Social media


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Social media

  1. 1. Social Media Made by Anna Abramova
  2. 2. Definition <ul><li>Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. </li></ul><ul><li>Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). </li></ul>
  3. 3. 3 components <ul><li>Concept (art, information, or meme). </li></ul><ul><li>Media (physical, electronic, or verbal). </li></ul><ul><li>Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). </li></ul>
  4. 4. Common forms of social media <ul><li>Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. </li></ul><ul><li>Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations. </li></ul><ul><li>Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices). </li></ul><ul><li>Print media, designed to be re-distributed. </li></ul>
  5. 5. 7 tips to increase your online media literacy
  6. 6. 1. Give your trust to sources that earn it <ul><li>Before you give your atten­tion and retweets to the new­com­ers, ask: </li></ul><ul><li>Do I know who’s behind this site, or are they hid­ing behind a cloak of anonymity? Use to find out who owns the domain if there’s no author listed. </li></ul><ul><li>• Has the site been around for a while? Alexa will tell you. </li></ul><ul><li>• Is there a way for users to leave com­ments on the site or com­mu­ni­cate with the producer? </li></ul><ul><li>• Does the news source link to mate­ri­als that authen­ti­cate his report? </li></ul><ul><li>• Does the source have a pres­ence on Twitter? </li></ul><ul><li>• Are other users link­ing to the site? Check on Technorati for the site’s “link authority.” </li></ul>
  7. 7. 2. Get out of your bubble <ul><li>A n informed cit­i­zen needs to check mul­ti­ple sto­ries from mul­ti­ple loca­tions rather than rely on a sin­gle news source </li></ul><ul><li>A good way to burst your isolation bubble: Broaden your online diet by book­mark­ing over­seas news sites </li></ul><ul><li>Good choices include , the Guardian , Finland’s Helsingin Sanomat , Israel’s Haaretz , Australia’s or the Australian Broadcasting Company . </li></ul>
  8. 8. 3. Suss out Internet hoaxes <ul><li>Sites for v etting Internet rumors include: </li></ul><ul><li>Snopes </li></ul><ul><li> </li></ul><ul><li> Urban Legends </li></ul><ul><li> </li></ul><ul><li>HoaxKill </li></ul><ul><li>Don’t Spread That Hoax! </li></ul><ul><li>Sophos </li></ul><ul><li>Vmyths (computer viruses) </li></ul>
  9. 9. 4. Use your social network <ul><li>Crowd­source your fact - checking. If you’re on Twit­ter (and chances are you should be), don’t be shy about asking your followers, “Is this true?” instead of just passing along something from an unknown source. </li></ul><ul><li>A new search engine, Aardvark , has put this for­mula to good use. Enter a query and Aardvark will ping your social network to find the answer to your question. </li></ul>
  10. 10. 5. Judge the journalism <ul><li>news network NewsTrust , a small team offers “an information credibility filter, news literacy tools and a civic engagement network.” </li></ul><ul><li>Community Fairspin , also encourages readers to work together to reveal the bias behind today’s news. </li></ul>
  11. 11. 6. Other vetting tools <ul><li>Campaign Desk from Columbia Journalism Review critiques media coverage of politics and policy each weekday , separating spin from substance . </li></ul><ul><li>• provides ed uca tors and students with a framework for analyzing information and avoiding deception in the media. </li></ul><ul><li>• , its sister site, run by the Annenberg Public Policy Center, focuses on political bias in the news. </li></ul><ul><li>• Media Matters for Amer­ica is a nonprofit progressive research and infor­ma­tion cen­ter dedicated to monitoring, analyzing and correcting conservative misinformation in the media. </li></ul><ul><li>• Fairness and Accuracy in Reporting (FAIR) is one of the longest running media watch groups monitoring media bias and censorship. </li></ul><ul><li>• Metafilter and similar community sites offer robust discussions of current events. </li></ul><ul><li>Author and professor Howard Rheingold, who did this wonderful short video with me on 21st century media literacies at Cambridge University in July, cited two additional tools in a series at SFGate : </li></ul><ul><li>• Twitter Journalism (“Where News and Tweets Converge”) published a series of steps to verify a tweet, including checking the history of past tweets by a person to see what context you might find before retweeting a claim about a news event. </li></ul><ul><li>• Intel labs’ trippy Dispute Finder Firefox Extension “highlights disputed claims on web pages you browse and shows you evidence for alternative points of view.” </li></ul><ul><li>• Questioning Video helps you understand the vocabulary of visual deception that can be used to distort TV news. </li></ul>
  12. 12. 7. Commit a random act of journalism <ul><li>To really understand what goes into creating a story, try it yourself </li></ul>
  13. 13. Thank you for your attention