadblock within selected topic channel
•15,000 guaranteed impressions per month
•Superior contextual alignment
•Brand and solution awareness
•Audience engagement
•Thought leadership
FCW:
•Exec Tech
•Management
•Agencies
•Policy
•The Hill
•Who & What
FCW:
•Exec Tech
•Management
•Agencies
•Policy
•The Hill
•Who & What
Align your company with the hottest topics in the government IT community through an exclusive
sponsorship of an online topic channel on FCW.com, GCN.com, Washingtontechnology.com or
DefenseSystems.com. Topic takeovers provide 100% share-of-voice exposure aligned to the
selected topic through a roadblock within the content channel and its related articles for 30 days.
Washington Technology:
•Contracts
•Mergers & Acquisitions
•Companies
•People
Washington Technology:
•Contracts
•Mergers & Acquisitions
•Companies
•People
Defense Systems:
•Defense IT
•Network/Systems Mgmt.
•C4ISR
•Cyber Defense
•UAV & Robotics
•Mobile & Wireless
Defense Systems:
•Defense IT
•Network/Systems Mgmt.
•C4ISR
•Cyber Defense
•UAV & Robotics
•Mobile & Wireless
2014 Topic Takeovers
GCN:
•State & Local
•Cybersecurity
•Mobile
•Data Center
•Big Data
•Cloud
•Emerging Tech
GCN:
•State & Local
•Cybersecurity
•Mobile
•Data Center
•Big Data
•Cloud
•Emerging Tech
Sole sponsorship: $3,500 net
ROS Banner Advertising
Unit CPM Net Ad Specs
Half Box $175 300x600; 300x800
Big Box $105 300x250
Leaderboard $105 728x90
Interstitial $260 640x480
Ticker $95 974x32
When government IT decision makers need immediate information or analysis on what’s
happening in the world of IT and how it impacts their agency – they turn to FCW, GCN, Defense
Systems and Washington Technology’s websites. Catch the eye of your target audience and drive
response with a banner campaign that sits within a trusted information source for the government IT
community.
Benefits & Program Overview:
•Increase brand recognition and mindshare
•Drive traffic to your website
•FCW, GCN, Defense Systems, Washington Technology
•Audience engagement
•Brand and solution awareness
•Thought leadership
Contextual Banner Advertising
Unit CPM Net Ad Specs
Big Box $210 300x250;336x250
Leaderboard $210 728x90
Contextual banner advertising provides marketers with an
opportunity to target their banner placements within online
editorial content that aligns with their core competencies or
solution area. By relating to the content around it, the banner ad
is put into context, giving it a much higher probability for
relevance and usefulness to the site visitor. Contextual banner
placement is available for specific topics only on the websites
for FCW, GCN and Washington Technology.
Benefits & Program Overview:
•Contextual relevance
•High impact, targeted visibility
•Increase brand recognition and mindshare
•Drive traffic to your website through banner interaction
•Audience engagement
•Brand and solution awareness
•Thought leadership
Banner Microsites
Built and customized for your company with superior online
contextual placement on FCW, GCN, Washington Technology or
Defense Systems, this program allows you to embed assets
within a banner ad unit for high impact engagement. This
creative run-of-site display opportunity increases user
interaction and makes your brand stand out from the standard
ROS banner ads.
Benefits & Program Overview:
•Banner microsite personalized for your company
•Three dynamic template options for banner design
•Ability to embed up to four assets in-banner
•Selection of target brand: FCW, GCN, Defense Systems or
Washington Technology
•Audience engagement
•Brand awareness
•Thought leadership
•Superior site placement
Sole sponsorship: $260 CPM (30,000 minimum impressions)
Partner Blog
Expand beyond traditional website presence and
branding – host your own blog on FCW, GCN,
Defense Systems or Washington Technology’s
website for 12 to 24 weeks. Built exclusively for
you and appearing alongside editorial blogs, this
interactive blog will help your brand stand out on
the website and offers a new way to engage your
potential clients.
Benefits & Program Overview:
•Top navigation bar listing for point-of-entry
•Blog promoted weekly within brand-specific
email newsletters
•Selection of brand website: FCW, GCN, Defense
Systems or Washington Technology
•Audience engagement
•Brand awareness
•Thought leadership
•Superior site placement
Sole sponsorship: $30,000 for 3 months or $54,000 for 6 months
Editorial Slideshow
Editorial slideshow: $7,500 net (one site)
Benefits & Program Overview:
•Exclusive 60 day sponsorship
•Align with PSMG editorial in engaging content platform
•High visibility placement on the selected brands website
•Slideshow content is developed by PSMG
•Brand selection: FCW, GCN, or Washington Technology
•Sponsor 728x90 banner ad on each slide
•Guaranteed 7,500 impressions
•Slide 10 reserved solely for sponsor messaging
•Brand awareness
•Audience engagement
•Superior site placement
Sponsor an editorial slideshow featured on FCW, GCN or
Washington Technology’s website. The slideshow content
is developed from feature editorial coverage converted
into 10 content-centric, dynamic slides. The sponsor
receives banner exposure on each slide, as well as sole
messaging on the final slide. The slideshow content is
produced by the Public Sector Media Group in unison with
the sponsor and is live on the selected site for 60 days.
Tablet App
The magazine tablet apps enable readers to carry
FCW, GCN and Defense Systems with them at all
times, providing the information, ideas and
strategies to better equip them to do their jobs.
Sponsoring a tablet app enables your organization to
reach on-the-go influencers and decision makers
while building brand awareness.
Benefits & Program Overview:
•Exclusive sponsorship
•High engagement through dynamic platform
•Cover snipe indicates tablet edition sponsorship
•Full page digital ad placed within the issue
•Identified as the tablet app sponsor in the monthly
issue reminder email promotions
•Brand awareness
•Audience engagement
•Thought leadership
Sole sponsorship: $10,000 net for 3 months
Mobile App
Mobile optimized versions of the FCW and GCN websites
offer a new and interactive way for government leaders
and technology decision makers to access, read and
share the valuable content our websites provide. Drive
brand awareness and get in front of this on-the-go
government audience with this exclusive mobile
sponsorship.
Benefits & Program Overview:
•Exclusive sponsorship
•Homepage recognition:
- “Mobile Edition Sponsored by [Your Brand Here]” at
the top of the homepage
- 300x50 banner ad at the bottom of the homepage
•Interior page recognition:
- 300x 50 banner ad at the top and bottom of all
interior pages
•Brand awareness
•Audience engagement
•Thought leadership
Sole sponsorship: $15,000 net for 3 months
Demand Generation
Whitepaper Libraries
Present your company as a leading subject matter expert when you post
a whitepaper or educational asset in the in the FCW, GCN, Defense
Systems or Washington Technology whitepaper library. The Public
Sector Media Group (PSMG) demand generation team can work with
your organization to select an asset that will resonate with the selected
brands audience and drive lead capture. Our team specializes in
optimizing promotional messaging to ensure program success.
Benefits & Program Overview:
•Sponsor supplied whitepaper or education asset
•Sponsor can provide up to three custom questions for registration
•Guaranteed number of leads based upon selected package
•Demand generation team is available for asset review and consultation
•Selection of library: FCW, GCN, Defense Systems or Washington Technology
•Fast track or three month campaign duration. See details below.
•Audience engagement
•Brand positioning and awareness
•Thought leadership
•Lead generation
75 lead program: $7,500 net (one site; one asset)
100 lead program: $10,000 net (one site; one asset)
Partner Microsites
Showcase up to 15 assets, including whitepapers, reference guides,
webcasts and case studies within a personalized online microsite on
FCW, GCN, Defense Systems or Washington Technology’s websites.
Partner microsites enable government technology decision makers to
download several of your organization’s assets extending their
knowledge of your solutions and capabilities. A robust marketing
program is executed by the Public Sector Media Group, increasing your
organization’s brand awareness while driving decision makers to your
partner microsite for registration and lead capture.
Benefits & Program Overview:
•Personalized partner microsite built for your company
•Selection of website: FCW, GCN, Defense Systems, Washington Technology
•Ability to showcase up to 15 assets at one time
•Microsite remains live until contracted number of leads are delivered
•Ability to add and exchange assets for maximum results
•240 guaranteed downloads of your assets
•Audience engagement
•Brand positioning
•Solution awareness
•Lead generation
240 download program: $24,000 net (one site; up to 15 assets)
Partner Webcast
Webcasts are a key resource for government professionals involved in the evaluation,
specification and acquisition of IT products, solutions and services. A partner webcast provides the
sponsor with an opportunity to develop and present informative, educational content on the topic
of their choice to federal, defense and state & local government professionals. This is an
opportunity to increase your thought leadership in an interactive, high engagement lead capture
program.
Benefits & Program Overview:
•Selection of brand: FCW, GCN, Defense Systems or Washington Technology
•Topic to be approved by Public Sector Media Group (PSMG) prior to acceptance
•Sponsor produces and presents educational content
•PSMG provides a professional moderator
•Webcast includes a Q&A at the end of the webcast
•Promotional campaign to drive registrants for the webcast
•Webcast is placed in online archive for 90 days
•Guaranteed leads
•Audience engagement
•Brand positioning
•Solution awareness
•Lead generation
FCW, GCN, Washington Technology: $20,000 net (200 guaranteed leads)
Defense Systems: $15,000 net (150 guaranteed leads)
Government Voice Webcast
This turnkey webcast features a government speaker that offers expert insights into a key topic of
interest to government technology decision makers. The content theme is agreed upon in advance
of execution, and the moderated session includes a Q&A at the end of the webcast. The sponsor is
able to present up to 3 slides for 5 minutes at the conclusion of the government speakers
presentation. In addition to receiving significant sponsor recognition, this webcast positions your
organization as a thought leader on the discussed topic.
Benefits & Program Overview:
•Selection of brand: FCW, GCN, Defense Systems or Washington Technology
•Sponsor proposes topic, which is vetted and approved by the Public Sector Media Group prior to acceptance
•Government speaker identified and acquired by PSMG speaker acquisition or partner team
•Sponsor presents 3 slides for up to 5 minutes at the conclusion of the government speakers presentation
•PSMG provides a professional moderator
•Webcast includes a Q&A at the end of the webcast
•Promotional campaign to drive registrants for the webcast
•Webcast is placed in online archive for 90 days
•Guaranteed leads
•Audience engagement
•Brand positioning
•Solution awareness
•Lead generation
FCW, GCN, Washington Technology: $25,000 net (200 guaranteed leads)
Defense Systems: $20,000 net (150 guaranteed leads)
Roundtable Webcast
This turnkey webcast features an FCW, GCN, Defense Systems or Washington Technology editor
leading an interactive, educational session with an expert government speaker and a
representative from the sponsoring company. The roundtable format engages the audience
through a dynamic and informative dialogue exchange on a topic of strategic importance and
includes a Q&A session at the end of the webcast. This is an opportunity to present your
organization as a thought leader through a high-impact, high-level conversation with industry
experts.
Benefits & Program Overview:
•Selection of brand: FCW, GCN, Defense Systems or Washington Technology
•Sponsor proposes topic, which is vetted and approved by the Public Sector Media Group prior to acceptance
•Government speaker identified and acquired by PSMG speaker acquisition or partner team
•PSMG editor participation, including moderation of webcast
•Webcast includes a Q&A at the end of the webcast
•Promotional campaign to drive registrants for the webcast
•Webcast is placed in online archive for 90 days
•Guaranteed leads
•Audience engagement
•Brand positioning
•Solution awareness
•Lead generation
FCW, GCN, Washington Technology: $30,000 net (250 guaranteed leads)
Defense Systems: $25,000 net (100 guaranteed leads)
Leadership Webcast: $6,500 net per sponsor *
Leadership Webcast
Leadership webcasts deliver strategic insights into key government initiatives, contracts and
trends – all presented by agency leaders. These educational webcasts engage the audience by
delivering best practices and insider information from fellow government leaders and peers.
Sponsors receive significant recognition and are presented with a unique opportunity to align with
leading agencies on priority issues that are of high interest to government technology decision
makers across federal, defense, state & local government.
Benefits & Program Overview:
•Topics are pre-selected by the Public Sector Media Group
•Agency leader identified and acquired by PSMG speaker acquisition or partner team
•Ability to align with leading agencies and strategic government initiatives
•Significant sponsor recognition
•Minimum of three and maximum of four sponsors per Leadership Webcast*
•PSMG provides a professional moderator
•Webcast includes a Q&A at the end of the webcast
•Promotional campaign to drive registrants for the webcast
•Webcast is placed in online archive for 90 days
•Webcast affiliated with a specific brand: FCW, GCN, Washington Technology or Defense Systems
•200 guaranteed leads
•Audience engagement
•Brand and solution awareness
•Lead generation
Premier Executive Events
The Fed 100
Celebrating Government Leadership
The 25th
annual Federal 100 Awards on March 25, 2014 recognize government and industry leaders
who have played pivotal roles in the federal government IT community. The Federal 100 is an
opportunity to position your company in front of leading government executives and is an ideal
environment to network and build relationships with those leaders. This elegant black-tie event
includes a cocktail reception, dinner, awards presentation and entertainment.
Sponsorship Opportunities:
•President’s Award Sponsor
•Executive Circle Sponsor
•Valet Sponsor
•Entertainment Sponsor
•Red Carpet Sponsor
•Patron Host Sponsor
•Badge Sponsor
•Award Photo Sponsor
•Premier Sponsor
•Corporate Sponsor
•Audience engagement
•Brand positioning
•Solution awareness
•Lead generation
Contact your Media Consultant for sponsorship information
The GCN Gala
Honoring Government Teams
The 27th
annual GCN Awards honor in October 2014 federal and state & local government teams for
their extraordinary IT accomplishments and significant contributions to the performance of their
agencies. These accolades recognize the best of breed for the top IT programs across government.
Each October, leading government and industry executives attend the GCN Gala to celebrate these
innovative teams.
Sponsorship Opportunities:
•Diamond Sponsor: Top Agency Winners
•Diamond Sponsor: Rising Stars
•Diamond Sponsor: Hall of Fame
•Platinum Sponsor
•Cocktail Reception Sponsor
•Award Photo Sponsor
•Valet Sponsor
•Red Carpet Sponsor
•Online Microsite Sponsor
•Premier Sponsor
•Corporate Sponsor
•Networking
•Brand positioning
•Thought leadership
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Engaging Government Technology Buyers and Contractors

  • 1. Engaging Government Technology Buyers and Contractors Federal, Defense, State & Local Government
  • 2. Government IT: A Vital Market 2013 Addressable IT Market Federal $112.5B State & Local $58.5B Government IT: $170.5B 0 50 100 150 Administrative & Support Wholesale Trade Nondurable Goods Retail Trade Durable Goods Professional, Scientific, and Technical Svcs Healthcare and Assistance Manufacturing Finance and Insurance Information Public Sector In $B (2010) Source: US Census Bureau ICT Expenses Survey (2010) Source: Deltek September 2013
  • 3. Contractor-Addressable Government IT Market, FY 2013-2018 $102.0$103.0$103.0$105.0 $108.0 $66.8$66.3 $64.2 $62.2$60.4 $0 $20 $40 $60 $80 $100 $120 FY2014 FY2015 FY2016 FY2017 FY2018 Federal State and Local Source: Deltek 2013 $167B-$169.8B Five Year Addressable IT Forecast
  • 4. Government Priorities Technology & Policy Directives Shape Priorities Federal, State & Local Government Source: Deltek 2013
  • 5.  Define programs  Set budgets  Evaluate products, vendors and solutions  Acquire/purchase  Define programs  Set budgets  Evaluate products, vendors and solutions  Acquire/purchase Engagement in IT Buying Process Buying decisions are made all year long Source: Public Sector Media Group 2013 Government IT Buying Study
  • 6. Collaborative Government IT Buying Team Government IT Buying Team Who They Are & What They Do
  • 7. Government IT Buying Process Collaborative Involvement Business Executives Program Managers IT Managers IT Implementers System Integrators Contractors Other Decision Makers Define mission     Influence policy    Allocate budget    Develop shortlist    Create standards  Evaluate    Recommend     Select supplier  Approve     Measure results    Highest level of involvement
  • 8. By providing federal technology executives with the ‘who’ and ‘what’ they need to know to get things done, FCW delivers access to a powerful, hard to reach executive audience that controls the $112B in technology purchasing in federal government. Federal executives face daily challenges when making IT purchasing decisions. It comes down to power, people and policy: the power to make things happen in the federal government, the people who can help them get there, and the policies that can support or subvert their efforts.   FCW provides federal IT executives the information, ideas and strategies necessary to successfully navigate this complex IT buying process. By delivering strategic features on business management, policy, pending legislation, technology and power players making waves in the federal executive sector, FCW brings the federal technology market to life.
  • 9. FCW: The Business of Federal Technology FCW Editorial Coverage NASA’s fall from the cloud frontier http://fcw.com/articles/2013/07/30/nasa-cloud-criticism.aspx NIST takes center stage in cyber legislation http://fcw.com/articles/2013/07/25/nist-cyber-legislation.aspx?admgare CBP debuts the latest result of agile development program http://fcw.com/articles/2013/07/31/cbp-agile-software.aspx Michael Seeds: Behind-the-scenes cyber advocate http://fcw.com/articles/2013/06/27/profile-seeds-cyber-advocate.aspx?a BYOD: Bring Your Own Disaster? http://fcw.com/blogs/fcw-insider/2013/07/byod-disaster.aspx?admgarea
  • 10. FCW: Delivering the Federal Government Market Federal Civilian Federal Defense SI 80,049 magazine subscribers 127,498 unique monthly visitors to FCW.com 65,000 FCW Daily email newsletter subscribers 80,049 magazine subscribers 127,498 unique monthly visitors to FCW.com 65,000 FCW Daily email newsletter subscribers Source: June 2013 BPA Audit Statement; Google Analytics
  • 11. Addressing the common challenges of scalability, reliability, security and transparency, GCN is the only brand that delivers the full scope of technology decision makers in the federal, state & local government market. GCN delivers technology assessments, recommendations, and case studies to support federal, state & local IT managers who are responsible for the evaluation, selection and acquisition of technology solutions. GCN reaches hands-on implementers who need to know the nuts and bolts of ‘how it works’, ‘what it costs’, ‘usability’, ‘vulnerabilities’ and ‘ROI’ of the core IT initiatives being implemented in their organization. With coverage on Data Center, Cloud, Cybersecurity, Mobile Government, Big Data and Emerging Technology, GCN provides the research, opinions, case studies and product information that help IT managers identify solutions that meet their federal, state & local government IT challenges.
  • 12. GCN: Technology, Tools & Tactics for Government IT GCN Editorial Coverage E-authentication: What IT managers will be focusing on over the next 18 months http://gcn.com/articles/2013/07/31/eauthentication.aspx Cities take licensing, permit services to the cloud http://gcn.com/blogs/pulse/2013/07/cloud-based- licenses-and-permits.aspx?admgarea=TC_Mobile What are the most important features for managing big data? http://gcn.com/research/2013/06/big-data-management- features.aspx?admgarea=TC_BigData Could movable, modular data centers be the future? http://gcn.com/blogs/emerging- tech/2013/06/movable-modular-data-centers.aspx? admgarea=TC_DataCente Stanford probes breach as attacks on university networks soar http://gcn.com/articles/2013/07/26/stanford-network-security- breach-university-attacks-soar.aspx? admgarea=TC_SecCybersSec
  • 13. GCN: Delivering IT Buyers Across Federal, State & Local Government Audience Composition Federal Defense: 24,272 (20.2%) Federal Civilian: 30,566 (25.5%) State & Local: 65,162 (54.3%) Federal Defense Federal Civilian State & Local 120,000 magazine subscribers 108,034 unique monthly visitors to GCN.com 65,000 GCN Tech email newsletter subscribers 120,000 magazine subscribers 108,034 unique monthly visitors to GCN.com 65,000 GCN Tech email newsletter subscribers Source: June 2013 BPA Audit Statement; Google Analytics
  • 14. Defense Systems provides the decision making and influence shaping echelons in the network-based defense community with news, features, analysis and opinion on the topics they want to read about. Defense Systems delivers independent insight, analysis and perspective for those in the defense IT world who develop, acquire and manage network-based technologies that facilitate situational awareness and enterprise agility. Editorial coverage includes communications, cyber defense, networking & systems management, defense IT, enterprise systems, C4ISR, mobile, UAS and robotics.   Defense Systems is the resource for the defense IT community, helping to facilitate an understanding of how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.
  • 15. Defense Systems: News, Trends and Technologies Transforming the World of Defense Defense Systems Editorial Coverage Navy rolls out virtualization plan http://defensesystems.com/articles/2013/07/31/navy- virtualization.aspx Army tests technology supporting mobile troops http://defensesystems.com/articles/2013/07/25/dcgs-a.aspx DARPA targets simulation capabilities for battle nets http://defensesystems.com/articles/2013/06/28/darpa- sim.aspx?admgarea=TC_CYBER DISA postpones $427M cloud services buy http://defensesystems.com/articles/2013/07/24/disa-cloud- services-postponed.aspx?admgarea=TC_DefenseIT Securing our satellites before they are launched http://defensesystems.com/blogs/cyber- report/2013/07/satellite-security.aspx? admgarea=TC_DefenseIT
  • 16. Audience Composition Military Services: 22,370 (66%) Civilian Defense: 8,445 (25%) Defense Industry/Gov't Contractor: 3,225 (9%) Defense Systems: Delivering Military & Civilian Defense Decision Makers Civilian Defense Military Services Defense Industry/ Gov’t Contractor 34,019 magazine subscribers 39,574 unique monthly visitors to DefenseSystems.com 60,000 Defense Systems Update email newsletter subscribers 34,019 magazine subscribers 39,574 unique monthly visitors to DefenseSystems.com 60,000 Defense Systems Update email newsletter subscribers Source: June 2013 BPA Audit Statement; Google Analytics
  • 17. Washington Technology provides a direct line to contractor executives who need cutting-edge IT systems and solutions to serve the largest customer in the world – the government market – as well as manage their company competitively and profitably via mergers, acquisitions, partnering and financial information. Washington Technology provides actionable and insightful information to contractors in the government IT and systems integration marketplace. Our expert coverage and analysis fuels strategic decisions around partnering, RFPs and resource development, enabling our readers to competitively build relationships, bid smartly and win contracts.
  • 18. Washington Technology: The Authority for Government Contractors and Partners Washington Technology Coverage Accenture, IBM to battle for Navy analytics work. http://washingtontechnology.com/articles/2013/09/24/ac centure-ibm-navy-contract.aspx DISA plans small biz intell contract. http://washingtontechnology.com/articles/2013/09/23/dis a-intell-small-business-support.aspx Verizon, Microsoft deals put emphasis on mobile http://washingtontechnology.com/blogs/editors- notebook/2013/09/microsoft-verizon-mobile- acquisitions.aspx Lockheed’s Hewson creates distinct public image http://washingtontechnology.com/blogs/editors- notebook/2013/09/lockheed-hewson-public- blogging.aspx Deltek makes program management acquisition http://washingtontechnology.com/articles/2013/07/15/del tek-acumen-deal.aspx
  • 19. Washington Technology: Actionable, Insightful Information for Government IT Contractors 24% 11% 19% 8% 21% 17% Audience Composition Systems Integration Systems, Software Development VAR (Value Added Reseller) Aerospace, Defense Contractor Professional, Engineering Distribution/Aggregation Services 78,147 unique monthly visitors to WashingtoTechnology.com 65,000 Washington Technology Daily email newsletter subscribers 78,147 unique monthly visitors to WashingtoTechnology.com 65,000 Washington Technology Daily email newsletter subscribers Source: Publishers Own Data June 2013; Google Analytics
  • 21. Government Technology Decision Makers A Hard to Reach Audience 2b. Which of the following types of restrictions are in place at your agency? (Please select all that apply.) (N=1,280 Source: 2011 buying Study Types of Restrictions at Agency/Organization Percent Restrictions on speaking opportunities 38% Restrictions on attendance at educational conferences and tradeshows 37% Restrictions on attendance at industry and charity events 35% Restrictions around meetings with technology vendors/contractors 24% Restrictions around participation in professional organizations and associations 13% Source: Public Sector Media Group 2013 Government IT Buying Study
  • 22. Government IT Buyers Preferred Media Platforms Source: 1105 Government IT Buying Study, 2012 1% 1% 5% 9% 11% 17% 26% 39% 42% 47% 56% 65% 72% Outdoor advertising Radio Television Social media Blogs Direct mail Email newsletters Print magazines Events Webinars/webcasts Custom media/vendor literature White papers/special reports Websites Preferred information sources when making IT purchase decisions: Source: Public Sector Media Group 2013 Government IT Buying Study FCW, GCN, Defense Systems and Washington Technology deliver the top channels
  • 24. Magazine Advertising Magazines remain a preferred information source for government professionals involved in technology purchasing. Companies face the ongoing challenge of getting in front of decision makers that evaluate, recommend and purchase technology for their agencies. Print advertising is an invaluable means to accomplishing that goal, as magazines are one of the few marketing mediums that are delivered to the desks of your target audience.   FCW, GCN and Defense Systems provide companies with an opportunity to reach highly qualified, targeted audiences that are deeply engaged with the editorial and advertising in each print issue and digital edition. Benefits & Program Overview: •Direct delivery of your print ad to the desks of decision makers •Print ad messaging can be immediately viewed requiring no scrolling or clicking through •Readers tend to have longer attention spans for offline content increasing their recall •The loyalty and high retention rates of print readers creates optimal engagement opportunity •Brand positioning •Solution awareness •Thought leadership •Audience engagement Magazine Advertising Rates: Contact your Media Consultant
  • 25. Magazine Inserts & Outserts Source: 1105 Government IT Buying Study, 2012 According to 1105 Media’s 2012 Federal Mailroom Study, 83% of respondents advise vendors NOT to send direct mail to government employees. By placing an insert or catalogue into FCW, GCN or Defense Systems, your message will reach your intended government audience and will grab their attention, as well as be associated with a trusted media brand. Benefits & Program Overview: •Attention-grabbing sponsorship in award-winning publications •Direct delivery of your insert or catalogue to decision makers •Audience engagement •Brand positioning •Solution awareness  Magazine Mock Cover: Own the front cover of FCW, GCN or Defense Systems. Placed over the true cover of the magazine, your outsert will act as a ‘mock’ cover, immediately catching the attention of the reader. Defense Systems: $27,500 net; FCW: $39,500 net; GCN: $43,000 net  Two-Sided Insert: Stand out amongst the standard ads in the magazine with a two-sided insert (print version is printed on heavier stock paper). Defense Systems: $17,000 net; FCW: $19,500 net; GCN: $21,000 net  Polybagged Outsert: Drive sales with a catalogue, brochure or resource guide polybagged with an issue of FCW, GCN or Defense Systems. The reader will interact with your brand immediately as they open the polybag to retrieve your outsert and reach the issue. Your outsert will be referenced in the digital edition promotional email, as well as be mentioned on the cover of the digital edition. Contact your Media Consultant for pricing.
  • 26. Market Capture Programs Public Sector Marketing Services
  • 27. Market Capture Programs 2014 Program Offerings Distribution Download Research Reports Multiple Platform Snapshot Strategic Reports Multiple Platform GameChanger Multiple Platform Transformational Technology Multiple Platform Viewpoint Multiple Platform The STAND Multiple Platform Pathfinder Multiple Platform OnPoint InfoPoster Multiple Platform Branded Content Multiple Platform Digital Dialogue Multiple Platform Agency Insight Reports & Contract Guides Multiple Platform Custom Slideshow Single Platform Custom e-Letters Single Platform Custom Research Multiple Platform
  • 29. 2014 Download Reports ‘The Download’ is an integrated media program developed from in-depth, non-proprietary research fielded on the hottest technology priorities and trends in the government market. The robust research is converted into informative, data-centric content that engages government decision makers in print, online and via an educational research webcast. Benefits & Program Overview: •6-9 months of market engagement utilizing multiple information sources •Topic exclusivity for 90 day period providing distinct competitive advantage •Full page sponsor ad to run opposite Download article in one issue of FCW and GCN •Exclusive 90 day sponsor banner roadblock in dedicated FCW.com and GCN.com microsite •Four sponsor PDF assets posted within the FCW.com and GCN.com content microsite •Full Download report posted for registered lead capture •Research webcast featuring the research firm and a speaking opportunity for the sponsor •350 guaranteed leads generated from the research webcast and the full report download •2.2 million guaranteed marketing impressions including sponsor recognition •Sponsor receives Download report PDF and research PPT for collateral use •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation Download Program: $79,000 net Add-on Option: DefenseSystems.com or WashingtonTechnology.com 90 day microsite and 30 leads for $15,000.
  • 30. 2014 Download Reports FCW GCN DOWNLOAD RESEARCH REPORTS FCW GCN Status   Data Center Optimization February February Sold   Mobile Management & Productivity April 15 April   Best Practices for Network & Storage Efficiency June 15 June Sold   Unified Communications September 15 September   Government Cloud: Options, Benefits & Challenges November November o The Download sponsor selects the topic of their choice from the report calendar. o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group. o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time. o Timing is based upon the live date of the online content microsite.
  • 32. 2014 Snapshot Reports Government technology decision-makers are tasked with evaluating, acquiring and implementing transparent, scalable, secure and reliable IT solutions that deliver on their agency missions and priorities. ‘Snapshot’ strategic reports deliver exclusive, insightful information on key technologies, trends, tools, emerging solutions, business challenges and acquisition opportunities that inform government technology professionals and enable them to make informed IT purchasing decisions. Benefits & Program Overview: •3 months of market engagement utilizing multiple information sources •Topic exclusivity for 90 day period providing distinct competitive advantage •Full page sponsor ad to run opposite Snapshot article in one issue of FCW and GCN •Exclusive 90 day sponsor banner roadblock in dedicated FCW.com and GCN.com microsite •Four sponsor PDF assets posted within the FCW.com and GCN.com content microsite •Full Snapshot report posted for registered lead capture •100 guaranteed leads generated from the full report download •2.2 million guaranteed marketing impressions including sponsor recognition •Sponsor receives Snapshot report PDF including their full page ad for collateral use •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation Snapshot Program: 1-3x: $55,000 net; 4-6x: $49,500 net Add-on Option: DefenseSystems.com or WashingtonTechnology.com 90 day microsite and 30 leads for $15,000.
  • 33. 2014 Snapshot Reports FCW GCN SNAPSHOT REPORTS FCW/GCN Timing Availability   Mobility Technology Solutions January / January Sold   Communications and Network Services January / February   An In-Depth Look at NetCENTS-2 February / March Sold   Securing IT: Tips, Tactics and Technologies February / March   The Cloud in 2014: A Guide for Government March 15 / March   Solutions for Collaborative Government March 30 / April   Solving Agencies Big Data Challenges April 15 / April   Rugged IT April 15 / April Sold   An In-Depth Look at ITES-3 April 30 / May Sold   Virtualization Best Practices May 15 / May   Technologies & Directives Shaping Government May 15 / May   Government IT Procurement May 30 / June   FedRAMP June 15 / June   Data Acquisition, Analytics & Actionable Intelligence June 30 / June   Improving Cyber Security & Steps for Compliance July 15 / July   Secure Mobility July 15 / July Sold
  • 34. 2014 Snapshot Reports FCW GCN SNAPSHOT REPORTS FCW/GCN Timing Availability   Shared Services: Benefits, Challenges & Opportunity Jul30 / Jul   Advances in Health IT Jul 30 / Aug   Next Generation Data Center Technologies Aug 15 / Aug Sold   Preparedness: Business Continuity & Disaster Recovery Aug 30 / Aug   Secure Information Sharing Sept15 / Sept   Reducing Government Waste, Fraud & Abuse Sept15 / Sept   Harnessing Big Data Sept 30 / Oct   Cyber Security: Policies, Challenges and Solutions Oct/ Oct Sold   Roadmap to a Successful Mobile Strategy Nov/ Nov   Digital Government Nov / Nov o The Snapshot sponsor selects the topic of their choice from the report calendar. o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group. o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time. o Timing is based upon the live date of the online content microsite. o If a similar topic has not been sold in the sponsors desired timeframe then topics can be moved to accommodate.
  • 35. 2014 Defense Systems Snapshot Reports Secure 100% share-of-voice and build brand preference by positioning your company as a thought leader and a trusted source of defense solutions through the exclusive sponsorship of a Snapshot report. The Defense Systems reports are focused on critical topics of interest in the defense community featuring articles on key insights, trends, market drivers as well as best practices. The content is non-vendor directed. Benefits & Program Overview: •3 months of market engagement utilizing multiple information sources •Topic exclusivity for 90 day period providing distinct competitive advantage •Full page sponsor ad to run opposite Snapshot article in one issue of Defense Systems •Exclusive 90 day sponsor banner roadblock in dedicated DefenseSystems.com microsite •Four sponsor PDF assets posted within the DefenseSystems.com content microsite •Full Snapshot report posted for registered lead capture •75 guaranteed leads generated from the full report download •500,000 guaranteed marketing impressions including sponsor recognition •Sponsor receives Snapshot report PDF including their full page ad for collateral use •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation Defense Systems Snapshot Program: $27,500 net
  • 36. 2014 Defense Systems Snapshot Reports o The Snapshot sponsor selects the topic of their choice from the report calendar. o Topics can be proposed for consideration, but must be approved in advance by the Public Sector Media Group. o Topics are sold on a first-come, first-served basis and cannot be duplicated within a 90 day period of time. o Timing is based upon the live date of the online content microsite. o If a similar topic has not been sold in the sponsors desired timeframe then topics can be moved to accommodate. Defense Systems SNAPSHOT REPORTS Timing  Modernizing the Network with Enhanced Technology Jan/Feb  Real Time Security Threat Management Mar/Apr  The Mobile Warrior May/Jun  Network & Information System Situational Awareness Jul/Aug  Information Assurance in a Tactical Environment Sep/Oct
  • 38. 2014 FCW GameChanger Report Series An FCW special content series highlighting emerging and proven game changing technologies and solutions that are instrumental in delivering on federal agencies IT challenges and priorities. The first two pages of this three page program are non-sponsor directed and establish why the given technology or solution is a game changer for federal government. The third page is sponsor directed and provides federal technology executives with insights into your organizations capabilities and establishes your position as a game changing solution provider. Benefits & Program Overview: •One sponsor directed advertorial page aligned with two editorial pages •Three page print report to run in selected issue of FCW •Distribution to 25,000 targeted FCW subscribers within an e-letter format •Guaranteed 75 leads through FCW whitepaper library posting •150 reprints; the sponsor can provide an ad for the 4th page of the reprint •Promotional campaign to direct traffic to the whitepaper for download •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation FCW GameChanger Program: $30,000 net
  • 39. 2014 FCW GameChanger Topic Recommendations FCW GAMECHANGER REPORT  Bandwidth on Demand  Continuous Monitoring  Secure Mobility  Intelligent Networking  Virtualization Management  Cloud Security  Managed Services  Resilient Security  Dynamic Cloud  Big Data Management  Mobile Workforce o The sponsor selects the topic of their choice. The above topics are suggestions only. o The sponsor can select the issue of their choice based upon availability. o Only one GameChanger runs in a given issue. o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
  • 40. A GCN special content series highlighting emerging and proven game changing technologies and solutions that are instrumental in delivering on federal and state & local agencies IT challenges and priorities. The first two pages of this three page program are non-sponsor directed and establish why the given technology or solution is a game changer for federal government. The third page is sponsor directed and provides government technology decision-makers with insights into your organizations capabilities and establishes your position as a game changing solution provider. Benefits & Program Overview: •One sponsor directed advertorial page aligned with two editorial pages •Three page print report to run in selected issue of GCN •Distribution to 25,000 targeted GCN subscribers within an e-letter format •Guaranteed 75 leads through GCN whitepaper library posting •150 reprints; the sponsor can provide an ad for the 4th page of the reprint •Promotional campaign to direct traffic to the whitepaper for download •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation GCN GameChanger Program: $30,000 net 2014 GCN GameChanger Report Series
  • 41. 2014 GCN GameChanger Series Topic Recommendations GCN GAMECHANGER REPORT  Virtual Desktop Infrastructure  Device Management  Disaster Recovery  Collaboration & Video  Improving Citizen Services  Risk Management  Geospatial  Public Safety  Hadoop  Intrusion Detection  Network Management o The sponsor selects the topic of their choice. The above topics are suggestions only. o The sponsor can select the issue of their choice based upon availability. o Only one GameChanger runs in a given issue. o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
  • 42. DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS TranformationalTechnology DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS TranformationalTechnology DEFENSE SOLUTIONS FOR MISSION PREPAREDNESS DEFENSE SOLUTIONS FOR MISSION PREPAREDNESSTranformationalTechnology Transformational Technology Defense Solutions for Mission Preparedness
  • 43. Transformational Technology Defense Solutions for Mission Preparedness Transformational Technology is a special Defense Systems content series that highlights emerging and proven technologies that are transforming the world of defense. The first two pages of this three page program are non-sponsor directed and establish why the given technology is transformational for military and defense organizations. The content is focused on the technology landscape, associated field applications, military capabilities and defense-ready attributes. The third page is an advertorial dedicated to the sponsor whose company delivers the selected transformational technology or technology solution area. Benefits & Program Overview: •One sponsor directed advertorial page aligned with two editorial pages •Three page print report to run in selected issue of Defense Systems •Distribution to 20,000 targeted Defense Systems subscribers within an e-letter format •Guaranteed 50 leads through Defense Systems whitepaper library posting •150 reprints; the sponsor can provide an ad for the 4th page of the reprint •Promotional campaign to direct traffic to the whitepaper for download •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation Defense Systems Transformational Technology Program: $20,000 net
  • 44. 2014 Transformational Technology Topic Recommendations Defense Systems Transformational Technology Report  Data Analytics  Mobile Network Security  Cyber Defense  Critical Infrastructure Security  Network & Systems Management  Intelligence, Surveillance & Reconnaissance o The sponsor selects the topic of their choice. The above topics are suggestions only. o The sponsor can select the issue of their choice based upon availability. o Only one Transformational Technology runs in a given issue. o Exact topics cannot be duplicated in calendar year. However variations on the topic can be executed.
  • 46. 2014 Viewpoint Series Viewpoint represents a compelling opportunity for an organization to demonstrate their technology and business expertise on a key topic of interest to federal and state & local IT decision makers. A technology leader and a business executive from your organization are able to extend their knowledge to our highly engaged and qualified audience through dedicated interviews on the same selected topic. Benefits & Program Overview: •A single print page in one issue of FCW showcasing the executive interview •A single print page in one issue of GCN showcasing the technology expert interview •One whitepaper developed showcasing both interviews in a single document •50 guaranteed leads from the FCW and GCN whitepaper posting •Promotional campaign to drive traffic to the hosted whitepaper •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation •Collateral development Viewpoint: $27,000 net
  • 47. 2014 Viewpoint Topic Recommendations FCW EXECUTIVE VIEWPOINT THEME GCN TECHNOLOGY VIEWPOINT THEME  Cyber Defense Strategies  Cyber Defense Solutions  Strategies for Securing Mobile Devices  Tools for Securing Mobile Devices  Data Center Infrastructure Management  Data Center Infrastructure Efficiency  Strategies for Improving Bandwidth  Solutions for Improving Bandwidth  Strategies for Managing Mobility  Solutions for Managing Mobility  Strategies for Improving Citizen Services  Improving the Delivery of Citizen Services  Strategies for BYOD Success  Tools for BYOD Success  Virtualization Management  Virtualization Solutions  Public Safety Strategies  Public Safety Technologies  Strategies for Enabling Productivity  Solutions for Enabling Productivity o The sponsor selects the topic of their choice. The above topics are suggestions only. o The sponsor can select the issue of their choice based upon availability.
  • 49. 2014 STAND Leadership Series The STAND is a high-impact engagement program that provides the government IT community with valuable insights, strategies and solutions from three leading industry organizations. Each sponsor answers 10 pre-set, topic-specific questions in an interview with a Public Sector Marketing Services writer. A select number of these questions will appear in a two-page spread in FCW and GCN with the full Q&A session posted as a microsite on FCW.com and GCN.com for 90 days. This program is limited to three sponsors per report. Benefits & Program Overview: •Print spread showcasing five of the ten questions/answers will appear in both FCW and GCN •Full Q&A will appear in a dedicated microsite on FCW.com and GCN .com for 90 days •Each sponsor receives a banner logo within the microsite on FCW.com and GCN.com •Sponsors can provide up to 2 PDF assets for non-registered download within the microsites •100 shared leads from the full STAND PDF downloadable report •2.2 million co-branded marketing impressions including sponsor recognition •Sponsor specific PDF can be used as a collateral resource •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation The STAND: $30,000 net
  • 50. 2014 STAND Leadership Series FCW GCN Report (*subject to change) FCW / GCN Timing Availability   Cyber Security Apr 15 / Apr 2 sponsorships available   Infrastructure Management Jul 15 / Jul   High Performance Computing Aug 15 / Aug   Navigating BYOD & Elements for Success Oct 15 / Oct
  • 51. 2014 Pathfinder Defense Leadership Series
  • 52. 2014 Pathfinder Defense Leadership Series The Pathfinder series is a high-impact engagement program that provides the defense community with valuable insights, strategies and solutions from three leading industry organizations. Each sponsor answers 10 pre-set, topic-specific questions in an interview with a Public Sector Marketing Services writer. A select number of these questions will appear in a two-page spread in Defense Systems with the full Q&A session posted as a microsite on DefenseSystems.com for 90 days. This program is limited to three sponsors per report. Benefits & Program Overview: •Print spread showcasing five of the ten questions/answers will appear in Defense Systems •Full Q&A will appear in a dedicated microsite on DefenseSystems.com for 90 days •Each sponsor receives a banner logo within the microsite on DefenseSystems.com •Sponsors can provide up to 2 PDF assets for non-registered download within the microsite •75 shared leads from the full Pathfinder PDF downloadable report •1 million co-branded marketing impressions including sponsor recognition •Sponsor specific PDF can be used as a collateral resource •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation Pathfinder: $20,000 net
  • 53. 2014 Pathfinder Defense Leadership Series Defense Systems Report (*subject to change) Timing  Unified Capabilities Mar/Apr  Cloud Computing May/Jun  Cyber & Information Assurance July/Aug  C4ISR Sep/Oct
  • 54. Key facts, figures and information on the hottest topics of interest to government technology decision makers delivered in a two page dynamic, high-impact infoposter. Generate incredible engagement with the highly qualified FCW or GCN audiences by delivering compelling information in a captivating design format. Public Sector Marketing Services team will work with the sponsor to define the infoposter content direction and then create and publish the infoposter as a two page, four-color spread in the selected print brand and post within the brands whitepaper library. OnPoint Infoposter Program New in 2014 Benefits & Program Overview: •Sponsor selects the topic of their choice •Two page print info poster to run in selected issue of FCW or GCN •Dominant share of voice (1 OnPoint per issue) •Custom e-letter distribution to 25,000 targeted subscribers •Guaranteed 50 leads through posting in the selected brands whitepaper library •PDF of the final info poster provided to the sponsor for collateral use •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation •Collateral development OnPoint Infoposter: $31,000 net
  • 55. 2014 OnPoint Infoposter Topic Recommendations On POINT INFOPOSTER Data Center Automation Client Computing Transforming to a Hybrid Cloud Virtual Desktop Infrastructure BYOD Security Planning Converged Infrastructure Energy Efficient Computing Situational Awareness Network Optimization Uniting Physical & Virtual Networking Server Consolidation Real-time Data Security Management Strategies
  • 57. 2014 Branded Content Benefits & Program Overview: •Sponsor selects the topic of their choice •A PSMS writer works collaboratively with the sponsor to define messaging objectives •Turnkey program that includes design, content development and project management •Selection of target brand for distribution: FCW, GCN, Defense Systems or Washington Technology •Audience engagement •Brand positioning and awareness •Thought leadership •Solution and technology alignment •Collateral development Branded Content Pricing: Available on next slide Branded content provides marketers with an opportunity to direct and extend their messaging in a content-rich, advertorial framework that educates and engages the target audience. Whitepapers are a preferred format for branded content and rank amongst the most valuable information sources for assisting government professionals with IT purchasing. Public Sector Marketing Services has a team of veteran industry writers, project managers and designers that will work collaboratively with your organization to develop dynamic and informative branded content that can convert prospects and clients into true brand loyalists.
  • 58. 2014 Branded Content FCW, GCN and Defense Systems Print Only Rates: •1 page branded content piece in one issue of Defense Systems: $7,000 net •1 page branded content piece in one issue of FCW or GCN: $13,500 net •1 page branded content piece in one issue of Defense Systems and FCW or GCN: $17,425 •1 page branded content piece in one issue of FCW and GCN: $21,600 net •2 page branded content piece in one issue of Defense Systems: $11,900 net •2 page branded content piece in one issue of FCW or GCN: $22,950 net •2 page branded content piece in one issue of Defense Systems and FCW or GCN: $26,137 •2 page branded content piece in one issue of FCW and GCN: $34,425 net   FCW, GCN and Defense Systems Print & Lead Generation Combination Packages Programs based on 100 leads from selected brands whitepaper library posting(s): •1 page branded content piece in one issue of Defense Systems and 100 leads: $16,500 net •1 page branded content piece in one issue of FCW or GCN and 100 lead: $23,000 net •1 page branded content piece in one issue of Defense Systems and FCW or GCN and 100 leads: $26,925 net •1 page branded content piece in one issue of FCW and GCN and 100 leads: $31,100 net •2 page branded content piece in one issue of Defense Systems and 100 leads: $21,400 net •2 page branded content piece in one issue of FCW or GCN and 100 leads: $32,450 net •2 page branded content piece in one issue of Defense Systems and FCW or GCN and 100 leads: $35,637 net •2 page branded content piece in one issue of FCW and GCN and 100 leads: $43,925 net
  • 60. Digital Dialogue Digital Dialogue: Extend the reach and life of your webcast with a Digital Dialogue. This program captures the highlights of your webcast through a printed piece in FCW, GCN or Defense Systems. The Digital Dialogue can also run within the FCW, GCN, Defense Systems or Washington Technology whitepaper library for additional lead generation. The sponsor receives the final Digital Dialogue PDF, which can be used as a valuable marketing asset.   Digital Dialogue Packages: 2 page Digital Dialogue in one selected print issue: $9,000 net 4 page Digital Dialogue in one selected print issue: $15,000 net 2 page Digital Dialogue in one selected print issue and 100 leads from whitepaper library: $19,000 net 4 page Digital Dialogue in one selected print issue and 100 leads from whitepaper library: $25,000 net Benefits & Program Overview: •Repurpose valuable webcast content into a dynamic two or four page Digital Dialogue •Turnkey program with content developed from PSMG executed webcast transcript •Distribution to the full circulation of the selected Public Sector Media Group (PSMG) brand •Ability for additional lead capture through posting within the selected PSMG whitepaper library •Audience engagement •Brand and solution awareness •Thought leadership •Lead generation
  • 61. 2014 Agency Insight Reports & Contract Guides
  • 62. Benefits & Program Overview: •Place a half page or full page ad within the selected ‘Agency Insight Report ‘or ‘Contract Guide’ •Distribution to the full circulation of the aligned Public Sector Media Group brand •Custom e-letter distribution to targeted subscribers for each report and guide •100 shared leads from full report or guide posting in aligned brands whitepaper library •Exclusive three month online microsite sponsorship available for contract guides •Sponsor has exclusive banner roadblock within the contract guide microsite for 90 days •Sponsor can provide two PDF assets for non-registered download in the microsite •1M marketing impressions with sponsor recognition are produced and executed by PSMG •100 leads from the gated PDF posting of the contract guide within the microsite sent to sponsor •Audience engagement •Brand and solution awareness •Lead generation ‘Agency Insight Reports’ provide government leaders and technology decision makers with information on specific agencies strategic priorities, programs, and if applicable procurement offerings. ‘Contract Guides’ focus wholly on newly awarded or hot contract vehicles being used by government IT buyers for the acquisition of products, solutions and services. These strategic reports provide sponsors with an opportunity to align with leading agencies, and contract vehicles, increasing their solution awareness while positioning them for increased task orders. Ad within an ‘Agency Insight Report’ or ‘Contract Guide’: Contact your Media Consultant. Exclusive three month ‘Contract Guide Microsite’: $20,000 net 2014 Agency Insight Reports & Contract Guides
  • 63. Defense Systems Agency Insight Report Contract Guide Timing  Army Mar/Apr  Navy Mission Planning Systems (MPS) II May/Jun  Air Force July/Aug  DISA Sep/Oct  DOD ESI/Compass Nov/Dec FCW Agency Insight Report Contract Guide Timing  VA and HHS Mar 15  NITAAC: ECS-III, CIO-SP3 Apri30  Homeland Security May 15  Defense Jun 15  GSA IT Schedule 70 Jun 30  SEWP V Aug 15  NETCENTS II Sept 15 GCN Agency Insight Report Contract Guide Timing  State Procurement Vehicle Guide May 2014 Agency Insight Reports & Contract Guides
  • 64. Benefits & Program Overview: •One sponsor-directed advertorial page aligned with three GCN custom editorial pages •Content focused on state & local priorities and programs for targeted engagement •Exclusive sponsorship with dominant share of voice •Four page print report to run in one issue of GCN with digital reach and distribution •The ‘Fifty’ report will run in an online microsite on GCN.com for 30 days •Sponsor can post up to two PDF assets in the microsite for non-registered download •Exclusive sponsor banner roadblock surrounding the microsite content for 30 days •Guaranteed 50 state & local leads through report posting in microsite and whitepaper library •300,000 marketing impressions produced and executed by PSMG to drive traffic to the microsite •Sponsor recognition on all marketing promotions •Post-program customized report detailing all activity The GCN “Fifty” series focuses on strategic state & local agencies programs and priorities that can be addressed through innovative solutions and proven technologies.   The first three pages of this four page report are non-sponsor directed and focus on providing unique insights to state & local IT decision makers on available solutions and best practices that can be implemented to deliver on their missions. The fourth page of the report provides the sponsor with an opportunity to showcase their solutions and offerings while aligning their core competencies with the report topic. Fifty Priority Report: $24,000 net Fifty: A State & Local Priorities Series
  • 65. Custom Slideshow Custom slideshow: $7,500 net (one site) Benefits & Program Overview: •Exclusive 60 day sponsorship •Align with key topic in engaging content platform •High visibility placement on the selected brands website •Slideshow content is developed by PSMG in unison with sponsor •Brand selection: FCW, GCN, Defense Systems or Washington Technology •Sponsor 728x90 banner ad on each slide •Guaranteed 7,500 impressions •Slide 10 reserved solely for sponsor messaging •Brand awareness •Audience engagement •Superior site placement A custom slideshow featured on FCW, GCN, Defense Systems or Washington Technology’s website includes up to 10 slides on a specific topic pre-determined by the sponsor. The sponsor receives banner exposure on each slide, as well as sole messaging on the final slide. The slideshow content is produced by the Public Sector Media Group in unison with the sponsor and is live on the selected site for 60 days.
  • 66. Custom e-Letter Custom e-letters offer companies an opportunity to educate defense, federal, state & local government IT decision makers on their solutions, services and core competencies through a direct marketing approach. Companies can highlight up to eight resource documents in the custom e-letter leading targeted recipients back to the sponsors website for full access to the informative assets. Benefits & Program Overview: •Exclusive sponsorship •Distribution to 30,000 targeted subscribers from FCW, GCN, Defense Systems or Washington Technology •Direct marketing delivery method •Audience engagement •Targeted segments •Brand positioning and awareness •Thought leadership Custom e-letter: $10,500 net (one brand; up to 8 assets)
  • 67. Custom Research Benefits & Program Overview: •Collaborative, consultative approach to determining research goals and objectives •Collective development of survey questions between research expert and sponsor •Generate valuable information and analysis to support business and marketing decisions •Brand affiliation with FCW, GCN, Defense Systems or Washington Technology •Research development, fielding, analysis and presentation managed by PSMG •Presentation of research findings in a dedicated call with the research expert •Sponsor receives final research PowerPoint presentation or whitepaper •Gather information about your brand footprint •Uncover gaps in market perception •Purchase behaviors of your target audience •Demonstrate industry thought leadership •Understand industry trends and dynamics •Identify new product/service opportunities •Benchmark against key competitors Custom research: Priced varies based upon objectives and selected deliverables Public Sector Media Group’s custom research provides clients with the tools and information they need to make sound business decisions. Each study is tailored to meet the client’s specific needs, using a consultative approach to understand and meet marketing objectives. Our offerings are comprehensive and customized providing sponsors with access to research experts that can turn client objectives into actionable research that yields valuable insights and information from federal, defense and state/local government technology leaders.
  • 68. Online & Digital Portfolio
  • 69. Benefits & Program Overview: •Deliver your message to the inboxes of government leaders and decision makers •High engagement as recipients request the newsletter •Cost-efficient and effective way to reach target audience •PSMG newsletters are reputable and avoid SPAM filters •Brand positioning •Solution awareness •Audience engagement •Thought leadership FCW, GCN, Defense Systems and Washington Technology email newsletters are content-rich, information sources that are delivered directly to the inboxes of government leaders and technology decision makers. Recipients of email newsletters have requested to receive these daily, weekly or monthly updates finding the breaking news, IT insights, forward-looking analysis, technology assessments and exclusive content invaluable to their roles, technology priorities and missions. 2014 Email Newsletters 40K & above distribution: Sole: $2,500, Primary: $2,000, Secondary: $1,500 net Below 40K distribution: Sole: $1,500, Primary: $1,000 Secondary: $800 net
  • 70. Benefits & Program Overview: •Monthly sole sponsorship •Exclusive banner roadblock within selected topic channel •15,000 guaranteed impressions per month •Superior contextual alignment •Brand and solution awareness •Audience engagement •Thought leadership FCW: •Exec Tech •Management •Agencies •Policy •The Hill •Who & What FCW: •Exec Tech •Management •Agencies •Policy •The Hill •Who & What Align your company with the hottest topics in the government IT community through an exclusive sponsorship of an online topic channel on FCW.com, GCN.com, Washingtontechnology.com or DefenseSystems.com. Topic takeovers provide 100% share-of-voice exposure aligned to the selected topic through a roadblock within the content channel and its related articles for 30 days. Washington Technology: •Contracts •Mergers & Acquisitions •Companies •People Washington Technology: •Contracts •Mergers & Acquisitions •Companies •People Defense Systems: •Defense IT •Network/Systems Mgmt. •C4ISR •Cyber Defense •UAV & Robotics •Mobile & Wireless Defense Systems: •Defense IT •Network/Systems Mgmt. •C4ISR •Cyber Defense •UAV & Robotics •Mobile & Wireless 2014 Topic Takeovers GCN: •State & Local •Cybersecurity •Mobile •Data Center •Big Data •Cloud •Emerging Tech GCN: •State & Local •Cybersecurity •Mobile •Data Center •Big Data •Cloud •Emerging Tech Sole sponsorship: $3,500 net
  • 71. ROS Banner Advertising Unit CPM Net Ad Specs Half Box $175 300x600; 300x800 Big Box $105 300x250 Leaderboard $105 728x90 Interstitial $260 640x480 Ticker $95 974x32 When government IT decision makers need immediate information or analysis on what’s happening in the world of IT and how it impacts their agency – they turn to FCW, GCN, Defense Systems and Washington Technology’s websites. Catch the eye of your target audience and drive response with a banner campaign that sits within a trusted information source for the government IT community. Benefits & Program Overview: •Increase brand recognition and mindshare •Drive traffic to your website •FCW, GCN, Defense Systems, Washington Technology •Audience engagement •Brand and solution awareness •Thought leadership
  • 72. Contextual Banner Advertising Unit CPM Net Ad Specs Big Box $210 300x250;336x250 Leaderboard $210 728x90 Contextual banner advertising provides marketers with an opportunity to target their banner placements within online editorial content that aligns with their core competencies or solution area. By relating to the content around it, the banner ad is put into context, giving it a much higher probability for relevance and usefulness to the site visitor. Contextual banner placement is available for specific topics only on the websites for FCW, GCN and Washington Technology. Benefits & Program Overview: •Contextual relevance •High impact, targeted visibility •Increase brand recognition and mindshare •Drive traffic to your website through banner interaction •Audience engagement •Brand and solution awareness •Thought leadership
  • 73. Banner Microsites Built and customized for your company with superior online contextual placement on FCW, GCN, Washington Technology or Defense Systems, this program allows you to embed assets within a banner ad unit for high impact engagement. This creative run-of-site display opportunity increases user interaction and makes your brand stand out from the standard ROS banner ads. Benefits & Program Overview: •Banner microsite personalized for your company •Three dynamic template options for banner design •Ability to embed up to four assets in-banner •Selection of target brand: FCW, GCN, Defense Systems or Washington Technology •Audience engagement •Brand awareness •Thought leadership •Superior site placement Sole sponsorship: $260 CPM (30,000 minimum impressions)
  • 74. Partner Blog Expand beyond traditional website presence and branding – host your own blog on FCW, GCN, Defense Systems or Washington Technology’s website for 12 to 24 weeks. Built exclusively for you and appearing alongside editorial blogs, this interactive blog will help your brand stand out on the website and offers a new way to engage your potential clients. Benefits & Program Overview: •Top navigation bar listing for point-of-entry •Blog promoted weekly within brand-specific email newsletters •Selection of brand website: FCW, GCN, Defense Systems or Washington Technology •Audience engagement •Brand awareness •Thought leadership •Superior site placement Sole sponsorship: $30,000 for 3 months or $54,000 for 6 months
  • 75. Editorial Slideshow Editorial slideshow: $7,500 net (one site) Benefits & Program Overview: •Exclusive 60 day sponsorship •Align with PSMG editorial in engaging content platform •High visibility placement on the selected brands website •Slideshow content is developed by PSMG •Brand selection: FCW, GCN, or Washington Technology •Sponsor 728x90 banner ad on each slide •Guaranteed 7,500 impressions •Slide 10 reserved solely for sponsor messaging •Brand awareness •Audience engagement •Superior site placement Sponsor an editorial slideshow featured on FCW, GCN or Washington Technology’s website. The slideshow content is developed from feature editorial coverage converted into 10 content-centric, dynamic slides. The sponsor receives banner exposure on each slide, as well as sole messaging on the final slide. The slideshow content is produced by the Public Sector Media Group in unison with the sponsor and is live on the selected site for 60 days.
  • 76. Tablet App The magazine tablet apps enable readers to carry FCW, GCN and Defense Systems with them at all times, providing the information, ideas and strategies to better equip them to do their jobs. Sponsoring a tablet app enables your organization to reach on-the-go influencers and decision makers while building brand awareness. Benefits & Program Overview: •Exclusive sponsorship •High engagement through dynamic platform •Cover snipe indicates tablet edition sponsorship •Full page digital ad placed within the issue •Identified as the tablet app sponsor in the monthly issue reminder email promotions •Brand awareness •Audience engagement •Thought leadership Sole sponsorship: $10,000 net for 3 months
  • 77. Mobile App Mobile optimized versions of the FCW and GCN websites offer a new and interactive way for government leaders and technology decision makers to access, read and share the valuable content our websites provide. Drive brand awareness and get in front of this on-the-go government audience with this exclusive mobile sponsorship. Benefits & Program Overview: •Exclusive sponsorship •Homepage recognition: - “Mobile Edition Sponsored by [Your Brand Here]” at the top of the homepage - 300x50 banner ad at the bottom of the homepage •Interior page recognition: - 300x 50 banner ad at the top and bottom of all interior pages •Brand awareness •Audience engagement •Thought leadership Sole sponsorship: $15,000 net for 3 months
  • 79. Whitepaper Libraries Present your company as a leading subject matter expert when you post a whitepaper or educational asset in the in the FCW, GCN, Defense Systems or Washington Technology whitepaper library. The Public Sector Media Group (PSMG) demand generation team can work with your organization to select an asset that will resonate with the selected brands audience and drive lead capture. Our team specializes in optimizing promotional messaging to ensure program success. Benefits & Program Overview: •Sponsor supplied whitepaper or education asset •Sponsor can provide up to three custom questions for registration •Guaranteed number of leads based upon selected package •Demand generation team is available for asset review and consultation •Selection of library: FCW, GCN, Defense Systems or Washington Technology •Fast track or three month campaign duration. See details below. •Audience engagement •Brand positioning and awareness •Thought leadership •Lead generation 75 lead program: $7,500 net (one site; one asset) 100 lead program: $10,000 net (one site; one asset)
  • 80. Partner Microsites Showcase up to 15 assets, including whitepapers, reference guides, webcasts and case studies within a personalized online microsite on FCW, GCN, Defense Systems or Washington Technology’s websites. Partner microsites enable government technology decision makers to download several of your organization’s assets extending their knowledge of your solutions and capabilities. A robust marketing program is executed by the Public Sector Media Group, increasing your organization’s brand awareness while driving decision makers to your partner microsite for registration and lead capture. Benefits & Program Overview: •Personalized partner microsite built for your company •Selection of website: FCW, GCN, Defense Systems, Washington Technology •Ability to showcase up to 15 assets at one time •Microsite remains live until contracted number of leads are delivered •Ability to add and exchange assets for maximum results •240 guaranteed downloads of your assets •Audience engagement •Brand positioning •Solution awareness •Lead generation 240 download program: $24,000 net (one site; up to 15 assets)
  • 81. Partner Webcast Webcasts are a key resource for government professionals involved in the evaluation, specification and acquisition of IT products, solutions and services. A partner webcast provides the sponsor with an opportunity to develop and present informative, educational content on the topic of their choice to federal, defense and state & local government professionals. This is an opportunity to increase your thought leadership in an interactive, high engagement lead capture program. Benefits & Program Overview: •Selection of brand: FCW, GCN, Defense Systems or Washington Technology •Topic to be approved by Public Sector Media Group (PSMG) prior to acceptance •Sponsor produces and presents educational content •PSMG provides a professional moderator •Webcast includes a Q&A at the end of the webcast •Promotional campaign to drive registrants for the webcast •Webcast is placed in online archive for 90 days •Guaranteed leads •Audience engagement •Brand positioning •Solution awareness •Lead generation FCW, GCN, Washington Technology: $20,000 net (200 guaranteed leads) Defense Systems: $15,000 net (150 guaranteed leads)
  • 82. Government Voice Webcast This turnkey webcast features a government speaker that offers expert insights into a key topic of interest to government technology decision makers. The content theme is agreed upon in advance of execution, and the moderated session includes a Q&A at the end of the webcast. The sponsor is able to present up to 3 slides for 5 minutes at the conclusion of the government speakers presentation. In addition to receiving significant sponsor recognition, this webcast positions your organization as a thought leader on the discussed topic. Benefits & Program Overview: •Selection of brand: FCW, GCN, Defense Systems or Washington Technology •Sponsor proposes topic, which is vetted and approved by the Public Sector Media Group prior to acceptance •Government speaker identified and acquired by PSMG speaker acquisition or partner team •Sponsor presents 3 slides for up to 5 minutes at the conclusion of the government speakers presentation •PSMG provides a professional moderator •Webcast includes a Q&A at the end of the webcast •Promotional campaign to drive registrants for the webcast •Webcast is placed in online archive for 90 days •Guaranteed leads •Audience engagement •Brand positioning •Solution awareness •Lead generation FCW, GCN, Washington Technology: $25,000 net (200 guaranteed leads) Defense Systems: $20,000 net (150 guaranteed leads)
  • 83. Roundtable Webcast This turnkey webcast features an FCW, GCN, Defense Systems or Washington Technology editor leading an interactive, educational session with an expert government speaker and a representative from the sponsoring company. The roundtable format engages the audience through a dynamic and informative dialogue exchange on a topic of strategic importance and includes a Q&A session at the end of the webcast. This is an opportunity to present your organization as a thought leader through a high-impact, high-level conversation with industry experts. Benefits & Program Overview: •Selection of brand: FCW, GCN, Defense Systems or Washington Technology •Sponsor proposes topic, which is vetted and approved by the Public Sector Media Group prior to acceptance •Government speaker identified and acquired by PSMG speaker acquisition or partner team •PSMG editor participation, including moderation of webcast •Webcast includes a Q&A at the end of the webcast •Promotional campaign to drive registrants for the webcast •Webcast is placed in online archive for 90 days •Guaranteed leads •Audience engagement •Brand positioning •Solution awareness •Lead generation FCW, GCN, Washington Technology: $30,000 net (250 guaranteed leads) Defense Systems: $25,000 net (100 guaranteed leads)
  • 84. Leadership Webcast: $6,500 net per sponsor * Leadership Webcast Leadership webcasts deliver strategic insights into key government initiatives, contracts and trends – all presented by agency leaders. These educational webcasts engage the audience by delivering best practices and insider information from fellow government leaders and peers. Sponsors receive significant recognition and are presented with a unique opportunity to align with leading agencies on priority issues that are of high interest to government technology decision makers across federal, defense, state & local government. Benefits & Program Overview: •Topics are pre-selected by the Public Sector Media Group •Agency leader identified and acquired by PSMG speaker acquisition or partner team •Ability to align with leading agencies and strategic government initiatives •Significant sponsor recognition •Minimum of three and maximum of four sponsors per Leadership Webcast* •PSMG provides a professional moderator •Webcast includes a Q&A at the end of the webcast •Promotional campaign to drive registrants for the webcast •Webcast is placed in online archive for 90 days •Webcast affiliated with a specific brand: FCW, GCN, Washington Technology or Defense Systems •200 guaranteed leads •Audience engagement •Brand and solution awareness •Lead generation
  • 86. The Fed 100 Celebrating Government Leadership The 25th annual Federal 100 Awards on March 25, 2014 recognize government and industry leaders who have played pivotal roles in the federal government IT community. The Federal 100 is an opportunity to position your company in front of leading government executives and is an ideal environment to network and build relationships with those leaders. This elegant black-tie event includes a cocktail reception, dinner, awards presentation and entertainment. Sponsorship Opportunities: •President’s Award Sponsor •Executive Circle Sponsor •Valet Sponsor •Entertainment Sponsor •Red Carpet Sponsor •Patron Host Sponsor •Badge Sponsor •Award Photo Sponsor •Premier Sponsor •Corporate Sponsor •Audience engagement •Brand positioning •Solution awareness •Lead generation Contact your Media Consultant for sponsorship information
  • 87. The GCN Gala Honoring Government Teams The 27th annual GCN Awards honor in October 2014 federal and state & local government teams for their extraordinary IT accomplishments and significant contributions to the performance of their agencies. These accolades recognize the best of breed for the top IT programs across government. Each October, leading government and industry executives attend the GCN Gala to celebrate these innovative teams. Sponsorship Opportunities: •Diamond Sponsor: Top Agency Winners •Diamond Sponsor: Rising Stars •Diamond Sponsor: Hall of Fame •Platinum Sponsor •Cocktail Reception Sponsor •Award Photo Sponsor •Valet Sponsor •Red Carpet Sponsor •Online Microsite Sponsor •Premier Sponsor •Corporate Sponsor •Networking •Brand positioning •Thought leadership Contact your Media Consultant for sponsorship information